Link Building Services

How We Ranked the Top Agencies for Link Building Services

We know that the internet is home to dozens of websites that you have to filter through to find the right product or services. That’s why we’ve done the hard work for you to take you to the right link building tools for your business. If you’re wondering how we did that, read on to learn more about the criteria we used in our selection process. 

Variety of Offered Services 

Digital marketing is quite broad and has numerous components to it, so you'll need an agency that can build a comprehensive strategy for your business. The companies we've selected don't just offer link building services but also include among others content marketing and optimization, keyword research, PPC, Google Ads, and lead generation. 

Customer Reviews

Word-of-mouth is one powerful tool for advertising. If a customer offers a stellar review of your product or service and recommends you to their network, it usually means you're great to work with. The link building consultants and experts we've selected have excellent client reviews, and most have included information on projects they've worked on and the ROI their SEO link building has delivered to their clients.  

Company Information & Portfolio 

We've gone through the websites of the featured link building service firms and SEO agencies to learn more about them, their teams and the different projects they've worked on. We've looked at the overall strategy they use for the link building campaigns for their clients, the successes they've had on various projects, and the average ROI for their customers. 

The Link Building Process 

To dispel the myth, link building is not adding random keywords and hyperlinks to your website and hoping for the best with online brand presence and Google ranking. It has multiple components that form an essential part of your overall online marketing strategy and if done right, it can become another sustainable source of revenue for your business. 

That’s why, when choosing the best link building companies, we made a point to go through their whole processes, and verify the consistency of their services. What follows are the points we took into account. 

Links from Content Assets 

The old adage that content is king applies to link building as well. Without relevant and useful content, users have no reason to click on a link and go to your website. The link building companies in our table, therefore, have experience with a range of content assets that encourage audience engagement and drive conversions. 

The major benefit for a link building strategy lies in the outreach link building campaign. It gives other publishers an opportunity to link to your website, helping spread word online about your service.  

Editorial Links from Guest Posts

Guest posts might include testimonial videos and reviews, among other things, and play a major part in outreach link building. We’ve made sure that the featured link building experts have a solid strategy in this regard, including, but not limited to identifying sites that align with your brand values and target audience, developing content ideas and promoting your guest posts through digital channels such as social media and relevant forums. 

Links from Competitive Analysis

To provide a successful SEO solution for each business, the best link building companies should also have a comprehensive (and successful) approach for acquiring links from websites that link to your rivals. 

Links from Natural Mentions 

What you want the most from a comprehensive marketing strategy is brand awareness to attract new business, maintain existing clients and use the digital channel as a revenue stream. The link building expert you end up with should help you spread your message with links from natural mentions of your brand, or what is known in the industry as “high authority brand mention” links. 

The benefit is that that you build authentic links over time, which include natural mentions of your business on publications you’ve partnered with. These mentions help you build an excellent business reputation and good search engine ranking. 

Black Hat vs. White Hat Link Building 

By now, you're aware that not all things on the internet are helpful or good, and this also applies to link building because not all links are ethical. The best link building service firms refrain from black-hat practices, which will ultimately hurt your bottom line.

Black-Hat Links in Detail

Black hat links try to game Google's algorithm to rank higher for specific keywords. They exploit website security flaws by injecting a hidden link, or they would show different content to search engines and users. In another instance, a page filled with relevant keywords would appear on search engines but would be hidden from users. 

As you can see, such link building techniques negatively affect user and customer experience, so companies that provide quality link building services don’t use them. If users can't find the information they're looking for on your website due to hidden pages, you could potentially lose a new or existing customer. Another detrimental effect of black hat link building tactics is that search engines will pick up on your attempted algorithm manipulation (as they're always looking to prevent this type of activity) and drop your website and traffic to a low ranking, sometimes overnight. 

White-Hat Links in Detail

White hat link building meanwhile falls within search engines' webmaster guidelines, so you can rest assured that you are compliant if the link building services company applies such techniques. Search engines and the broader online marketing community consider white-hat links as ethical because publishers tend to build authentic relationships with each other in the building process, and they ensure that content is insightful, unique and customer-centric. White-hat link building strategies are for patient businesses that want a sustainable and long-term strategy that'll increase traffic and revenue. 

In addition to Google not penalizing your website for algorithm manipulation, white-hat techniques add value to the internet. Search engines will treat your site as a valuable and trustworthy source, and with this in mind, new and existing customers are more likely to engage with it and recommend it to their network. 

A reputable link building SEO company with a thorough understanding of ethical link building is your best bet when looking to grow your online presence, web traffic and ultimately revenue. 

Responsiveness, Flexibility, and Reporting

The client reviews from the link building agencies we’ve selected were quite positive regarding the responsiveness, flexibility, and reporting, meaning that those firms should be easy to work with. When searching for the right link building agency, you want one that has a hands-on team dedicated to your project. In this way, you and the agency can negotiate terms of working, including flexibility on time dedicated to the project and making necessary amendments to strategy if the need arises. 

It would help if you also considered reporting metrics, such as organic search traffic, popular keyword searches, domain rank and trust flow when looking at the success of your link building project and ROI. The SEO link building service firms we’ve included in this article provide tailored and comprehensive reports upon using their services.

Pricing

As you can see with the list we’ve provided, pricing per hour varies with the different link building agencies. Generally, prices start at $25 per hour, and these are dependent on the size of your project — the bigger your project, the higher the link building services cost. That said, we’ve strived to find companies that fall within the industry standards and provide good value for money. 

Before you Hire a Company for Link Building Services for Your Business

While we’ve done the grunt work to narrow your options to the 10 best companies, you still need to pick the one that will best suit your needs. You got you covered there too with some helpful tips on things to consider before committing your business (and financial resources) to an agency. 

Establish Your Goals & Target Audience

While searching for a link building company, keep in mind that you'll be building a relationship and embarking on a business journey together. It's essential that you establish your SEO goals and target audience first so you can communicate these to the outfit you potentially want to work with to decide if it'll be a good match. Depending on your company size and the target audience, you should also consider local SEO companies or small business SEO services which might prove a better fit. 

Make Sure the Agency is a Cultural Fit

Also, take the time to figure out if the company for SEO link building services you end up with will be a good cultural match for you. You can verify that by going through customer reviews and testimonials by past clients. Your own initial interactions with the firm and its representatives are important too as they will help you determine whether you would feel comfortable working with the outfit in the long run. 

Decide on Your Budget

The price you’re willing to pay for your link building project depends on your budget. So before you approach a company for link building services, you need to think about how much money you’re willing to spend which will help narrow down your choices. Keep in mind though that during the consultation process with the agency, you might add or remove certain aspects from your link building strategy which is likely to affect the final bill. So, it’s a good idea to have some budget wriggle room to accommodate such changes.