With the right push notification service, you can increase user engagement and boost retention rates. This tool has an average delivery rate of 90%, allowing you to keep your audience up-to-date with the latest promotions, product updates, and other content. These high-converting pop-ups appeared a decade ago, which is why weeding out the best companies today might be overwhelming. Don’t worry, though. We’ve already done the bulk of the research. Our in-depth evaluation examines the essential product features and ranks them based on their offering. Scroll down to find out more!
Before we jump to software reviews, we’ll briefly explain our ranking process. The following paragraphs serve to show all the different aspects we look into when ranking a specific product. If it meets all our criteria, we can easily determine its position on our table. By contrast, the software that lacks specific functionalities will not be included in our rankings.
The first task on our list is software classification, based on the following parameters: industry focus, business size, and implementation methods.
Push notification platforms serve businesses from a range of industries, including:
The list doesn’t stop there, since any business, regardless of the vertical in which it operates, can benefit from this indispensable marketing tool.
The next parameter is the business size. Push notification vendors work with:
A notification app aids in customer retention, engagement, and lead nurturing, which is why any business that owns a website can benefit from using them.
The two primary implementation methods of push notification services software are:
The latter of the two is more common, and for several reasons. Cloud-based platforms require minimal effort from end-users. They don’t have to worry about a hosting environment or have any technical knowledge. The software vendor handles all of these tasks, and bills a set fee for the services.
On-premise deployment of a notification application meanwhile relies on a company’s IT team, servers, and computers for installation and maintenance. It further requires an upfront software license payment.
Which push notification service deployment option you’ll choose depends solely on your spending range and preferences.
There are three types of notifications, based on where users see them:
Web notifications will show up in your visitors’ browser, and they don’t require a product installation. As web push is designed with cross-platform functionality, it can also appear on users’ desktop and mobile devices. Due to the far reach of this type of notifications, in this article, we’ll focus on finding the best web push notification service.
A desktop and mobile notification must both be set up on a corresponding device, and creating either of them is not a beginner-friendly process.
Even the most feature-rich software is not a good choice if it has a cluttered, difficult-to-navigate interface. For this reason, we look for products that are easy to use and allow users to quickly create notifications.
Push notifications don’t require personal information about your potential subscribers. User consent to receive messages from your site, however, is required. With that in mind, push notification services should help you build an enticing opt-in push alert by allowing you to customize it to match your taste.
Be clear about the type of content your subscribers will receive and how they’ll benefit from your notifications, as this information is crucial for turning visitors into subscribers.
The best products will allow you to send a variety of alerts. At the most basic level, the push notification platform should allow you to send an instant notification with any kind of information you want your users to see immediately.
The notification software of your choice should also support rich notifications. Unlike standard push notices, rich notifications allow you to enhance them with media, including images, emojis, GIFs, videos, URLs, and call-to-action (CTA) buttons.
All of these elements help create a better user experience. For instance, push alerts with CTAs are more efficient with 40% to 60% higher results than those without.
Push notification software statistics further illustrate that notifications with images have a 56% higher open rate. Add emojis to the equation, and the average click-through rate jumps from the 2.74% industry standard to nearly 3.5%.
Geolocation notifications can benefit your target audience, providing them with information about product offers and events happening nearby. Just make sure that, apart from user consent, you clearly explain the type and purpose of notifications they’ll receive if they decide to share their location with you.
Another must-have functionality of a push notification service is the option to schedule a web push alert. Instead of sending push alerts immediately, you can send them at the most convenient time for your subscribers. Chances are that not all of them share the same time zone either, which further highlights the importance of the scheduling feature.
This functionality will further help you save some time and automate part of your work.
US smartphone users get roughly 46 notifications every day, which leaves no room for non-personalized notifications with thin content. Push notification apps should help you build notifications that will follow your subscribers through every step of their website journey.
This notification type is referred to as triggered notification, as it uses rules that trigger a push based on users’ actions. Some situations in which you can use triggered alerts include cart abandonment, product recommendations, and reminders.
Creating personalized content requires that the software allows you to gather and assign user attributes, which leads us to the next essential feature — segmentation.
Grouping your subscribers based on predefined criteria delivers higher open rates, which boosts user engagement and conversion rates. Most push notification tools will allow you to segment subscribers based on their language, country, session count, and purchase history, among other filters.
If you don’t have one of the best content marketing companies on your side to help you decide on the best content for your campaigns, you’ll need a product that offers A/B testing tools. This feature helps you show different versions of a push alert to your audience. For example, you can send two notifications with the same title and message, but include a large image in only one of them.
The best push notification service should further offer a vast choice of reporting tools. While A/B testing can help you uncover conversion rates for a specific push notice, you need to know what users did after clicking on your notification. Did they unsubscribe after opening a notification?
Reporting tools can further provide you with insights into other metrics, such as opt-in, click, and delivery rates.
We look for tools that integrate with CRM software, as if you are already using one, a push notification service provider should help you integrate it with its product. Other integrations include content management systems, website builders, and ecommerce platforms.
Lastly, the purpose of our in-depth evaluation and software reviews is to help you find feature-rich products with reasonable pricing. Cheap solutions are not included in our rankings if the price is their only advantage.
We’ve also checked industry standards, which means that any product that deviates too much in either direction is not part of the rankings either.
We further looked for products offering a free trial or a money-back guarantee. These get a slight boost in our rankings.
Aimtell is the leading web push provider that allows users to start sending notifications in a couple of minutes. The company has worked with businesses from various industries, including ecommerce, sports, media, and travel. AimTell’s target audience is just as versatile. The service can be used by small businesses and enterprises alike.
Aimtell is the best web push notification service currently available in the market. With this solution, you can easily gain subscribers, without requesting that your users fill out lengthy forms or submit any personal information. AimTell allows you to use the default opt-in prompt, as well as create a custom one. The latter is a two-click process, but it will enable you to inform visitors about the type of content they’ll be receiving from you.
The solution further supports rich notifications with large images, emojis, and your website’s URL. The notification preview is available at all times, while segmentation options are plenty. The push notification service provider allows you to group your subscribers based on their country, last website visit, page views, custom events, and attributes. You can also include custom attributes, including your subscriber’s name, age, and other data. These allow you to send dynamic notifications and provide your audience with a more personalized experience.
Aimtell centralizes all your customers’ data and allows you to export it at any time. The software further supports notification scheduling and triggered campaigns.
Testing different versions of notifications by changing a message, heading, and other elements is another handy feature of the push notification platform. The solution can be used on an unlimited number of websites. Adding team members to help you collaborate on your campaigns is just another perk of using this product.
Aimtell offers four plans: Basic ($49/month), Plus ($99/month), Pro ($199/month), and Enterprise ($299+ /month).
All product features are available with each of these plans. The difference in pricing is based on the subscriber count, which goes from 10,000 to unlimited subscribers, which is only supported with the Enterprise plan.
PushEngage is a free push notification system launched in 2016. The solution delivers over five billion notifications every month, and it is a powerful marketing and user engagement tool used on over 10,00 websites. Regardless of company size, PushEngage offers something for everyone.
PushEngage enjoys a high rating in the user review communities. The web push service helps website owners easily send notification prompts through Chrome, Safari, Microsoft Edge, and Opera.
To help it distinguish from other push notification apps, PushEngage is well equipped with all the features you might need to grow your subscriber base and keep your audience updated about your latest products and services.
The system offers dynamic segmentation, allowing you to group users based on their actions. Purchased items and visited pages are some of the segmenting options available with PushEngage. You can further group users based on their country, city, device, and browser, and clearly define your target audience by including and excluding different groups of subscribers.
This push notification platform also supports A/B testing that lets you create different notification versions and send them to your target group.
PushEngage excels at drip campaigns, allowing you to create a series of notifications and send them at specified time intervals automatically. Whether you want to welcome new subscribers or follow your customers at every stage of their buying journey, you can do that nearly without any effort.
The platform allows you to send rich notifications containing large images, emojis, and multiple CTAs. The push notification service lets you add team members, and integrates with Shopify, Weebly, Magento, Volusion, Instapage, and Zapier, among other platforms.
To start using PushEngage, you should pick one of the four plans. The free software version allows up to 2,500 subscribers and includes 120 notification campaigns per month.
The Business plan starts from $29/month and includes numerous features, such as custom segments (up to 10), unlimited notification campaigns, advanced reporting tools, and custom branding.
The push notification system unlocks drip campaigns and A/B testing with its Premium plan, which supports up to 10,000 subscribers, and an unlimited number of notification campaigns. The pricing of this plan starts at $59/month.
The Enterprise plan includes all software’s functionalities and has no limit on the number of subscribers your sites can have. To get the pricing for this package, you should get in touch with the vendor.
Push Monkey ranks among the best push notification service platforms due to its intuitive notification targeting tools. It helps reach subscribers on their mobile and desktop browsers. Supported browsers include Chrome, Firefox, and Safari. The software offers a vast selection of user engagement and re-engagement tools, which, packed with its competitive pricing, set Push Monkey apart from its competitors.
Much like its competitors, Push Monkey offers a detailed push notification service comparison, weighing its strengths against industry-leading push notification providers.
One of the Push Monkey’s primary advantages is that it allows users to send an unlimited number of notifications. The platform’s pricing is based on the number of active subscribers. It further offers competitive pricing, making the software an ideal choice for businesses on a tight budget.
The segmentation feature meanwhile allows you to target your subscribers based on the pages they visited. You can narrow down your target audience using additional filters or any of the premade ones. The default event filters this push notification service supports include country, device, and last seen.
The customizable opt-in pop-up allows you to be precise about the notifications you’ll be sending to your subscribers should they opt to receive alerts from your site. Another feature that you won’t see frequently is related to user subscription control.
Push Monkey allows your audience to easily manage their subscription preferences, which makes it a user-first platform. Most vendors tend to complicate unsubscribing, making an already upset user even more annoyed. With the Push Monkey push notification software, you won’t have to worry about bothering your audience. Instead, they’ll come to realize you appreciate their time, and that you don’t want to waste it if they’re no longer interested in receiving alerts from you.
The product can be used on multiple websites, and it supports drip campaigns, geolocation, and abandoned cart notifications. It further integrates with a wealth of applications, including ecommerce platforms and CMS sites.
Push Monkey’s push notification pricing includes a free version for up to 100 subscribers. What’s also great about this push notification service provider is that the company includes all features in all of its plans.
The prices range from $19/month for up to 2,000 subscribers to $653/month for up to 250,000 subscribers. If your user base is larger than that, you should contact the vendor for pricing.
This platform sends around two billion notifications per month, and over 15,000 businesses are already using it. iZooto works with companies of different sizes and from different fields. The push notification platform offers a solution for bloggers, media houses, and publishers.
iZooto is a perfect solution for businesses that want to build and expand their website audience. The platform delivers browser-based notifications on desktops and mobile devices. It further comes with customizable opt-ins, but it is also possible to use browser default formats.
The vendor offers the option to easily create rich notifications, which helps it rank in the top 5 push notification platforms. iZooto’s notifications can include anything from simple text and heading to large images, emojis, and CTA buttons.
Segmentation-wise, you can sort your audience in a number of ways. Their location, device, and date of subscription are the default filters. You can also add custom user attributes, such as gender, age, language, timezone, and interests.
The system allows you to set recurring notifications, as well as schedule them for later. To avoid cluttering your subscribers’ devices, you can set an expiry date for time-sensitive notifications.
Other features that rank iZooto among the best push notification tools include the option to use the service on up to 100 websites, and send an unlimited number of notifications, and extensive product documentation.
iZooto has three different pricing plans — Rise ($85/month), Grow($250/month), and Enterprise (on-demand pricing). This push notification pricing is for websites with up to 30,000 subscribers. On the flip side, if that number rises to 250,000, the monthly cost of the Rise and Grow plan will spike to $450 and $975.
If you’ve been looking for a simple way to send web push notices, PushAssist just might be the push notification service for you. The company offers a free version of its product which works flawlessly in Chrome, Safari, and Firefox browsers. With budget-friendly pricing, PushAssist is a great solution for small businesses and large companies alike.
PushAssist was designed to help website owners reach a wide range of users, with an astounding 20% click-through rate. This desktop and mobile push notification service is fairly easy to set up. The vendor claims the solution can be installed in as little as five minutes.
Users are not limited by the number of notifications they can send. Rather, the product’s plans are structured based on the number of people that subscribe to the site's notifications. Segmenting users further helps send the right message to the right audience. Some of the parameters you can use to group your audience include device, interests, location, and purchasing history. Depending on the plan you choose, you can have five, 10, 20, or an unlimited number of segments.
One of the leading push notification tools includes A/B testing in two of its four packages. With this functionality, you can test different headings, message texts, and other push notification components with your audience. The click-through rates will help you discover which notifications your subscribers prefer.
Notification scheduling is another feature of this platform. We cannot help but admire the effort the company has invested in creating a clear, intuitive dashboard where businesses can see all important metrics. The number of notifications sent, click-through rates, and active subscribers are only some of the insights you’ll get with the PushAssists reporting tools.
Most push notification apps allow for rich notifications, and so does PushAssist. It also lets users customize opt-in notifications. The platform further supports several integrations, including WordPress, BigCommerce, Shopify, and Magento.
Apart from a free plan, PushAssist has three paid packages on offer, including Starter ($9/month), Business ($25/month), and Elite ($299/month).
VWO Engage utilizes Facebook Messenger and push notices to reach broad audiences. As one of the leading push notification platforms, the VWO Engage web-based service helps its customers reach subscribers through desktop and mobile push notifications. If you look at the company’s clients, you’ll see businesses from various industries, including automotive, travel, finance, education, software, and ecommerce.
One of the things you’ll like the most about VWO Engage is the product’s easy-to-use interface. Apart from that, the push notification software offers plenty of segmentation options. What we like about the product is that it allows you to create custom segments, as well as use the default ones.
Some of the insights you can get about your visitors include the device, browser, and operating system used to access your site. Determining the location of your potential subscribers is also available. Custom segmentation options meanwhile let you add any value you think is relevant for targeting your audience more efficiently.
VWO Engage further supports rich push notices, containing large images, links, and CTA buttons.
The push notification system lets your users easily control notifications via the one-click unsubscribe feature. Albeit available only with the vendor’s most expensive plan, A/B testing is another notable functionality that lets you experiment with different headings, images, and messages to find out which variation will get the most clicks.
Another feature worth highlighting is personalization. Using the product’s custom attributes, you can address your subscribers by their first and last name, taking the quality of your service to the next level.
Other features of this push notification service include notification scheduling, cart abandonment campaigns, and the option of reaching out to your subscribers on Facebook Messenger.
The lowest-tier plan, Growth, costs $99/month and includes unlimited notifications, property-based segmentation, one-click unsubscribe functionality and Facebook Messenger notifications. This plan is designed for 10,000 subscribers. If you want to increase this limit, the pricing goes up to $252/month for 50,000 subscribers.
The Pro plan supports far more features than the Growth plan, such as rich notifications, double CTAs, and notification scheduling, among other features. Its pricing is available upon contacting the push notification service provider.
Lastly, the Enterprise plan will get you access to all product features. The pricing of this package is not available on the site, but you can contact VWO Engage to get the details.
SendPulse offers a wide range of products, including SMS, chatbot, web push, and email marketing services. The company allows small and medium-sized businesses to test the web push service for free. Once they reach 10,000 subscribers, they can easily switch to a paid plan that includes an abundance of features such as user segmentation, personalization, and A/B testing. Competitive pricing helps this push notification service further stand out from other leading companies in the market.
SendPulse is an excellent push notification marketing tool that’s easy to use. The product interface is clean and allows for intuitive navigation. You can create and send push notifications in any of the following browsers: Chrome, Firefox, and Safari. One of the top push notification platforms further supports Windows, macOS, Android, and Linux operating systems.
Rich notifications are another product feature worth highlighting. You can add CTA buttons and large images in addition to text messages and headings. Once you’ve crafted an alert, you can send it immediately or schedule it for later.
You also get to set who will see your notifications with SendPulse’s segmentation options. You can categorize your subscribers based on their location, browser, language, pages they’ve subscribed from, and dates of subscription.
Another functionality we like about SendPulse’s push notification service is the customizable opt-in prompts. You can set when a user will see a request to receive notifications from your website. You can further set subscription prompts not be shown on mobile devices, and customize their layout.
A/B testing is another powerful feature of the software, whereas product support is friendly and responsive.
The free product edition supports up to 10,000 subscribers. If you have more than that, you can upgrade your subscription to the Pro plan. Feature-wise, it includes A/B testing, segmentation, and API access, which aren’t available with the free plan.
Unlike many other push notification services, SendPulse allows you to have an unlimited number of subscribers at $159.88/month. The pricing for 30,000 subscribers sits at $15.88/month, while an audience of 100,000 and 200,000 subscribers will cost you $39.88/month and $95.88/month, respectively.
PushOwl has a lot of features that make selling products online simple. The platform has been recognized as one of the best push notification apps on Shopify. Some of the many benefits of using PushOwl include the option to have an unlimited number of subscribers, access to excellent reporting tools, and ecommerce-specific notifications.
PushOwl got merchants’ attention with an abundance of features, one of which is its impressive reporting functionality. You can track the number of your subscribers and clicks, and how much revenue your push alerts have generated.
What this push notification services software is known for is the abandoned cart recovery feature. You can remind your prospective buyers about items they’ve left in their cart. The solution allows you to send up to three reminders and specify the time frame during which you want to send notifications. These alerts can be customized, allowing you to sweeten the deal by offering free shipping or a discounted price on abandoned items.
With the PushOwl push notification service, you can send various types of alerts. These include price drops, expiring notifications, review requests, welcome messages, product promotions, and other types of prompts.
The Business plan allows you to access your subscribers’ data from their Shopify account. That allows you to send personalized messages and create a more user-friendly marketing approach.
The solution further supports rich notifications, and if you already use another push notice service, PushOwl will help you migrate your subscribers.
The three plans available with PushOwl include Basic (free), Business ($19/month), and Enterprise (on-demand pricing).
After reviewing the best products in the market, we can move on to the next and final step, which is to help you find the solution that suits you best. We understand that making a purchasing decision can be overwhelming with all the options available. Don’t worry, though. We’re here to help you with that too.
The first step is to look at the products we’ve reviewed, and check which of them cater to businesses of your size and have experience in your industry. You should then eliminate the push notification services that don’t meet these criteria.
The next step is to make a list of the must-have product features. Is it important to you that the solution supports rich notifications? Do you need expiring notifications for time-sensitive content? Go back to the products you have left after step 1, and check which of them have the required features. You should also remove the ones that don’t.
At this point, you should have two or three push notification service solutions that cater to your industry and business size, and have the required features. All that’s left now is to define your budget. The software that remains after step 2 and fits your spending range is the one you should go with.