Three Strategies Popular Businesses Use To Solve Workplace Problems
Different problems can arise in marketing agencies: teams miss deadlines, productivity decreases, office politics can get sour, and sometimes things happen that are simply out of anyone’s control. These are regular occurrences in any marketing company. Marketing agencies face high turnover rates and pressure builds up naturally. The need for consistently creative and fresh work also increases the strain on both project managers and company employees. If allowed to fester, a simple mishap can eventually result in loss of efficiency, lower employee satisfaction, and creative standstills.
This article will explore three unique ways used by marketing agencies for managing problem solving within their workplace, as well as discuss the benefits of running a smooth operation, and how deploying these tactics improves business in general.
- The Ideal Strategy
Marketing agencies can sometimes work with several different teams on a single project, which can create a complex network of people involved. To successfully deal with any problems and navigate a network of employees, some companies use the IDEAL strategy. IDEAL is an acronym which stands for :
I: Identify the problem
D: Define the cause
E: Explore possible strategies
L: Look and Learn
The strategy, first introduced by Bransford and Stein in 1984, involves a step by step approach which focuses on avoiding casting blame and explores a broad amount of possible solutions to choose from.
The method begins by identifying the overall problem, followed by working out what the underlying cause of the issue is. The next step is exploring possible strategies for tackling the cause of the issue. This stage consists of brainstorming and consultation, effectively trying to exhaust all possibilities, and creating a comprehensive response. Finally, the best-fitting solution is deployed, and an observation period ensues. The idea behind this is to learn by observing how successfully the implemented changes panned out, and then adopt strategies for the next time.
This method highlights the importance of reasoned and paced approaches to problem-solving. Focusing on possible solutions instead of the cause allows team members to exercise their strengths rather than dwelling on weaknesses.
Project managers utilize this strategy as it is a well thought out process which follows simple steps, prevents panic among employees and avoids blame-shifting. According to Minterapp, by exercising their strengths daily, employees can be 8% more productive and six times more likely to be engaged with tasks.
- Team Building Activities
This problem-solving strategy is aimed at solving problems related to team dynamics, such as a lack of cooperation and communication or animosity between team members. Good team dynamics are paramount in a creative line of work such as marketing since problems within a team can stifle creativity.
By hosting team building activities, marketing agencies speed up the natural process of bonding and collaboration in a team. After all, having connected employees increases productivity by between 20 and 50%. By efficiently working together, members can be more satisfied and less stressed.
Team building activities are often perceived as corny. Those asked to participate in them sometimes grumble and complain, feeling that there is no need for such things, or worse, that the activity is belittling, as it can seem playful and childish.
However, marketing project managers use these activities to get the “creative juices flowing”. By engaging in games such as blind drawing and conducted stories, team managers emphasize the importance of good communication and listening skills when collaborating.
- Group Discussions
Sometimes talking it out is the best thing to do. This applies to friendships and relationships but also the workplace. By going back to basics, group discussions enable team leaders to get a sense of what their team members think about the problem at hand. This increases the number of people collaborating on solving an issue, which in turn maximizes the chances of solving it.
Many agencies have found that group discussions offer an opportunity for debate and thoughtful conversations. Apart from brainstorming possible causes and solutions to a particular problem, these sessions can evolve into opportunities for creative thinking in other areas.
Weekly or fortnightly meetings of this type also help establish a sense of community and participation. Considering that less than half of employees in companies are aware of the concrete goals their company is aiming towards, a bit of talking definitely doesn’t hurt.