While not all businesses have a logo, there is no reason not to use this powerful branding tool. It represents your organization, gives you a competitive edge, and can be placed everywhere — on your website, social media channels, office supplies, emails, etc. We researched the best logo maker solutions currently available on the market to help you give your business a face and a pretty one at that. Read on to discover the core features of these tools, and find out which our top 10 picks are. Plus, as a bonus, we’ve included a brief buying guide at the end.
Now that we’ve taken a glance at the best logo design programs, online tools, and websites, the next step is to guide you through our evaluation process. None of the tools in our table were selected randomly, but rather, we evaluated a series of features they should possess to land a spot in our table.
The first stage of our evaluation process focuses on classifying logo makers. During this stage, we don’t rank these solutions; instead, we logically group them so that we can compare them against the same set of criteria.
The second part of our evaluation highlights the core features of the products. We further provide you with short explanations as to why each of these features is important and how it can make your life easier.
After establishing which logo design sites and tools support which features, and how well they work, we continue with the actual ranking process.
Our classification process examines the following parameters: industry focus, business size, deployment options, and types of logo design solutions.
When it comes to industry focus, you won’t find a logo maker tool that focuses on a single field that often. Most solutions strive to cover a wide range of industries — from automotive to retail and technology.
Business size is the second classification criterion we look into when analyzing the best online logo makers, design websites and programs. Most of the products in our table target small businesses and startups on a tight budget. Mid-sized and large organizations, however, can also take advantage of this software.
Still, some businesses prefer working with professional web designers and would rather just go ahead and hire the best logo design company to ensure their logo is unique. That said, this can also be accomplished with online solutions currently available on the market. So, it all comes down to personal preferences and resources, whereas the results, i.e., the logo designs, are comparable in terms of quality.
Additionally, it is not just SMBs and large organizations that rely on the best logo design sites, tools, and programs. Individuals looking to establish an online presence use these solutions too.
Logo design software can be used:
Online logo design solutions allow for easy access, and all you need to start designing your logo is an internet connection. Analyzing online design tools further, we can distinguish two types of platforms — online logo creation tools and websites.
These tools offer pre-built templates, logo designs that utilize AI technology, or blank templates with design tools. They are commonly referred to as logo generators, creators, and makers.
Among the many online logo design solutions, you’ll find platforms that offer ready-made templates made by the platform’s graphic design team. Users can then select the template they like, and customize it to a certain extent. These solutions typically have the lowest level of customization.
Next, users can also rely on AI-powered platforms that don’t offer pre-made templates. Instead, they generate designs based on a set of questions a user has to answer to specify their preferences.
Lastly, some solutions from this category offer the essential tools for designing a logo, and give you complete control of how it will look in the end. If you choose one of the top logo makers, they will further provide you with a ton of resources about best practices, how-to guides, and the latest trends.
Online logo design websites allow you to launch a contest for a predetermined fee. Based on the description you’ve provided, you’ll receive designs from various designers. Ultimately, you should select the winning design, while the fee you’ve paid for the contest is split between the website and the designer of your logo.
However, since we focus on online solutions that allow you to create a logo without design knowledge and professional graphic designers, we don’t include solutions from this category in our rankings.
Offline solutions, on the other hand, are like any other program you use on your computer. Simply download and install the tool, and you’re all set up. These products, however, require designing skills, and if you don’t have them, you need to invest some time and effort to get good results.
Again, we want to help logo design novices find a perfect solution for designing a logo online, so we’ll exclude offline logo design options from our table as well.
We’ve come to the second part of our evaluation process, where we analyze the must-have features of logo design platforms. Below, you’ll find a brief description of each of them.
One of the most important features of logo creation tools is a user-friendly editor. Without an intuitive and clean interface, getting a full grasp of the logo maker can be tricky, which is contrary to what online logo design platforms are all about — simplicity and speed.
With that in mind, when evaluating top logo design websites, we pay special attention to how easy it is to use the design tools these websites have on offer. Additionally, we rank logo design solutions based on how much time and effort users have to invest in understanding and using all their functionalities.
That said, we’ve selected the tools that don’t limit logo designing capabilities to offer an easy-to-use product. Instead, the solutions in our table are both user-friendly and have a wealth of features.
When designing a logo, most users don’t know where to start. For this reason, the best logo maker in our book is the one that has a rich template library, where users can get some inspiration.
We are aware that not all businesses have a lot of time and a sky-high budget to spend on slogan creation. With this in mind, during our evaluation process, we looked for logo tools that offer a slogan generator option as well, and, in the logo creator reviews below, we’ve given the ones with this kind of tool a slight ranking boost.
Some of the essential text editing options for logo makers include selecting the font type and weight, adjusting letter spacing, changing text color, adding border and shadow effects, etc. The option for a 3D effect is also essential as it helps add more depth to the logo design.
Another essential feature of the best logo designers online is a media library with an extensive number of icons and symbols. This feature is even more important if you want to create an image-based logo. Logo creation tools typically provide stock images, vector graphics, icons, and symbols from websites such as Pixabay, Shutterstock, Pexels, Iconfinder, etc.
Some platforms divide graphical elements into free and premium ones. Users are usually required to purchase a license to the premium elements to their logo.
The best logo websites should provide you with an extensive palette. You should also be able to see the colors that you used in a particular logo template by default. We further appreciate tools that allow you to add your favorite colors, as well as keep track of the ones you’ve recently used.
The leading logo design solutions also offer information about the psychology behind colors, and related best practices.
Customization-wise, you should have the option of changing the color of the text, symbols and icons, logo badges, and background.
There are four basic layouts, and a good logo maker should support all of them. You should have the option of placing a symbol below, above, right or left from the title and slogan. Additionally, some design solutions allow you to position the logo symbol in the middle, between text boxes.
Positioning a logo symbol so that it doesn’t look disconnected from the overall design can be tricky without an alignment tool, which is vital for getting all components in perfect order.
The best logo maker website should allow you to import and export files in a variety of formats. The most common include SVG, EPS, JPG, PNG, PDF, AI, and TIFF.
We look for logo designing tools optimized for mobile devices, which lets users create logos while they are on the move.
Some platforms support collaboration, which allows teams to work on logo design together. Users can create a link to their logo design and share it with whoever they want. With editing permission, people that have the link can make changes to specific designs.
The best online logo maker will include a social media branding kit into their offering, which means you don’t have to spend hours trying to find the perfect size of your logo for different social media channels. Instead, the platform will do this for you, providing you with perfectly sized logos for your Facebook, Twitter, YouTube accounts, etc.
Some tools will go a step further, and provide you with logo files you can use for email signatures, your website favicon, etc.
The branding kit is available either as part of a paid plan or as an add-on.
Once you’re happy with the design you’ve created, the next step is to purchase and download it. We know that last-minute changes happen, which is why we think platforms vying for the best logo maker title should allow edits after you’ve finished designing your logo.
The average post-purchase time for logo edits is 24 hours, but some vendors allow you to change your design and re-download it even 72 hours after you’ve purchased and downloaded it. Ideally, though, you should be able to make unlimited logo edits, regardless of when you purchased the design.
Every logo maker should provide you with backgrounds in different colors. These usually include designs on a black, white, colored, and transparent background.
One of the most important questions to ask when looking for the best logo creator online is who owns the product. After purchasing and downloading your logo, you should have the right to use it for commercial and non-commercial purposes.
With logo design solutions offering their elements on a non-exclusive basis, your product might end up being similar to other users’ logos. If you want to register yours as a trademark, it’s best to ask for legal advice, as most logo creation tools don’t offer trademark or copyright services.
Another factor that helps us determine whether a logo creator will deserve a spot on our list is storage space. We look for tools that allow you to store all your designs in your account so you can easily access them when needed. The vendor should not charge for this service either.
Once you’re completely satisfied with the logo design you’ve created, you should then download it. Low-resolution logo files, more often than not, come without a price tag, while for high-resolution options, you do have to pay.
The high-resolution files include the vector version of your logo (PDF, EPS, etc.) which can be scaled to any size without affecting the quality, and it is often used for printing purposes.
Apart from this, you should get a version of your logo you’ll use on the web. This comes in different file formats, such as PNG and JPG.
On top of that, the best online logo design tool will provide you with documentation where you’ll find all the details about your product, including fonts, colors, and icons and symbols.
Before we move on to our in-depth reviews, we want to emphasize that our goal isn’t to find the most affordable tools only. Instead, we aim to bring you to logo design solutions with a perfect quality-price ratio. With that in mind, you won’t find a generic logo maker with limited functionalities in our table just because it has a low price.
We also look for prices that are in line with industry standards. A logo design solution with significantly lower or higher pricing won’t make it on our list. Additionally, we favor platforms that offer unlimited post-purchase editing and lifetime support. These tools get a higher ranking.
Tailor Brands lets businesses create a logo in less than five minutes, and for that, they don’t need design skills. The tool uses a design algorithm that, based on a user’s input, suggests different variations. After opting for the design that best describes your brand, you can customize it — from font type and style to colors and shapes.
In terms of business size, Tailor Brands is the best logo creator for small businesses and solopreneurs that want to create a good-quality logo on a budget and without designing knowledge.
If we had to choose a single word to describe Tailor Brands, which ranks among the top logo makers, it would most likely be simplicity. The tool focuses on simplifying the logo design process, and for that, it relies on AI technology.
The product is intuitive and does an excellent job of producing high-quality designs. It supports image, name, and initial-based types. The editor offers two modes — easy and expert, allowing different levels of customization.
With the easy mode, the logo design tool will generate your logo using different font types, and all you have to do is click on it with the font you like best. If you want more customization options, you can switch to the expert mode, where you’ll have the opportunity to adjust text spacing, opacity, and color. Plus, you’ll have more font types to choose from.
The Tailor Brands logo tool already has the alignment tool enabled, so, as you move components around, you’ll see pink lines indicating whether everything is aligned.
When it comes to icons and symbols, this top logo maker will spoil you with its options. Once you enter the logo editor, you can search for a specific icon or symbol via a search toolbar, as well as filter the results depending on whether you want your logo to feature an icon or symbol in a solid color or a black-and-white color combination.
Tailor Brands also offers a mobile app for designing logos on the move, and licensing-wise, you can use your product as you like without any additional fees.
As one of the best logo makers out there, Tailor Brands, allows you to create as many logo designs as you want for free. If you, however, want to download your logo, you have to purchase it. Once that happens, you’ll get high-resolution files in color, white, and black. The company will also provide you with a vector EPS file that can be scaled indefinitely without affecting the quality.
Getting your logo files for website use, i.e. as non-vector files, is part of the Lite Combo plan priced at $26. Apart from the high-resolution files for online use, you’ll also get your logo in different dimensions, as well as your online brand book.
At $46, the Expert Combo plan includes files for both online and print use. Plus, you can use the Business Card Design tool. The third plan is Founder Combo that includes different versions of your logo along with the presentation template and resize tool, at $90. These are pre-made combos that you can change around with the features and tools you want.
Unlike AI-based logo makers, Canva is a platform that offers templates as a starting point of the creation process. Companies can increase their brand’s visibility with a stunning logo design using Canva’s extensive template, icon, and illustration libraries. Made with non-designers in mind, the platform uses a drag-and-drop editor, which makes logo creation straightforward and fun.
Canva’s logo template library features 1,270 options divided into categories such as fashion, art & design, sports, and education logos. Arguably the best logo maker online, this tool also allows for a high level of customization. In terms of text editing, you can change the font type, style, as well as adjust spacing and transparency levels.
Canva also offers a wealth of design elements, including icons, illustrations, shapes, stickers, and frames. Premium elements are included in this section, but Canva is quite transparent when it comes to pricing. Simply hover over the element you want to add to your logo, and you’ll immediately see if it’s free or paid.
One of Canva’s notable features is the Color Wheel tool that helps find colors that go well together. Additionally, the logo generator offers resources about color theory, color combinations, meanings behind colors, and much more.
The platform further features team sharing functionalities, which allow users to share and work on their logo designs with other team members. In terms of exporting options, the platform doesn’t support downloading your logo as a vector file. Instead, it offers a PDF format for print purposes. For using your logo online, you can download it in PNG and JPG formats.
Canva is a free logo design tool, but using the platform as such is quite limiting. For this reason, the provider offers two paid plans, namely, the Canva Pro ($12.95/user/month) and Canva for Enterprise ($30/user/month).
The paid plans will give you access to over four million icons, photos, and illustrations, the option to resize your designs, and download them with a transparent background. Team collaboration is also available with these two plans. The enterprise version additionally offers unlimited storage space, SSO functionality, and enterprise support.
Canva also offers a 30-day trial for its Pro plan. Additionally, the logo design solution provides its Pro plan for free to nonprofits and educational institutions.
With over five million users, Looka could easily hold the title of being the best logo design website. The AI-powered platform also allows users to create a website, design business cards, and make their brand stand out on social media with Looka’s Social Media Kit.
Looka currently ranks among the best logo sites out there, as it offers a simple designing tool backed up by artificial intelligence technology. The biggest benefit of using the platform is that you don’t have to heavily modify a pre-built logo template. Instead, the tool uses your design preferences, and based on your input, generates custom designs.
Additionally, all AI-based logo design platforms get better as more people use them. Taking into account that Looka helped create over 10 billion designs, you can guess how good the logo generator has become.
The text library features 712 fonts, while text editing options include setting the font size and adjusting letter spacing. Looka further has an exhaustive library of symbols you can edit by changing a symbol’s position and color. Plus, you can place your logo in a variety of different shapes.
The platform’s exporting capabilities let you download your logo in PNG, EPS, SVG, and PDF file versions. Looka also allows post-purchase edits, which is one of the features that rank the platform among the top logo design websites. With the basic package, the timeframe for logo edits is 72 hours, while the premium packages offer unlimited edits.
All Looka-designed logos are available in three different packages for a one-time fee.
The Basic package ($20) includes only a PNG version, while with the Premium package ($130), you get EPS, SVG, and PDF files as well. The Premium package also includes unlimited edits, full ownership, and lifetime technical support.
Lastly, the Enterprise package that comes with a price tag of $160 includes everything from the Premium package, and 40 different sizes of your logo for your social media channels, and several business card designs.
After you’ve created your logo, you can also get a one-hour consultation with one of Looka’s professional designers. This service is available as an add-on for $130.
When talking about the best logo design online, it’s impossible to leave Desginhill out. The company’s logo maker uses artificial intelligence and machine learning to generate stunning templates. Users can put the platform’s capabilities to the test by designing a multitude of logos and storing the designs in their account for free.
If your budget doesn’t allow you to find and hire the best online logo design company and work with professional graphic designers, Designhill’s solution might be perfect for you. The free online tool uses artificial intelligence to generate logo designs, so there’s not much work on the user’s end. All a customer can do is perfect the logo by customizing it to fit their business style.
On that note, users can change the color of the logo background and text, as well as browse through different automatically-generated color combinations. The platform also boasts an impressive number of symbols and shapes. Most of the graphics editing options, however, revolve around their position in the logo design.
Justifying its ranking among the best logo creators, Designhill supports multiple layouts. Users can preview the available options, and select one with a single click, instead of having to rearrange logo elements manually.
One of the features that we particularly like is that Designhill has a wide range of mockups, which allows users to see how their logo will look on a website, mugs, T-shirts, etc. Plus, users can share their design with others and modify it based on the feedback. For the final product, DesignHill provides high-resolution logo files in SVG, EPS, PDF, and PNG vector files. Being one of the best logo creators, the platform also supports files on a transparent background and black and white versions.
To get the most out of Designhill’s logo maker tool, users should purchase the Premium plan, as the Basic plan, priced at $20, only includes a low resolution 640 x 480 PNG file. The Premium plan, on the other hand, offers high-resolution logo files for print and digital use at $130. Other features include lifetime phone support, edits, brand book, and full ownership of the design.
The third option, which includes the help of a professional designer, is included in the Enterprise package which costs $150. That is also the only difference between the Premium and Enterprise plans.
With the help of its in-house team of graphic designers, FreeLogoDesign, one of the best logo design websites out there, offers thousands of pre-made templates to its users. The logo tool is a good choice for entrepreneurs, small businesses, startups, and freelancers. FreeLogoDesign’s easy-to-use editor allows users without designing knowledge to create a custom logo in minutes.
Once you start using the FreeLogoDesign logo maker, chances are you’ll stop looking for other logo design solutions, as the platform has all the potential to become the best logo design site. It features thousands of designs, so you can easily find the one that matches your font, color, and icon preferences. You will also have a lot of ways to edit the logo designs you like and make them your own.
For text editing, you can choose one of the many font types available. Additionally, you can change the text color and letter spacing, as well as rotate and curve the logo text. The built-in search function lets you look for the icon that best describes your brand. You can then edit it with different colors, resizing, spacing, and more. Unlike most logo design sites with pre-built templates, FreeLogoDesign leaves a lot of room for customization. Icons consist of layers, and you can edit each one separately. Plus, you can add multiple shapes and icons to a single logo design.
Other options include setting background and placing your logo inside a shape to emphasize your design. The platform doesn’t have layouts that you can set and change by clicking on them. Instead, you can drag the logo elements around until you find the perfect place for each of them.
Lastly, FreeLogoDesing offers a social media kit as an add-on. You can get different sizes of your logo for cover images and profile photos for your Facebook, Twitter, LinkedIn, and YouTube channels.
Pricing-wise, the top logo maker offers three options: you can download a low-resolution logo for free, purchase high-resolution files for $59, or get a logo and website for $199.
Apart from high-resolution PNG and JPG files and SVG vector files, you can also make edits to your logo with the High Resolution package. The social media kit and black and white versions of your logo are billed separately at $9 each. The last option, the Logo + Website plan, includes working with a professional designer and getting a custom logo design and a website.
Some of the must-have features for the best online logo design service are easy-to-use logo design editor, and a wealth of customizing options, which is exactly what DesignEvo offers. This free online logo design solution features over 10,000 templates. It also offers the option of building a logo from scratch. Based on your designing skills, you can decide which option you like better and create a logo that will perfectly depict your brand. Plus, the company offers the option of using the tool online, on your mobile device, or desktop computer.
DesignEvo, one of the best logo websites on the market, features a user-friendly editor, with tools located on the left side of the screen. Users can look for inspiration in the template library which is neatly organized by industries. Another way to start your DesignEvo journey is with a blank template. When it comes to customization, the sky’s the limit. Apart from a wide range of fonts, you can add a shadow effect and a text outline.
Next, we have a rich library of icons you can customize by changing their color and opacity levels. You can also add badges, lines, solid and outlined shapes to your design.
Backgrounds are also worth noting. The logo creator sets a transparent background by default, but you can change it to solid or gradient colors. To make the offer even better, DesignEvo also provides lifetime support.
DesignEvo has two plans — Basic ($49.99) and Plus ($99.99). The first gives you high-resolution JPG and PNG vector files, and a PNG with a transparent background. You can also make unlimited logo edits. The Plus package raises the Basic plan the option to download the fonts you’ve used, and SVG and PDF files.
If you’ve been looking for an AI-based logo maker that’s both easy to use and capable of creating professional designs, look no further. Logaster is undoubtedly one of the best online logo makers, letting users create logos, envelope templates, business cards, social media avatars, favicons, and much more.
The Logaster logo generator is an excellent tool for designing a logo quickly and without hassle. It features an extensive library of templates that can be partly customized. Logaster also has a wide choice of graphic elements you can incorporate into your design. The text editing options cover the basics, allowing users to change the font type, size, and color. Logaster, however, supports six different layouts.
Although the alignment tool is on by default, there’s no need to move logo elements around to switch between layouts. Logaster allows users to change a layout with a single click.
One of the features available with the best logo generators are unlimited edits post-download and purchase, and Logaster supports that as well. Additionally, you’ll get high-resolution files for print and digital use.
Logaster currently offers three packages, and they are working on a fourth. The basic XS plan, at €13.99, comes with a single high-resolution logo file on a white background for web use. It supports only one layout option but allows unlimited edits and downloads.
The S plan provides both raster and vector files. It supports all six layouts and five different backgrounds and color combinations for €34.99. The M plan ups the S plan with a business card design and social media kit at the price of €44.99.
If the best logo website were determined by the number of templates, Placeit has a good chance for the title with its over 4,600 professionally designed options. From musicians, contractors, and event planners to pet shops, moving companies, and coffee shops — there’s a template for everyone.
Placeit could easily be the best place to create a logo, and it’s not just because of the templates which can be filtered by industry. The logo tool provides users with numerous design suggestions once they enter their company’s name and industry. It further narrows the options down by allowing them to choose colors and add a graphic.
In terms of editing, users can change the font type and color. The same options apply to graphics as well. Additionally, to help users create a unique design more easily, the Placeit logo design tool supports adding two graphics to a design, which drastically lowers the chances of two users creating identical designs. The alignment tool is enabled by default, and if you don’t like the changes you’ve made, you can reset the selected design to the original settings.
Placeit has two pricing options, one of which is to pay only for your logo. This way, you get a 4000x4000px PNG file, which you can use commercially for $39.95. The other option is subscription-based, and includes customizing unlimited design, video, and mockup templates. You can opt to pay $14.95/month, or choose a yearly subscription of $99.95. Plus, the cost of logos is half the original price, i.e., $19.97.
If you’ve looked for the best logo site before, chances are you’ve stumbled upon LogoGarden. This online tool is packed with some great features, and is ideal for businesses on a shoestring budget. The logo editor is straightforward, allowing users to get a grasp of the logo editing tools quickly.
Much like other logo generators, LogoGarden packs in a wealth of features, including an alignment tool, as designing a logo on this platform starts with a blank canvas. Users can select one of the many symbols which are nicely organized into categories ranging from automotive and legal to travel and science.
Editing-wise, it is possible to change the color of a symbol, and add four effects, including shadow, distress, shine, and reflection. The same can be done with text, with the options there also including changing font style and color, and setting letter spacing and text shape.
Despite its features, LogoGarden is not considered the very best logo generator since it’s not suitable for everyone. Its customization options that start on a blank canvas can be overwhelming for some users. That said, this tool is a great option for those who know exactly what they want from their logo.
LogoGarden offers the option of purchasing high-resolution PNG logo files for $24.99. This offer also includes trademark rights and unlimited edits. The platform’s in-house team of logo designers meanwhile can design a logo for $39, which includes three revisions.
LogotypeMaker has helped create over 2.6 million custom logos, and is an incredibly simple tool to use. High level of customization, the option to upload your own images, and affordable pricing are some of the factors that make LogotypeMaker’s users consider it the best website for logo design out there.
LogotypeMaker offers plenty of features that help with the logo creation process. Inside the editor, users can turn on hints that will help them familiarize themselves with all customization options. The platform features multiple icons that can be modified or merged to create a unique design. Users can also upload their own images.
Setting letter spacing, rotating text, and choosing among 273 fonts are some of LogotypeMaker’s editing options, and another thing that makes this one of the best logo design sites. It’s also possible to add inner and drop shadow effects in LogotypeMaker. Color-wise, users can alter the color of all logo elements, as well as choose from solid, web, and linear colors. Now, when it comes to mobile-friendliness of the logo tool, LogotypeMaker doesn’t have a native mobile app. Still, the site functions properly on mobile devices.
LogotypeMaker has two plans — Basic and Premium. With an annual subscription, the Basic plan is €1.99/month, and includes high-quality logo files, and the logo resize tool. The Premium plan allows users to make unlimited modifications. This plan also includes vector files, business card templates, social media kit, and favicon. The plan costs €4.99/month when billed annually.
Now that you are familiar with the best online tools for logo design, you have to decide which is the best for you. Reviewing online logo design platforms is only the first step; the second is to narrow down your options. To help you with that, we’ve put together a short buying guide.
First of all, you should go through our logo maker reviews, and eliminate the solutions that don’t match your business size. If you own a small business or have a tight budget, most, if not all, solutions in the table will match your requirements.
If you happen to be a mid-size or large business owner, you can still give these tools a go, but you can also expand your search to include the best online logo design companies and agencies.
Then, think about the features you expect from a logo platform. For example, if an alignment tool is a must, you should only work with the tools that support this feature. Also, if you already have your own icons, the platforms that don’t allow you to add them to your logo design shouldn’t be on your list.
The final decision is related to how much money you want to invest in your logo design project. Once you’ve set your budget, compare it against the solutions you’ve shortlisted in Step 2. The best logo maker is the one that both has the features you’ve specified, and falls within your budget.