Did you know that 74% of marketers use online forms to generate leads? That is just the tip of the iceberg. Form software allows users to collect online payments, job applications, customer support requests, and much more. The challenge is to find a solution that will fit your business perfectly. That’s why we’ve reviewed the top products on the market. We’ve also analyzed their core features to help you find a platform that will let you collect data without compromising user experiences. Scroll down to find out more, and don’t forget to check out our handy step-by-step buying guide.
To bring you our carefully curated list of the top solutions on the market, we applied a custom methodology evaluating all the crucial aspects of such platforms. Read on to learn what we took into account.
The first step of our in-depth evaluation process is to classify the tools we review. While it doesn’t necessarily affect the ranking, it helps us make better recommendations. For this reason, we group the form making software solutions based on their industry focus, business size, and type.
There are no limitations when it comes to the sectors that can benefit from these tools. Regardless of the type of website you have, you will at the very least need a contact form to help your customers reach you.
Most solutions will also provide you with the tools to manage newsletter subscriptions, event and contest registrations, online orders, etc. That said, some forms builder software options focus on specific areas of data collection and have set target audiences. One such example is Leadformly, which specializes in collecting high-quality leads, and caters to digital marketers.
Most form building products are suitable for businesses of all sizes, including:
To create forms online, users have two options. They can either use a form building software or plugin. Plugins are WordPress-specific solutions, which is no wonder given that WordPress powers 35.3% of the Internet, according to the latest WordPress statistics.
Creating forms should be smooth. This is enabled by the features we’ll discuss below.
Most online solutions support drag-and-drop functionality to help users create different types of forms — all without any coding knowledge. Albeit less common, step-by-step instruction builders also allow users to set up forms easily.
The form creator software should also support a variety of fields, including:
The above fall into basic fields and are typically included in the free software version, if available. Managing these fields allows users to add instructions and set the fields as either mandatory or optional.
Repeater fields allow users to add and duplicate input fields. This feature is available with dynamic form builders, and can be used for job applications, multiple user registration, and bookings on travel websites.
An extensive form template library is an absolute must-have, as it simplifies the process, eliminating the need to build forms from scratch. All templates should be customizable and responsive.
The File Upload functionality allows form users to upload audio, text, video, and image files along with other data. For instance, if you want to accept job applications, this option will allow candidates to upload their CVs.
Additionally, the best form builders will allow you to configure file uploads by allowing you to choose what file types can be uploaded, set the maximum size, enable/disable multiple uploads, etc.
Another crucial software feature we look for is conditional logic. This functionality customizes user experience using the “if” and “then” rules. For example, you can set a form rule to ask a user to write a review about your business, if they gave it a 5-star rating. If their rating doesn’t meet this requirement, the form won’t display any additional options.
This feature, which lets users perform calculations, is particularly handy for online order forms.
Online forms builder statistics show that 81% of people have abandoned an online form at least once. One of the options is to use the builder’s analytics tools to get insights into why people are abandoning your forms. The other option is to choose a solution that supports the Save Form Progress feature that enables users to pause while filling out a form and get back to it later. The feature works when users are logged in.
Form creation software products should support multi-page forms, as this helps break long surveys into smaller sections. A progress bar is a nice touch too. It engages users, showing them how many steps they have left to finish filling out the form.
Form building and designing software platforms enable the collection of online orders and payments. We look for builders that support various trusted payment processing solutions, such as PayPal, Authorize.net, and Stripe.
The best online form builder should keep you in the loop about form submissions. This is achieved through a notification system in place that will alert you via email and SMS messages when someone submits a form. Whether this is a customer support request or online order, users will appreciate prompt response.
Any feature that can save time is a valuable addition to this type of software. At a minimum, the builder should support the option of adding shortcodes to auto-populate date and time values.
Ideally, form generating software should allow you to create user profiles, from which you can extract users’ information.
The best software to create forms supports multiple languages, providing users with built-in translations.
Among the features we look for are the options to schedule a form and limit the submissions count.
Form scheduling sets a time frame for users to fill the form out. A form generator should enable its users to determine the number of submissions. Once that limit is reached, visitors should see a message indicating the form is no longer open for submissions.
Some examples where these features come in handy include job applications, contests, and event registrations.
Top forms creation tools will help users keep their forms spam-free. Most products use honeypots, which act as invisible spam traps. Additionally, reCAPTCHA helps prevent bots from submitting forms.
We look for form maker software that doesn’t rely on a single anti-spam solution but uses various solutions to help fight off spam.
Over two-thirds of site visitors abandon a form if they stumble upon any kind of obstacle. One such obstacle is a non-mobile-friendly form. Taking into account that 80% of internet users have a smartphone, choosing a product with forms that aren’t optimized for mobile is a big no, as it downgrades user experience.
You’d be surprised how easy it is to make a form unnecessarily complex. With that in mind, we look for form making software with a clean and intuitive user interface.
This type of software should support various integrations including, CRM software, analytics tools, payment processors, social media channels, and more.
A robust reporting system is another essential feature. It gives users valuable insights into various types of data, such as how website visitors fill out forms, why they abandon them, how long it takes them to complete a form, etc. Armed with these data, you can increase online orders, improve customer service, as well as neatly organize visitors’ data, and make informed decisions.
Even with the perfect website form builder, you might still need assistance. During our evaluation process, we contacted support teams of each of the products in our table. Based on their professionalism, product knowledge, and promptness in replies, we ranked each solution accordingly.
Pricing is another crucial component of our ranking process. However, we won’t recommend a product just because it is competitively priced. We rather look at the price-to-quality ratio and recommend solutions that offer good value for money. Additionally, we appreciate vendors that offer a free trial, money-back guarantee, as well as a free version of the product.
123FormBuilder has helped create over 181 million forms so far. The builder is packed with a plethora of features that help create forms effortlessly. The vendor also offers a 30-day money-back guarantee and a free plan. The paid packages meanwhile are tailored to meet the requirements of small businesses and enterprises alike.
123FormBuilder is one of the best form software solutions on the market, helping users create anything from simple contact forms to multi-page online surveys, event registrations, and order forms. The drag-and-drop functionality makes adding numerous input fields quite intuitive.
The builder supports conditional logic, which helps enrich the user experience and decrease form completion times. Repeater fields are available too.
Users can also create forms in different languages. To help engage visitors, 123FormsBuilder offers a free online poll creation tool. Additionally, website visitors can upload files along with their form submissions.The form designer features an extensive library of nearly 2,000 form templates.
123FormBuilder supports various payment methods, including PayPal, Stripe, WorldPay, and other processors. Security-wise, the solution uses SSL encryption, CAPTCHA, IP limitations, and country filters.
123FormBuilder has an outstanding customer support team. Their replies are prompt, professional, and friendly. The platform also offers an exhaustive number of third-party integrations, which help with the form automation process.
123FormBuilder offers a free plan, Basic, that supports a single user, five forms, and 100 submissions per month.
The form maker offers paid packages as well, including Gold ($24.99/month), Platinum ($44.99/month), Professional ($84.99/month), Enterprise ($195/month), and Compliance (($245/month).
If you plan to collect online payments, you should consider the Platinum plan, as the Basic and Gold plans don’t support payment integrations. Plus, this plan also allows users to have unlimited forms and HTML blocks, in addition to 2 GB of storage.
The Professional plan offers even more features than the Gold plan, including 100,000 form submissions per month, custom favicons, and 10 GB of upload storage.
The Enterprise and Compliance plans are the top-tier plans of this form building software. They include advanced features, such as user management tools, vanity URLs, dynamic prefill, and so on.
Unlimited — this is how Pabbly describes its forms building tool. The software’s user reviews come with other adjectives as well, such as user-friendly, feature-rich, and secure. Pabbly is a perfect fit for any business that wants to harness the power of online forms and collect payments, generate leads and in-depth user data.
Pabbly’s form creator software offers an intuitive drag-and-drop builder and a vast choice of pre-built templates. The software also generates custom URLs that can be shared on social media networks, meaning it can be used even without a website.
Using conditional logic, Pabbly users can create user-friendly forms, eliminate redundant questions, and, based on users’ answers, show or hide specific fields. The input fields range from single and multiple line texts to radio buttons, checkboxes, and repeater fields.
Uploading files is also available with this form software. It integrates with Dropbox, so users can upload images, text, and video files along with the online form submission.Another user-friendly feature is Save Form Progress, which lets users fill out a form at their own pace.
Pabbly customers can also receive online orders and collect payments through the platform’s integration with Stripe and PayPal. Other noteworthy features include multilingual forms, robust reporting tools, a CAPTCHA service, form scheduling, and custom branding.
Pabbly offers one plan that includes a single form and unlimited everything, priced at $10/month, as well as a custom form builder plan. You can also test the product via a 7-day free trial.
WPForms is a WordPress forms plugin designed to work with a self-hosted WordPress version. If you’ve already chosen one of the best WordPress hosting providers, you won’t have to worry about WPForms slowing your website down, as the plugin has been optimized for top performance.
Doesn’t support repeater fields
This form maker allows users to quickly create website forms without writing a single line of code. They can use the software’s easy-to-use drag-and-drop builder or customize any of the 150 pre-built templates to match their taste.
The input fields range from email, name, and address fields to Likert scales and digital signatures.
Website visitors can attach multiple files of up to 128 MB using the File Upload functionality. Conditional logic allows setting specific form fields to be shown or hidden based on the user’s answers.
The forms creator has an email-based notification system that alerts the form owner about new submissions. The builder supports also multiple languages, including Spanish, French, German, Russian, and several others. WPForms also ensures all forms are spam-free through Google’s reCAPTCHA and honeypots.
The WP forms plugin offers four pricing plans: Basic ($79/year), Plus ($199/year), Pro ($399/year), and Elite ($599/year).
Zoho Forms is part of the Zoho family that reached 50 million users last year. The company’s form builder app helps create various types of forms in an instant. Zoho Forms caters to businesses of all sizes, offering different packages.
Zoho Forms is an intuitive solution that helps businesses from different industries collect user information and online payments. The product offers a catalog of pre-built templates for companies from the e-commerce, medical, and education sectors. The intuitive drag-and-drop builder makes adding and rearranging form fields quite simple.
The form app enables users to perform calculations, apply conditional logic to forms, and enrich the user experience with customized form messages.
The product supports a wide array of customization options as well. Users can add their branding to Zoho Forms, as well as modify available templates to the smallest details.
Zoho Forms integrates with different payment processors, including PayPal, Stripe, and 2Checkout. Other integrations include Zoho products, such as Zoho Sign, and Zoho CRM. The platform also integrates with Salesforce, Google Sheets, Zapier, etc. Additionally, the form maker app offers impressive reporting tools that provide valuable insights into how well forms perform. Error scores meanwhile point to areas that need improvement.
Zoho Forms has a free version that supports three forms, unlimited submissions, 200MB of file storage, and payment integrations.
Regarding paid plans, the differences are in the number of users, form submissions, and storage space. The form builder app offers the following:
Additional 10,000 form submissions and 5GB of storage space can be purchased for $104.26/year and $52.13, respectively.
Leadformly is a powerful tool that specializes in helping software, design, and digital marketing companies get high-quality leads from forms. The form creator uses no less than 58 best design practices to provide forms that convert well.
Using Leadformly, digital marketers get all the tools to create a high-converting website form. The platform offers pre-built industry-optimized templates. The forms also come with 12 question types that can be changed to match the user's requirements.
Input fields vary from paragraphs and single-line text to contact information and dropdowns. The online form creator also supports placeholder text that can help visitors better understand the type of information that is required of them.
Next, instead of delivering long forms, Leadformly offers multi-step forms, which have proven to have higher conversion rates. Conditional logic allows users to choose whether they’ll show or hide a form field depending on users’ answers. After customizing a form, they can add a call to action at the end.
Leadformly has made sure that its users can track conversions, lead value, and form ROI.
Additionally, the vendor doesn’t limit the number of A/B split testings that users can run. Other features of this website form builder include mobile responsiveness, a rich icon library, and an invisible honeypot system to keep forms spam-free without affecting their conversion rates.
Leadformly has simple pricing. The packages are based on the number of captured leads per month. The lowest-priced plan costs $37/month, and is suited for 250 leads/month, where the price per lead is $0.15. The more leads you capture, the lower the cost per lead. So, with 15,000 leads per month, the price per lead drops to $0.05.
Features-wise, regardless of how many leads you have, you’ll have access to the whole suite of features of this online form builder.
Formidable is a WordPress forms plugin packed with all the features you need to create custom online forms. The company’s target audience ranges from freelancers, bloggers, and designers to small business owners and agencies.
The Formidable forms plugin uses a drag-and-drop builder and an impressive collection of premade templates. The form designing software allows users to customize their forms by selecting various input fields, including simple text fields, radio buttons, dropdowns, star ratings, and much more.
The builder supports multiple file uploads. It also integrates with PayPal, Stripe, and WooCommerce, enabling online payments. The more advanced features include calculation fields, conditional logic, and form scheduling. Formidable allows users to create multiple page forms too. These include a progress bar, which enriches the overall user experience.
Another feature that puts Formidable shoulder to shoulder with the best form builder plugins is customizable HTML, which empowers advanced users to add a class or an ID, among many other actions.
Other features of the forms plugin include user account creation, saving form progress, and WPML plugin integration that allows users to create forms in various languages.
Formidable is available for free download in the WordPress plugin directory. Then, there are three packages: Basic ($149/year), Business ($299/year), and Elite ($599/year).
An unlimited number of forms and one year of product support are included in all paid plans. With the Elite package, the Formidable forms service plugin can be used on an unlimited number of sites, while the Businesses plan supports plugin usage on 15 sites.
The Basic plan allows for a single-site use, and doesn’t support payment integrations, user registrations and advanced automation features. The Business plan lacks most integrations Formidable offers. So, if you want stellar support, and access to a wide range of third-party integrations, the Elite plan could be the best choice for you.
Ninja Forms is a secure WordPress forms plugin that has recorded over 20 million downloads. Being one of the top form builders, Ninja Forms caters to WordPress users and has a perfect set of form building tools for everyone — from freelancers to large companies.
A robust forms plugin for WordPress sites, Ninja Forms enables users to create a wide range of forms, including contact forms, event registrations, online orders, and user registration.
The web form builder features pre-built templates, but users can also start from scratch using a blank template. Adding fields is a frictionless process thanks to the builder’s drag-and-drop functionality. Ninja Forms supports a variety of fields that range from user information fields (first and last name, city, country) to checkboxes, radio lists, and paragraphs.
Creating interactive forms is also possible with the plugin’s conditional logic feature. Website visitors can upload files, while the form owner can set supported file types, the number of simultaneous uploads, and file size. The form designer plugin allows users to perform calculations. To use this functionality, they need to enter the developer mode, which might not be a comfortable environment for beginners.
Regarding multilingual forms, Ninja Forms supports 16 languages, which ensures your forms reach a broad audience. Payment processors this plugin offers include PayPal Express, Recurly, Stripe, and Elavon.
Ninja Forms offers three different plans, including Personal ($99/year), Professional ($199/year), and Agency ($499/year). Additionally, users can select only the features they need. These are available as extensions. The prices range from $29 to $129/extension.
A feature-rich forms creator plugin, Gravity Forms is designed to empower WordPress users to build forms — however simple or complex they might be. The product helps users grow their business, collect data, and online orders while providing top-notch user experiences for website visitors.
Gravity Forms simplifies the form creation process, and it does so without trimming down its feature offering. The product has all the essentials you’ll find in top-rated dynamic form builders and more.
The forms plugin supports over 30 input fields, divided into four categories: standard, advanced, pricing, and post fields. The standard fields range from single-line text and paragraph fields to radio buttons and dropdowns.
Advanced fields allow users to apply conditional logic, get website visitors’ consent using a checkbox, and configure file uploads. Repeater fields, which also fall into the advanced field category, however, are in BETA.
Next, pricing fields available with the form builder plugin allow users to add products, product options, shipping fees, and total to their forms. Gravity Forms supports the following payment processors: PayPal, Stripe, Authorize.net, Square, and others.
Apart from these features, Gravity Forms also offers the Save Form Progress feature, user-generated content (via front-end forms), and anti-spam protection.
Gravity Forms has three types of licenses: Basic ($59/year), Pro ($159/year), and Elite ($259/year). The difference between the form builder software packages relates to supported integrations
The Basic license supports ConstantContact, AWeber, and CleverReach, among other services.
However, apart from HubSpot CRM, no other CRM software integration is available. Payment integrations are also excluded from the basic add-ons. The Basic license limits Gravity Forms use to a single website.
With the Pro license, Gravity Forms can be used on three websites. It also supports CRM and payment integrations.
Lastly, the Elite license, users can unlock the full potential of Gravity Forms, including user registration, advanced form creation, coupon functionality, integration with 2Checkout, Stripe, and priority support.
stepFORM is an open source form builder that appeared on the market last year. While relatively new, the platform offers all the features users need to create beautiful forms in minutes. The company’s target audience is small business owners, and its competitive pricing reflects that.
stepFORM allows users to set up forms, quizzes, and surveys. The built-in drag-and-drop functionality helps add elements and reorders them easily. The product also offers a range of pre-built templates, which significantly speeds the process up.
Regarding input fields the forms builder software offers, users can add radio buttons, text fields, dropdown lists, date and time, ratings, and more. File uploads and calculated fields are available too.
Customization features include the option to choose a form’s background image, as well as select one of the 40 fonts the builder supports. Additionally, advanced users can customize forms to the smallest details using CSS code.
All stepFORM forms use SSL encryption, while RECAPTCHA adds an extra layer of security.
Integrations-wise, stepFORM integrates with Google Analytics, Bitrix 24, and SendPulse.
The form design software offers a free plan. It includes 50 forms, while the maximum number of form steps is limited to three.
The Beginner plan costs $4.8/month with a yearly subscription. It includes 20 forms and 200 submissions per month, file uploads, built-in statistics, and CRM integration, among other features.
The Pro plan, priced at $7.8/month, includes 50 forms and 2,000 form submissions per month. This plan also supports payment integrations, live chat support, and custom HTML code integration.
The Enterprise package allows users to create a custom plan including only the features they need.
We’ve ranked the top solutions for creating forms, but this is not the end of our journey. We’re here to help you shortlist the platforms, and purchase the one that perfectly matches your requirements.
Start by eliminating solutions that don’t match your industry focus and business size. While a lot of the solutions cater to all industries and sizes, some are better suited to specific sectors/company sizes.
The next step is to think about what features you need from the form software. For instance, do you need forms for international audiences? If the answer is yes, look for products that support multilingual forms. Once you’ve defined the must-have features, compare the platforms with those features against the products you have left after step 1. Leave only the ones that check all the boxes.
The final step is to set your budget. Once you’ve done that, compare the products that remained after step 2 against the financial range you’re comfortable with. The form software that aligns with your budget is the one you should go with.