With the ever-increasing number of mobile users and services like Google Pay and Apple Pay, digital shoppers have widely embraced mobile commerce.
Brands began leveraging this concept by crafting campaigns with relatable characters to evoke consumer sympathy a long time before influencer marketing as we know it existed.
The world's commerce continues to move online at a neck-breaking pace, having rapidly accelerated since the global pandemic started. Being up-to-date is a must.
Check out incredible affiliate marketing statistics if you’re interested in learning more about the concept of this unique type of marketing.
What makes Foursquare different from other social networking platforms? Why can't businesses, both online and brick-and-mortar, afford to ignore it?
Launched in 2011, WeChat has since gone on to introduce several more features that have made it an increasingly indispensable companion among its predominantly Chinese users.
Ideally, you should have some sort of mobile marketing strategy in place already to tap into this critical consumer segment.
Viber is one of the rare services with more than one billion users worldwide. Have you ever wondered how it can be used as part of your marketing strategy?