Nearly 90% of online shoppers will drop a website and never return after a bad user experience. That’s exactly how important UX is for business — a good user experience can lower bounce rates, generate leads, and secure returning customers. That’s why we prepared a list of the essential UX statistics to help you improve your website and, ultimately, your business.
UX Statistics (Editor’s Choice)
- The ROI of UX is 9,900%.
- 85% of adults think that a mobile site should be better than the desktop version.
- 46.7% of consumers will tell others about a bad experience.
- A loading time of more than 3 seconds makes 53% of mobile users leave.
- Fixing a UX problem after launch costs 100x more.
- Half of existing customers will visit the website less if it’s not mobile-friendly.
General User Experience Statistics
1. Every dollar invested in UX nets an ROI of 9,900%.
This means that by investing just a single dollar in the user experience, you can get nearly $100 back. Not only that, but the importance of good UX is forecast to grow in the future, so the ROI might be even bigger in a few years.
(Forbes)
2. More than half of visitors on mobile will wait only 3 seconds for a website to load.
Have you optimized your website for mobile phones? As many as 53% of mobile users will head for the door if your site doesn’t load in 3 seconds. Mobile website load time statistics further show that the longer the page takes to load, the higher the abandonment rate.
(Think with Google)
3. Almost 90% of users are not very likely to return after a bad user experience.
As many as 88% of your online customers are less likely to return to your website after a bad experience. Stats further show that websites with an average revenue of $100,000 per day lose $2.5 million per year due to a one-second delay.
(Amazon Web Services, Akamai)
4. 46.7% of consumers will tell others about a bad experience.
If you know your website has a bad user interface or UX, you better hire a UX design firm to fix them now before it’s too late. Leave the fixing for later, and user experience statistics show that you’ll only get more visitors that might tell others about their negative experience on your website. The more they add up, the larger the number of people who’ve heard bad things about you gets.
(Marketing Charts)
5. Better UI means a 200% conversion rate increase.
Who doesn’t want to get twice as many customers? You can do that just by making sure your interface is well-constructed. Add to that an improved UX design, and the conversion rate can skyrocket by up to 400%.
(Forrester)
Mobile Interface UX Statistics
6. 85% of adults think the mobile website should be better than its desktop counterpart.
People want to go mobile. They like the advantage of being able to browse from wherever they might be. If you still haven’t optimized your website for mobile, it might be time to hire a new web designer or even partner up with an app design company to take care of your mobile offering.
(Visually)
7. 57% of users will not recommend a poorly designed mobile site.
Have you ever asked your customers if they would recommend you? If more than half of them say that they wouldn’t, it’s probably because your website is designed poorly for mobile experiences, or you have mobile apps with bad UX. Keep in mind that 50% of buyers start product searches from their smartphones, so it’s imperative to focus on this segment as much as you’d focus on the desktop.
(socPub)
8. 82% of the top-ranked websites are mobile-friendly, mobile user experience statistics show.
Since so much traffic comes from mobile, it’s no wonder that it has become the new Holy Grail of search engine rankings, as SEO statistics confirm. Of course, that doesn’t mean you should just forget about the desktop design. However, it goes to show you just how much the mobile website market has evolved since its early days of the first iPhones and Windows Mobile 6.1.
(mobiForge)
9. More than 80% of users expect a flawless experience on all devices.
Bad usability websites significantly undershoot visor expectations. Stats show that as many as 83% of users expect a flawless experience across all platforms.
(Resource Techniques)
Business-Related UX Stats
10. 40% of small businesses still don’t have a website.
It sounds incredible, but over one-third of small businesses have no website. 13% of them merely rely on a Facebook page or a Twitter account for building their online presence. 28% of business owners believe that their business doesn’t need a website, and for 20% of them, the cost is the primary reason for not having a website. On the upside, this could prove an opportunity for entrepreneurs who are barely entering the scene to catch their competition off guard, especially if they opt for web design specialists to deliver a professional-looking website.
(Visual Objects)
11. McAfee reduced customer support calls by 90% through a simple website redesign.
The overall experience isn’t the only thing that changes with a UX redesign. If users can intuitively navigate throughout your site, it will also make your life much easier because you won’t need to respond to nearly as many customer support requests as you’d have to otherwise. The simple solution? They added a visible FAQ section, and they categorized their main links into more manageable categories. So, yes, the web user experience should be as intuitive as can be — and that’s according to numerous user experience statistics.
(Sellbrite)
12. Trying to fix a problem of an already launched product or website can cost 100x more.
In an ideal world, bad user experience websites wouldn’t even see the light of day as all their problems would’ve been fixed even before the development process starts. However, that’s not always possible, so the next best thing is to fix any encountered issues during development, even if that would cost you 10x more than fixing a problem beforehand. It’s still much better than the 100x cost of fixing a website that has already been launched.
(UX Planet)
13. The average cost of maintaining a website for a small business ranges between $400 and $1,200.
Does it seem like a lot for a small business, especially given the context of a global economic crisis? Probably, but the cost of not maintaining a said website is even greater. Judging by the previously-mentioned UX statistics, the ROI will have been worth it. Alternatively, businesses on a tight budget can go with the industry’s leading website builders that often have a free plan.
(WebFX)
14. More than 70% of small businesses lack call-to-action buttons.
This type of button is crucial for generating new leads, closing a sale, or simply getting people to perform a certain action. And yet, design and UX and UI statistics show that less than 30% of businesses seem to be using such buttons in 2021.
(Online Marketing Coach)
Stats Showing How Much Websites With Poor Usability Lose
15. Ad clutter can turn away 54% of users.
We get it, you need ads to make money so you can maintain and improve your website. Plus, pay your employees and all that jazz. However, be aware that too many ads will inevitably turn away users, as indicated by website design statistics. More than half, actually. So, try thinking from the user’s perspective when building your ad placement. Make it so that you can still generate noticeable revenue without disrupting the good time they’re having.
(IAB)
16. UX statistics show that 32% of visitors will permanently leave a website they love after just one bad experience.
You can’t afford to mess up in this day and age. Even if you’ve managed to gather a healthy user base, you risk losing a large portion of it by making a single mistake. We recommend getting a good team of web developers, testers, and IT support so that you can detect and fix bad UX problems before your user base can stumble upon them on their own.
(PwC)
17. 91% of people don’t complain. They simply leave.
Are you 100% sure that your users are happy simply because you’re not receiving any negative feedback? Think again! UX experience stats suggest that you may be losing much more people than you’re thinking, especially if it’s their first time on your website. Make sure to check your bounce rates regularly and see which pages are underperforming.
(Provide Support)
18. ESPN was losing online revenue until they listened to their community.
Many people might not remember how the old ESPN website used to look. However, those of us who do can tell you that it wasn’t exactly user-friendly. Lucky for sports fans, the folks at ESPN were very receptive to feedback. They took suggestions from the entire community and committed to fixing all of the issues that they had. The result? Their online revenue increased by 35%.
(Entrepreneur)
FAQ
Why is user experience important?
UX statistics show that providing a great user experience is the best way to drive more traffic to your website without spending more than the necessary amount of money on advertising or marketing. And it’s the best user retention tool that a customer-oriented business could ever ask for.
Will UX design be automated in the future?
Many people view artificial intelligence either as the be-all and end-all or as the mass destroyer we see in the Terminator franchise. The truth, however, is much more simple and easy to understand. An algorithm won’t replace a good UX designer any time soon, if ever. Instead, UX stats and trends show that it can work in tandem with the designer to simplify their work.
AI can read and understand hundreds of pages in mere seconds, whereas a human tester couldn’t even dream of such a feat. And because AI learns from humans, it’s capable of giving a UX designer precise feedback on A/B split testing much faster. In conclusion, AI won’t replace designers. Instead, it will work in tandem with them.
How does Google measure user experience?
UX experience stats and facts show that Google has defined a set of metrics, known as “core web vitals,” to measure user experience. Those reflect the most important UX needs, which include loading, interactivity, and visual stability. While user expectations may vary, these three remain fairly consistent, and websites should aim to meet them.
Final Thoughts
We know that the information you’ve just read might be a lot to take in. However, even if UX statistics might seem complicated, the core philosophy is as follows: always take care of the user’s needs and wants, and sooner or later, leads and sales are bound to follow.
