2020’s Best CRM Software

HubSpot has made sure to include all essential functionalities in its free CRM app. The list starts with contact management, website activity, deals tracking, and tasks and activities management. It goes on with company insights that help you analyze your operations as well as prospects, custom support fields, and ticketing. Conversations inbox, reporting dashboards, and ad management also come for free. Documentation, email templates, calling, meeting calendar, and canned snippets round up the robust set of functionalities. HubSpot also integrates with over 350 apps.

Those who need even more features can combine the free CRM with the HubSpot Marketing Hub, Sales Hub, Service Hub, and the HubSpot CMS.

Users get the HubSpot Cloud CRM entirely for free. This product comes with all the features listed above. This service can be combined with the other HubSpot software solutions, each coming in three plans (Starter, Professional, and Enterprise).

The Marketing Hub offers additional CRM options, such as capturing and converting leads. It also provides analytics, list segmentation, and ad targeting. You can get the Marketing Hub for $50/month (Starter), $800/month (Professional), or $3,200/month (Enterprise).

Alternatively, users can go for a HubSpot Growth Suite that includes all the services and comes with a 25% discount. For example, the Starter Growth Suite (CRM tools, Marketing Hub, Sales Hub, and Service Hub) costs $113 per month.

Make smart and well-informed decisions as well as maintain healthy consumer relations with Zoho CRM. The first aspect the software covers is communication, enabled via multiple channels. Telephone, live chat, email, and social media communication are all supported by this marketing CRM software.

The system will also give you real-time notifications and measure customer communication effectiveness. Zoho CRM further provides full automation and a streamlined lead nurturing process. Users can set instant action triggers and create follow-ups for error-free and efficient workflows.

Reporting is another strong suit of Zoho CRM. The platform will help you understand your strengths and weaknesses with real-time analytics, performance tracking, trend tracking, and future predictions. Don’t forget that Zia is here for any questions you may have regarding your customer behavior, stats, etc. As one of the top CRM companies out there, this platform integrates smoothly with all Zoho solutions but also with tens of other apps, including Zapier, Slack, G Suite, and Office 365.

Experience Zoho CRM 15 days for free, no credit card required, and with no hidden charges. After that, choose between a basic Free Edition and three premium plans – Standard, Professional, or Enterprise.

The Zoho CRM Free Edition supports only three users and comes equipped with essentials like documents, leads, and mobile apps. This option is recommended for small, home-based businesses. The Standard Plan costs $18/user/month (billed monthly) or $12/user/month (billed annually). It includes scoring rules, workflow conversion, web forms, custom fields, and up to 100,000 records. Those who need more advanced CRM systems and unlimited records can go for the Professional ($30/user/month) or the Enterprise ($45/user/month) plans. Both are cheaper when billed annually and have a lot more tools and features.

Moving up, for $100/user/monthly (billed annually), users can choose the Ultimate Edition that comes with a dedicated database cluster, advanced customization, enhanced storage, and more. In between is the Zoho CRM Plus package, which costs $60/user/month and offers sophisticated user experience tools.

A true CRM star, Pipedrive is a powerful solution. This top CRM and pipeline platform has six categories of essential features – leads & deals, communications, automation, reporting, security & privacy, and integrations. Each of these has its own set of functionalities that guarantee smooth workflows and operations. Custom pipelines, real-time matching inboxes, calendar view, and email tracking are some of Pipedrive’s fantastic features. The list goes on with task automation, customizable dashboard, and revenue forecasting. All in all, the brand offers a robust solution that not only simplifies your job but also provides valuable insights.

Anyone interested in Pipedrive’s CRM applications can subscribe for a free trial, no credit card needed. After the trial period, consumers can go for four paid plans.

All of them are GDPR-compliant, support over 150 integrations, offer mobile apps, and include US & EU data centers. Find their monthly pricing below and remember that annual billing comes with a discount.

• Essential – $15/user/month
• Advanced – $29/user/month
• Professional – $59/user/month
• Enterprise – $99/user/month (minimum 10 seats)

Note that the Essential plan doesn’t offer workflow automation or team management. The Advanced, Professional, and Enterprise packages support a respective number of 30, 60, and 100 automated workflows.

You can also boost your Pipedrive CRM software solution with the Leadbooster add-on, which costs $32.50/company/month when billed annually. It works towards higher lead conversion rates, better customer engagement, and a customizable chatbot.

Listing all of Freshsales CRM’s functions is exhausting. The platform is robust, reliable, and easy to navigate. Users can manage their leads and deals with 360-degree customer views, lead scoring, auto profile enrichment, territories, lead assignment, and smartforms. Freshsales CRM also comes with deal status, follow-ups, visual sales pipelines, and deal tracking.

Other strengths of this relationship management software include activity timelines, consumer segmentation, and conversation history. This list just goes on with email tracking, sale campaigns, email sync, and email insights. In terms of reporting, Freshsales CRM doesn’t disappoint either, with users having access to visual reports on sales, reporting dashboards, custom reports, reports scheduling, and trends. Plus, you get mobile CRM with the Freshsales mobile app.

Sign up for a 21-day free trial, no credit card needed, to experience the Freshsales CRM database software. Small businesses can get the Free Forever Sprout plan that comes with unlimited users, unlimited contacts, and unlimited support. This no-strings-attached package includes leads, accounts, email, deals, contacts, and mobile apps.

Those who need something more advanced get to choose from four paid plans, whose pricing is as follows:

• Blossom – $19/user/month or $12/user/month when billed annually
• Garden – $35/user/month or $25/user/month when billed annually
• Estate – $65/user/month or $49/user/month when billed annually
• Forest – $79/user/month billed annually only

Note that the Sprout and Blossom plans don’t offer workflow automation, sales sequences, teams, and custom roles. Freshsales nevertheless remains a top CRM system since it’s scalable, flexible, and can grow as your business demands.

If you want to try Invoice2go, you can claim a free 14-day trial to test all its features. Moreover, in case you purchase the product and can’t find your way around it, there’s a 30-day money-back guarantee. The 100% refund applies to first purchases only, while renewals and upgrades don’t qualify for it.

As a popular CRM, WorkWise OnContact comes with a robust set of capabilities, covers all the essentials, and integrates with many other apps. The platform tackles sales, marketing, service, and analytics, and provides a 360-degree view of your consumers. WorkWise effortlessly automates and streamlines all your crucial processes and handles your pipeline management. You get to manage and generate quotes, read business cards, and handle leads. It also smoothly integrates with Outlook and Gmail.

With OnContact’s CRM solutions, email marketing, campaign management, and visitor tracking are fast and easy. The platform enables users to manage incidents, track defects, and manage their contracts and assets. All these functionalities are analyzed and presented in real-time, detailed reports. We must give praise to WorkWise for being customizable, scalable, and secure.

You can start your 14-day free trial of WorkWise OnContact CRM today, with no obligations or contracts. Then, you get to choose between the OnContact Cloud and OnContact On-Premise CRM programs. Both options offer two premium plans with the following pricing:

• OnContact Cloud Sales – $40/user/month
• OnContact Cloud Enterprise – $70/user/month
• OnContact On-Premise Enterprise – $60/user/month
• OnContact On-Premise Enterprise Perpetual – $1,295/user

All plans are billed annually and require a minimum of three users. Marketing automation, customer service, telephony, and QuickBooks integration aren’t included in the OnContact Cloud Sales package.

SutiCRM starts with the basics and then dives deeper into providing advanced CRM to users. Contact, account, and lead management are its three cornerstones that guarantee a healthy relationship with your consumers. Activity management supported by call logs, tasks, events, calendar, and notes keeps you up to date. Other significant features of the SutiSoft CRM software programs include mobile access, mass emailing, sales forecasts, campaign management, and support ticket management.

With SutiCRM, users also get to track website visitors, trigger custom reports, and create advanced workflows. Needless to say, the platform doesn’t disappoint when it comes to reporting and analytics. So, you can expect detailed and insightful reports that lead to smarter decisions and better results.

We have to give credit to SutiSoft for offering both a demo and a free trial of the SutiCRM. Plus, new businesses can use the CRM system for free. The Free Plan comes with contacts and accounts, activity management, reporting, leads and opportunities, and mobile access.

While the Small Business package costs $5.95 per month per user, the minimum monthly payment is set at $100. This plan comes with a lot more functionalities, including sales orders, quotes, and campaign automation. Growing businesses and enterprises should ask for a quote for the Enterprise Plan. This includes the full range of features such as reports scheduler, knowledge base, and visitor tracking.

Powerful, robust, and flexible. Those are the traits that place Bitrix24 among the best CRMs. This platform has tons of features for maintaining a healthy relationship with your consumers while also tracking tasks and projects. Client profiles, chat, timelines, lead conversion, and pipelines also helped Bitrix24 earn a spot in our table. This system works for sales teams, marketing, and customer support. With Bitrix24, users easily automate all essential processes such as reporting and sales. They also get access to valuable marketing and sales intelligence, which helps them improve their game.

The Bitrix24 CRM tools are offered cloud-based and on-premise. It further comes with a variety of plans to suit any company budget. Below, you can find the monthly pricing for the cloud-hosted solution:

• Free – $0/12 users/5GB online storage
• Start+ – $24/2 users/10GB online storage
• CRM+ – $69/6 users/50GB online storage
• Standard – $99/50 users/100GB online storage
• Professional – $199/unlimited users/unlimited online storage

You can get discounts of 6%, 21%, and 30% for subscribing to a 6-month, 1-year, and 2-year service, respectively.

Those who need on-premise customer relationship management tools can get the following packages:

• Bitrix24.CRM – $1,490/12 users
• Business – $2,990/50 users
• Enterprise – $24,990/1,000 users

Each of these three comes with priority support, upgrades, and telephony. Also, nonprofits and educational organizations may be eligible for a discount.

Sage CRM is powerful enough and well-equipped with functionalities to tackle processes in various areas. Those in need of top CRM platforms that handle Service, get features like team management, knowledgebase, case management, self-service, and reporting. Sales teams can make the most out of opportunity management, quotes and orders, insights, and forecasting. Finally, the Marketing Sage CRM module comes with MailChimp support, collaboration, automated campaigns, surveys, and actionable reports. So, it’s easy to understand how this single product can improve your relationship with your customers via targeted marketing, automation, and valuable insights.

Sage offers a free trial to anyone interested in testing their best CRM app. Pricing is provided upon request and is aligned with your company size, industry, and needs.

Each module of the Creatio CRM packages comes with a separate set of functionalities. When all three are combined, users get to control marketing, sales, and service via the same platform. They, however, can also pick and pay only the specific tools they need.

Let’s first go over the most significant Marketing Creatio CRM features. Here, we have a 360-degree customer view, event management, productivity tools, visitor tracking, and campaign triggers. The list goes on with customer segmentation, personalized emails, system designer, and business process management.

Service Creatio CRM lets you easily communicate with your customers, automate your helpdesk, and deliver top-class service. This module of the CRM software provides omnichannel communications, a consumer database, and a contact center. It further lets you manage cases, requests, knowledge, changes, business processes, and problems.

Finally, we get to the Sales Creatio CRM, perfect for sales teams who want to manage, streamline, and boost their sales processes. Some of this module’s essential functionalities include collaboration tools, lead management, mobile app, analytics, and customization. Sales Creatio CRM also comes with contract management, product catalog, and opportunity management.

As you can see, some of the most popular CRM features are included in two or three modules. So, whatever you choose, you will get the essentials.

Each module comes at different pricing. Before settling for one or more modules, users can subscribe for a free trial as well as require a live demo of the product.

Those interested in the full bundle can use the calculator on the Creatio website to check the total price by including the number of users and active users. The bare minimum for a one-year subscription is $1,595.

Those interested in a single module of the Creatio top CRM systems can get individual packages for the following prices:

• Marketing Creatio – $875 for one user and 1,000 active contacts
• Service Creatio Customer Center – $35/user/month
• Service Creatio Enterprise – $50/user/month
• Sales Creatio Team – $25/user/month
• Sales Creatio Commerce – $30/user/month
• Sales Creatio Enterprise – $50/user/month

Note that the minimum annual subscription pricing per customer is $3,000 for any single or combination of Creatio products. Also, each plan includes free 1GB storage space, whereas every additional storage of 1GB costs $20 per year.

While the Solastis’ best sales CRM could use additional functionalities such as mass emailing, it still covers the essentials. The platform has a ticketing system with multiple case types, sales management, and central case management. It also enables users to track and review tasks, send automated email notifications, and automatically assign tasks to employees. Solastis CRM+ helps towards making better decisions too. Namely, the system offers deep and multidimensional analytics of your operations. You can control and understand all these aspects of your best CRM for small business via user-friendly dashboards and enhanced reports.

Anyone can test and experience this platform by signing up for a 30-day free trial, no credit card needed.

Initially created to tend the needs of startups, Solastis CRM+ costs only $10 per user per month. This professional plan comes with leads, accounts, cases (basic), contacts, reporting, and basic CRM. The maximum storage per user is 10 GB. Thanks to its simplicity, the platform’s implementation takes no more than two hours, while a one-hour training is enough for getting your employees up to speed.

Small businesses that want to boost their market presence can go for the advanced Marketing Plan of the Solastis Cloud CRMs. With a fixed pricing of $1,499 per year, you can get a quarterly performance review and a professional Google advertising campaign. This plan also includes a single website review alongside an organic reach plan designed especially for your business. Keep in mind that the plan fee doesn’t include your advertising budget, which is paid directly to Google once the campaign is up and running.

TutterflyCRM is a CRM solution that enables organizations in the travel industry to customize the features and optimize their business processes. B2B management is one of the software’s main features. It enables you to manage your accounts and get the deals done effortlessly. Then, there is the Sales Automation option which helps you make consistent sales and keep them going strong. 

While agencies tend to struggle with client retention, with TutterflyCRM you will be able to get more value from the clients you have acquired and create a strong customer base. TutterflyCRM easily adapts to the growing needs of the client’s business, delivering constant value. This CRM platform additionally streamlines business communication, recording comms in internal and external mode, allowing for backtracking. When it comes to marketing, TutterflyCRM allows you to personalize your options so that you can maximize your success.

Before you commit to TutterflyCRM, you can try it for free for 14 days. All pricing plans include account management, contact management, leads, and task management, reports, and opportunities. The quarterly subscription comes at $22/user/month. The half-yearly plan is $20, while the yearly plan is the most affordable at $18/user/month.

SEO CRM is packed with all the features needed for successfully running an SEO, digital marketing, PPC, or any small business. The Smart Project Management feature allows you to create recurring and auto tasks but also to assign tasks to a team or specific members, track projects, set billing by project or performance. This option streamlines team communication and collaboration, too.

With SEO CRM, managing sales is easier than ever. From the sales dashboard you can manage the proposals, contracts, payments, estimates, and invoices. You can create invoices, receive payments through PayPal, Stripe and other payment methods, record payments, manage bills, and more.

Plus, you can set goals, create tasks, and add notes and reminders so that you do not lose any pipeline or sales opportunity. SEO CRM allows you to convert more opportunities and close more deals.

SEO CRM offers three plans, one of which is completely free. The other two plans, Standard and Pro, are priced at $10/month and $50/month, respectively. Needless to say, the paid plans offer far more flexibility and extended functionalities than the free plan. Conveniently, this CRM and project management solution puts no limits to its free plan, so users can test the product indefinitely before committing to either of the paid plans.