Just like on social media, tagging people on LinkedIn is a great way to show off your connections and get their attention. Tags and mentions can do wonders for increasing visibility and engagement and boosting the overall reach of your post. Plus, they’re pretty useful if you wish to start a conversation with one or more of your connections.
So, if you’re not sure how to tag someone on LinkedIn or how tags work on this platform, take a look at our step-by-step instructions. We’ve also included a few tips on how to use LinkedIn tags for the best results.
What Is a LinkedIn Tag?
Before we dive into the how and why you should start tagging people on LinkedIn, let’s look at what it is and how it actually works. A LinkedIn tag is a feature that allows users to tag themselves or other LinkedIn members in photos, videos, and updates. When someone is tagged, their name appears as a link on the post. Tagging, similar to LinkedIn hashtags, offers yet another option to connect with other LinkedIn members and expand your network. It’s also useful for promoting content and generating leads.
For example, if you’re a B2B marketer, you can tag potential customers in your updates. When they see their name, they’re more likely to check out your profile or website and learn more about your business. In fact, according to B2B marketing statistics, over half of the traffic to such websites is generated via LinkedIn. Also, if you’re a recruiter, tagging on LinkedIn can help you identify top talent and make sure your job postings are seen by the right people. Whichever you are, LinkedIn tags can help you build relationships and grow your business. Now, let’s get into the details of how tagging on LinkedIn works.
How to Tag Someone in a LinkedIn Post
Tagging on LinkedIn not only allows for a larger audience to engage with your post but also increases your chances of exposure and impressions. Whether you use it to establish yourself in the LinkedIn community, give appreciation to a company or colleague, or simply get more views for your content, tagging is the way to go. So, follow these simple steps to start tagging people on LinkedIn.
- Go to your LinkedIn homepage, and click “Start a post” or “Comment” at the bottom of a post shared by someone else.
- Next, type “@” to see a drop-down with a list of potential people you can mention.
- Choose the person/s you wish to tag and proceed to complete your message.
And that’s it! You’ve now successfully tagged someone on LinkedIn! This person will receive a notification stating they’ve been mentioned in the post or comment, and they’ll be able to view your original post on their page.
Keep in mind, though, that members who have turned off the notification setting will not receive any info that they have been mentioned. Also, it is advisable to tag people who are in your network to gain more exposure and visibility. However, should you wish to increase your posts’ reach rate even further, you can activate the LinkedIn audience network feature.
How to Tag Companies on LinkedIn
The first step in tagging companies on LinkedIn is to search for the company you wish to tag to see if they’re on the platform. Once you have located them, click on their profile page so you can connect and proceed with any other actions. Now you are ready to start creating your post and add tags. Below you will find a guide on how to tag a company on LinkedIn:
Step 1: Go to your LinkedIn homepage or click “Start a post.” Or you can do it as a “Comment” at the bottom of a shared post from another user.
Step 2: Type “@,” and a list of suggested companies will appear. Choose the company you wish to tag.
Step 3: Add your message and publish the post! If needed, feel free to repeat this process for as many other companies as necessary!
Note that you can also attach videos or images on LinkedIn, depending on the type of business or industry you are tagging. And remember, LinkedIn is not only a leading platform for publishing and finding top-quality content, but according to LinkedIn statistics, it sees over 2 million posts, articles, and videos a day! Imagine what that could do for your business if you got in on the action.
What Are the Benefits of Tagging People on LinkedIn?
As a social platform, LinkedIn aims to provide its consumers with as much information as possible so they can better connect with one another. Tagging people is one way to achieve this goal. When you tag someone, they receive a notification that they have been mentioned in your post or comment. This not only helps others become aware of your content but also allows you to build relationships with professionals with similar interests.
LinkedIn tags can help you:
- Draw the attention of people you’ve mentioned.
No matter whether they are your colleagues, customers, or potential clients, when you tag them, chances are they will see your post and react to it. In other words, LinkedIn tags help you nurture your connections.
- Increase the reach of your posts.
By tagging others in your posts, you can help them be seen by a wider audience. This can result in more likes, comments, and shares, increasing the visibility of your content to even more people.
- Gain visibility among your target audience.
When you tag companies or people relevant to your industry, you are more likely to be seen by individuals that could be interested in your products or services.
- Generate more leads.
By tagging companies and relevant individuals in your posts, you can start collecting leads that may eventually convert into customers. What’s more, the latest lead generation statistics confirm that LinkedIn generates 277% more leads than Facebook and Twitter.
Bonus Tips About Tagging People on LinkedIn
Tagging, when done right, can help you reap many benefits on LinkedIn. Here are a few extra tips to keep in mind when tagging people on the platform:
- The option to change the tag or mention more people in an old post is always available, so make sure to keep track of your posts and tag others as necessary.
- Be strategic about the tags that you use, as too many can come across as spammy or disingenuous. Only tag individuals and companies that are relevant and likely to engage with your content.
- Although the person or organization you wish to tag may not be your connection, it is always a good idea to reach out and connect before you act. This will help you build more lasting relationships.
- Finally, remember that tagging companies and other users on LinkedIn is just one way of engaging with others on the platform. To truly make the most of it, be sure to post quality content regularly and engage with others in a genuine way.
Final Words
Whether you are looking to promote your company or connect with potential customers, LinkedIn is a powerful networking tool that can help you expand your reach and build strong relationships. And since you now know all the basics of how to tag someone on LinkedIn and the many benefits that come with it, feel free to start tagging so you can interact and engage with the best in your niche.
