Magento Statistics

Magento Statistics image

Starting your ecommerce store is now easier than ever. You don’t need a complex IT architecture or developers to make it work, with multiple ecommerce platforms offering easy set-up and management. One such platform is Magento, offering cutting-edge tech and excellent design that earned it a market-leader status in no time. That’s why we’re prepared some amazing Magento statistics to get you up to speed with the world of this ecommerce giant and ideas on how it can benefit your business.

Magento Statistics (Editor’s Choice)

  • Over 250,000 merchants use Magento’s services. (Blue Fish Group)
  • Magento powers 0.6% of the internet. (W3Techs)
  • Users download Magneto roughly 5,000 times each day. (Digital Silk)
  • Most of the websites using Magento originate in the US. (BuiltWith)
  • Over 300,000 active developers contribute and support Magento. (Magento)
  • Magento is currently third in terms of ecommerce market share. (BuiltWith)
  • Some ecommerce businesses owe 10-80% of their surge in revenues to Magento. (Mageplaza)

Historical Magento Statistics

1. Magento started as part of Varien back in 2007.

Yoav Kutner and Roy Rubin started working on the project that would set the foundations for Magento while still attending college. They noticed the ecommerce market gaps and began looking for funding. Once they secured it, they started working on a framework that was to become Magento. In 2008, they released the first open-source product and named it Magento to reflect the color in their original logo.


2. In 2010, eBay acquired 49% ownership of the company.

After changing its name from Varien to Magento in 2010, the company went through an investment round. Magento statistics show that eBay first acquired 49% of shares in 2010, and in June 2011, the ecommerce giant purchased the entire company, Magento history facts confirm. With eBay also owning PayPal, it integrated the payment platform with Magento.


3. In 2014, Magento powered 26% of all ecommerce websites in Alexa’s top one million list.

In only a couple of years, Magento sites numbered many more than any other ecommerce platform on the list. The company further managed to double the number of merchants featured in the Internet Retailer Top 500 Guide, outperforming rivals.

(Business Wire, Magento)

4. In 2018, Adobe purchased the company for $1.68 billion, Magento statistics show.

The time for another round of investments had come. Adobe completed the process of buying the company in 2018 and planned to integrate it into Adobe Experience Cloud. Later that year, Adobe announced the launch of Magento 2.3, enabling users to sync the stores on the platform with Amazon and integrate the product catalog with Google advertising channels.


5. After being acquired by Adobe, Magento’s market share grew from 9% to 13%.

After Adobe obtained the company, Magento’s market share improved significantly. On the flip side, it has lost its unique position to Shopify.


Magento Usage Statistics

6. Over 250,000 merchants globally use Magento.

The Magento customers are numerous, taking advantage of the platform’s flexibility and advanced features. Magento is further rated as the leading hosted and SaaS ecommerce platform for both mid-market and large businesses, courtesy of its Community and Enterprise editions.

(Blue Fish Group)

7. Magento powers 0.6% of the internet.

Magento is behind 0.6% of all sites online. The platform further holds a 0.9% market share of all websites with content management systems known to W3Techs, Magento usage statistics show.


8. Among the top 10,000 online stores, Magento’s share is 7%.

Ecommerce platform user data points to a significant rise of Magento users among the top 10,000 stores. Magento further tops the list of 300 Internet B2B ecommerce retailers with 42 merchants.

(BuiltWith, Mageplaza)

9. Users download Magneto roughly 5,000 times each day.

The rise in the Magento popularity has attracted several big names, too, including Christian Louboutin, Paul Smith, Canon, and Nike. Magento usage statistics show that around 7,500 retailers have further migrated from other ecommerce platforms.

(Digital Silk)

10. Over 100,000 websites run on Magento 2.

Magento 2 is the latest version of the popular ecommerce platform. About 1.23% are in the top 10,000 websites, while 0.9% are in the top 100,000. The biggest number of sites is located in the US (circa 36,800).


11. Most of the websites using Magento are in the US.

Magento websites are everywhere. However, the US is the world leader, with about 70,000 Magento-powered websites. Magento usage statistics place the UK as the runner-up with about 15,000, with Germany following with around 12,000 websites. Although until recently nine out of the top 10 countries by the number of sites that use Magento were in North America and Europe, today, it’s spreading more across continents, with Brazil, Australia, and India now making the top 10 with approximately 7,050, 5,250, and 3,150 websites, respectively.


Countries With the Highest Number of Magento-Powered Websites

12. 202 users of Magento are on the Internet Retailer Top 1000 list.

According to Magento usage statistics, 20% or more of the top 1,000 e-retailers in Canada and the US use Magento. That makes it one of the most preferred ecommerce solutions, with small and large enterprises alike taking advantage of its scalability.

(Maven eCommerce)

13. Magento is most popular in the Lifestyle industry.

The platform is popular in different industries and categories, with Lifestyle leading the pack with 9.46%. Next on the list is Home and Garden, accounting for 6.29% of Magento websites. Closely following behind, we have ecommerce and shopping (6.12%). Finally, Magento is popular with Computer electronics (4.69%).


Distribution of Magento Websites in Select Industries

14. Over 300,000 active developers contribute and support Magento.

With Magento being an open-source platform, it has the support of a community of developers working to improve its features and security. Globally, the vast network of 1,300 partners works in collaboration to drive the growth of this platform, Magento usage statistics confirm.


Magento Market Share & Revenue

15. Magento has the third-biggest ecommerce market share.

WooCommerce Checkout remains the number one platform in 2022, holding 29% of the market. The second on the list is Shopify, with a 20% market share. The Magento market share, meanwhile, is far behind its competitors with an 8% market share due to the rise in popularity of simpler platforms.


Magento’s Ecommerce Market Share

16. Magento handles $155 billion in gross merchandise annually.

The sites that use Magento serve over 51 million online shoppers, making this platform one of the most popular ones. Ecommerce sales through Magento-powered websites were further expected to hit $224 billion in sales in 2020, Magento statistics reveal.

(The Pixel, The Marketing Helpline)

17. In 2020, Adobe’s digital experience segment that contains Magento registered a 5% increase in revenue.

While Adobe does not disclose separate Magento revenue data, the company’s digital experience segment that includes the ecommerce platform saw a rise in revenue to $826 million in Q2 2020. The update came even as the COVID-19 pandemic led to lower demand for Adobe’s products as a result of reduced marketing budgets.

(Digital Commerce 360)

18. Between 2018 and 2022, Magento saw a 50% decline in market share.

The platform’s market share dwindled in the five years after it was acquired by Adobe, according to Magento usage statistics. The fall in popularity is partly attributed to the rise of rival solutions, such as Wix.


Magento Advantages & Challenges

19. Some top 1000 Internet Retailers List businesses using Magento have seen a 200% sales growth.

The biggest Magento sites witnessing 200% growth in online sales in the span of three years include KEH Inc., Del Mar Designs Inc., Benchmade Knife, and Char-Broil LLC. Others meanwhile saw a 100% online sales increase over the same period.


20. Some ecommerce businesses can thank Magento for 10-80% of their surge in revenue.

For a fair number of companies using Magento, revenue from their ecommerce operations increased significantly. They have the platform to thank for that, with its useful features boosting conversion and lifting sales, Magento statistics show. Adobe’s acquisition is also thought to have contributed, improving the overall shopping experience.


21. Magento offers over 5,000 extensions.

Not only does the platform provide opportunities for you to easily build up your online store, but Magento users also have plenty of plugins at their disposal. Many are free, while others start from $50.

(Maven eCommerce)

22. Magento can support thousands of transactions per hour.

Magento can support over 500,000 products on a single server without taking up too much RAM, which is rated as one of its top benefits. That, coupled with the number of transactions, means that retailers can handle peak loads.


23. Magento statistics show the platform’s open-source version is 100% free.

Magento’s basic version comes free of charge. Running a website, though, will cost you — approximately $100-200 monthly for hosting, as well as around $70 per month for developer support if you go with a freelancer. If you decide to hire a professional Magento developer, you will have to secure a bigger budget.

(Email Vendor Selection)

24. The shopping cart abandonment rate on Magento 2 is only 69.23%.

While this might seem like a lot, shopping cart abandonment statistics show that it’s not, comparatively speaking. Magento statistics show that the platform’s user-friendliness is the main factor that reduces shopping cart abandonment rates.

(Saas Scout)

25. 78% of Magento sites in Australia and New Zealand run the risk of cyber-crimes.

Despite its many positive sides, the company is still working on some enhanced security features. In 2018, the security examination of over 4,500 Magento websites confirmed a high exposure toward cyber-criminals. The situation is not much different in Europe, where 80% of websites were at risk. Magento statistics, however, show that the risk can be brought down significantly with regular patching.


The Bottom Line

Like every other platform, Magento has had its ups and downs, but despite the occasional setback, its foothold remains strong, especially in the ecommerce arena. These Magento statistics show that it has managed to hold its own against rivals, thanks to its dedicated community of developers and partners eager to help out and work to improve the platform’s security.

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