Original graphics, such as infographics, are becoming one of the most engaging visuals. Infographic is a memorable and visually engaging content form consisting of a simple data display. It is an excellent marketing tool that educates customers about a product or service or simply presents information. We have compiled the most important infographic statistics to demonstrate the power of these visuals and their application in marketing strategy.
Infographic Statistics (Editor’s Choice)
- 65% of brands use infographics to bolster their content marketing strategy. (Single Grain)
- With 36.6%, infographics are the second most used visuals. (Venngage)
- 84% of marketers, who used infographics in the past, claim they are effective. (Forbes)
- Infographics are 30 times more likely to be read than a complete article. (Venngage)
- Publishers that use infographics generate 12% more traffic than those that don’t. (Unbounce)
- People like and share infographics three times more than any other content on social media. (MarketingProfs)
- 45% of online visitors will click on a link if they know it has infographics. (Jeff Bullas)
- Blog articles with infographics produce 178% more inbound links. (HubSpot)
General Infographics Statistics
1. Color can boost readers’ attention span and remembrance by 82%.
When used in infographics, color plays a major role in attracting potential customers. Colored graphics show that you are serious about your product. This is even more true when an infographic conveys vital technical information, a warning, or a notice, visual content marketing statistics show.
(Xerox)
2. People retain 65% of the information when it’s paired with a relevant image.
According to infographics statistics, the color used in infographics improves the audience's process of remembering content. Namely, when customers only hear information, whether in a presentation or otherwise, they will remember around 10% in the next three days. However, if they see an image following the audio message, they will retain over six times more of this information.
(Visme)
3. Color gains a higher readership by roughly 80%.
More colors in product guides can help critical information and instructions on product use to be better delivered. In the long run, this saves the company redundant calls and money, infographic reading statistics have confirmed.
(Xerox)
4. Content in color is 39% more memorable.
Collateral and direct mail make a solid impression if sent in color. Otherwise, the risk of being ignored is high. Further, all follow-up calls are easier to get if the content is memorable. For instance, telephone listing in color increases response by 44%. Color entry logically stands out in the sea of black and white phone directories.
(Xerox)
5. 55% of readers are more inclined to accept messages in color rather than black and white.
Considering this fact, marketing infographics play an even more significant role. With the proper use of colors in texts and visuals, infographics stats confirm marketers can increase readers’ inclination to choose their messages over others. In fact, they can leave a lasting impression on readers.
(Visme)
6. 65% of brands use infographics to bolster their content marketing strategy.
Although both B2B and B2C segments utilize infographics, the former registered the largest increase in usage, according to graphic design statistics. For reference, 65% of B2B marketers feature infographics in their content. At the same time, infographic stats show that 59% of B2C marketers feature them too.
(Single Grain)
7. 39.7% of US marketers use online tools to create visuals and infographics.
The use of online graphic design tools that help marketers create visuals and original graphics is on the rise. Some 16.7% use advanced design software, while in-house designers are an option for 25.6% of surveyed marketers. Finally, 17.9% employ freelance designers to create visual content.
(Venngage)
8. In 2020, original graphics & infographics were the most common form of visuals, with 32.5%.
The second type of visual that marketers used in 2020 was stock photos, with 29.5%, infographic statistics show. Compared to 2019, they mark a decrease in use by 34%. Although charts and data visualizations fared low in the previous year (8%), they jumped to 15%, in line with the general trend of data visualization year over year.
(Venngage)
9. The time to find critical info in documents decreases by 39% with the help of visuals.
Typically a good design could save you a great deal of time. With color used for highlighting in marketing, infographics, or other important documents, you reduce the search time significantly, infographic statistics show. It is even more so if compared to the different fonts technique. Color highlight helps staff spend less time searching for vital pieces of info, allowing them to devote their time to more critical tasks.
(Xerox)
10. In 2019, over 74% of marketers incorporated infographics, among other visuals, in their content.
In 2020, marketers said the share of visuals in their content was between 90 to 100%. These results were received from a sample of 48% content marketers. Further, 23% of marketers said they included visuals in 70-90% of their content. Finally, 8% said they added 61-70% visuals, and 4% used 11-20% visuals in their content marketing material.
(Venngage)
11. 84% of marketers who have used infographics in the past claim they are effective.
Most marketers who have used infographics agree that they are at least medium, if not more effective. The latest infographic statistics confirm they improve information retention and learning by 400%.
(Forbes)
12. Compared to other mediums, infographics affect learning and information retention the most, with 61%.
Based on digital marketing statistics and reports, commercials come close to infographics on this scale (55%), followed by PowerPoints (48%). Articles with images are next with 46%, while articles featuring text only are as low as 38%, with only blog posts ranking worse (36%).
(Forbes)
13. When visuals are used to explain a task, the margin of error decreases by 80%.
Many infographic statistics suggest that color design helps organize data in an understandable way. Moreover, it inspires action and results in successful experiences. For example, a study by the Aberdeen Group shows that organizations that use data visualization are 28% more likely to identify information for vitally important initiatives.
(Visme)
14. People follow directions from a text with illustrations 323% better than without them.
Studies show that the human brain follows visuals much more easily and with a better sense of direction than it does with other types of instructions. So those who follow illustrated directions are much more likely to reach their goals.
(Visme)
15. 37% of content marketers want to automate multiple design types like infographics, ebooks, reports.
Based on infographic statistics, automation has been on the wishlist of most marketers. The majority of them want to automate the transformation of their infographics into videos, presentations, and similar. Another 22% want to automate reformatting and resizing their visuals. For 15% of them, it’s the automation of their branding in visuals. Finally, 14% want to automate team collaboration.
(Social Media Today)
16. For almost all marketers, visual content, including infographics, is important for their strategy.
According to the infographic statistics, 49% of marketers believe visuals are very important to their overall strategy. For 22%, they’re quite important, followed by 19% who claim their strategy is nothing without them. Lastly, 8% see them as somewhat important. No content marketer said they were unimportant.
(Social Media Today)
17. Colorful infographics and colors in general boost participation in surveys up to 80%.
If the survey is to reach a wider audience and, more importantly, produce engagement, it’s best to be in color. For example, inadequate response on customer satisfaction polls could be improved a great deal by simply using color to grab readers’ attention.
(Xerox)
Infographic Effectiveness Statistics
18. Infographics are 30 times more likely to be read than a complete article.
Infographics are widely popular, with marketers, content marketing agencies, and HR professionals all using them. They are great for a straightforward summary of an article or to create a fact compilation for anyone to process fast.
(Venngage)
19. Publishers that use infographics generate 12% more traffic than those who don’t.
Because 65% of the population are visual learners, it makes sense that infographics can generate more traffic. Moreover, the brain processes images and visuals 60,000 times faster than text.
(Unbounce)
20. People like and share infographics three times more than any other content on social media, infographics statistics suggest.
Aside from being visually more appealing, infographics possess a strong engagement power. No wonder infographics belong to the highest engaging content group. Social media marketing statistics from an IBM research have confirmed this, stating how often people share and like them on the networks.
(MarketingProfs)
21. People search for the words ‘infographics’ and ‘infographic’ approximately 547,000 times per month.
With the popularity gained in marketing, infographic is quite a sought-after term among marketers and those who want to use it. So the word ‘infographic’ has around 301,000 searches in Google, while ‘infographics’ has 246,000.
(AnsonAlex)
22. 36.4% of people click on the first link in the infographic.
Infographics increase search engine optimization. These visuals indeed increase the visibility of the page to Google robot crawlers. Some facts about infographics indicate that 36.4% of people click on the first link, 12.5% click on the second, and 9.55% click on the third.
(AnsonAlex)
23. 45% of online visitors will click on a link if they know it has an infographic.
This is why it’s quite easy for marketers to use infographics for inbound links. According to content marketing statistics, it’s worth hiring professionals to help with infographics in any case. More so if you want to leverage them to get more customers.
(Jeff Bullas)
24. Blog articles with infographics produce 178% more inbound links.
Infographics statistics indicate that visual examples of data, especially infographics, tend to get attention and drive people to share them. As a result, many content agencies link their blog posts to articles that have visuals since they represent interesting content for their visitors. As a result, articles with infographics receive more views than all other posts.
(HubSpot)
25. A study has shown that readers’ productivity increases by 15% if their instructions contain visuals.
Infographic facts from a recent study demonstrate that a group’s productivity directly correlates with the instructions containing infographics. Namely, researchers gave one group instructions with visuals and the other with no visuals. The former demonstrated 15% more productivity on their tasks.
(Visme)
26. People are 30% more likely to send payment when prompted by visuals.
Colorful visuals and infographics are good methods to mark out important pieces of information. If used properly, they create a sense of urgency that makes readers more likely to take action, in this case, send payment.
(Visme)
27. People find information 70% faster in infographics, especially if in color.
Time is precious, and many employees, especially executives, don’t have enough of it. According to infographics statistics, the one and a half hours per week that execs spend on black and white documents could drop to half an hour if the documents were in color. It translates into improved efficiency and more billable time.
(Xerox)
28. Color in infographics motivates people by up to 80%.
Using infographics, especially those in color for targeting users, increases motivation by a whopping 80%. Therefore, they could be particularly handy in communication with employees. Sometimes it’s much harder to get a response from employees than from customers. According to infographic stats, using memos and notices that comprise infographics or info highlighted in particular colors could boost response rates.
(Xerox)
29. Patients who get their health stats in infographics are 2.84 times more likely to estimate the risk of their condition.
Infographics have many applications, but their use in medicine is quite interesting. It seems that patients seeing their charts in infographics are more likely to make important decisions regarding their health. According to infographic statistics, doctors and researchers use infographics to make sure their patients understand crucial information about their health.
(Visme)
30. Color in the infographics boosts sales by up to 80%.
Any material consisting of colorful visuals, such as infographics, can drive sales. Not only that, but color can also improve brand recognition by up to 80%. That’s why small companies could make a breakthrough using color properly. Further, it can lead to an even larger sales boost.
(Xerox)
The Bottom Line
As these infographic statistics indicate, this visual tool is popular for different marketing campaigns. One thing is sure — it’s an inevitable component of every content strategy. This is even more true if we consider its effectiveness and the simple way it explains a product or service to customers. It’s a fact that we will see many more infographics in the future. Therefore, if you haven’t already, it’s time to add it to your strategy.
