Email Marketing Specialist Salary

Email Marketing Specialist Salary image

If you're a marketer, you know how important email marketing can be. Plus, it’s an exciting area of online marketing that allows for creative freedom with advertising emails. But what do you know about the pay range of an email marketing specialist?

In this article, we'll take a look at the average email marketing specialist salary and what impacts it. We'll also discuss the experience and skills required for the role and how they influence your earning potential. So, whether you're looking to become an email marketing specialist or want to hire one, read on for the latest scoop!

Email Marketing Specialist Salary Overview

To be an email marketing expert, you usually need to have a bachelor's degree in marketing, specialized training in the field, and to be an excellent communicator with a creative mindset. The technical skills email marketing specialists need include strong writing, editing, and product management abilities, copywriting and proofreading, proficiency in using HTML and content management systems, knowledge of marketing automation platforms, familiarity with SEO/SEM and Google Analytics and most importantly, excellent time management skills.

Now let’s see what remuneration these skills can fetch. Our research shows the median salary for this position in the US currently stands at around $55,000 per year.

However, salaries can range from $46,000 to $64,000 per year, depending on skills, experience, and location. An email marketing specialist who is experienced in business analysis, for instance, earns 32% more than others in the field. Moreover, if you are proficient in Tableau, which is among the top data visualization software, your salary will be higher by 24%. Those who are skilled in CSS, program management, or business development, on the other hand, make 18% more than other professionals in their field.

Location-wise, email marketing specialists salaries in Canada stand at an average of CA$57,722 or close to $45,775 per year, while in the UK, they average around £35,000 annually or $45,590. Australian email marketing specialists, on the other hand, earn a median yearly salary of AU$73,784 or approximately $54,345.

Email Marketing Specialist Salaries By Experience

Whether you are scouting for entry-level email marketing jobs or are a seasoned professional, your experience will directly affect how much you get paid. Here is a breakdown of email marketing specialist salaries stateside according to experience:

  • Entry-level specialists who have less than a year of experience in the business make $45,738 annually on average.
  • Early-career email marketers with around four years of experience earn an average of $53,718 a year.
  • Mid-career email marketing specialists with 5-9 years of experience take home $60,466 per year on average.
  • An email marketing expert or one who is experienced and has been in the field for 10 to 19 years can expect to earn $64,265 annually.

And finally, those who have 20 or more years of experience in the business could even aim for as high as $88,625 per year.

Note that this variation in salary is due to promotions and bonuses, which are common in the field for those with more experience. Email marketing specialists with more experience are also more likely to get jobs at top digital marketing companies that offer better compensation than smaller businesses.

Email Marketing Specialist Salaries in the US

The compensation for email marketing specialist jobs, according to the latest data, will be largely determined by where you reside. It turns out that geographical location has an even bigger impact on pay than experience. Take a look at the numbers:

  • New York – $64,167
  • San Mateo, CA – $62,880
  • Juneau, AK – $61,169
  • Boston, MA – $61,128
  • Berkeley, CA – $60,395.

As you can see, being employed in one of the top digital marketing agencies in NYC or San Francisco allows you to command a higher salary than the national average.


So, if you’re looking for a career with high demand, great salaries, and loads of flexibility, email marketing is definitely worth considering. It is a great fit for someone who is results-oriented, has some email marketing skills, and is digitally inclined. The position requires a wide range of talents but does not have to be overly intricate or time-consuming, especially if you know how to exploit the benefits of marketing automation tools.

Email Marketing Specialist Salary FAQs

What does an email marketing specialist do?

An email marketing specialist is responsible for creating, monitoring, and reporting on an email marketing campaign’s performance and outcomes. This includes developing email lists, testing and tweaking email content to make it more appealing for prospects, designing newsletters, and sending out mass emails.

How much do email marketers make?

Email marketing specialist salaries vary depending on a number of factors, including skills, experience, and geographic location. Generally speaking, however, the median email marketer salary is $55,134.

What is the lowest salary for an email marketing specialist in the US?

The lowest email marketing specialist salary paid in the United States is $39,312 annually, while the highest is $88,625. This includes additional pay such as cash bonus, commission, tips, and profit-sharing.

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