Since its establishment in 2010, Instagram has quickly grown into a leading social media network, hitting the billionth user in June 2018. With its intuitive features and easy sharing options, Instagram has gone beyond simple social networking and turned into a marketing powerhouse.
If you’ve finally decided to leverage it, take a look at the most important Instagram marketing statistics to shape your strategy and create winning campaigns.
Out of one billion registered users, about 800 million accounts follow at least one business entity on Instagram. If you have a business profile on this social media platform, you can use the influence of Instagram and its effect on marketing and business statistics to make your company more visible on the Web.
Of US internet users as a whole, it’s been found that when grouped by household income, those making over $100000 are the most likely to use Instagram. In fact, 60% of internet users in this financial range use Instagram. After that, 46% of the internet users making $80–$90K a year use Instagram, and 55% of the internet users making $70–$80K use it. The percentage of Instagram users is indeed higher in these three income ranges than all others.
The Instagram homepage is a crossover of all the things you follow, like, or visit. This medley of different accounts is enriched with pictures of different products or Instagram ads. Under the surface of statistics on Instagram marketing, the data shows that almost two-thirds of users spot new products this way.
About three-fourths of Instagram users take follow-up action after they see a post published by a business brand. This is invaluable information for entrepreneurs because it proves that every cent paid for promotions on Instagram is a wise investment.
There were more than 25 million business profiles on Instagram in November 2017. What these Instagram business marketing statistics show is the global nature of social media in general. This is even more obvious in Instagram’s case, where marketing messages are conveyed via images, i.e., they’re easily understood everywhere.
The aforementioned 25 million business profiles are followed by 80% of all Instagram users. Hence, we can say that those business entities are exposed to about 800 million potential customers. This enormous market opens unparalleled opportunities for both business owners and customers.
The Instagram marketing statistics data regarding advertising on Instagram shows that one click on Instagram costs $2.40. In some countries this rate is higher, e.g., in the US it’s $3.56, while in Japan it’s only $1.48.
This is one of the more interesting facts since Facebook and Instagram have the same owner. People spend almost the same amount of time on Instagram and Facebook. As of June 2018, an average Instagram user spent 53 minutes a day on their Instagram app. It was only 5 minutes less in comparison with the 58 minutes they spent on the Facebook app. Social media marketing specialists worldwide realize more and more young people own a mobile phone and take great advantage of these millennial Instagram marketing statistics.
The fact that the time limit for each story is 15 seconds forces users to be as creative and concise as it gets. Again, this feature has numerous business benefits. You can promote your products in greater detail or present your participation at a business event. These Instagram Stories stats prove that today you only need a smartphone and a witty business idea to become visible to millions of people.
Brands tend to post on average 7 to 8 Stories, but studies show that in terms of retention, it’s better to publish up to 5 Stories a day. That said, if your goal is to reach more people, you should know that with each additional story the average reach will grow by approximately 10%.
As far as Instagram user demographics are concerned, teenagers, young adults, and well-off adults comprise most of all US Instagram users—which comes to 35% of adults in America.
So for those of you wondering how many Instagram users are there in the United States, the answer is about 100 million people. It leads to the conclusion that Instagram is most popular with well-off, young professionals, as well as with younger adults, who use it for personal promotion.
Having a large number of followers on Instagram means you’re an influencer. What you say, what you do, and what you promote has a significant effect on most of your followers. The Instagram influencer marketing stats show that Selena Gomez is the most followed person on this network. Her music career and her fashion status have helped her climb the Instagram ladder and set an example to other users who want to become successful online influencers.
When you’re going through the photos on the Instagram profiles you follow, you must have asked yourself at least once the following question: how many photos have been uploaded to Instagram? The estimate is more than 40 billion photos since it was launched in 2010. The average number of uploaded photos per day is getting close to 100 hundred million images.
Women are more popular on Instagram than men. The data provided by Hopper indicate that men on average receive five times fewer likes than women. This is due to the photo-based nature of Instagram, where female users are more likely to be liked.
Closely related to that, Instagram usage statistics indicate that most business brands promoting themselves on Instagram are fashion ones.
Although you can place up to 30 hashtags under each post you make, photos and posts that have dozens of hashtags result in a lower engagement rate. It’s better to limit the number of hashtags for the sake of relevance. Recent Instagram hashtag statistics indicate that the optimal number of Instagram hashtags is nine per post.
More than one third of Instagram users have confirmed that they’ve made a purchase via a mobile phone. Some of them have probably bought things online directly via Instagram since this network has recently added an in-app payment option. Since you’re probably reading this article on Instagram marketing facts because you’re a business owner, this data can prove to be quite handy for your next Instagram campaign.
When it comes to the use of Instagram in the US, younger generations are the predominant force on this social network. About 64% of all the users in the US are aged 18–29. Are you wondering what age groups are using Instagram? Well, the majority of Instagram users are teenagers and young adults.
About 60% of all registered Instagram users visit this network daily. This number is going to grow in the time ahead as the number of users increases.
(Pew Research Center)
You can calculate this number if you divide the number of likes and comments you get per one post with the number of followers you have, and then multiply it with 100. For instance, the average Instagram engagement rate among the most popular influencers in 2017 was 2.2%.
The commercial potential of marketing on Instagram is going to result in further growth in ad revenues. In 2019, it will reach $10 billion, while we can expect even higher revenues in the 2020s. Adding payment options is only the threshold of the future commercial agenda that this network has.
Learning more about the current Instagram marketing statistics related to the power of hashtags shows that #love has been the most popular hashtag in 2019 so far. More than 1.38 billion posts contain this tag. The runner-up in this hashtag race is #photooftheday, with 536 million posts. The point is that business users should go for top hashtags as much as possible.
Have you ever asked yourself, how many people are on Instagram? Around 800 million people use this social media platform each month, and the number of active business profiles is about 200 million. In other words, about 20% of the total number of registered Instagrammers are potential business leads on a daily level.
Instagram has one of the most devoted tribes of all social media. They leave about 4.2 billion likes daily. One of the key reasons for such a high level of engagement is the fact that photos make the most of this network.
When we take a look at the Instagram marketing stats, we can see that 15% of the total number of Instagram users this year are women aged 18–24. But here’s a little statistical surprise: 17% of all Instagram users on a global scale are men in that age group.
As of September 2017, there were 2 million advertisers on Instagram. These figures show the commercial power of this social platform. Every entrepreneur should take these numbers into account and behave accordingly.
The Instagram marketing stats on advertising revenues reveal that about 33% of online marketers invest assets in Instagram ads. This number doesn’t only prove the power of this social platform, but it also demonstrates that Instagram has a great reputation, both among its users and investors.
Posting a photo with your face on it guarantees that you’re going to collect a higher number of likes. As a result, you’ll reach a larger number of people and improve your business potential. When compared with the Instagram marketing data on hashtags and engagement rate, the conclusion is you need to promote your face and pair it with smartly distributed hashtags.
The fact that teenagers and young adults are the most loyal Instagram users has attracted fashion brands to this network. Out of 100 US fashion companies, 96 have an Instagram profile. This makes the fashion industry the leading business niche on this network.
Instagram marketing statistics demonstrate the many different habits and preferences that the users of this network have. What’s certain is they all like posting photos and following other people who do the same. In the years to come, Instagram will most likely continue to grow. It’s a great chance for both ordinary users and business ventures to yield social and monetary benefits from this social platform.