With affiliate marketing booming, dealing with conversion tracking, click attribution, campaign optimization, and ad fraud have become a part of the daily tasks for publishers. That’s where affiliate software comes in, automating your operations while adding more transparency and flexibility. Scroll down to discover the best software platforms for affiliate tracking and marketing along with extensive reviews of their features, pricing, advantages, and disadvantages. You will also find a buying guide designed specifically to help you make the best choice according to your needs.
Choosing the best software for affiliate management and tracking is a matter of a meticulous evaluation process that encompasses a variety of factors. Read on to learn all about them. below.
For classification purposes, we take note of the software’s delivery models. On-premise deployment is quite common — the software is installed on-site on your company computers for a one-time license fee. On the flip side, the cloud-based software solutions offer quick and easy setup and leave more space for customization and scalability. We should note that this information serves for classification purposes only and doesn’t impact the companies’ rankings.
Good affiliate tracking software shouldn’t take weeks for users to figure out and master. This is one of the main things we take into consideration when testing the platforms — the more comprehensive and convenient the platform, the better. Beyond testing the UI functionality, we make sure no special skills such as web development and HTML are required to set it up. Additionally, we check for useful tutorials that provide extra help.
We believe you want to invest your money wisely so we make sure that the platforms listed here provide the essentials. The feature list can make the difference between average and extraordinary software.
This is the most important feature of any professional affiliate tracking platform. It supports the process of building and growing a channel of marketers to drive traffic. When evaluating software, we look for a configurable and easy-to-use dashboard that will ease controlling and monitoring and provide important performance indicators and granular information on affiliates’ performance such as requests, earnings, the status of offers, recent notifications, and more.
Additionally, this feature will give affiliates access to relevant data such as their recent activity (payment history, clicks and sales generated), commission structure, or download promotional tools for their websites.
Smart targeting is another feature we examined for our affiliate marketing software reviews since it enables you to reach relevant audiences, boosting conversion rates. Smartlinks automate the process of analyzing users’ data and choosing which offers to send to the most interested users. Additionally, a cap system will automatically stop sending traffic to certain offers once the budget or lead cap is reached so you don’t have to worry about spending more than you can afford.
Marketing tools are essential to campaign success. A professional affiliate marketing software gives users the option to build and host their own promo materials such as banner ads, HTML, email swipes, and text ads. Beyond these standard promotion tools, some platforms also offer landing pages, free eBooks, videos, webinars, and more.
The platforms we select to feature on our list should provide users with complete control over terms and conditions and also alert about any suspicious activity and even ban unwanted affiliates.
A professional affiliate marketing software will enable users to customize the commission plans. This feature will let you design your own commission plan for all your affiliates using different payout models such as CPS, CPI, CPA, and CPC. Additionally, the software should facilitate the billing process by storing information of affiliates and advertisers, enabling auto-generation of invoices, and more.
Affiliate marketing solutions should be able to easily integrate with third-party apps such as email marketing services, landing page tools, shopping carts, membership management platforms, and payment getaways. Having an open-source code feature to provide API access is also excellent for custom integrations. The best vendors have their own marketplaces where specific services are already integrated and users can start using them with just a few clicks.
Measuring campaign performance is crucial to predicting future results and optimizing the campaigns for higher profits. Through analysis, you can learn what type of traffic converts for a specific ad type. The best affiliate tracking software platforms also provide a real-time reporting system that enables instant decisions. Additionally, we appreciate software platforms that provide multi-functioned reports for different business needs including general reports, conversion reports, and fraud reports, and even custom reports that include frequently used data points.
Depending on the type of software, you may need to subscribe to it or purchase a license. There are vendors that provide both options. While the latter costs more upfront, it brings more savings in the long run. Cloud-based alternatives meanwhile offer more flexibility. Regardless of the deployment options, we made sure that the affiliate marketing software price falls within the industry standard of which is $30-$300 a month.
We took into consideration the basic offers of the vendors and looked out for any additional fees for different functionalities. What we appreciated was a transparent pricing structure and good value for money. Also, software platforms that provided a free trial period or money-back guarantee got a boost in our evaluation.
Everflow is a smart solution that allows you to manage all your affiliates and partners and centralize your performance marketing reporting. Using Google Cloud infrastructure, Everflow ensures great speed and scalability.
Arguably one of the most popular affiliate marketing solutions on the market, Everflow comes packed with useful features for tracking, analyzing, and managing marketing campaigns. Clickless tracking is a pivotal functionality of Everflow — the Fingerprint Tracking technology allows you to track performance from Influencers, Google, and Social.
The software provides in-depth analytics, rich data visualizations, and excellent reporting features that enable you to analyze and optimize your campaign performance. You can track every action such as the number of clicks, payouts, cost-per-click and more. You can easily see how conversions compare to your media buying. You get access to real-time data broken down by city, placement, post-conversion engagement, and more.
Another highly praised feature of this affiliate management software is the EverXChange-Partner Discovery. It enables the instant recruiting and set-up of a curated group of partners by specialization, GEO, or promotional method. The SmartSwitch automation lets you set specific criteria for automatic optimization and fraud blocking. The Smart Links meanwhile sends users to the offers that are best suited to them.
Everflow’s functionality can be further extended through third-party integrations. While the integration processes can be time-consuming, once set up they work perfectly. Users get access to a support team that is available 24/7 via in-platform chat, scheduled calls, emails, or tickets.
Everflow is on the pricier side compared to the other affiliate management software solutions. Still, it provides excellent value for money. You can choose from three plans with access to the full feature set. The Starter plan is for up to 50,000 clicks and costs $295 a month while the professional plan is for 50,000-500,000 clicks and comes at a monthly price of $750. If you need a solution for more than 500,000 clicks, you need the Enterprise plan whose price is customized according to your specific number of clicks.
Post Affiliate Pro offers top-notch features for sales and link tracking. It’s intuitive and scalable affiliate network software that helps you automate the entire affiliate program. There are comprehensive dashboards for merchants and affiliates for centralized navigation and management. Other key features include link customization, commission management, and campaign customization.
The admin interface is a bit outdated
Lack of built-in pixel management solution
Post Affiliate Pro’s tracking methods are second to none. Dubbed the most accurate affiliate tracking software, this platform provides a variety of tracking options such as impressions tracking, lifetime commissions, action tracking, and even offline tracking. The software’s extensive feature set offers a variety of affiliate link styles (redirect links, SEO links, anchor links) from which you can choose the one that suits your needs best. Super affiliates can track referred sales in their own systems thanks to the custom affiliate tracking codes. Post Affiliate Pro supports multiple currencies, a forced matrix, and allows the creation of private campaigns.
The Fraud Protection system is built in this affiliate tracking system to monitor the transactions and automatically decline the fraudulent ones. Additionally, the software provides protection against repeated orders. This platform further allows you to define an unlimited number of campaigns even with the lowest-cost edition. Plus, there are multiple types of commissions you can choose from — action commissions, group commissions, MLM, performance awards, lifetime commissions, and more.
Post Affiliate Pro also shines in terms of promotion materials. In addition to the standard banner types such as flash banners, image, link, and HTML, Post Affiliate Pro offers some of the best affiliate marketing tools such as rebranded PDF files, replicated sites, and ZIP banners that will make your campaigns even more efficient. The software also offers comprehensive reports allowing you to effectively track your program’s efficiency. You can compare the performance of banners, campaigns, affiliates, URLs, trends, and more.
Post Affiliate Pro offers three pricing options. You can test any of them for free for 14 days and then upgrade as you go. The Pro plan comes with advanced affiliate features, costs $97 and supports up to 1,000,000 tracking requests a month. Every additional 10,000 requests costs $1.
The Ultimate plan of this affiliate management system requires a monthly price of $197 with every additional 10,000 requests coming in at $0.4. You get full-scale affiliate marketing management, premium setup, and website integration. The Network plan costs $477 per month for 20,000,000 tracking requests. The price for every additional 10,000 requests is $0.2.
Formerly known as HasOffers, TUNE is a top-notch affiliate tracking platform designed to build, track, and manage partner programs and networks. This SaaS solution is highly flexible and fully customizable, powering marketing relationships with an extensive toolset. Trusted by some of the most iconic brands and innovative affiliate marketers including Shopify, Groupon, and FabFitFun, TUNE’s top features include campaign management and reporting, payment processing, and fraud prevention.
TUNE is leading affiliate marketing software with a set of distinctive features. Thanks to this platform, you can easily drive growth and via web and mobile partners on one centralized platform. You can track cross-channel and optimize your performance, customize goals, conversions, payouts tiers, and more.
This platform streamlines the partner’s marketing activities from onboarding to payment. With TUNE you can easily differentiate your brand by personalizing the dashboards, interfaces, and white labeling. The robust optimization and reporting set of features will save you time and money, empowering more efficient work and better decision-making.
TUNE also offers proactive fraud prevention and maintains high-security standards. Their support system enjoys 98% customer satisfaction and they ensure an uptime of 99.9%.
While it’s not the most affordable affiliate tracking software out there, TUNE offers two reasonably-priced packages for advertisers and for networks. The plan for advertisers has four pricing options.
The Bootstrap includes up to 1,000 conversions a month, up to 50 active partners, and three seats at a monthly price of $499. Coming in at $879 a month, the Startup plan includes up to 2,500 conversions, 200 active partners, and 10 seats. The Scale option costs $1,500/month for 5,000 conversions, unlimited seats and active partners. There is also a custom option for more than 5,000 conversions.
The network payment options start with the Professional plan that costs $279 a month for 100 active partners and five seats. The Enterprise plan supports unlimited active partners and you get up to 20 seats for a monthly price of $799. The Custom plan has a custom price, and includes unlimited seats and active partners.
Our affiliate software reviews continue with Voluum which allows businesses to analyze the performance of the affiliate campaigns, upscale your affiliate business, and make the ads more effective. This platform works with all ad formats and traffic sources so you can track everything from one place.
Voluum comes packed with some of the best trackings features out there. You can track the banner ads impressions to get a full picture of the impact of specific display touchpoints. Also, you can set multiple conversion types to track and secure your tracking domains with SSL to make sure search engines don’t mark them as suspicious. This affiliate management software allows you to use different cost models like CPA, CPC, or CPM to accurately track costs and see what’s our profit and ROI. Manual conversion upload, direct tracking pixel, and lander protection script are also among the most praised features.
When it comes to analysis, Voluum provides granular reporting in real-time and includes up to 30 data points about all impressions, clicks, and conversions. You can easily navigate through the reports, group the data, and explore more specific data points. The most important campaign metrics are displayed on the dashboard so that you can easily spot the areas that need your attention.
Optimization is another strong suit of the Voluum affiliate program software. You can automate campaign optimization, thanks to its AI-powered traffic distribution. The rule-based targeting enables you to direct the traffic to specific landing pages and offers with the ultimate goal of lowering costs and maximizing the profits.
Running A/B tests can be done automatically to determine what works best for your conversion goals. The IP/UA filtering is another useful functionality — you can add rules to filter traffic you don’t want from certain IP addresses, ranges, or users. The anti-fraud kit will detect any suspicious clicks and visits, unrealistic conversion times, and other fraudulent activities. Sharing data is 100% safe and you can control who views the reports and for how long.
As one of the best affiliate tracking software solutions, Voluum offers a variety of pricing plans. All of them include cloud-based tracking and automatic campaign migration. For beginners, there is the Starter plan at $69 per month. It includes three months of data retention, one custom domain, and supports up to 20 active campaigns. Profit is a plan for those who want to optimize their campaigns for maximum profit. It includes six months of data retention, three custom domains, and unlimited active campaigns.
The Grow plan comes with dedicated support, 12 months of data retention, unlimited active campaigns, and five custom domains for $499/month. Then, the custom package starts at $999/month and is packed with fully customizable features and usage parameters and unlimited traffic tracking.
Refersion is one of the best affiliate program management software solutions that help with growing sales. It’s simple to use and fully integrated platform with a quick and easy signing up process for both brands and publishers. To date, it has provided customized experiences to many Fortune 500 companies and at the moment there are over half a million registered affiliates. Beyond tracking affiliate sales, this software helps you turn customers into affiliates and simplify the payment process.
Refersion offers a great set of features that set it apart from the competition. For starters, the concept of this affiliate program management software is based on offers. You create offers first and then invite affiliates. Each offer has a unique registration page whose form you can embed on your website or use the URL and email it to an affiliate. You can segment affiliates based on effective earnings per click, total revenue per affiliate, and average order value.
Refersion’s commission structures include flat rate, percentage of the sale, and tiered. There’s also a period of time outside the standard 30 days during which the affiliates are given commissions once a referred customer completes a purchase. This software also allows you to automate the payouts.
Refersion offers a great post-purchase channel, making it possible for you to turn your customers into micro-influencers.
The platform has an excellent marketplace instantly accessible to customers. Reporting is another area where this affiliate program software excels with its real-time data so that you can maximize the impact of your partnerships.
Refersion has two payment plans, each with unlimited affiliates and visits. The Professional plan is perfect for growing businesses that need complex tracking options. It costs $89 a month and allows tracking up to 130 affiliate orders.
Businesses that need customized tracking for large partner channels and referral networks, should contact the vendor for a quote for the Enterprise plan. It doesn’t limit the number of monthly affiliate orders and includes professional services such as white labeling, multi-shop support, and custom development.
Tapfiliate is fully customizable affiliate software that allows easy creation, tracking, and growth of affiliate marketing programs. This platform is designed for SaaS and e-commerce and it‘s fairly easy to set it up and get started.
When you consider what Tapfiliate has to offer it becomes clear why it is one of the best affiliate marketing software solutions on the market. The platform makes it easy to go viral. You can give personal coupons and links, manage banners and other promotional materials, or create social media posts for your affiliates to share. The white-labeled affiliate pages can be customized to fit your brand — your affiliates get a branded dashboard, you can add custom sign-up fields and payout methods, and even put your brand on the links.
This amazing software also lets you customize the commission structure. Additionally, Tapfiliate supports recurring commissions payout which is great for the SaaS clients. You can attract the best influencers by connecting a customer to an affiliate through the Lifetime Commissions feature. What is more, you can boost sales by creating bonuses. This affiliate software allows you to set targets, create affiliate ties, team or lifetime commissions.
Tapfiliate also allows you to approve commissions manually or automate the process. You can actually automate your entire workflow using the Zapier app. There is also the REST API which enables you full control over your affiliates. Tapfiliate’s excellent analytics feature meanwhile tracks performance and provides you with useful data of what is working for your program.
As many of the best affiliate software solutions, Tapfiliate offers a 14-day free trial after which you will be able to choose one of the three pricing options. The Essential plan comes in at $69 a month with full two-way API, advanced social sharing, automation, and recurring commissions. At a monthly price of $149, you get the Pro plan which includes a custom domain, up to five members and 10,000 affiliates, multiple domains tracking and more advanced features. If you want more than this, you should contact the vendor for the customized option and quote of the Enterprise plan.
Tracking Desk is one of the best affiliate software on the market, with a full management feature set and integrated with over 70 ad networks and more than 247 affiliate networks. This lets you track all your campaigns, offers, and traffic sources from a single dashboard. You can run any campaign type including SEO, PPC, native, and social media. With TrackingDesk’s Zapier integration, you can easily connect the campaign data with over 1,000 third-party apps and services.
TrackingDesk is a leading affiliate management system that provides amazing features built around the needs of performance marketers. The functionalities help in streamlining the workflow and keeping it synced across your entire marketing stack. You can easily configure your marketing channels and build complex funnels according to the type of targeting rules.
The software offers a variety of integrated traffic sources, over 30 predefined parameters and the option to set custom tracking parameters, postback URLs with multiple goals, and hundreds of affiliate network integrations. For lead generation campaigns you define and track fields, track visitors’ engagement, segment your data, and set custom targeting rules.
The campaign management functionalities of this affiliate software allow you to easily connect landing pages, offers, and traffic sources and apply targeting rules, funnels, and traffic distribution. You can run global campaigns, rule-based campaigns, direct-link them, build smart links, AB test landing pages, and marketing funnels, add smart CTAs, track SEO ROI, and more.
TrackingDesk’s analytics module provides insightful data about the performance of your campaign so you can make informed decisions that will boost your ROI. You can filter traffic segments and identify which of them are ROI-positive, group stats, identify top offers in terms of conversion, and compare several campaigns.
TrackingDesk’s affiliate tracking program offers three pricing plans and all of them include the platform’s standard features. The Personal package is for up to 100,000 tracked events and costs $50 a month. It includes one custom tracking domain, one free SSL certificate, and 45 minutes onboarding.
The Affiliate plan is the most popular. For $100 a month, you get up to 1.5 million tracked events, five custom tracking domains, five SSL certificates, advanced SEO tracking, and 2 x 45 minutes onboarding. At $200 a month, there’s the Super Affiliate plan for up to five million tracked events. It comes with unlimited custom tracking domains, Zapier integration, one free AdWords integration, two custom integrations, 3 x 45 minutes onboarding, priority support, and more.
Reliable, secure, and scalable, Offerslook is leading affiliate tracking software designed to simplify the ad network operations. It allows businesses to create smarter marketing solutions, customize their platform, manage publishers, run offers, generate payments, and more. Additionally, the platform delivers real-time reports with data snapshots, as well as strong anti-fraud protection functionalities.
Businesses benefit from Offerslook primarily because the platform reduces the costs of technology while offering a top-notch quality level in terms of performance. This affiliate network software enables you to authorize affiliates’ access and while retaining full control over the offer matching. Or you can use the intelligent redirect to ensure a 99% match of click with offers, thus reducing traffic and boosting ROI.
The software lets you find the right users by targeting geo-locations, operating systems, or specific devices. Managing affiliates is made easier with customizable tags so that affiliates are matched with the right offers. Offerslook facilitates the billing and invoicing process by allowing you to store billing data of advertisers and affiliates, auto-generate invoices, adjust invoices and billings, and choose the right payout model (CPI, CPC, CPA, or CPS).
Offerslook’s reporting is second to none. In the dashboard, you will be able to monitor all market data and metrics. The real-time reporting system built in this affiliate software will help you evaluate the performance of every offer and affiliate instantly. Plus, there are a variety of reports to suit your needs. The reports can be easily customized with the most frequently used data points and exported to CSV files.
Offerslook also provides advanced fraud protection. The FraudScore feature detects, and the affiliates are promptly alerted for important status changes. Each conversion can be authenticated with a unique security code and you can also block unwanted partners with one click.
This affiliate management software offers conversion-based pricing instead of click-based pricing. There are three options to choose from and all of them include unlimited clicks, offers, and users. The Start-Up package comes in at $259 a month with 10,000 conversions included and $0.018 per additional conversion. It also provides robust API, email marketing, intelligent redirect, and 10GB free media usage.
Enterprise is the most popular pricing option. Its monthly price is $459 and includes 40,000 conversions. Each additional conversion costs $0.015. This package also includes 20GB free media usage, 15,000,000 impressions, and more. If you need a larger package, you should contact the vendor for a custom quote and a special offer.
Trusted by over 20,000 customers including Foursquare, Motorola, and Coca Cola, InviteReferrals is a fully integrated affiliate tracking software that helps business growth through referral marketing. The main focus of this platform is on creating rewards for referrals with the main goal of boosting customer bases. There are many campaign types you can choose to run across different platforms and meet your customers where they are. On top of it, the software is available in over 25 languages.
InviteReferrals supports multiple platforms and works across all devices. There are also many referral options such as import email, social media platforms including Facebook, Linkedin, and Pinterest, WhatsApp, as well as invitation messages. You can customize your campaigns and design everything from the widget to the emailers. The WYSIWYG editor means you don't need code knowledge. This affiliate software also provides in-depth analytics including registrations, mobile app installs, and sales. You can easily identify the most influential referrers and get daily or weekly program updates.
Referrers can be rewarded for a variety of events like getting registrations, sales, subscriptions, or mobile app installs. Plus, there is an option to activate a two-way gratification for the referrer and a friend. What sets InviteReferral apart from the competition is the option to track coupons. You need to upload unique coupons into the admin panel and the software will assign one coupon to an individual participant so that they can share with their friends.
The referral fraud protection system is built into the referral campaigns. It includes spam-proof notifications, manual conversion review, and identification of potential fraudulent participants. Another excellent feature of this affiliate tracking software is the role-based collaboration that streamlines the referral verification, task handling, and rewards management for your team.
InviteReferral offers a free 15-day trial after which you will be able to choose between three pricing options. All plans include unlimited sharing and transactions. The Basic costs $99 a month (or $79 if billed annually) for up to 1,000 new referrers, three campaigns, account access for one member, and email support.
The Standard plan is $249 (or $199 if billed annually) and includes 3,000 new referrers, six campaigns, account access for five members, and a personalized coupon-based program. The custom-priced Enterprise plan provides account access for 10 members, email and Skype support, dedicated account manager, and custom developments.
iDevAffiliate has proven to be stable, reliable, and simple affiliate tracking software. It’s user-friendly and includes features for all levels of users. It gives you the opportunity to boost traffic, grow sales, and enhance SEO through affiliates. iDevAffiliate provides activity reporting, a shopping cart wizard, and marketing templates. The software can be integrated with the most popular shopping carts and membership platforms including WooCommerce, BigCommerce, PayPal, and Shopify.
This affiliate program management software allows you to track all your affiliates, brand ambassadors, and influencers. You can customize the software and make it fit your brand. There are editable HTML/CSS templates, a variety of language packs, as well as different color schemes and logo options. You can also design your own payout structure — percentage-based, flat-rate payout, coupon code commissioning, or pay-per-click or pay-per-lead commissioning. Additionally, the software offers unprecedented flexibility by offering you the option to recruit up to 10 tiers.
iDevAffiliates is packed with the best affiliate marketing tools and provides multiple options including videos, banners, social media (Facebook and Twitter), page peels, QR codes, text ads, and more. The reporting features give all the important data you need to stay competitive. There is a date range reporting available and the data — in the form of graphs, charts, and print views — can be exported in PDF, CSV, or Excel. Fraud prevention measures include double redundancy tracking, password encryption, adjustable tracking expiration, account and commission blocking.
iDevAffiliate has built-in support for WordPress and can integrate with the most popular WP-based membership systems and shopping carts through the custom-built plugin. Additionally, the software offers over 150 integrations with other third-party systems including Shopify, PayPal, Magento, Squarespace, and MailChimp.
iDevAffiliate is an affordable affiliate tracking software with a flexible pricing structure. It offers cloud and self-hosted options and a 30-day money-back guarantee, unlimited affiliates, traffic, and commissions for all plans. The Cloud package is the most affordable — $39 a month — and includes the essentials. The Cloud Social plan includes the option for Facebook and Twitter sharing, private signup, and vanity coupon codes, for $49/month. The Cloud Premium plan costs $59/month and includes custom domain parking, geo-targeting functionality, and sliding scale commissions.
All self-hosted options also include unlimited affiliates, traffic, and commissions. The Basic package costs $199 and you get the software downloaded instantly with a license key. However, this option doesn’t come with plugin bundles. The Platinum package is $299 and offers several bundles of plugins such as SEO links, language packs, private signup, and custom file name. If you want all plugins, then the Black package, for $399, is right for you.
Finding the best platform for your needs means more than just knowing the rankings and reading the reviews. These steps that will only provide you with basic information about your options. That’s why we’ve also drafted a buying guide to help you shortlist the most suitable platforms and find the one for you.
The first step is deciding on the delivery model you want and weed out the affiliate program software platforms accordingly. There are on-premise and SaaS platforms. If you choose the first option the software will be installed on your company computers and you’ll only have to pay a one-time fee. You’ll have everything under your control but it can be quite troublesome because you’ll also have to take care of updates, errors, and upgrades.
The second alternative involves a month-to-month subscription and the software is hosted on the software’s servers. You can start focusing on building strong relations with affiliates immediately without worrying about updates, upgrades, and technicalities.
We assessed the software platforms against the key features list described in the evaluation methodology section. However, you still need to consider what are the non-negotiable features you want in your affiliate marketing software. Are you looking for a platform that allows a variety of customization, focus on affiliate marketing management, comprehensive API, or something else? Put these things on paper and narrow down your list.
The final step is to determine how much money will you invest in affiliate software. We made sure to include platforms with reasonable prices but still, some of them can be pricey if you’re a small business with limited financial resources. Compare your budget with companies that you’re left with after shortlisting according to the first two steps and you’ll have the winner