Each module of the Creatio CRM packages comes with a separate set of functionalities. When all three are combined, users get to control marketing, sales, and service via the same platform. They, however, can also pick and pay only the specific tools they need.
Let’s first go over the most significant Marketing Creatio CRM features. Here, we have a 360-degree customer view, event management, productivity tools, visitor tracking, and campaign triggers. The list goes on with customer segmentation, personalized emails, system designer, and business process management.
Service Creatio CRM lets you easily communicate with your customers, automate your helpdesk, and deliver top-class service. This module of the CRM software provides omnichannel communications, a consumer database, and a contact center. It further lets you manage cases, requests, knowledge, changes, business processes, and problems.
Finally, we get to the Sales Creatio CRM, perfect for sales teams who want to manage, streamline, and boost their sales processes. Some of this module’s essential functionalities include collaboration tools, lead management, mobile app, analytics, and customization. Sales Creatio CRM also comes with contract management, product catalog, and opportunity management.
As you can see, some of the most popular CRM features are included in two or three modules. So, whatever you choose, you will get the essentials.