Do you have what it takes to manage an online store? An ecommerce manager is responsible for all aspects of running a successful ecommerce business, from creating and managing inventory to marketing and sales.
If you're interested in learning more about the role, keep reading. We'll outline some of the responsibilities and skills required for this position.
Ecommerce Manager Job Description
Generally speaking, the ecommerce manager is responsible for overseeing and managing an organization's online sales activities. This includes developing and implementing ecommerce strategies, managing website content and product catalogs, coordinating online marketing campaigns, and overseeing customer service and ecommerce order fulfillment operations.
To be successful in this role, ecommerce managers must have strong leadership and organizational skills, as well as a keen understanding of digital marketing and web technologies. They must also be able to work effectively with cross-functional teams and manage multiple projects simultaneously.
Additional ecommerce manager skills include communication and interpersonal skills that are essential for this role, as they will be responsible for interfacing with customers, vendors, and other stakeholders on a regular basis.
Some desired but not essential skills for this position include project management experience, experience with web analytics tools, and a working knowledge of HTML/CSS. Additionally, ecommerce managers should be detail-oriented and able to work independently with little supervision.
Ecommerce Manager Responsibilities
An ecommerce manager is responsible for the overall success of an online store. This includes everything from choosing the right ecommerce platform and products to setting up logistics and fulfillment.
A successful manager needs to have a strong understanding of both the technical aspects of running an online store as well as the customer experience. They need to be able to troubleshoot problems and optimize the shopping experience.
Some of the specific responsibilities of the position include:
- Researching and choosing the right ecommerce platform and plugins
- Setting up payment processors and shipping logistics
- Adding products to the store and creating product descriptions
- Managing inventory and orders
- Optimizing the website for search engine ranking
- Running marketing campaigns and analyzing customer data
- Troubleshooting technical issues
- Providing excellent customer service.
In some cases, the ecommerce manager may also be responsible for developing the company's ecommerce strategy, which includes setting goals, budgeting, and planning long-term growth. They may also work closely with other departments such as IT, accounting, and shipping to ensure that ecommerce operations run smoothly.
As you can see, they might have plenty of responsibilities which makes them a key player in any company that sells online. By streamlining processes and ensuring customer satisfaction, they can help the business reach new levels of success.
Ecommerce Manager Salary
The remuneration of an ecommerce manager varies depending on the country or region where they work. In general, ecommerce managers in North America and Europe tend to make more money than those in other parts of the world. Here is a breakdown of average salaries for ecommerce managers in different countries:
- United States: $85,000 per year
- Canada: $60,000 per year
- United Kingdom: $52,100 per year
- Germany: $65,000 per year
- Australia: $74,600 per year.
As you can see, salaries for ecommerce managers can vary quite across different parts of the world. As a general rule, though, these professionals tend to earn more in developed countries than their colleagues living and working in underdeveloped regions.
Another factor is their specific role within a company. For example, one of the essential roles in every online business company is the ecommerce account manager. Their main responsibilities include overseeing a company's online sales and ensuring that the process runs smoothly.
They work closely with other departments, such as marketing and customer service, to ensure that all aspects of the business are coordinated and that the customer experience is positive. As a result, their typical salary range will be $50,000 to $85,000 per year, which is quite different from what ecommerce platform developers or content writers earn.
Additionally, an ecommerce manager with higher KPIs or the one holding a senior position may make more money than someone just starting out in the field.
In conclusion, the role of the ecommerce manager is important for any online business because they are responsible for many aspects of the company's website and sales. They need to have a wide range of skills and be able to wear many hats.
The salary also varies depending on their location and experience, but generally speaking, they earn a decent income regardless of their place of residence.
Ecommerce Manager FAQs
What is an ecommerce manager?
This is a professional who oversees the online sales of a company. They are responsible for ensuring that the website is optimized for search engines, managing inventory, and processing orders. In addition, they often work with other departments to ensure that customer service is up to par.
The role of an ecommerce manager has evolved over the years as the internet has become more integral to retail. In the early days of online shopping, companies would simply post their catalogs online and took orders via email or phone. Nowadays, ecommerce managers are responsible for much more than just setting up a website.
What does an ecommerce manager do?
They are responsible for the day-to-day operations of an online store. This includes managing product inventory, processing orders, and handling customer service inquiries. They also work with marketing and web development teams to create and execute online marketing campaigns and optimize websites for search engines.
Ecommerce managers must be familiar with both online sales and retail business practices to manage an ecommerce operation successfully.
How to become an ecommerce manager?
There's no one-size-fits-all answer to this question, as the skills and experience required can vary a great deal depending on the company and its online presence. However, in general, they should have a strong understanding of both online marketing and website design and development, as well as experience with managing and analyzing web traffic data.
Additionally, they should be comfortable working with digital media and be able to effectively manage a team of online marketers.
How much does an ecommerce manager make?
Ecommerce managers can earn a pretty penny — they typically make between $85,000 and $95,000 per year. Of course, there are always outliers who make more or less than this, but this is a good estimate of what you can expect.
This salary range is based on experience and education level. An ecommerce manager with more experience or who has gone through extensive training will usually earn on the higher end of the scale. Your specific salary will also depend on the company you work for and the location of the job (jobs in major metropolitan areas tend to pay better).