Statistics show that more than 80% of consumers trust word-of-mouth recommendations. It is, therefore, crucial for companies of all sizes to consider influencer marketing as part of their overall advertising strategy. That’s why we’re made a list of the top companies providing this service. We further offer valuable information on what to look for in an influencer marketing agency that can take your business to the next level. Also, scroll down for our brief guide on how to choose the right partner for your influencer marketing strategy.
To choose the top companies for influencer marketing, we looked at various factors we consider crucial, from services available to the technology and influencer marketing platforms used, and everything in between. We narrowed down the list of biggest and best agencies offering such services based on our custom methodology. Read on to learn more about it.
To be able to properly evaluate an influencer marketing manager or an agency, we need to know what services are on offer. Some outfits narrow their focus to just a handful of niche services, while others offer the full scope of digital marketing services.
While we understand that the narrow focus works better for some companies dealing with influencer marketing, it is more convenient to approach a full-service agency that can do everything under one roof. That said, we think the best influencer marketing companies offer the following services.
Social media marketing has been proven to be an effective way to build brand and customer relationships, resulting in greater satisfaction and loyalty over time. Hiring a social media marketing expert can help you boost your overall digital strategy.
Email marketing continues to outperform all online marketing strategies, including SEO, content marketing, and PPC. It’s not only an effective and important part of any marketing strategy but the most cost-effective way to communicate with your customers, promote your products, and achieve your business goals.
A critical aspect of marketing as it helps improve conversion by connecting and educating your audience. Top influencer agencies should boast content marketing experts that work towards building meaningful relationships with your customers while still providing valuable information, thus improving your brand authority and visibility online.
An effective SEO campaign can help your brand rank higher in search engine results for the most relevant keywords for your business. People trust search engine rankings; therefore, optimization is an essential addition to influencer marketing services.
A strong PPC campaign can boost traffic to your website, increase brand recognition, target your desired audience, and increase sales. This method also helps you to control your advertising costs as you only pay the PPC agency for the clicks you get.
Web design and marketing go hand-in-hand. Good website design will improve your site’s SEO, instill a sense of trust from your visitors and keep them coming back through the user experience and consistent branding.
With a cohesive digital strategy, a social media influencer agency can help you reach your target audience more effectively using the right platforms. Through analytics and evaluation, you can also eliminate platforms that are not relevant to your business, making the entire process more cost-effective.
Good video productions will boost your marketing efforts with the addition of visual assets to help influence the client’s buying journey.
PR specialists can craft consistent strategies to help you build brand awareness, reputation, and trust, and even increase your website’s ranking on search engines.
Any reputable social media influencer agency will have examples of their previous work to show off to potential clients. We start our ranking process by looking at the agency’s portfolio and case studies to gauge the type of work that was done in the past. We search for feedback and data that show the success of a past client.
We consider some important questions when doing this research. Do the case studies show an increase in following during/after the influencer marketing campaign? Is the audience more engaged? Was there an increase in sales since running the campaign? What other benefits has the collaboration brought? In addition to the information at our fingertips, we go further by directly contacting past clients to learn about their experience with the marketing firm.
In addition to looking at past work and speaking to past clients of the influencer marketing company, we check online for other reviews and testimonials. We don’t just look on the agency website as companies tend to only advertise their best reviews and testimonials. We check online resources like Google, Facebook, LinkedIn, and other social media platforms.
We also check the companies’ social media pages for any information, complaints, and reviews. We’re curious about their digital presence and how they engage with their followers. With this information, we can determine the agencies’ depth of expertise and expertise as well as their level of customer satisfaction. We only rank agencies with a proven track record.
In addition to choosing an influencer marketing agency with a good reputation and a wide selection of services, it must also have good connections. The company must have access to industry experts, as this is the main concept of influencer marketing — to know the right people and have the right followers. You want to attract the right people to your product or service, so you must choose an agency that has connections in your industry.
These days, choosing the right influencer to fit your brand is an extensive process that includes more than just finding someone who creates content relevant to your brand. We present ourselves as potential customers and ask influencer agencies about their selection process and criteria.
Do they analyze the influencer’s audience to make sure they fit the brand’s target groups? This is particularly important in the case of niche markets which often require micro influencer marketing. Do they check the influencer’s other sponsored content to determine if they have mentioned or have been sponsored by a competitor? Is their language brand-safe and appropriate for the client? You’ll want influencers with personality and values that align with your brand.
Companies with experience across multiple channels are ranked highly on our list, with customers using more than one platform. Depending on your target audience, you should be reaching out to customers on various platforms. If you opt to go with an Instagram influencer agency, for example, your social media influencer marketing efforts might fail to engage customers on Facebook, YouTube, or Snapchat.
Again, we present ourselves as potential clients to find out an agency’s cross-channel competence. Do they just engage in Instagram influencer marketing or do they cover other platforms? We look at their portfolio to see if they have displayed any examples of cross-channel work. We look at how trend-conscious an agency is and if they can recognize advertising and marketing potential on smaller sites and not just the big players.
While some influencer agencies create their own internal technology, others use third-party influencer marketing platforms. In both cases, we only rank companies that use the most advanced technology and software when it comes to social advertising for platforms like Facebook, Instagram, YouTube, Twitter, Snapchat, and so on. We make sure that agencies use and manage the best, most appropriate tools for these platforms to ensure results.
We contact influencer marketing agencies to test their communication skills. Seamless communication is essential to ensure that your brand is well represented. Your agency should be able to take care of all the communication between your business and an influencer. In this way, you can trust your influencer marketing partner to negotiate the best sponsorships on your behalf, be it for Instagram, Facebook, YouTube influencer marketing, etc.
We look at what exactly the outfit is offering in terms of project management. In addition to sourcing influencers, does the influencer agency take care of all posting or managing of content? Do they have a strategy to figure out the best ways for the influencer to promote your products or services? Will they ensure that the influencer receives the necessary information and materials to effectively promote the product or service? We want to verify that the firms take it upon themselves to manage this entire process so that you can sit back and wait for results.
Influencer marketing statistics show that customers, especially loyal followers, will generally react positively to influencer endorsements. Over time, you should see an increase in social engagement, web traffic, and conversions. We therefore check to see how agencies evaluate the additional data and measure performance.
The best influencer marketing agency will take care of all tracking and analytics of your posts and report these results in a clear way. Remember that factors like traffic, reach, or engagement don't automatically equal more sales, so do not let marketers sell you on these high numbers if your sales haven’t improved. While vanity metrics are important, they don’t prove anything in terms of influencer marketing ROI. We therefore investigate what business metrics and methodologies the agency uses to measure success.
We’re not looking for influencer agencies that simply find, brief, and manage influencers, and neither should you. Such an agency would add little value to your overall marketing campaign and ROI results. We only rank agencies that have a specific influencer marketing strategy to get your content in front of your target audience and that track its performance afterward.
Do these agencies enhance clients’ marketing efforts or simply do the bare minimum in terms of outreach and industry connections? We also look at the next steps and how the company plans on boosting your marketing efforts through a paid strategy. The best influencer marketing agencies will have expertise in various marketing channels and should be able to utilize all of these channels to craft the best influencer marketing campaigns.
We look at the outcomes the agency promises from its influencer marketing campaigns. Do they guarantee deliverables, like the number of influencers or pieces of content produced? Or a specific volume of traffic or conversions? Also, what happens if these guarantees aren’t met? While promising sales is extremely hard for even the best companies, a good influencer agency will be able to at least predict specific outcomes around true views, engagements, web traffic, etc.
Pricing is always important when hiring an external agency to help you with your marketing efforts. That said, influencer marketing, like most aspects of digital marketing, is expensive as it takes a lot of time, resources, and manpower to actually get a campaign off the ground, not to mention any post-campaign reporting, analyzing, and evaluation. With that in mind, we look for agencies that fall within the industry standards and provide good value for money.
Remember that when choosing an influencer marketing partner, you have to find the right fit for your company. That’s why choosing just a random option from your list is not advisable. Instead, consider the following tips which will take you closer to the right choice for your business.
Before making any moves to choose an outfit, you need to determine your own goals and the challenges you may face getting there. This is also the moment to consider whether your needs will be better catered to by a micro influencer agency if, for example, you operate in a niche market. With this information, you will not only be able to make the best selection, but you’ll give the firm a decent idea of what they’re working with in terms of your ultimate goals. This will also enable the company to advise you on what marketing efforts to focus on, expected timelines, and goals feasibility.
Intellectual property is important, especially in a creativity-fueled industry. Brands invest a lot of time and money in their content, and you need to make sure you own the rights to all branded content produced during the influencer marketing process.
The best influencer agencies will generally work out different agreements with different influencers on what rights the brand gets to that content. In the best case, brands will get to re-use the content on any platform. If you’re concerned about content rights, make sure to bring this up with the agency before signing on the dotted line.
While many agencies are similar in size and services, they are not the same. What you get out of an influencer agency depends on how well you collaborate with their team. Therefore, a cultural fit is important to creating a good working relationship and getting the most out of your partnership.
How much can you afford to pay for these services? It is important to remember that the price you pay depends on the selected influencers as well. Before choosing an influencer marketing partner, get a few quotes from some of your top choices to determine a more specific budget.
Armed with this information, you can eliminate any influencer marketing agencies that fall outside of the price range you’re comfortable with. That said, you should not choose a company based on the cost alone and go with the cheapest alternative. Instead, opt for an agency that meets all your other needs while offering the most value for money, and is able to manage your goals within your preferred budget frame.
On average, the cost of influencer marketing can range from $1,000 to $18,000 per month. While each agency will vary in price, influencer marketing spend tends to cover a wide range of services. This includes developing a strategy in line with the latest influencer marketing trends, compiling and vetting potential influencers, hiring the approved ones, creating content, and tracking the campaign’s performance, among others.
According to 80% of marketers, influencer marketing is effective. A further 89% say it works just as well and sometimes better than other marketing channels. Many experts agree that influencer marketing results in a higher quality of customers and traffic compared to other sources.
Their primary focus is to craft and execute the most effective marketing campaign for brands by partnering with the most suited influences. The firms work alongside brands to get an understanding of what makes the brand unique and stand out from their competitors.
The agency must understand the brand’s values, marketing goals, voice, and more. It uses this information to vet influencers to reach the desired target audience, create an effective marketing strategy, produce content, establish publishing schedules, negotiate rates, evaluate performance, report on influencer marketing campaigns, and more.
There are many benefits to hiring an influencer marketing agency. This includes building trust among the public, improving brand awareness and visibility online, and effectively reaching the desired target audience and influence their purchasing decisions, with a primary aim being to increase overall sales. It is also a great way to reach millennials and Gen Z consumers.