The latest studies reveal that marketing automation software can lead to a 14.5% rise in sales productivity and a 12.2% fall in marketing overhead. An impressive 80% of businesses that have implemented marketing automation further record a surge in leads.
One of the best ways to accomplish full and smooth marketing automation is with a suitable software solution. Read on if you want to learn more about the key features of such platforms and how to buy one. Explore the leading companies in the industry and gain insight into how we rate them.