We’re long past the days of asking if a business has a website. Nowadays, it’s assumed that it does, and, to be competitive, that website had better load quickly, look good, maintain excellent uptime, etc. The list of options for building a modern website is fairly long. The top ones, though, will allow you to create an attractive, functional and reliable product, without having to shell out hundreds of dollars to a professional designer. If you want to find out the best website builder in 2020, you came to the right place. Read on to discover our top 10 options, learn more about our evaluation criteria, and move onto our step-by-step guide on how to pick the right platform for your needs.
We’ve put a huge amount of both time and effort into our research for these rankings so that you don’t have to. You can see the final results later on, but before we get there, we’d like to explain exactly how we identified our choices, and subsequently ranked them.
Read on to discover how we settled on the contenders for the best website builder in 2020.
We don’t simply go with our guts for these rankings, much preferring a scientific, technical approach. Before we evaluate the software, therefore, we’d like to define the criteria we used. This will help you to both further understand our rankings, and identify which parameters are particularly important for you.
This is the first thing to look at when searching for the best website builder for you. Accordingly, it’s the first thing we investigate. While some builders are a “jack of all trades,” many are more suited to certain industries than others.
A few of the most common focuses include:
A website builder targeted at bloggers, for example, might not be able to serve as a multimedia entertainment site. Likewise, website building software that specializes in eCommerce might have features that a cafe owner won’t need.
This is another basic distinction that we make early on in our classification process. Again, different software can be targeted at businesses of different sizes. As the buyer, you don’t want to be left wanting in terms of features or paying for stuff you’re not going to use.
The most basic three categories are simply:
Given the rise of independent online business people who might need a portfolio, an online resume, and so on, we also investigate website builder software suitable for ‘Freelance’ or ‘Personal Use’. These are increasingly important categories, and must be separated from the rest since collaborative features aren’t needed and budgets tend to be lower.
This is basically a fancy word referring to how the software is delivered. There are two main categories:
On-premise software is locally based and installed directly onto the user’s computer. Cloud-based software stores data online, meaning it facilitates collaboration more easily. The latter is much more common nowadays.
Finally, some hosting or domain services providers (Bluehost, GoDaddy, HostGator, etc.) might offer a website builder as part of a package.
Now that you know the ways in which we categorize website builders, let’s get on to the exciting stuff — the features!
Naturally, there is a huge range of features that website builders offer, and we won’t go over every single one. Instead, we’ve collected the most important ones, and we’d expect the best site builders nowadays to have most, if not all, of the capabilities you’ll see below.
Obviously, every website builder will have an editor, and this is where you will spend the bulk of your time. It’s in the editor that you’ll initially create your site, and subsequently tweak it as time goes on. Every editor will allow you to make basic cosmetic changes, and it should also allow you to manage metadata (page titles, descriptions, and so on) for SEO purposes.
Because this is the cornerstone of website creator software, it’s vital that you feel comfortable using it. The editor should make it easy to accomplish the above tasks and more, by being intuitive enough that you can find and use the most important features, without needing to pour over endless manuals.
Fortunately, most website builders nowadays are “What You See Is What You Get,” or WYSIWYG. This means that they use visual editors, wherein the changes you make — unlike with coding — are immediately visible. For more casual website makers, this basically removes the need for coding; you’re adding, editing and moving elements built of HTML, CSS, and so on, without needing to actually code them yourself.
The majority of website builders nowadays take one of these approaches, which is great, because it makes designing a site infinitely easier than it used to be.
Don’t be taken in by a software provider simply listing these capabilities, though. Again, these are the most basic requirements of today’s best website makers. What’s far more important is that they actually work, smoothly and accurately. Many builders offer either free trials or demos of their editor, and we’d recommend checking this out for yourself before committing to building a whole website.
The days of having to start creating a website with literally one blank page are (thankfully) over. While that’s still an option in some places, which obviously allows you to get as creative as can be, most modern website builder platforms will have a full library of templates, or themes (the terms are basically interchangeable), which you can use as a base.
As a general rule of thumb, it’s a case of the more available themes, the better. Trawling through hundreds of themes at random can be a pain, though, so you also want a site that has smartly categorized those templates. This is often done based on industries, like the ones we outlined earlier, but some top website builders choose to categorize via price, features (blog, store, etc.), color scheme, and so on.
Ensuring your website is mobile-friendly is more important than ever, particularly if you’re running an online store.
A high-quality website builder will more or less manage this for you, by featuring ‘responsive’ themes. These will automatically scale, in terms of size and resolution, based on whether they’re accessed on a desktop, laptop, tablet, or mobile device.
You’re obviously not going to get Photoshop-level features from an online website builder, but the ability to edit images is an increasingly standard requirement in the industry.
Basic capabilities include adjusting brightness and contrast, cropping the size of an image (preferably using common ratios like 4:3, 3:2, and 16:9), and — perhaps — applying a filter. The ability to boost your SEO via adding titles or descriptions to your photos, and thus help their chances of coming up in an image search, is also welcome.
Elsewhere, while it’s certainly not a common feature, some website platforms include access to a library of royalty-free photos. These often come from the likes of Pixabay and Unsplash, and can save you from hunting around for relevant images yourself.
Considering the growing focus on data capture, forms are an increasingly important feature. They offer solutions for a wide variety of important user-driven tasks, from making a reservation at a restaurant to placing an order for goods, and provide you with useful data in the process.
Rather than forcing you to go hunting for plugins that allow you to build forms, the best website software should make it easy to do so from within the editor. Not only that, but the forms should be fully customizable, in terms of fields and so on, and will ideally come with a couple of bonus features, such as payment integrations and checkboxes.
If all this isn’t handled by the website builder itself, an integrated third party form builder is an acceptable replacement.
Approximately 25% of all websites on the internet are blogs. With a market share that big, some website builders have smartly chosen to cater directly to bloggers, with WordPress being the most famous blog website builder (a whopping 34% of the entire internet is estimated to run on WordPress, so we’d say that strategy worked).
Even if a builder doesn’t focus on blogs, most should still have the option to add a blog section to your website. That’s just fine with us, as long as the most important features — comment management, tagging and categorizing posts, and so on — are all present.
These might only be relevant to those of you who are hoping to sell through your site, but in that case, they’re arguably the most important consideration of all.
If you are indeed looking to sell goods, you need to be certain that your website building software has a full range of eCommerce tools in place. The strength of those tools will vary based on how much the platform focuses on this area. Some software will simply make do with a few third-party integrations or a barebones store, while others will provide a powerful, well-rounded eCommerce solution, complete with subscriptions, sales, shipping and tax calculators, regional pricing, and so on.
Whichever route you go down (and budget can be a factor), do make sure that the web page builder at least has a few vital features such as inventory management, different payment methods, order tracking, and so on. We’d also say that SSL encryption at the checkout stage is a must-have, and solutions that offer unlimited products also get a big thumbs-up from us.
While a lot of responsibility for making a site SEO-friendly rests with the user, most of the popular website builders out there will usually offer a helping hand. We’ve looked for software that makes executing the basics easy, such as adding and editing metadata (descriptions, titles, keywords, etc.), or generating and submitting a sitemap (many builders will do the former for you, and some will do the latter too).
Again, if the software doesn’t handle this itself, it’s perfectly acceptable for the functionality to be provided via integrations instead. And, speaking of integrations, the ability to smoothly connect to popular web analytics (with Google Analytics being the most notable) is also a welcome inclusion with a top website builder.
In addition to the resolution and so on, you also want the overall layout of your site to adapt to different screen sizes. Most quality website builders will handle this by making pages more ‘vertical’ to fit narrower screens, rearranging the content into taller, thinner columns which are easily scrollable.
One important feature is the automatic redeployment of your navigation bar. Rather than being a full-sized menu, as on the desktop version, the use of a dropdown, expandable menu — which doesn’t take up space when it’s not being used — can save a ton of space.
Finally, contenders for ‘best website creator’ should have the ability to preview sites as they would look on a mobile device, rather than just seeing the default desktop view. This ensures you can judge for yourself whether the site looks right on a smaller screen as you build or edit it.
Being able to analyze performance, and adjust what you’re doing based on that data, is fundamental to a website’s success. Whether these analytics are provided via built-in tools on a webpage builder, or integrations with other platforms like Google Analytics, isn’t particularly important. All that really matters is getting as much data as possible, accessed as easily as possible.
No website builder can provide every function that every user might desire. Rather, functionality is usually boosted via third-party apps and integrations.
The best website building software will provide enough integrations to do pretty much anything you like with your website, be it selling services, marketing products, posting attractive portfolios, and so on. They will also make it easy to find these integrations, preferably through a user-friendly, searchable and categorized marketplace.
A note on this: we do slightly prefer builders which provide native solutions to these needs, as there’s less risk of technical glitches. Third-party apps (as long as they’re well-integrated into the web platforms) are a fine alternative, though.
Website builders became popular in the first place because they were easy to use; much easier than coding a website from scratch, anyway. Some builders are much easier to use than others, though, and we’ve rewarded those which make it quick and easy to get started, and intuitive to put a website together.
Both tasks can be boosted by how-to guides and video tutorials. The best website builder sites will explain everything from the basics (and more advanced features) of page construction, to the nitty-gritty of setting up payment methods on a store.
Security is a constant and massive concern for every website owner and plays a huge part in our rankings.
Just a few of the questions we ask are:
Those are arguably the most pressing security concerns, but extra features — such as the ability to protect pages or the whole site using passwords — are certainly welcomed.
Anybody can go around recommending cheap software. Heck, you can just look at a list of website builder reviews and sort them by price yourself. We believe it’s far more important, though, to find value. Is a website builder worth its asking price? Is it worth spending a little extra to gain a whole lot more functionality, or does a cheaper option do the job just fine?
A key part of this is identifying industry standards for pricing, which we’ve taken the time to do. Any site builders which are priced far lower or higher than those standards simply won’t be included in our rankings.
Elsewhere, we believe there’s no substitute for trying something out for yourself before committing to a purchase. Accordingly, we’ve rewarded website builders that offer either a free trial or a money-back guarantee.
Finally, and in the spirit of finding value, we’ve also given a boost to web builders offering 1-year domain vouchers (i.e. you get a free domain) as a bundle with their premium plans.
Wix is easily one of the most popular website builders, and the hype is absolutely deserved. We’ve got it rated as our number one platform for a variety of reasons. Wix manages to blend ridiculous ease-of-use with consistent functionality, gorgeous templates with a powerful feature set (including third-party apps), and plenty more besides. Everything is brilliantly explained via a trove of excellent guides, too, making this cloud-based platform extremely approachable for all.
Our overall best website maker provides a range of useful guides, covering everything from the basics of navigating the editor through to using Corvid (the native app development platform). When you’re ready to begin, you’ll find over 500 templates on offer. They’re nicely divided by category (business, online store, etc.), and sortable by ‘Most Popular,’ or you can simply start with a blank template.
The consistency of quality in those templates is genuinely impressive. Customizing those templates is an absolute cinch, thanks to arguably the most intuitive editor on the market, which lets you move elements wherever you like, rather than slotting them into predetermined spaces. A sleek side menu allows you to add new elements, apps, media, or an entire blog section, whilst another at the top lets you delve into the deeper settings for your site. The all-round interface is simply genius.
Finally, if you’re looking for a specific feature, the chances are you’ll find it on Wix. From native solutions for analytics, blogging, forums, forms, and image editing, to third-party apps integrating social media, eCommerce and advertising, every capability you could hope for is provided on this very best website builder.
It costs nothing at all to create, customize and publish a website on Wix. The free plan also grants you 500MB of both storage and bandwidth, and basic customer support. You can’t customize your URL, though, and Wix adverts and branding will be shown on your site.
In addition, Wix offers three paid plans: Combo, Unlimited, Pro and VIP. Those cost $13, $17, $22 and $39/month respectively, paid annually, and there’s a 14-day money-back guarantee for all four. The Combo plan offers bandwidth and storage of 2GB and 3GB, respectively, and Wix ads are removed. You also get a free domain for one year.
Unlimited is targeted at entrepreneurs and freelance website constructors. You get unlimited bandwidth and 10GB storage, plus an hour of video, and two useful apps from Wix: Site Booster, which improves performance, and Visitor Analytics. Then, there is the Pro plan, where storage is increased to 20GB, and which ads an events calendar, a professional logo and social media logo files to the mix.
Rounding out this group, we have VIP which also offers priority response, and — most importantly — VIP support.
Finally, Wix does also cater to customers looking to sell through their sites through three ‘Business & eCommerce’ plans. We won’t go into them in detail, but they cost $23, $27 and $49/month, and all grant unlimited bandwidth, allow you to accept online payments and are commission-free.
Weebly is another serious contender for the best online website builder title right now. While it’s not quite as intuitive as the likes of Wix, it still allows you to create beautiful websites without too much effort via drag-and-drop, and has arguably the most powerful feature set of any builder. While anyone should be able to get something out of Weebly, it’s particularly useful for entrepreneurs and small businesses.
Weebly’s brilliant themes make it easily one of the best website design sites you’ll find. They’re responsive by default, and switching between templates is surprisingly easy to do, even when your site is live. The editor isn’t the most user-friendly we’ve looked at, but once you’ve got the hang of it, you’ll find a powerful platform in place.
Weebly’s mobile apps are worth a special mention. They’re available on both iOS and Android, and do a great job of replicating the desktop capabilities. You can even edit your site offline with them, then apply the updates when you’re online again. SSL comes free with all plans, an excellent range of native eCommerce features are on offer — including inventory management, coupons, and a shipping calculator — along with built-in analytics with this custom website builder.
Weebly does have a free price plan, which provides you with a decent 500MB of storage, plus SSL, the more basic SEO tools, and lead capture and contact forms.
Above that, there are four paid plans. The first — Connect — costs $5/month billed annually, and literally just allows you to connect a domain. Pro, at $12/month, represents a bigger step up. For that reasonable price, you get a free domain, $100 in Google Ads credit, and can remove the Weebly ads. You also unlock the most basic eCommerce features — a shopping cart and the ability to accept payments — and get access to the native analytics and phone support.
The other two — Business and Business Plus — are targeted at eCommerce web builders. Business costs $25/month, and unlocks a bevy of useful eCommerce capabilities, including inventory management, coupons, shipping labels, discounts, and eCommerce stats. Business Plus weighs in at $38/month, and — in addition to everything else — gives you email marketing (worth $96, apparently), real-time shipping, and abandoned cart messages.
Duda offers something very different to our other website builders on this list, and does so excellently. Rather than targeted at inexperienced individuals, Duda is intended for professionals looking to design sites for others, and it’s arguably the best web builder for those people. Agencies, digital publishers, hosting companies and SaaS platforms can all use this white-label, cloud-based product to create attractive and effective websites, without the need for coding.
Duda is explicitly targeted at professional web designers, particularly those working as a business, and a number of features are included for this purpose. Basically anything — from website sections, to widgets, to entire templates — can be saved to a database and shared across a team of webpage builders. Predefined roles can also be assigned — from blogger through to admin — or you can create a completely custom role with its own permissions. Comments can be left by designers for each other, or by clients for designers, and the platform is completely white-label.
Elsewhere, workers have an excellent degree of control over their designs. Sites can be customized to appear differently on different devices, including different navigations, and — in addition to the drag-and-drop editor — you can delve into the code too, which not all web platforms allow. Add in plenty of visual and text editing capabilities, content import, page duplication, and a whole lot more besides, and this is a seriously powerful platform.
Although there’s no free plan on Duda, you can get a 14-day trial with no payment information required. The paid plans are more expensive than some of the other website creation sites on our list, but we still believe they represent good value.
There are three price plans — Basic, Team and Agency — which start at $14, $11 and $55.50/month billed annually (‘Team’ is on sale at the time of writing, hence it being cheaper than ‘Basic’). Extra sites can be added to each plan for an additional cost, though, of $19, $13 or $11/month respectively.
Basic is for individual designers, only including one website and one team member by default, and none of the client management features. You still get HTTPS, though, and all the website personalization capabilities.
Team is aimed at smaller webpage builder teams. It still only offers one website, but supports four team members, user permissions, and shared assets, in addition to client management.
Agency boosts the numbers up to eight websites and 10 team members. It also includes advanced tools like website export, the widget builder, and a (limited) API.
Finally, eCommerce features can also be added for a cost. There are three add-ons — Standard, Advanced, and Unlimited — which cost $7.25, $19.25 and $39/month. All offer a range of useful tools, unlimited categories, and storage, with the main difference being in the number of products: 100, 2,500 and unlimited respectively.
Strikingly is not the most powerful website building software on this list, but it’s not trying to be. Instead, the aim here is to facilitate the quick and easy creation of websites. Strikingly specializes in single-page websites; the ones where everything is laid out on one, long page, which users whizz up and down with the help of hyperlinks. There might not be enough here for those wanting a complex site, but if you’re simply looking to advertise yourself or your business, Strikingly is an affordable, intuitive solution.
The clear priority here is enabling quick and easy creation of a single-page site, making it a clear contender for “best website builder for small business owners” category. This process begins with the templates, which we’ve seen unfairly disparaged elsewhere, but we’d say represent a diverse and extensive range. Subsequently customizing these templates is incredibly straightforward, thanks to a beginner-friendly editor which lets you add, remove and edit elements with minimal fuss.
Single-page sites might be the priority, making this particularly suited to those looking to create landing pages, but there’s a reasonable amount of functionality too. You can create a simple online store, for example, which can accept PayPal payments and be populated with hundreds of products. Further web builder functionality is added by the App Store — including Google Maps and Calendar, various social media integrations, and Mailchimp — and the whole thing can be added via an excellent mobile app.
Strikingly has one free plan, and three paid plans, all of which can be used on a 14-day free trial. Those paid plans vary greatly in both their pricing and capabilities.
The Free plan is actually pretty generous. It enables the creation of unlimited free sites, grants 5GB of monthly bandwidth, and lets you use the 24/7 support. You’re limited to a Strikingly.com domain, though, and one product in your store.
Limited is the cheapest paid plan on this online website builder, costing $8/month billed yearly. This lets you connect a custom domain and list five products, and allows 50GB of bandwidth and the creation of two ‘limited’ sites. Annoyingly, your website will still have the Strikingly branding on this plan.
Finally, we have VIP, which costs $49/month. This bumps up the number of ‘Pro’ sites to five, and the number of products to 500. You also get priority customer support, an account manager, and the ability to send newsletters to 2,000 contacts per month.
Our site builder reviews continue with Voog, which manages to be both a powerful and highly streamlined platform. While there’s enough here to suit web design professionals who avoid coding, the builder is also intuitive enough (and there’s enough support) to satisfy less experienced users. A big focus on Voog is the ability to easily create multilingual websites, making this an excellent solution for businesses looking to market or sell to an international audience.
Voog has made the list of best website builders marketing itself as enabling the creation of “beautiful websites that speak foreignese”. The themes on this website builder look great by default, generally following a minimalist and modern two-tone design. Your choices are limited, given that there are only 12 website templates available at the time of writing, but the scope and easiness of the customization mean this isn’t a big deal. Adding new elements is a cinch thanks to the true drag-and-drop editor, which — while it looks barebones — actually elegantly hides a good amount of functionality.
Speaking of functionality, let’s discuss Voog’s headline features — its multilingual capabilities. Your website builder sites can be tailored to an infinite number of languages (which are switched between via a flag in the top corner), with the editor itself already translated into 10. While there’s no automatic translation of your actual site, this is probably the easiest platform around on which to replicate your site for international users. Elsewhere, you’ll also find a solid integrated blogging solution, intuitive eCommerce features, a form builder, responsive websites, and built-in SEO tools.
You can try out all of Voog’s features via a 30-day free trial. If you’d like to commit to this web builder after that, you have three price plans to choose between — Standard, Plus, and Premium. Prices are given in euros only on the site; prices below are converted to USD using current rates.
Standard, the cheapest option, costs $8.90/month billed annually. Even on this plan you get three users, 30 pages, 5GB storage, and can publish your site in three languages. You also get a custom domain, limited store, API access, and SSL security.
Plus, priced at $14.40/month, represents a big step up. You get unlimited users, pages and languages, 20GB storage, full eCommerce capabilities, SEO tools, and a free domain.
Finally, we have Premium, which costs $43.20/month. All metrics are unlimited on this plan, and you get custom CDN and SSL, priority help from the site builder support staff, and removal of the 3% transaction fee when selling (which applies to the first two plans).
Like GoDaddy, the name of the game with SITE123 is speed. In fact, they market themselves as “by far the easiest website builder”. While we wouldn’t go quite that far, this is an indisputably streamlined and user-friendly cloud-based platform. The value you get from the free price plan is also outstanding, making this an excellent option for individuals and small businesses on a budget.
The main focus here is becoming the best personal website builder for quick page creation. This is kicked off via a streamlined three-step process, wherein you pick a website ‘type’ (blog, events, etc.), upload your pre-made content, and hit publish. Thanks to this wizard, you can genuinely get a functional, professional-looking site up and running within less than an hour.
Some functionality has been sacrificed in favor of speed, but this still isn’t a barebones offering. All sites are fully responsive, and there are a few aids for your SEO, including metatags and an automatically-generated sitemap. An image library, email accounts, and 24/7 customer support are all free on this easy to use website builder, and a custom form builder, reservations tool, and email marketing mean SITE123 can be tailored to various purposes. Finally, third-party integrations are also used to round out the feature set, covering analytics, live chat, and more.
At the time of writing, the pricing on SITE123 is a little confusing. While the FAQ states that there are four plans, only two appear to be live: Free, and Premium.
Even with the free plan, you get access to the bulk of SITE123’s features. In addition, you also get 500MB storage (standard amongst website creation sites), plus a generous 1GB of bandwidth.
Premium is fairly priced, at $12.80/month, and comes with a 14-day money-back guarantee. For that outlay, you get 10GB storage, 5GB bandwidth, the removal of SITE123 branding, access to the eCommerce features, and a free domain for one year (you also have the option to connect your own domain).
Squarespace is a contender for best website builder, and it’s easy to see why. Almost everything about their offering is classy, from arguably the most attractive templates around to the extremely intuitive platform which is both reliable and secure. It’s a flexible builder too, marrying eCommerce capabilities with portfolios, blogging tools, and plenty more besides.
Squarespace’s biggest strength is its visual attractiveness. This starts with the templates, which tend to be minimalist yet striking. They’re easy to browse too, being separated into 15 different sections, from ‘Local Business’ to ‘Blogs & Podcasts’. All are responsive, highly customizable via drag-and-drop and the native Style Editor, and you can use multiple themes on the same website at once. It’s perhaps the best website platform for portfolios too, making this particularly useful for artists, designers, photographers, and so on.
There’s also plenty of substance beneath this style. A handy wizard helps to boost your SEO, built-in analytics help analyze traffic, content and products, blogging sections are pleasingly powerful, and you can add eCommerce functionality. This already-impressive feature set is completed by a nice range of third-party integrations, including Dropbox, Foursquare, Google Maps and YouTube.
Despite competing for the best web page builder, Squarespace doesn’t offer a free plan, which is a mild disappointment. That said, all the paid plans come with a free trial. There are four in total, with prices being 30% cheaper when paid annually.
The cheapest is Personal, at $12/month billed annually. That might seem relatively expensive for the most basic package, but you get plenty of bang for your buck, starting with a free custom domain, SSL, and unlimited storage and bandwidth. You can also permit two contributors, receive full 24/7 support, and get access to basic analytics.
Then there is Basic Commerce, at $26/month. This essentially just boosts your eCommerce capabilities, adding a point of sale, customer accounts, relevant analytics, and integrated labeling and shipping to the web site builder.
Finally, there’s Advanced Commerce, costing $40/month. This completes the eCommerce feature set, covering abandoned cart recovery, gift cards, subscriptions, discounts, and the ability to build custom integrations for inventory and orders via APIs.
While some of the builders on this list are extremely flexible, Simvoly is unapologetically direct in its targeting. It’s designed to be the best website builder for business owners who want to generate sales and leads, pure and simple. Everything on the platform is geared towards achieving this as quickly and easily as possible, from the pleasantly straightforward drag-and-drop editor, to the streamlined eCommerce features, to the innovative and exciting Funnel Builder.
It’s very easy to get started, as you’re given the choice between picking one of 50 templates, or simply using the helpful Website Wizard, which happens to be one of the quickest website building tools we’ve seen. Subsequently editing that site via a smooth drag-and-drop interface is easy enough too.
You’ll also find an impressive range of features, with the majority targeted towards selling. Most exciting is the Funnel Builder, which helps you to set up a sales funnel within minutes. Funnels are highly streamlined thanks to one-step checkout and one-click upsells, and can also be used to accept memberships or for lead generation. It’s also simple to set up an actual store, which can feature user memberships, discount codes, customized shipping rules, and more. A CRM system is also built into the web platform, along with some useful and relevant integrations, including Mailchimp, PayPal and Stripe.
Simvoly doesn’t offer the cheapest pricing, but we believe you still get excellent value for what it costs. You can choose between four main plans — Personal, Business, Growth and Pro — which cost $12, $24, $59 and $149/month respectively. Yearly subscriptions are around 30% cheaper, and a 14-day trial is available for all plans.
Even as the cheapest plan, Personal offers plenty of functionality. You get one funnel, a custom domain connection, 20 pages, 10GB bandwidth, two admins, SSL, and the CRM. You can also use the full suite of eCommerce features, list five products, and run 25 member accounts.
Business boosts most of those site builder metrics, granting you five funnels, five admins, six custom domain connections, unlimited pages, and 60GB bandwidth. You also get funnel checkouts, 100 product listings, and 200 member accounts.
Growth takes things up another notch, with three websites, 30 funnels, 33 domain connections, 10 admins, unlimited pages, and 120GB bandwidth. You also get unlimited products and member accounts, and get the option to white label the site.
Finally, Pro gives you 10 websites, and has unlimited funnels, admins, domains, pages, products and member accounts, plus 400GB bandwidth.
Like all our best website builder contenders, Webflow requires no knowledge of coding but it’s definitely at the more technical end of the spectrum. Rather than being targeted at beginners, it’s probably better suited to design professionals who crave a powerful, yet code-free platform. Those who are willing to take the time to learn Webflow will benefit from a brilliantly feature-packed website builder.
While Webflow can be used by anyone, it’s targeted more at professional website makers. Agencies can assign multiple roles, collaborate via a shared dashboard, and bill their clients directly through the platform. It’s also flexible enough to be used for basically any purpose, with content creation and publishing tools, a fully-functioning CMS, and eCommerce features all on offer.
Webflow does have a free plan with no time limit, and no credit card required. You get full access to the design features and CMS, the ability to build two projects, and access to over 100 hours of tutorials.
The structure of the paid price plans is needlessly complicated. In short, there are both ‘Site Plans’ and ‘Account Plans’. Site Plans basically deal with hosting (domain connection, monthly visitors supported, etc.), while Account Plans give you extra features (like more projects, code export, and white labeling).
There are six Site Plans available: three for regular websites, and three for eCommerce.
The regular three are called Basic, CMS and Business, and cost $12, $16 and $36/month billed annually. We won’t detail each, but all include hosting for your website builder sites, domain connection, and SSL, with more money allowing more visitors, CMS items, and content editors.
The three eCommerce plans are Standard, Plus and Advanced, which cost $29, $74 and $212 respectively. All have customizable checkouts, shopping carts, product fields, various payment methods, and various integrations. The more expensive plans allow a higher annual sales volume, and more staff accounts.
There are also five Account Plans; three for individual users, and two for teams.
The first Individual Plan is ‘Free’, which we’ve outlined already. Lite costs $16/month billed annually, and allows 10 web building projects, code export, and unlimited project transfers. Pro, at $35, grants unlimited projects, and white labeling.
The first team plan, called Team, costs $35/person/month billed annually, requiring a minimum of two users. It unlocks everything from Pro, plus the shared dashboard and client billing. Enterprise is designed for teams of 25 users or more, with prices available on request.
Many of the best website builders try to appeal to as many people as possible, but Format is certainly not in this camp. Instead, it is clearly aimed at visually creative individuals and businesses, such as artists, photographers, architects, and so on. Such users are brilliantly catered for with some of the best portfolio creation tools you’ll find, making it incredibly straightforward to build an attractive and effective showcase for work.
Elsewhere, website building software offers a respectable amount of functionality. In addition to integrated blogging features and SEO tools, you can also create a surprisingly solid online store, managed via a typically intuitive dashboard, and free from transaction fees.
Pricing is kept nice and simple on Format, with three plans clearly aimed at different audiences. The entire platform can also be trialed for two weeks, for free.
The cheapest paid plan is Enthusiast, which costs $6/month billed annually. This still gives you plenty of bang for your buck, including 24/7 support, SSL, unlimited blog posts and bandwidth, 15 pages, 100 images, access to all the themes and the iOS app, and the ability to connect your own domain and email account.
Next up is Pro, priced at $12/month. This allows unlimited web building of pages and galleries, the listing of 30 products in an online store, 1,500 images, and access to CSS and HTML editing. You also get a free custom domain for a year.
Finally, you have Unlimited, which costs $25/month. In addition to premium themes, this grants unlimited images and priority support, plus the listing of 1000 products. You’ll also get a 60-minute onboarding session with an expert, and two site audits and ‘tune-ups’ per year.
So, now you have our highly informed opinion on the best software for website building currently available but we’re not done yet. Before we go, we want to talk you through the process of narrowing down your options, building a shortlist, and ultimately settling on the most suitable solution.
This is an easy, but extremely useful step. By simply getting rid of any website builders which aren’t suitable for either the industry or size of your business, you’ll swiftly whittle down your options. Once you’ve done so, check that the remaining website creator software abides by any rules or regulations in your industry.
Note down all the features that you’d ideally like your website builder to have. If you’re opening an online store, for example, decide how many product listings and which payment methods you want, whether you’d like to provide coupons or discounts, and so on.
Now, compare that list to the feature sets of your remaining options, and get rid of any webpage builders simply can’t provide what you need.
Decide how much money you’re either able, or simply want to spend. Remember that website builders can usually be paid for monthly or annually. While the latter is considerably cheaper, will you be willing to make that long-term commitment?
Check your budget against your remaining options from the previous step. The platform with the most relevant features, which also falls inside your budget, is the best website builder for you.