Is SMM Worth it?
Social media marketing is one of the most impactful ways of marketing in the modern day and age, but it’s difficult to measure. Between unreliable platforms, insufficient analytics expertise, and inconsistent analytical approach, it’s hard for businesses to gauge how much their social media campaign is helping their cause.
But, fret not, dear entrepreneurs, your social media campaign will soon pay dividends, only if you stick to it. If you’re really after some good results, hire a social media marketing agency, and you’ll not only have a team specialized in SMM working on your case, but they’ll provide all analytics needed to prove their effectiveness.
If you’re still not convinced, here’s an infographic put together for you by Kite.ly to show you how companies approach SMM measurement, what they measure in general and some of the reasons SMM is hard to measure. Take a look!