Email Marketing Companies

Looking for an agency that will optimize your email campaigns and improve marketing communications for your business? Look no further! To date, we have analyzed 50 cream-of-the-crop email marketing companies that specialize in providing solutions that meet your business needs and ensure your future marketing goals are attainable.

Filters
Comapny Size

Company Size

Freelancer

2-9

10-24

25-49

50-99

100-249

250+

Undisclosed

Hourly Rate

Hourly Rate

$0-$24

$25-$49

$50-$99

$100-$149

$150-$199

$200+

Undisclosed

Min. Project Size

Min. Project Size

Undisclosed

$1.000

$5.000

$10.000

$25.000

$50.000

$100.000

$500.000

12 Leading Email Marketing Agencies

Invensis Inc

Invensis is a leading business process outsourcing firm, providing an extensive range of services including IT, finance and accounting (F&A), revenue cycle management, transactional management, end to end e-commerce support, back office services, and more. Since 2000, Invensis has been catering to the diverse outsourcing needs of clients for multiple industries and constantly striving to add value to clients’ businesses. See profile
Service focus

Business Services

Outsourcing

Web Development

Non-Voice BPO/Back Office Services

Key features

Undisclosed

Undisclosed

250+

United States, Delaware, Wilmington

Mayple

Maple is a top-rated innovative digital marketing agency that offers SMBs and startups premium and flexible digital marketing services at affordable prices. Dedicated to providing you with good marketing results, the A+ team builds custom strategies around the specific business needs. They have also designed an innovative live dashboard that gives clients full control over the campaigns and budget. See profile
Service focus

Email Marketing

Paid Search—Google & Bing Ads

Paid Social—Facebook, LinkedIn, Twitter & Pinterest Ads

Conversion Rate and Website Optimization

Key features

$ 1,000

Undisclosed

10-24

United States, New York, New York City

Subtext

Subtext is a digital customer experience firm from Portland, Oregon. They help businesses build closer relationships with their customers by designing and developing beautiful and useful digital products. See profile
Service focus

Digital Strategy

Web Design

Web Development

Key features

Undisclosed

$ 150-199

25-49

United States, Oregon, Portland

Landis Communications Inc. (LCI)

Landis Communications Inc. (LCI) is a San Francisco-based company that provides strategic communications, digital, social media and integrated marketing, media training, video production, PR services, and counseling to growing businesses and blue chip brands alike. See profile
Service focus

Public Relations

Digital Strategy

Marketing Strategy

Key features

$ 50,000

$ 200+

25-49

United States, California, San Francisco

Square 2 Marketing

Square 2 Marketing is a strategic revenue generation company. They focus on helping companies improve business results by providing buyer-centric marketing and sales strategies, web design and development, lead nurturing campaigns, search engine optimization, and more. See profile
Service focus

Marketing Strategy

Content Marketing

Web Design

Key features

$ 5,000

$ 150-199

25-49

United States, Wisconsin, Waukesha

IdeaWork Studios

IdeaWork Studios is a full-service graphic design and website development, branding, and advertising agency. They have offices in Santa Barbara, New York, and Las Vegas. Avoiding the usual big agency bureaucracy, they always produce work on time and on budget. See profile
Service focus

Web Development

Branding

Web Design

Key features

Undisclosed

$ 200+

25-49

United States, California, Santa Barbara

R2integrated

R2integrated is a full-service digital agency with nationwide offices in the Silicon Valley, New York, Seattle, St. Louis, and Baltimore/Washington, D.C. They have diverse expertise and use a hands-on approach when guiding companies through their marketing efforts. See profile
Service focus

Web Development

Branding

Digital Strategy

Key features

Undisclosed

$ 150-199

100-249

United States, Maryland, Baltimore

Inbox Army LLC

InboxArmy is an elite, full-service email marketing agency offering transparent email marketing packages for all email marketing needs. The team of experts covers all email marketing program objectives a client might have, saving them both time and resources and delivering best-in-class quality, service, and support. See profile
Service focus

Email Marketing

Full-Service Campaign Management

Email Template Production

Email Marketing Strategy

Key features

$ 1,000

Undisclosed

100-249

United States, Texas, Grapevine

MH Digital Consulting Group

Klaviyo & Braze experts in Email, Push, & SMS. At MH Digital, we don't make promises we can't keep - but it's not uncommon for our clients to generate 30+% of their revenue from email & SMS. Most importantly, we work to fortify our client's revenue for the long haul, and make sure we do it in a way that respects your brand and your customers. See profile
Service focus

Email Marketing

Marketing Automation

Email Deliverability

Key features

$ 5,000

$ 100-149

2-9

United States, Colorado

MailMi

MailMi is a boutique email marketing agency that provides custom email newsletter and email campaign management for businesses of all sizes. The team of experts with over 10 years of industry experience easily transforms ideas into high-converting campaigns. See profile
Service focus

Email Marketing

Email Marketing Strategy

Email Campaign Management

Email Custom Templates

Key features

$ 1,000

$ 50-99

2-9

United Kingdom, Bristol

Madison Taylor Marketing

Madison Taylor Marketing is a full-service digital marketing agency that embraces growth-driven design and account-based marketing. The team of innovative thinkers and boundary-pushers aims to deliver high-level strategy paired with enterprise-level tools and technologies to help clients accomplish their goals and improve their bottom line. See profile
Service focus

Content Marketing

Advertising

Branding

Creative

Key features

$ 5,000

$ 150-199

25-49

United States, Colorado, Greenwood Village

UAATEAM Digital Agency

UAATEAM provides complex solutions in digital marketing. UAATEAM gives consultations and various services depending on your projects, needs and goals. See profile
Service focus

PPC

Google Ads Management

SEO Services

Social Media Management

Key features

$ 1,000

$ 50-99

50-99

Ukraine, Kharkiv

Evaluation Process of the Best Email Marketing Companies

We handpicked each of the agencies listed on our website through a carefully established methodology. The methodology uses special tools and techniques to analyze each aspect of a given company.

Specifically, we consider:

  • Area of expertise and clients
  • Customer reviews and user ratings
  • Ability to offer precise targeting
  • Methods for tracking progress and providing campaign analytics
  • Portfolio
  • Quality to price ratio

Compact Details of our Evaluation Process

In a nutshell, we evaluate email marketing companies by analyzing them from multiple aspects. For one, we examine the expertise of each agency, its ability to use different marketing strategies, and the team behind the concept. 

Also, we evaluate the company’s portfolio and reports. Last but not least, we analyze the user ratings and rely heavily on them because we consider it crucial to hear the opinion of real users who’ve had first-hand experience with particular email marketing services.

What Do Email Marketing Agencies Offer?

Email marketing can range from a monthly newsletter to a sophisticated and engaging workflow targeting different types of potential customers. Some agencies are specialized in one area of email marketing, while others can incorporate all important approaches into an effective strategy that will get you the best results while also saving you time and money.

Email List Growth

An email marketing campaign is nothing without a full-fledged list of subscribers.  You may already have loyal customers and returning site visitors, but it’s important that the agency is savvy in lead generation and building a list of contacts interested in your business. This means that apart from using bulk services on the existing list, email marketing firms should create a list of new, potential customers that could eventually lead to an increase in sales.  

Email Marketing Content

From subject lines to useful information, the agency needs to be skilled in creating content that will have a great impact as per the standards of digital marketing specialists, making your readers take action. It should contain company news and other personalized topics, such as information about special events, discounts, blog post notifications, and more, depending on the preferences of each customer segment.

Testing

An email marketing consultant knows that testing takes up a great part of a marketing campaign and that it’s crucial for its success. The team behind the agency needs to determine which subject line works best, what call to action looks most encouraging, and when the email should be sent.

Reporting

Transparency is the key to a successful partnership. Thorough, accurate reporting that gives you the insight needed to improve is crucial. Renowned email marketing companies are driven by results and are consequently focused on creating campaigns that generate maximum ROI.

Template

An email is the most direct way of reaching customers; hence, the email’s visual appeal is just as important as its content. To engage the audience, the template should be responsive, and its design needs to be eye-catching and tailored to your business. Many agencies use specialized software that allows personalizing emails by name, content, and graphics, as well as video marketing. A commitment to a quality template design will differentiate your email from the thousands of others your audience receives.

How Do We Determine Which Agencies Will Be Listed on Our Website?

A qualified agency can effectively convey your message, thus increasing your return on investment. Take a look at these crucial aspects that need to be considered before giving a firm the green light.

Email Marketing Services vs. Email Marketing Agencies

Email marketing services will provide you with all the tools needed to create and carry out a campaign. Namely, the templates, design tools, and contact management solutions you will need to create and store a customer client list. It also includes analytics that monitors the success of your campaign.

Although standalone services come at a lower cost (sometimes you can even get free services for a month or more, like a trial period) and the tools are generally easy to use, designing and executing the campaign will be your responsibility.

The agencies, however, will work with you to create an effective strategy that fits your business’s needs. The staff will take care of the design and distribution, as well as all contact management, such as building an email list and ensuring it’s always up to date. Email marketing consultants usually work within agency teams, making them more beneficial than standalone services with the strategic thinking they provide. An agency’s task is to ensure customers receive targeted, segmented, and helpful communications that engage them with a proven record of success.

The Company’s Portfolio

Every professional email marketing specialist should have a portfolio. Browsing through their portfolio means getting to know the company better. Make sure to check whether the agency’s creative team has successfully understood the business goal and getting the pulse of your target audience.

Customer Reviews

The next step is to gauge customer satisfaction. We look for customer reviews on social media, Google, and other sites like Clutch and UpCity. Reviews from real customers who have real experiences with the agency can be a highly valuable asset and are often a deciding factor in whether or not to include certain agencies in our selection of the top email marketing companies.

The Team

The best outfits typically maintain an experienced team. By experienced, we mean a team of people who have worked on relevant campaigns and have driven success. Getting to know the team is very important as they will be the ones who will create your email campaign.

Tracking Progress & Providing Campaign Analytics

Demonstrating results is crucial. The email marketing company should track the progress of a campaign regarding how many people are opening the emails and which clicks are being used. The campaign analytics enable you to see to what extent your message is resonating with your target audience and whether there is something that needs to be changed.

Expanding the Possibilities

Ideally, email marketing specialists can develop a strategy comparable to the methodology of SMM firms. This usually includes creating a social media marketing campaign with the unique goal of expanding your target audience. We especially appreciate agencies that can make your emails social media-ready. This can be done by embedding social media buttons in the email, which essentially combines the best of both worlds. Or they can include references to the latest email marketing news on your social media accounts, thus reinforcing the message.

The Goals of Your Email Marketing Campaigns

First and foremost, before shortlisting email marketing agencies, you need to know your goals. By doing so, you’ll find your match easier. If, for example, you want to drive sales, the agency should be able to focus on developing a strategy for creating, distributing, and tracking different kinds of promo emails, welcome letters, customer surveys, and more. On the other hand, if you need digital invitations to be sent, the company should create appealing invitations and track RSVPs. The bottom line is, the agency you opt for will have to have corresponding expertise.

Search for Vendors Near You

Believe it or not, the physical location of an agency is a very important factor. The business location should be well-defined and found somewhere on their website’s homepage. This shows that the company can be easily traced, adding to its credibility. So, before starting your search, try googling an email marketing agency in New York, for example. Then, check the offers for that area and see whether some of those companies are listed as one of the best here. 

Establish a Budget 

Determine how much money you are willing to invest and look for the best email marketing companies within that frame. However, note that this should be a long-term partnership that will help you achieve your goals faster. As pricier doesn’t necessarily mean better, you should also look into the aspects below.

Find Experts in Your Field

There are many fantastic email marketing agencies out there; however, it’s crucial to your success to choose the one that has prior experience in your field. Verify your potential agency has a track record of successfully doing work for similar brands like yours. That will give you an idea of whether your partner will be able to maximize your ROI and make your life easier.

Hire a Culture

While highly subjective, this is an incredibly important factor. If you want to build a long-term relationship with email marketing companies, you need to be confident about them. Are the team members passionate about your project? Will they be there to answer your questions and involve you in the work process? You need to trust your gut for this one and go with the agency that feels like the right partner.

Frequently Asked Questions

Why do I need a specialized agency for email marketing?

Many digital marketing specialists offer email marketing as part of their service. However, by hiring an email marketing-focused agency, you will get customized newsletter signup forms, appealing message design, contact-list management, progress tracking, and much more. All these tools, in combination, will help you grow your business and enhance brand loyalty, thus developing deeper relationships with a broader range of audiences at a lower cost than traditional media.

What is the average open rate for email newsletters?

The open rates for most newsletters are in the 30–40% range, measured using unique opens—one open per recipient. However, by choosing the best email marketing agency, which will use a double opt-in strategy, offer compelling content, and follow the most important email marketing practices, your company can achieve open rates of 45–50%. 
 

What if I don’t have an existing email list?

Professional email marketing companies help build your subscribers list. So, even if you don’t have an existing list, the outfits will offer different tools to increase the list of prospects.

Is email marketing still relevant?

The short answer is yes. Email marketing is still very relevant despite the frenetic rise of social media and other digital marketing strategies. Email marketing offers many benefits for your business and drives a better return on investment. It’s an action-oriented, measurable strategy that uses user personalization and segmentation. An email has an average ROI of 4300–4700%, making it one of the most profitable marketing outlets.

What is the average open rate for email newsletters?

The open rates for most newsletters are in the 30–40% range, measured using unique opens—one open per recipient. However, by choosing the finest email marketing specialists, which will use a double opt-in strategy, offer compelling content, and follow the most important email marketing practices, your company can achieve open rates of 45–50%.
 

Why use an agency instead of purchasing “do-it-yourself” software?

The main benefit of choosing an agency is that it takes a lot of work off your hands. Namely, when you opt for an email marketing service, you receive all the tools, but it’s on you to create and distribute the campaign; whereas when opting for email marketing companies, you get both the tools and an experienced team that will take care of it.