Some call it a remarkable tool for gathering leads and making sales. Others say Sales Navigator has helped them find more business contacts and boost their networking strategy. The fact is, LinkedIn Sales Navigator is one of the most popular tools that professionals use today as it provides them with the most up-to-date and reliable data. But how much does LinkedIn Sales Navigator cost? Read on to find out.
What Is LinkedIn Sales Navigator?
Sales Navigator is a LinkedIn product that gives salespeople special features and access to help them find and connect with potential customers outside of their current network. From finding the right people with advanced lead and company search to lead recommendations and CRM integration, Sales Navigator gives you unlimited access to the largest and most up-to-date B2B database in the world — the 830 million LinkedIn users.
LinkedIn Sales Navigator Pricing
As a social selling platform, LinkedIn’s Sales Navigator is similar to the top-rated lead management tools. Essentially, it is an advanced version of LinkedIn designed specifically to cater to the needs of salespeople and is available for both teams and individuals. So, how much is LinkedIn Sales Navigator?
In regards to the pricing plans and cost of Sales Navigator, LinkedIn offers three tiers and two different membership options. So, let’s go over the LinkedIn sales navigator prices and what they get you, shall we?
LinkedIn Sales Navigator Cost & Features by Plan
Sales Navigator provides users with access to a sea of data that can be used to quickly and easily find potential buyers, make connections and drive conversions. Depending on the account, you can have access to multiple features including LinkedIn subscriptions, LinkedIn InMail, or even advanced CRM integrations.
Sales Navigator Core
With the annual subscription, this plan starts at $79.99/user/month (or $99.99/user with a monthly subscription) and is intended for individuals or sales professionals. Namely, this is the only plan that offers access to popular LinkedIn subscriptions such as Job seeker and LinkedIn Learning. This Sales Navigator professional membership also includes:
- Extended access to the Sales Navigator platform
- Who’s Viewed Your Profile in the past 90 days
- 50 InMail messages/month
- Open profile
- Advanced lead search, sales spotlights
- Lead and account recommendations, sales preferences
- Integration with sales tools
- Tracking of people and companies (personalized lists, alerts, notes).
A LinkedIn Sales Navigator free trial is available for this plan for one month, after which, depending on whether you choose a monthly or annual subscription, you will be billed accordingly. And the best part is that you can cancel your subscription anytime.
Sales Navigator Advanced
The Advanced or otherwise known as Sales Navigator team is designed specifically for sales teams and starts at $125.00/user/month (if billed annually, or $159.99/user with monthly billing). In addition to the features provided in the Core membership, the Advanced LinkedIn Sales Navigator price also includes:
- TeamLink and TeamExtend allow users to engage with and leverage their team’s network
- Smart links
- Usage reports & Engagement tracking
- Enterprise tools (SSO, Employee Data Integration).
Given that this plan is intended exclusively for teams, LinkedIn offers additional multi-year discounts. Also, the Advanced LinkedIn Sales Navigator free trial option is available for teams who wish to first experience this service and then decide whether or not they wish to continue their subscription. Note, however, that the Advanced Sales Navigator pricing does not cover Learning and Job Seeker.
Advanced Plus Sales Navigator
This LinkedIn Sales Navigator is the most comprehensive plan as it offers all of the features of the Advanced membership plus a few added extras such as:
- CRM updates with Data Validation
- CRM contacts integration
- Advanced enterprise integrations.
And given the multiple benefits of using CRM tools in sales, the Advanced Plus tier is ideal for sales teams that have fully adopted a CRM solution. The cost of LinkedIn Sales Navigator Advanced Plus, however, is not publicly available and must be requested from LinkedIn. On the upside, you can ask for a demo should you wish to try it out.
LinkedIn Sales Navigator vs Premium
LinkedIn Premium for Business is a membership that enhances the LinkedIn experience for individual members, like job seekers or recruiters. Sales Navigator, on the other hand, is a paid subscription available to individuals or teams, and as LinkedIn puts it, is “the best version” of the platform for salespeople. Sales Navigator further includes a robust set of search tools, extended network visibility, and personalized algorithms to assist sales professionals target and get in touch with the right decision-makers.
Conclusion
So, is it worth paying the LinkedIn Sales Navigator cost? The answer depends on your needs as a sales professional and which functions you’d want to use it for. Ultimately, the decision of whether or not LinkedIn Sales Navigator is worth it comes down to how you intend to use it and what value you place on having a sales-focused platform.
