App Marketing Companies

As the number of apps in the market increases, there are more challenges for app marketing. Still, you can improve your chances of success and stand out among the competition by choosing one of the best app marketing companies listed in the table below. The list is curated based on a tailor-made evaluation process and there’s a guide to help you narrow down the prospects and find the perfect match for you.

Company Size

Company Size

Freelancer

2-9

10-24

25-49

50-99

100-249

250+

Undisclosed

Hourly Rate

Hourly Rate

$0-$24

$25-$49

$50-$99

$100-$149

$150-$199

$200+

Undisclosed

Min. Project Size

Min. Project Size

Undisclosed

$1.000

$5.000

$10.000

$25.000

$50.000

$100.000

$500.000

19 Top App Marketing Companies

PreApps

Founded in 2012, this company helps you grow your app by using creative thinking and experienced strategic planning so you’ll see immense sales and downloads. Their signature “Skyrocket Download Program” has driven over 113,000,000 downloads for over 3,250 apps so far. The company’s many experts develop and implement targeted custom growth plans for every client. See profile
Service focus

Mobile & App Marketing

Mobile App Development

Public Relations

Key features

$ 50,000

$ 150-199

25-49

United States

Udonis

This is an award-winning mobile app marketing agency with proven success in mobile games and app-centered advertising, user acquisition, and monetization. Their data-driven strategies can help you find your ideal audience and improve your returns. Their major clients include iFactor, Welsh, Schlankr, AdSwapper, and Breeo. See profile
Service focus

Mobile & App Marketing

Social Media Marketing

Key features

$ 50,000

$ 100-149

25-49

United States

Appular

With creative and innovative strategies, this agency runs paid ad campaigns on major social media networks. Specializes in realistic growth strategies, marketing campaign management, and an advertising iteration service. Major include The Black Tux, Care/of, HotelTonight, and Rover. See profile
Service focus

Mobile & App Marketing

Digital Strategy

Media Planning & Buying

Key features

$ 5,000

$ 100-149

2-9

United States

Arpu Brothers

This talented, knowledgeable team offers a wide array of services, including user acquisition for your game or mobile app via Facebook Ads, AdColony, Google Adwords, and others. The mobile marketing company also provides enviable skills in app store optimization to understand data and maximize client revenue. See profile
Service focus

Mobile App Development

User Acquisition

App Search Ads

Key features

Undisclosed

$ 100-149

2-9

USA

Moburst

Operating on a global scale, this app company provides full-service mobile marketing, including ASO, product enhancement, and laser-targeted traffic acquisition strategies for start-up apps and experienced folks alike. Their main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative campaigns. Moburst has successfully promoted dozens of apps to the Top 10 in app stores. Their major clients include Google, Uber, Samsung, Robinhood, Playtika, Gett, and Fiverr. See profile
Service focus

Marketing Strategy

App Store Optimization

Digital Strategy

Key features

$ 50,000

$ 150-199

100-249

United States

Mobitimizers

This full-service app store optimization agency—an expert in ASO engagement—will provide a cutting-edge app marketing strategy. Focusing on data, they conduct experiments, carry out thorough research, and launch successful mobile app careers. Their major clients include COOP, Arla, Danske Bank, Saint-Gobain, LEGO, and Bestseller. See profile
Service focus

App Store Optimization

Search Ads

Value Proposition Mapping

Key features

Undisclosed

$ 100-149

2-9

USA

App Masters

The company’s unique mobile app marketing strategy includes a proven technique called App Store Feature, which leverages niche-specific data. This technique will feature your mobile app in Apple’s App Store, with major chances of high visibility. See profile
Service focus

App Store Feature

Influencer Marketing

Soft Launch Strategy

Key features

Undisclosed

$ 100-149

2-9

USA

Localytics

When it comes to skyrocketing user acquisition, engagement, and retention rates for their clients, this is one of the best app marketing companies. Founded in 2008, their platform is used in more than 37,000 apps. They use all the data they can find on your potential users for laser-targeting. What’s more, they include in-app and push messages. See profile
Service focus

App Analytics

App Marketing

Marketing Automation

Mobile Marketing

Key features

Undisclosed

$ 100-149

100-249

USA

Fetch

This global app marketing agency from the USA was founded in 2009. They specialize in banner and rich media advertising, app store optimization, and cross-channel campaigns. They are partnered with Dentsu Aegis Network. Their focus areas include gaming, retail, and travel, and their major clients include Expedia, StubHub, eBay, Hotels.com, the CW, The Guardian, and Hulu. See profile
Service focus

Marketing Strategy

Media Buying

App Marketing Development

Key features

Undisclosed

$ 100-149

100-249

Playa Vista

Mobile Marketing

This full service digital, social marketing, and mobile app agency was founded in 2012. They will improve, transform, and enhance your brand without losing sight of your original vision. These industry leaders excel in customer marketing, advertising and acquisition, marketing automation, and social media. See profile
Service focus

Mobile & App Marketing

Social Media Marketing

SEO Services

Key features

Undisclosed

$ 100-149

25-49

USA

Techmagnate

Techmagnate is an award-winning digital marketing agency that delivers transformational growth to brands. They are Certified Google Premium Partners and offer cutting edge services aimed at saving the clients’ time and money. See profile
Service focus

SEO Services

PPC

Content Marketing

Website Design & Development

Key features

$ 1,000

$ 25-49

100-249

India

TapTap

Since 2010, this company has been optimizing end-user mobile engagement while maximizing publisher mobile media monetization, innovation, and focus on great service. Sonata, their one-of-its-kind, globally available mobile engagement platform accurately profiles audiences, making physical and digital attribution a reality via a range of sophisticated technologies. See profile
Service focus

Mobile App Development

Branding

Mobile & App Marketing

Key features

$ 5,000

$ 25-49

25-49

Santiago

Dot Com Infoway

Dot Com Infoway is a globally recognized app development and marketing company. The team manages the IT, development, and marketing needs of businesses worldwide. Leveraging their rich and versatile industry intelligence and experience, DCI’s experts provide scalable, customized, and cost-effective solutions. See profile
Service focus

Mobile App Development

Mobile & App Marketing

Website Development

Digital Marketing

Key features

$ 5,000

$ 0-24

100-249

India

Appency

A full range of marketing services, one of the global leaders in app marketing. Established in 2009, they worked with Fortune 500 businesses and small independent developers with success. Major clients include Fox Digital Entertainment, NBC Universal, National Geographic, Budge Studios. See profile
Service focus

Mobile & App Marketing

Social Media Marketing

Digital Strategy

Key features

$ 5,000

$ 100-149

25-49

United States

Comboapp

A full-cycle global app marketing company supplying guidance and complex assistance to provide clients with product/campaign strategy and analytics, media placement and public relations campaigns. They identify target markets, shape business models, and more. See profile
Service focus

Mobile & App Marketing

Digital Strategy

Application Management & Support

Key features

Undisclosed

$ 100-149

25-49

United States

PocketWhale

This is one of the leading global game marketing companies, offering a wide range of proven, innovative marketing services. Their team of 10 experienced, highly skilled employees focuses on social media marketing, mobile and app marketing, video production, public relations, and graphic design. They can influence press releases and get influencers to promote your new brand. Their mix of ASO and PR includes various production channels to support your application. See profile
Service focus

Mobile & App Marketing

Social Media Marketing

Video Production

Key features

$ 50,000

Undisclosed

25-49

United States

Qmobi

This is one one of the best app marketing agencies for mobile user acquisition, specializing in performance marketing and conducting marketing campaigns to maximize your reach. They bring in laser-targeted users via their social media accounts and cooperate with the largest advertising networks for lead generation. See profile
Service focus

Mobile & App Marketing

Key features

$ 5,000

$ 100-149

25-49

Adsbalance

Adsbalance is the fastest growing performance marketing agency in Europe with clients from all around the world. Their team unites 250+advertising professionals with expertise in user acquisition which allows them to reach both high volumes and perfect KPIs. What is more, Adsbalance also produces creatives (as a service) and do publishing. See profile
Service focus

Mobile & App Marketing

Digital Strategy

Affiliate Marketing

Key features

$ 10,000

$ 100-149

100-249

United Kingdom

Mobilunity

Mobilunity provides high-quality software development and builds strong partnerships with companies worldwide. the IT experts help with C, C++, .NET, Java, and Python, as well as iOS and Android app development, matching their experience and skills to the unique needs of the clients. See profile
Service focus

IT Staff Augmentation

Mobile & App Marketing

Custom Software Development

Key features

$ 5,000

$ 25-49

100-249

Our Methodology for Evaluating Application Marketing Companies

To provide you with the best options, we carried out a complex, multifactor analysis of the top companies. We evaluated their state-of-the-art ideas, the experts working with them, and the technology they leverage. We considered the three following major issues to be the most important for a company providing the best app promotion services: a company’s current success in the industry, its online reputation, and the revenue generated for clients.

Finding out which company to trust is more difficult than it appears.

Many companies tried to keep up appearances. That’s why a multifactor analysis is the only foolproof way to make an assessment. The comments on a company’s own website might be mostly positive, so we also checked social media accounts. Also, a company might have a large number of projects in their resume, but how many of those were successfully completed?

We took a deep dive into all these issues, along with the response frequency, team management style, strategies employed by the mobile marketing agencies, and eventually, value for money.

Here are the areas we investigated to produce the results you’ll see in our reviews:

  1. Area of expertise, how they acquire and keep users
  2. Metrics-based current success
  3. Reviews and ratings, customer support
  4. Cost ratio and value for money

Following this methodology provided us with critical insight into whether the app companies tick all the boxes that make them dependable and profitable, while also pointing out each agency’s main asset.

 

15 Best App Marketing Companies (Our Pick)

  • Preapps – $150 – $199 / hr
  • Udonis – $100 – $149 / hr
  • Appular – $100 – $149 / hr
  • Arpu Brothers – $100-$149 / hr
  • Mobitimizers – $100-$149 / hr
  • App Masters – $100-$149 / hr
  • Localytics –  $100-$149 / hr
  • Fetch – $100 – $149 / hr
  • Moburst – $150 – $199 / hr
  • Tech Magnate – $100-$149 / hr
  • TapTap – $25 – $49 / hr
  • Appency – $25 – $49 / hr
  • Comboapp – $100 – $149 / hr

 

Area of Expertise, User Acquisition, & Retention

Depending on what an individual mobile app marketing company specializes in, you must decide on iOS or Android marketing, or both. With over 2.1 million apps available in Google’s Android App Store, and 2 million others in Apple’s iOS devices, visibility and user engagement are more important than ever.

Regardless of how much work you’ve put into your app, people can’t download it if they’ve never come across it. Luckily, you’ve got plenty of time to capture your users’ attention—adult Americans spend an average of 3.5 hours a day on their cell phones, with 90% of that time spent in apps.

This is why hiring one of the top mobile marketing companies is essential. ASO is listed as a service in our table, but be aware that there are a lot of factors that play into improving one’s app store visibility. App name, app description, app logo, proper app category, app design, and most of all, keyword optimization all play a part in ranking your app in the App Store, Google Play Store, Windows Store, or BlackBerry World, depending on your operating system.

The two most popular mobile operating systems are Android and iOS, with Android app marketing at the top of the list.

Given the above-mentioned factors, it’s no surprise that you need experts to handle your app promotion and increase the number of downloads. However, acquiring users is just the beginning.

The really tricky part is providing a reliable basis for durable user retention and engagement. Most users don’t use their app more than once during the first month after the download. This is why user retention makes all the difference between an average and an exceptional app marketing service.

Android vs. iOS

In mobile technology, Google’s Android and Apple’s iOS are the two main operating systems. Android is Linux-based, customizable, and more popular. Still, iOS’s unique design is considered more user-friendly.

In 2017, Android became the world’s most-used OS, surpassing even Windows, one of the first signs that mobile devices are overpowering desktop technology. But since Android is used by so many different manufacturers, while iOS is tied to a single company, Apple enjoys a significant market share.

Also, the iOS app market is strict, and the tougher standards you’ll need to meet might result in a better user experience.

On our list, you’ll find specialized Android developers and iOS experts, as well as companies that offer services for both types of OS. Regardless of whether you choose Android or iOS app marketing, you should keep in mind that switching OSs would require your users to download the app twice, which is unlikely to occur.

Targeting Your Audience via Social Media Channels

Properly optimized app store content is only one of the many things you’ll need marketing companies to handle in order to make your app more visible. The next problem is learning exactly where to find the most convertible users. Believe it or not, more than 50% of users discover apps through friends and family, the people they regularly interact with. For this reason, many app marketing strategies include targeted user engagement services via Instagram, Facebook, Twitter, and other social media.

Start Before You Develop the App

First, you need to understand that your social media campaign usually starts long before you develop the app. Build hype, get your app’s name out there, and make sure future users are aware of your app pre-launch. This is easier for existing businesses with a preexisting follower base.

But if you’re just getting started as a new app business, you’ll likely need to use the help of a social media marketing company to get exposure.

Choose the Right Social Media Platform

Facebook can help you reach a huge number of users. You can post an unlimited number of videos and photos, with no restricted character limit. For the best app marketing, you can also run sponsored campaigns and target audiences based on gender, age, location, and particular interests.

Instagram is great because it has the highest user engagement rate. You can post photos and videos—and even check user engagement via story polls.

Twitter has an advanced search query for finding people interested in your app, be it fitness or a plant recognition app. This query uses hashtags, relevant keywords, and locations to connect to users.

An experienced company is especially important if you have a limited ad budget, since using resources intelligently is always smarter than covering more ground. For a higher app marketing ROI, focus on user engagement and retainment by telling them why they need you and how you can help them achieve their objectives.

Improving User Engagement & Customer Satisfaction

Once your company of choice has successfully acquired laser-targeted users who are genuinely interested in your app and are likely to keep using your services, it’s time to take care of post-launch user-engagement.

There are several ways in which you can let users know what new features/updates you have in store for them once they have downloaded your app. What’s more, you can assess just how satisfied your customers are, as well as how these app marketing companies’ post-launch services can approve.

In-App Messages

These are sent to your users while they are actively using your app to promote updates, offer suggestions, or confirm purchases. They are known to increase your conversions by up to four times. This is a great way to request user feedback and reviews and learn how you can improve your services.

Some app agencies might advise you to be careful with this and request messages rather than numbered reviews. That’s because a single one-star review takes a lot of five-star reviews to fix with some strong app marketing.

Push Notifications

These are similar to in-app messages, but the user doesn’t have to be online; he or she only needs to have downloaded the app. Then, banners or alerts will appear on your user’s home or lock screen.

If used properly, they are known to increase user engagement by as much as 88%. Pay special attention to rich push notifications or ones that feature pictures, videos, or sound files. Users love these, and your engagement can increase by 30%. That’s why every media and app video agency offers a lot of rich content.

 

 Metrics-Based Research on a Company’s Success

Dumping a flood of cold traffic on your app is a sloppy excuse for good service. You need active users that will stay with you in the future. Once potential users notice your high-ranking app and maybe decide to download it to serve their particular interests, they’re likely to use it only once during the first six-month period.

So how do you get around this and engage your users? Find a company that knows how to market apps and ensure users download the app, use it in abundance, and finally, bring forth lasting revenue.

We filtered through these top companies not solely based on the number of downloads, but also on the following factors—all of which will make your app a success in the long run:

  • User Acquisition Rate – This represents the number of users who download your app once they’ve been properly targeted based on needs and interests.
  • User Retention Rate – This is the number of times users return to your app once they’ve downloaded it. Highly engaged users access an app more than 10 times a month.
  • Sessions Length (or Time Spent in App) – Most people, like a gaming-oriented app marketing agency, don’t want users to put their apps down. However, if users want to use a banking app, for example, the session length should be as short as possible to guarantee customer satisfaction.
  • Customer Lifetime Value – The most important aspect we checked, this is something only the best marketing companies can master. It measures how many users keep using your app and stay with your brand, in spite of all the competition. It’s a good way to assess whether your app marketing business plans can withstand the test of time.

That’s it when it comes to acquiring users and making sure the app promotion agencies you hire help you keep them. Which brings us to...

 

Reviews, Ratings, & Customer Support

We took special notice of all the available comments, client evaluations, and published case studies to determine customer satisfaction. For more objective insight, we utilized all the available resources both on a company’s own website and online company evaluation platforms.

We considered awards, acknowledgments, and certifications, but we didn’t give them nearly as much weight as customer reviews, testimonials, and most of all, client interviews. The awards received by these app advertising companies several years ago must be compared against their current growth rates, and the same goes for lists of famous, influential clients.

We paid special attention to each company’s social media presence, making sure the company doesn’t have a bad history on the free, massive platforms where customers can comment publicly and easily.

The way you and your marketing company communicate will be based primarily on the processes they’re already instituted. Even the best app marketing ideas can be useless if not properly communicated. Misunderstandings, impatience, weak communication, and a generally bad attitude can sour professional relationships.

In order to make sure your business relationship is professional, straightforward, and enthusiastic, we went through company reviews on Trust Pilot, Google, and more to ensure the customers of these companies are satisfied with their service, communication style, professionalism, and overall attitude.

We also signed up anonymously for the services of all the evaluated companies, flooded them with various questions and requests, and observed their behavior. Only the mobile app advertising companies with the most polite, specific, helpful, and patient answers qualified for our site.

The companies we listed were tested for the following company culture features:

  • Effective, Two-Way Communication with Clients — This guarantees the agency is open to suggestions and questions, and regularly checks in with clients.
  • Response Frequency – This measures how long the company takes to answer your questions. Are they available when they say they are?
  • Adherence to Deadlines, and Living up to Prognoses – We checked online reviews and ratings in great detail and interviewed multiple clients. We made sure to only list the app marketing companies that honor their agreements.
  • Transparency in Reporting – And finally, this gives important insight into company strategy. We studied several published case studies and portfolio analyses.

 

Value for Money, Market Research, & Evaluation

On our companies’ evaluation list, the last bit concerns the way we ranked them based on the price of their services, compared to the value you get from hiring them. This was no small feat since pricing methods vary among companies, and their expenses depend on each app marketing strategy.

The app marketing industry has skyrocketed since mobile devices became the lead in total traffic. It is more competitive by the minute, and most app agencies’ fees have risen accordingly.

You don’t want to go cheap, because looking to spend the least possible amount is likely to be damaging in the long run. Still, a high price doesn’t necessarily guarantee the best service. That’s why we chose to assess the value compared to the price, prioritizing cost-effectiveness.

You’ll need a clear idea of your available budget and a general idea of your strategy. The marketing agency will provide a rough estimate of future expenses and their potential growth, leveraging their years-long experience.

 

What to Expect from the Best App Marketing Company

A Realistic Analysis of a Client's Potential On the Market

Conducting an analysis of a client’s potential on the market is a significant indicator that you are working with a legit, experienced company that keeps its word by making informed choices and providing realistic progress predictions. A good head start saves both time and money—that’s why these early stages of cooperation are crucial.

Successfully Identifying Key Performance Indicators

Successfully identifying key performance indicators is the process of selecting the right metric for your particular marketing strategy and leveraging previous experiences. This is then incorporated into a reliable business plan. 

Developing and Implementing a Reliable Growth Plan

Such a plan involves increasing your total number of users by finding the best ways to promote your app, preferably on a low budget. 

Tracking Growth

Professionals ought to react to the slightest fluctuations in user behavior and adapting in a timely manner. Doing so allows for more successful app-user communication and a longer relationship. 

Providing an Established Time-Frame for Expected Results

This tactic involves doing the work effectively in a timely manner. That’s why we only listed experienced and reliable companies that stick to their timelines.

Now you know about the results and the process these companies must use to provide you with top-notch mobile app marketing services. These performance factors altogether will help you see the most success at the lowest cost. To make sure the companies can deliver, we interviewed multiple clients. We also checked company portfolios and asked them about their growth-tracking and key performance indicator assessments. In addition, we compared the number of completed projects with the number of projects in every company’s resume.

 

What You Need to Know Before Hiring an App Marketing Agency

In the app promotion industry, there are shopping, game, health, and other marketing companies. In order to avoid wasting time and money, and to generate the highest marketing ROI possible, you’ll need to know your app niche and where you can find the largest user base. Then, you’ll have to determine the scope of your ambition and your capabilities.

Define Your Goals & Objectives

What do you want to accomplish with your app? What channel will you be using to market it? Will you need additional services? Some basic characteristics of your target audience are also a part of this assessment.

Do You Prefer Companies Near You, or Are You Comfortable With Outsourced, Remote Teams?

The app agency might work with an in-house team or outsource. Quality-wise, this makes no difference since they typically use exceptional team management apps like Asana or Trello. Besides, a more diverse team often brings higher quality because the combined experiences these people offer is wider.

What Is Your Budget?

Keep in mind that costs tend to increase over time. You need to know your limits without being too cheap with your app marketing. The industry is very competitive, and the prices are bound to be high.

App Marketing Agency vs. Company

You will find us and most other people using these interchangeably, but there are a few differences. Marketing companies deal mostly in specific services like app marketing, so they might need to outsource design or app development specialists That said, app agencies usually offer a broader range of services under one roof.

Final Words

Good preparation will put you on the path to success. By now, you should be able to tell whether you know enough about your app to start this process. You’ve researched your ideal target audience via social media and other channels. All of this information is used by successful app marketing companies to produce a clever business plan designed just for your app.