If you’re going to take your visual communication to the next level, you need the right partner who can create compelling, eye-catching, and strategic visual content. A simple online search points to a similar yet distinct set of skills that separate an infographic services agency from other design firms. This, however, doesn’t mean that picking the right one is easy. You don’t want to spend time, money, and resources on the wrong agency. That’s why we made a list of the top firms in the field. Check it out, along with our ranking criteria, and a handy guide for selecting the best partner for your business.
To present you with the best list of design companies offering these specific services, we used thorough testing and applied our custom methodology. Read on to learn more about the factors we took into consideration when ranking the different agencies.
During our research, we established that many of the infographic designers will offer a greater scope of services to meet various marketing needs. We look for agencies with everything under one roof and excel at leveraging different techniques and expertise to take your business to the next level. Below we evaluate some of the most common services offered alongside infographic design.
In many cases, these companies will offer infographic promotion services that should bring in a certain number of inbound links. We check the quality and not just quantity of these links as a few high-quality links are superior to many low-quality ones.
We expect all infographic services companies to be well-rounded in terms of capabilities. They should have experience and expertise in a wide range of design services, software, and tools to ensure quality data visualization. We pay attention to designers who have experience or expertise in everything from illustration design and animation to presentation design, graphic design, and e-book design, among others — the more versatile a designer, the better.
Branding helps distinguish your brand from the competition. It also makes your brand recognizable to customers. With a cohesive branding strategy working alongside your infographic services, you can more clearly communicate with your customers, maintain a loyal customer base and attract new leads.
PPC helps businesses improve their presence and online visibility. By running a targeted campaign, the top PPC companies can make your brand can appear in search results instantly, boost your credibility, attract new clients, and ultimately increase your sales.
SEO is one of the most important things you can do to get your website noticed on Google and in front of the eyes of potential customers. With effective SEO tactics, your website will be easy to find, easy to crawl and help customers find your business online. Combining SEO with infographic design services can take your strategy to the next level. Alternatively, you could turn to the best SEO companies to lend a hand.
Social media is one of the most affordable, stress-free and profitable ways to boost your company's reputation, credibility, and engagement with online customers and potential leads. Having a social media strategy will benefit your business, expand your reach and attract a wider audience.
Content marketing ties in with your SEO efforts as a way to improve conversions, gain credibility among search engines and your audience, and connect with and educate your customers and leads. An infographic creation service will do well to offer content marketing in addition to its design services.
Web design impacts your entire digital marketing strategy. From UX to branding, SEO, and social media outreach, web design plays a vital role in branding and how your brand is perceived.
One of our most basic requirements for the top infographic design service groups is a robust and diverse portfolio that shows off the quality and variety of their designs. Typically, companies will only put their best work forward, so we evaluate the portfolio with a critical eye. Can the designer create interactive infographics? Are the infographic designs unique and eye-catching, or do they look similar to clip-art images? How well can the outfits visualize their infographic design ideas? What’s the creativity levels and do they have a good sense of color, light, and shape, etc.? We look for infographic design services outfits with original concepts, not just templates solutions.
We do more than just check an agency’s portfolio. We also make sure to go through any testimonials and client reviews we can find online. This is important as it gives us a better idea of satisfaction levels of past clients with the company. In many cases, we even contact previous clients to get as much information as we can about a design company’s expertise, capabilities, and culture, to help curate the most accurate list of the best infographic designers.
We look at how much research goes into understanding the branding, background, target market, and objectives of the client. With proper research, a design company can find the best possible way to visualize the information and convert that into strategic and effective custom infographics. Sufficient research and development is an integral part of the design process, especially when dealing with new clients. In this way, the design will truly capture the information that the client wants to convey visually, in the most powerful way.
Of course, design capabilities are compulsory when choosing the right partner for your business. We gauge the experience of the infographic design service firm, not just in work produced, but their relevance and presence online. We look at their social media channels, mentions, and any communications for their work on the internet.
We also make sure they are well versed in all infographic design principles and infographic design elements. Basically, we want designers who can handle the entire visualization process in a creative and effective way. All work should be original and in line with the brand style guide.
We evaluate how the infographic design service firm displays the information through visualization and illustrations, which is a key component of the design process. Effective visualization will help those viewing the infographic understand its content and message. Our in-depth analysis determines how well a designer visualizes information.
When designing infographics, the focus should be on the graphics. It should not be text-heavy — any text used must be implemented in a way to complement the design, not detract from it. Designers shouldn’t try to fit too much information into a single graphic either. Instead, they need to be able to communicate a large message in a small space. We only recommend infographic services companies that know how to balance the amount of information that must be communicated to the audience with how the data must be read.
Choosing a design company means you are essentially joining a partnership that spans more than just an infographic illustration here and there. Ideally, you should opt for an agency that goes beyond design implementation. They should demonstrate a commitment to understanding customer needs, goals, and requirements, recommend ways to elevate your concept, and design strategies for the most effective results. Whether you need a single infographic or a full design campaign, we only list infographic design services teams that have proven themselves in terms of design and distribution.
In addition to creativity, designers must also be aware of all the technical aspects associated with creating a custom infographic. The design must not only be visually appealing and effective in its messaging, but it must also work on all platforms that you need to place it on. A professional infographic team should know the specs of various online media platforms, and we make sure to check this before adding an infographic services agency to our list.
As is the case with any outsourced service, you need to have a good idea of an agency’s project management, measurement, and reporting processes as well as expected timelines. How long will the initial concepts take, and when will the customer receive the final design? Does the infographic designer provide revisions and if so, how many? Top agencies should be transparent throughout the entire infographics design process, keeping customers involved and updated every step of the way. There should be clear channels of communication between the agency’s team and the client at all times.
The cost of design services will vary depending on the scope of work required. That said, we only recommend agencies that fall within the industry standards and provide the best bang for your buck.
While there are plenty of exceptional outfits all vying for your attention, you must first decide what you want out of the partnership. Do you want a full-service agency that offers everything under one roof, or a smaller design studio servicing a more niche market? That’s why it is important to find a company that is the right fit. Before signing on the dotted line, take the following tips under consideration.
To choose the right infographic design agency for your needs, you must first know what those needs are. Are you looking for something who can just translate text into a custom infographic? Or, do you want a designer who can offer suggestions and recommendations on what they think will work best? Do you need help researching data? In these cases, you need to find an agency that will provide you with a content and a design expert. Unless you have a copywriter on hand, you should opt for an infographic design company that offers the full range of services.
Before you hand over any of your ideas to a designer, it’s important to make sure that you’re getting the copyright of the infographic. This will prevent your design from being copied or claimed and sold to others. Also, make sure to get the original source file, as this will be useful if you need to make small tweaks without getting the infographics designer involved.
If you have any confidential information or statistics in your custom infographic, remember to sign a non-disclosure agreement before sharing the content. This will ensure that your information won’t be used as promotional material or as part of their portfolio without your consent.
Ask each design company for a brief proposal for comparison. This way, you will get a first-hand idea of the costs which will help you set your budget. You can then eliminate any company that falls outside of what you’ll be comfortable spending. That said, you should not compare or eliminate infographic services outfits based on cost alone. Instead, look at what a company can do for you within your budget.