With brands of all sizes more reliant on their digital assets than ever, the need for digital asset management software is undeniable. It might only take three days to implement but it can save you a whopping $189,000 over five years. The only problem is that there are just too many options out there, making it hard to know where to start. Not anymore. In this comprehensive guide, we’ll identify the best software products for digital asset management on the market. Read on to learn how we reached our conclusions, check out our reviews and discover the ultimate buying guide which will lead you to the solution that’s just right for you.
When we say we’re bringing you the top software options, we’re not just picking those names out of a hat. Instead, these choices have been carefully selected based on a custom evaluation methodology. Below you can find all the details of our criteria which ultimately determine not only which DAM platforms make the list, but also where they rank on it.
The fact is that any business can benefit from digital asset management. However, teams in publishing, marketing and PR, web development, supply chain management, photography and video, and sales consider this type of software a must in their day-to-day operations.
That said, there’s no such thing as a DAM platform that is perfectly suitable for every industry. Instead, different solutions are more or less suited to different sectors. An excellent digital asset management software for photographers, for example, might not be as useful for people in sales.
Looking at the business sizes that they’re targeting is another important way to classify software. Some solutions might be completely flexible, while others are custom-tailored for small, medium, or large teams in terms of storage capacity, pricing, the number of tools, security features, etc.
While we don’t evaluate DAM solutions based on these parameters, they do help us categorize them.
The vast offer of software products that fall under the “DAM” heading can be broken down into a few categories. While they might share certain characteristics, each category is generally distinct from the others. Again, the primary purpose of this evaluation step is classifying the software for further assessment.
Best-suited to people working in sales and marketing, this kind of software focuses on organizing creative content like audio files, videos, PDF and office documents, product images, etc. It often comes with branding-related features. These include showcasing your brand guidelines for everyone in your team, enabling creative approvals and copyright management processes, and so on.
This kind of software is primarily used by organizations in need of storing and searching through a high volume of files that aren’t likely to change frequently (unlike marketing assets, for example). Powerful search functions are key for both proprietary and open-source digital asset management software.
Focused on both storing and editing digital media that is frequently being added, product asset management software enables easy removal or modification of audiovisual content. Editing and publishing features, as well as third-party integrations, are of exceptional importance when it comes to this type of software.
As the name suggests, this software is suited to supply chain management teams who specialize in digital products (videos, music, games, etc.). It supports the extremely frequent addition, removal, and management of assets.
The criteria we looked at were focused on classifying the software. The below steps, in contrast, are dedicated to evaluating the quality of a platform’s features.
While every DAM system will support uploading and downloading digital assets, the most important thing here is speed. If you’re dealing with considerable amounts of media, then the speed of transfer can literally impact the process by hours. We make sure that the DAM hubs listed here provide excellent ease of use and speed. We also look for solutions that enable intuitive uploading, 24/7 access to all resources without delay, and seamless downloading.
There’s little use in having a load of assets stored if you can’t easily find what you’re looking for among them. The best digital asset management software should make it simple to index your files, which in turn will help you find them easily. In practice, there are plenty of different ways to do this. We are primarily looking for DAM hubs that enable the option to sort the assets by file type and upload date, or by their content, metadata, and keywords.
Sometimes, having an asset in one file type is not enough. You’ll often need it in multiple types to suit different needs. This is particularly true in creative industries such as photography and video production. The ability to convert files into different sizes and formats is basically a ‘must-have’ in brand asset management software, but it’s certainly desirable in other industries too. Ideally, users should be able to do this both manually and — in the cases of large amounts of assets — automatically.
Quality digital asset management software shouldn’t just work for one person, but for a number of users in the same system. While indexing and search functionalities play into this, there are specific features that facilitate good collaboration. The ability for admins to allocate permissions is one example of what we’re looking for. Some platforms meanwhile will integrate with the likes of Slack to facilitate easy communication between teams within the software.
Some pieces of the software might be focused solely on the management of digital assets. Other types of DAM software, though, serve almost as “do-it-all” solutions, which reduces the need to use other platforms. We give a boost in rankings to software that doesn’t just allow the easy indexing and searching of files, but also the ability to share, publish, and distribute content from within the platform. This is usually possible through integration with other systems, be it social media channels, email clients, or direct download links.
Whether you’re looking for a cloud-based or an open-source digital asset management software with premium features, pricing is one of the first things you’ll want to consider. Accordingly, it’s also one of our major evaluation criteria for these pieces of software.
We are not interested in simply recommending cheap software. What we’re looking for is cost-effectiveness. The reason why we put so much effort into our research is to evaluate the ideal solution for you. A massive part of that research is discovering which software offers the best value for money.
Thanks to our research and experience, we know the industry standards for the pricing of a DAM product. Any platform priced significantly higher or lower simply won’t make our list.
We also believe that free trials and money-back guarantees offer excellent value for users. Both help remove the inherent risk of signing up for something which you’re not familiar with and, therefore, we favor DAM providers who offer these.
When it comes to pricing models of the best digital asset management software, 2019 records no changes. The two pricing policy types in this arena remain the same, and below is a quick overview of each.
This option is far more common than the other. Subscription-based pricing is targeted at people who need an ongoing solution, rather than a short-term option. It might seem more expensive overall, but it will generally offer better value for money than a one-off fee as a reward for users’ ongoing loyalty. While prices are usually advertised as monthly, opting for a lengthier subscription tends to be more cost-effective.
This option is less common, with the majority of digital asset management software offered as SaaS. One-time fee models are not necessarily less cost-effective than subscriptions, and they often provide more flexibility in terms of customization. If you only need a DAM platform for a specific project, for example, or you want to try a few different options without making a long-term commitment, this might be the way to go.
We’ve put a tremendous amount of time into researching the digital asset management options out there so that you don’t have to. In this section, you’ll find the specifications of the 10 best DAM platforms currently available, including their key features, pros, and cons for each, and pricing information.
Brandfolder is one of the most prestigious names in the DAM market. It’s targeted mainly at professionals in marketing and other creative areas, allowing cloud-based storage of files protected by robust security measures. This enterprise DAM software also includes AI, which analyses user behavior, including who is using your assets and how.
Brandfolder provides scalable cloud-based storage, depending on your team size. Once you get started, you have initial onboarding, followed up by live chat and phone support. Adding assets in multiple formats is easily done thanks to Brandfolder’s drag-and-drop functionality. The intuitive organization and extensive search capacity further streamline workflows across teams, reducing the time needed to find what one is looking for.
User permissions make it easy to manage large teams, and the platform can be extensively customized with company branding. Brand Intelligence AI analyses how your assets are performing with users, while integrations such as WordPress, Photoshop, Shopify, and Salesforce add substantial functionality to this enterprise DAM software.
Pricing is custom and depends entirely on the size and specific needs of your team. Quotes are given for free following a conversation with a support agent.
That said, there are two main price plans: Premium and Enterprise. The Premium plan includes all the features necessary for small-to-medium teams to manage their assets, while the enterprise version is intended to “support the needs of global brands”. It offers superior support, permission tools, and even access to industry experts and exclusive events.
Asset Bank is an award-winning solution, perfect for those in need of an enterprise or personal digital asset management software. Available both in-cloud and on-premises, this software offers speedy bulk uploading and updating, team management features, powerful indexing and search features, file conversion, and much more.
Asset Bank’s feature list is extensive, to say the least. All users get access to bulk upload and updates, customizable metadata, flexible user permissions, AI auto-tagging, and the ability to convert files at download. The categorized library of your digital assets can be easily managed, and you can share your media content and documents with your team and colleagues worldwide.
Additionally, Asset Bank enables anyone in your team to find media and documents quickly. This platform can also be configured to ensure it stays compliant. It also comes with flexible control features, while its powerful integration options support further team collaboration and flexibility.
To round up this digital asset management software review, let’s take a look at Asset Bank’s pricing plans.
There are three available options: Essential, Professional, and Enterprise. Essential’s 50 user cap clearly shows that the plan is targeted at smaller businesses, and the 100GB storage limit might prove restrictive. Still, at $489/month, it offers great value, considering the excellent feature set. The Professional plan is suited to mid-sized organizations and costs $762/month. Apart from increasing the user cap to 100 and the storage to 500GB, the main benefit of this plan is the additional integrations you receive.
The Enterprise package comes in at $1,771 and is intended for “global businesses”. It offers unlimited users, 1TB storage, and multi-region support. Finally, there is a free trial available. Book a demo, and afterward, Asset Bank will create a custom trial for your needs.
Bynder is another big name in the DAM software industry. Used by the likes of Canon, Puma, Staples, and Spotify, Bynder primarily focuses on marketing professionals, whom it serves with a variety of branding and branding-related features. On top of it all, the platform supports numerous workflow software functionalities, which adds to Bynder's overall value.
Bynder offers a feature set broad enough to earn rave reviews from critics. It certainly nails the basics. A user-friendly UX makes it easy to organize assets into a centralized hub. Plus, there is a filter feature that enables fast content access at any time. Sharing assets, both internally and externally, is quick, easy, and secure with this digital asset management software.
Marketing professionals can benefit from a smart template tool that allows the creation of adverts, banners, business cards, and other branded materials. You can also collaborate in real-time with edits and approvals, automate creative workflows with annotations and customized approval paths, and set up auto-formatting for different file types across various channels.
The pricing plans for the Bynder software are available on request. You’ll have a 15-minute phone conversation, then a relevant demo, and finally a proposal that suits your company’s needs. While the price depends entirely on your specific requirements, digital asset management software reviews of Bynder indicate this product is one of the pricier options out there. That said, you undoubtedly get an excellent product for your money. Bynder does offer a free trial, so you can “try before you buy”.
If you’re looking for a single user solution or one for a small team, Cloudinary is a reliable all-round option.
Its primary focus is to enable teams to easily store their data in a centralized location, streamline and automate workflows, and collaborate easily.
As one of the top 10 digital asset management software solutions, Cloudinary aims to make the basics of digital asset management simple. It offers remote fetch, automatic backup and revision tracking, auto-tagging, and — at the highest-price plan — AI-powered search.
Further functionality is added through built-in integrations, including Adobe, Dropbox, and Google. These allow you to access your media library via other applications, such as your CMS. There’s also extensive scope for API usage — included in upload and search — and you can even embed custom widgets into existing systems.
Cloudinary offers three main plans: Free, Plus, and Advanced.
The free digital asset management software nets you 25000 transformations, 25GB storage, 25GB bandwidth, or 12.5k video seconds. The Plus plan costs $99 or $89/month (when paid annually) and gets you 225000, 225GB, 225GB or 112.5K in the aforementioned categories. You still only get one user, though. The Advanced plan costs $249 or $224/month, allows five users, and 600,000 transformations, 600GB of storage, 600GB bandwidth, or 300K video seconds.
There’s also a custom option for larger teams. Prices for that and maximum users will depend on your needs.
Daminion is one of the easiest DAM systems to get used to. If you’re not accustomed to this kind of software, or you’re not particularly tech-savvy in general, this is a brilliant choice for storing and finding images and documents.
If you’re looking for digital asset management software for Mac, Daminion is definitely worth considering. This platform makes it easy to catalog files, initially with the help of auto-tagging AI. You can easily find those files too, thanks to both quick and advanced search capabilities. This platform supports the vast majority of file types; plus, it’s possible to smoothly import files from other systems, and convert them afterward.
Daminion scales nicely to different team sizes. There are three different authentication modes, version control, and multi-user management software for various types of media. The option to use a desktop solution can also make things easier for small, on-site teams.
There are three plans for desktop software: Basic, Standard, and Pro. They cost $19.95, $49.95, and $99.95, respectively, with the main difference being the number of files per local catalog (20,000, 75,000, and unlimited).
The Daminion Server prices are slightly higher. The three plans are Home, Pro, and Team, which cost $99 to $149, $199, and $999. Home is intended for those only requiring personal digital asset management software, Pro targets individual professionals, and Team caters to small teams.
Extensis Portfolio is an excellent fit for small-to-medium-sized organizations. It helps them manage video, audio, and image files via a sleek, user-friendly interface. Speed is an essential feature of this software. That’s true not just when uploading files, but when locating them too, with the help of features like Quick Find and highly customizable search parameters.
Speed really is the name of the game here. The ability to automate basic tasks that would otherwise be time-consuming helps massively, be it with creating workflows, organizing assets, or adding metadata and keywords. Features like easy drag-and-drop uploading, on-the-fly file conversion, and the Quick Find search tool further increase productivity and ROI.
Another feature of this digital asset management software is that the Extensis Portfolio software can be easily configured to support your specific needs. Plus, it can be integrated with your existing systems and workflows. There’s also an auto-sync tool to ensure everyone’s up-to-date. This software can be installed on or off-premise and deployed on Azure, Rackspace, AWS, or other cloud servers.
Pricing is entirely dependent on your team’s specifics; therefore, it’s available upon request. Reportedly, prices begin at $2,705 per year. That’s in line with industry standards and represents solid value considering the quality of the product. It’s also possible to get a free trial of Extensis Portfolio, which — rather than being a week-long tester — you can use for an entire month.
Image Relay is an intuitive DAM software with a highly functional interface. It enables you to organize large amounts of data in a clear, searchable manner. Despite its name, Image Relay is suited to more than just images. This product is extremely flexible, scales nicely to teams of virtually all sizes, and its starting price plans are eminently affordable.
This mobile responsive, white-label DAM software is highly customizable, allowing your business to create a branded experience. Managing scores of files is easy, thanks to bulk upload, edit, share, and download features. Those files are protected by SSL security and object redundancy. They can be converted into a variety of formats, searched for in refined ways, and their metadata can be edited.
While Image Relay can certainly be used by smaller teams, a collaboration between large teams is also aided by customized notifications, shared templates, granular permissions, and stratified admins.
After conducting our digital asset management software comparison, it turned out that Image Relay is the solution with the most flexible pricing plans.
Smaller teams can choose between Startup and Growth, from $99 and $300/month, respectively. The main differences are the amount of storage and the number of admins. Both plans can boost these attributes for extra money, though. For example, Startup begins at 50GB of storage for $99/month, but you can increase that to 150GB for a total of $179/month.
The main plan for larger organizations — Professional — is not so flexible. It’s fixed at $750/month, for which you get 1TB of storage, five admins, and a whole lot of features. The biggest organizations can use Enterprise, which has custom pricing and storage, depending on your needs.
Free trials of this digital asset management software are available with both the Startup and Growth plans.
Panopto targets video content producers and publishers, for whom it really is a dream come true. Apart from uploading and managing video files, you can also record and edit videos within the software, and even carry out live streaming.
Unlike most systems, which limit their size and therefore affect their quality, Panopto’s storage system is specifically designed to handle videos. It integrates with existing CMS’s and other internal IT systems to facilitate an easy data transfer. New videos can be added with a drag-and-drop uploader, with these files then stored securely in the cloud.
This DAM software has unparalleled video capabilities. Transcoding, live streaming, captioning, file type conversion, and much more are supported. There’s also an excellent search feature, which you can use to find videos containing specific words, and even a mobile app from which you can manage everything.
Panopto’s pricing is not publically available but is rather done on a case-by-case basis. There is, however, a free trial. Panopto will first talk to you about your needs, then give you a guided demo, before providing you with the free trial.
PicMonkey’s DAM software boasts an intuitive interface, excellent tools, and drag-and-drop features, which make it easy for you to customize photos, create designs, and organize images within folders. It can work for anyone, but it’s best suited for bloggers and Instagram users.
When it comes to PicMonkey features, a digital asset management software comparison is by all means unnecessary. The software supports over 3,000 graphics, 2,400 customizable templates, 200 fonts, and more than 100 textures. There are also some great options for photo editing, such as adding effects, filters, and image layers. You can easily add and customize text within a click or choose an overlay from the software’s extensive menu. Cute animals, hearts, smokes, or labels — all graphics can be moved around and customized.
Additionally, you can easily design logos, ads, business cards, invitations, announcements, or postcards, adding graphics, watermarks, or text per your desire. What makes PicMonkey a favorite among Instagrammers is the Touch-Up feature that is specifically designed for selfies, portrait photography, and family photos. This option allows you to enhance the images by changing eye and hair color, whiten teeth, remove wrinkles, and more. The best of all is that PicMonkey auto-saves all your work as you go, and you can access everything from desktop and mobile.
PicMonkey is not a piece of free digital asset management software, as it used to be, but it still remains an affordable DAM solution. The Basic plan costs $7.99, the Pro plan is $12.99, while the Team subscription fee stands at $33.99. If you choose to be billed on an annual basis, you will enjoy a 23-26% discount, depending on the subscription you choose. If you want to try PicMonkey before subscribing, you can do so with a seven-day trial of their Pro plan.
MediaValet caters to creative organizations and marketing teams, in addition to ranking as the top digital asset management software for photographers. It organizes files, making them accessible and shareable via a secure system. This centralized software is excellent for dispersed teams. It comes with a user-friendly interface and robust features that will boost your team’s productivity and save time and money.
MediaValet is an amazing DAM product that centralizes all digital assets, including content, media, and marketing materials while enabling immediate access to them anywhere, on any device. Within the MediaValet library, you can create and preview visuals, PDFs, 3D files, and Office documents, as well as collaborate with creative and content teams to re-purpose assets, keep track of asset discussions, or analyze results.
One of the MediaValet digital asset management software review highlights is the Advanced Search feature which enables you to find assets quickly by searching across types, keywords, metadata, and more. Approved assets can be immediately published, and you can always track the level of engagement and overall performance of the published assets.
There is no set pricing for MediaValet subscription. You would have to reach out to their team to get a quote. The price will entirely depend on your needs.
We’ve identified 10 of the top DAM options around, but we can’t tell you which one is specifically best for you. We can, however, give you a few pointers. Here’s a step-by-step guide on how to shortlist and ultimately purchase the right platform.
While some DAM solutions are flexible, others are aimed at specific team sizes and industries, as we’ve identified. One intended for personal use will have significantly different features than another designed for an entire branding agency. Make sure the platforms you’re looking at are relevant to your business.
This is also the stage at which you should decide whether you want your open-source digital asset management software or if you prefer proprietary, on-premise, or SaaS digital asset management. The former might suit small teams in a single location, for example, but it might be useless for multi-regional teams.
In short, if you’re running a small team, you don’t want to be shelling out big bucks for a load of features you don’t need. If you’re running a larger team, you don’t want to be limited by storage or a lack of suitable security features.
What are you looking for in a digital asset management platform? And — if you had to choose — are some of those things a higher priority than others? Make a list of those features, whether this is automatic file conversion, granular user access, white-label branding, and so on. Then cross-reference this list with your remaining shortlisted DAM options, and see which fit the bill.
Realistically, there’s no such thing as an unlimited budget for digital asset management software. You’ve got a set amount to use, and you want to get the best bang for your buck. Identify how much you’re able to spend per month or year. Look at the price plans of the options which remain on your shortlist, and identify the best one which also fits into your budget. This is your top candidate.