We took special notice of all the available comments, client evaluations, and published case studies to determine customer satisfaction. For more objective insight, we utilized all the available resources both on a company’s own website and online company evaluation platforms.
We considered awards, acknowledgments, and certifications, but we didn’t give them nearly as much weight as customer reviews, testimonials, and most of all, client interviews. The awards received by these app advertising companies several years ago must be compared against their current growth rates, and the same goes for lists of famous, influential clients.
We paid special attention to each company’s social media presence, making sure the company doesn’t have a bad history on the free, massive platforms where customers can comment publicly and easily.
The way you and your marketing company communicate will be based primarily on the processes they’re already instituted. Even the best app marketing ideas can be useless if not properly communicated. Misunderstandings, impatience, weak communication, and a generally bad attitude can sour professional relationships.
In order to make sure your business relationship is professional, straightforward, and enthusiastic, we went through company reviews on Trust Pilot, Google, and more to ensure the customers of these companies are satisfied with their service, communication style, professionalism, and overall attitude.
We also signed up anonymously for the services of all the evaluated companies, flooded them with various questions and requests, and observed their behavior. Only the mobile app advertising companies with the most polite, specific, helpful, and patient answers qualified for our site.
The companies we listed were tested for the following company culture features:
- Effective, Two-Way Communication with Clients — This guarantees the agency is open to suggestions and questions, and regularly checks in with clients.
- Response Frequency – This measures how long the company takes to answer your questions. Are they available when they say they are?
- Adherence to Deadlines, and Living up to Prognoses – We checked online reviews and ratings in great detail and interviewed multiple clients. We made sure to only list the app marketing companies that honor their agreements.
- Transparency in Reporting – And finally, this gives important insight into company strategy. We studied several published case studies and portfolio analyses.