Rank Tracking Software

How We Ranked the Best Rank Tracker Software

In the following section, you will find the evaluation methodology behind our table. We have taken into account several aspects such as the type of software, the key features, pricing, and more.

Classification

Our starting point was the classification of the rank tracking solutions providers. Although it doesn’t actually affect rankings, classification helps us discover the focus of each product. On the market, you’ll come across software that is specifically tailored for businesses of all sizes — small, mid-size, large SEO companies, ecommerce platforms, or freelance marketers.

Some of them fall in the “all-in-one SEO solution” category, while others are dedicated rank tracking tools. The former offer a variety of features that can benefit your strategies such as backlink analysis, keyword research, and social media management, while the latter focus exclusively on rank tracking.

Types of Rank Tracking Software

As part of our journey to identify the best rank tracker, we also classified rank checking tools by the type of installation. We took into consideration the following solutions:

Desktop Apps

To effectively use a desktop application and get instant results, you’ll have to install it on your computer. This type of software uses proxy IP addresses and mimics human behavior which makes it handy to track a large number of keywords without getting blocked by Google.

This type of keyword rank tracker tool, however, is generally not recommended for large marketing agencies with multiple SEO clients and bulk keywords tracking due to the higher work volume. Speeding up the process will affect the human mimicking, while an attempt to increase the number of IP addresses will weigh on the cost.

Web-Based SaaS Solutions

SaaS software solutions run on a subscription-based server which eliminates the hassle of maintaining proxy IP addresses. This means web-based versions of desktop applications for their software products. Such tools can track both local and international results and are great for large keyword tracking volumes; as a result, they are best suited for big SEO companies with multiple clients.

One downside of a web-based rank tracker is the price — SaaS solutions are generally more expensive than desktop applications. Additionally, the rank tracking tends to be scheduled which means no option for instant data.

Key Features

Once we classified the rank checking solutions into one of the two above-mentioned categories, we moved to a more detailed evaluation. To ensure that the platforms under consideration can provide useful rank-tracking results, we signed up for each one and tested it for the following features:

Accuracy

Since the rank tracking results will form the basis for your SEO strategy moves, you need the most up-to-date information. So, we make sure that we list only accurate rank tracker providers with a proven track record.

Filtering

Custom filters are a much-needed feature of any professional rank checking tool so that you can break down your search into different categories such as location, device, or a custom option. This is particularly useful when analyzing and organizing results.

White-Label Reporting

The best keyword rank tracker should enable white-label reporting. This feature allows you to brand the reports you send to your clients, which will help you build brand credibility and strengthen customer loyalty. We don’t take into consideration rank trackers without this particular feature.

Broad Coverage of Search Engines

Although Google is the most popular search engine, there are many other alternatives out there. We give a boost to software that tracks ranking for Yahoo and Bing, as well as sites like Amazon and YouTube.

Mobile Tracking

With 60% of Google searches done via mobile devices, clients need data to help them optimize their mobile strategy. That’s why the best rank tracker tool should cover keywords that customers search for via mobile.

Competitor Tracking

While you need to focus on your own keywords, how can you beat the competition if you don’t know what their game is? Monitoring what works best for your top competitors can help you understand the industry landscape and discover new opportunities to rise to the top.

Date Tracking & Comparison

The best SEO rank checker should also include a history of changes and compare the results over a specific time frame. This is an important feature that gives you information about the efficiency of your campaign and what was changed over time.

Integrations

Customers love connecting their rank checking software with the platforms and apps they already use. Integration with third-party systems means more intuitive process automation with less effort. That’s why we give a boost in rankings to software products that can seamlessly work with other systems such as Zapier and Google Analytics.

Usability & Support

If the software is too complicated to use, it’s as good as useless. That’s why, when crafting our list of the leading rank tracking solutions, we give priority to user-friendly agencies. This includes an easy setup and configuration process, a clear interface, as well as a fast learning curve and lots of educational material. The best SEO rank tracker should also come with reliable customer support in case of difficulties.

Pricing Policy

Cheap software doesn’t equal good software. That’s why we avoid products at much lower price than the industry standard, and we do that with prices on the opposite end of the spectrum as well. In other words, we evaluate how the pricing of the software compares with the industry average, and if it brings good value for money.

We also consider the simplicity and transparency of pricing plans. Software products that include a free trial or a money-back guarantee get a boost in our rankings.

Detailed Reviews of the Best Keyword Rank Checker Solutions

Now that you have the initial list of the best candidates for rank tracking, as well as insight into our evaluation methodology, it’s time to learn more about each product. Below you will find each tool’s pros and cons, features, and pricing so that you can figure out if it is a good or a bad choice for your needs.

SerpWatch Rank Tracker

Supporting seamless integration with the apps you use on a daily basis, SerpWatch Rank Tracker enables you to track ranking fluctuations and compare them against your business operations. This rank tracker tool supports unlimited keyword tracking and comes packed with some unique features.

Pros

• Unlimited keyword tracking option
• Advanced SERP features
• Advanced keyword data

Cons

• No advanced keyword import options

Features

SerpWatch Rank Tracker is unique in many things. It supports email and Slack integration which lets you track the keywords you want, and gives you accurate and timely alerts in case of changes that require your attention. Optimizing your strategies is easier than ever with SerpWatch Rank Tracker, thanks to its segmented index reporting feature which summarizes all the important ranking data for you from Google, Bing, Yahoo, Amazon, Google Maps, Google Images, Yandex, and more.

This advanced rank tracker also lets you track geo-specific rankings so that you can easily reach your target audience. Plus, this is the only rank tracking tool that displays Google Analytics traffic data, providing comprehensive in-app traffic insight. When it comes to SERP features, SerpWatch Rank Tracker notifies you when your keywords rank in a featured snippet or videos, but also in knowledge graphs. The tool’s integration with Zapier meanwhile lets you create workflows across different applications seamlessly.

Pricing

Apart from a 10% discount on annual subscription plans, SerpWatch Rank Tracker offers affordable pricing options. Tracking up to 5 keywords costs $1/month if you decide to track a keyword for a single location and search engine either on desktop or mobile with daily keyword checks. The price per check is 0.006 cents/keyword.

Increasing the number of locations, search engines, tracking your keyword more frequently on both mobile and desktop increases the price. This accurate rank tracker lowers the costs of keyword checks as the number of keywords increases. Tracking 500 keywords, for example, reduces the price per check to 0.00177 cents.

To get a complete picture of how SerpWatch’s rank tracker pricing works, you can check the usage calculator on the company’s website.

AccuRanker

Trusted by over 20,000 brands and SEO professionals, including HBO, IKEA, Toyota, and Kinsta, AccuRanker is a renewed rank checking solution that allows tracking position for up to 100000 keywords. It tracks local and global keywords on mobile or desktop and is an excellent rank tracker for SERP tracking. AccuRanker supports a wide range of third-party integrations and offers a great toolset.

Pros

• In-depth keyword data
• Unlimited domains & users
• User-friendly interface
• Customer support

Cons

• Pricey

Features

AccuRanker provides on-demand ranking updates — refresh keywords on a daily basis or every two hours — the choice is yours. There’s no limit on the number of domains you want to track, nor on the number of users with access to your account. This platform also enables you to track up to 10 competitors so you can always stay on top of the game.

Thanks to its integration with Google Analytics and Search Console, AccuTracker provides comprehensive keyword data, meaning you will know the number of searches, potential traffic, estimated visits, and SERP features for every single keyword. What is more, you can create customized reports using the drag-and-drop builder and set automatic reporting.

Pricing

The cost is the only possible downside of this SEO rank tracking tool considering it’s not an all-in-one software but specializes in rank tracking.

Prices start from $49 a month for 500 keywords which translates to 8.82 cents per keyword. If you need to track 100000 keywords, you’ll have to pay $2,499 a month or 2.25 cents per keyword. When paying for a year, you’ll get a 10% discount. Every plan can be upgraded or downgraded at no additional cost.

SEMrush

SEMrush is a compact SEO tracking tool with a first-class tracking option for local and global search engine positions. Data is updated daily, showing the most accurate ranking progress of your keywords along with useful information about the estimated traffic and average position.

Pros

• Daily rank checks
• Comprehensive keyword data
• An ability to map keywords to SERP features
• Great suite of SEO tools

Cons

• Huge learning curve
• Limited keywords and projects to track

Features

SEMrush’s keyword ranking tool helps you monitor your global and local positions, and get information about the estimated traffic and average position for every keyword. You can segment rankings by devices, search engines, or geo-locations. This SEO keyword rank tracker also enables grouping keywords by specifics for easier management.

SEMrush is also useful when it comes to tracking the competition’s rankings. Even if you don’t know your competitors, SEMrush’s Competitors Discovery feature will show who is ranking on the top positions on Google for your target keywords. The Ranking Overview functionality gives keyword ranking comparison between you and your competitors. On top of that, you can map keywords to SERP features and generate reports directly from the dashboard.

The downside of this otherwise excellent online keyword rank tracker is that it’s not quite suitable for newbies due to its big learning curve. Another thing that marketers might not like is that the subscription plans limit the number of keywords you can track.

Pricing

SEMrush offers four pricing options. The Pro plan, suitable for startups, in-house marketers and freelancers, is priced at $99.95 a month. Guru is the best option for small businesses that need more extended features and costs $199.95. Large businesses, agencies, and ecommerce projects can benefit from the Business plan which comes in at $399.95 a month. For those in need of a more personalized solution, there is the Enterprise plan with a custom quote.

Ahrefs

Renowned as the best SERP keyword rank tracker, Ahrefs lives up to the expectations. Its rank tracking tool is an intuitive SEO toolset that enables tracking Google rankings and lets you learn all about the average traffic and position, search visibility, and position distribution metrics of your keywords.

Pros

• An ability to map keywords to SERP features
• Customer support

Cons

• Limited number of keywords
• No free trial
• Limited update frequency

Features

In addition to the usual metrics, Ahrefs allows you to map your keywords to 13 types of SERP features. You can also get an insight into metrics such as ranking progress, CPC, return rate, and estimated search volume. Additionally, you can seamlessly monitor up to five competitors and compare their rankings with yours. This tool supports weekly and monthly email notifications reports.

It’s easy to consider Ahrefs the best rank checker for agencies since it enables you to segment your data based on location, volume, positions, traffic, and more. You can also monitor keywords by grouping them by tags. This tool sends you emails, notifying you of the most important changes in your keyword rankings, providing a sample of lost and gained SERP features.

One possible downside of this rank checking solution is the limitation of the number of keywords you can track and the update frequency. Namely, you can track up to 10000 keywords with updates every three days, which can be inconvenient for large businesses.

Pricing

Many won’t consider Ahrefs the best rank tracker tool because it doesn’t offer a free trial. It, however, has four versatile pricing plans starting with the Lite subscription at $99 per month which can track up to 500 keywords with updates on a weekly basis. The Standard plan comes at $179 and allows for 1,500 keywords with updates every five days.

If you need to track 5,000 or more keywords, you should go for the Advanced plan which will cost you $399. The Agency plan is reserved for users that need to track 10000 or more keywords. For $999 per month, it allows five users and provides updates every three days.

Advanced Web Ranking

Advanced Web Ranking is an advanced rank tracker that boasts a suite of diverse features. Used by more than 24,000 leading brands and agencies like Microsoft, Amazon, and Digitas, AWR provides accurate rankings in over 22 search engines and 130 countries. Designed to scale along with your business, it handles complex projects and allows you to bring as many users as you want — at no additional cost.

Pros

• Google Search Console & Google Analytics integration
• Excellent branding options
• Enables monitoring of Google algorithm changes

Cons

• The software may not be suitable for beginners
• Limited number of keywords you can track

Features

With AWR Cloud, you can customize your location and track rankings based on a city, country, or state. This website rank tracker also comes with a Search Engine Comparison feature which shows a comparison of keyword rankings and visibility across Google, Bing, and Yahoo.

Thanks to the integration with Google Analytics and Search Console, AWR Cloud gives valuable insights into your progress, along with performance trends and metrics, and useful data segmentation capabilities. This tool covers all SERP features and helps you improve your visibility. When it comes to reporting, this is considered the best rank checker tool. It provides customizable tables and you can grant access to reports to team members or clients and download and integrate them into your Google Data Studio dashboard software.

Pricing

AWR Cloud’s pricing plans cater to the needs of startups, in-house teams, agencies and those in need of a rank tracker for enterprise organizations. The Starter plan costs $49 a month and enables up to 2,000 keyword updates on a weekly basis, competitors’ insights, WYSIWYG reporting, and unlimited users and projects. The Pro plan at $99 a month allows 7,000 keywords updated weekly, all features from Starter, plus competitor discovery and market share.

The Agency subscription enables 14,500 keywords tracked a week, one-hour updates, historical ranking imports, data studio connector, developer API, plus all the Pro features. The Enterprise plan costs $499 a month and supports 35,500 keywords tracked a week, data migration assistance, dedicated account manager, priority support, CSV export to FTP, plus all the Agency features.

SERPWatcher

SERPWatcher is a premier keyword tracking software used by giants like Airbnb, Adidas, RetailMeNot, and Alexa. It is focused on helping users dominate the SERP results by providing valuable feedback.

Pros

• A Dominance Index
• Interactive reports
• Desktop and mobile segmentation
• 48-hour money-back guarantee

Cons

• Integrates with Google Search only

Features

SERPWatcher is an advanced rank tracker tool that lets you choose a country, state or city level for each keyword you track. It also gives you the option to make a comparison between the rankings on desktop and mobile, as well as to add your keywords or import pre-existing lists. On the SERPWatcher dashboard, you can view the ranking position for each keyword, the history of ranking changes, the estimated search volume, and more.

When it comes to reporting, SERPWatcher provides email notifications to help you monitor and understand your SERP data as it changes. You can customize this feature to suit your preferences. SERPWatcher comes with a report sharing feature which allows you to share the insights with a click. One of the features that turn SERWatcher into the best keyword rank checker tool out there is the option to schedule reports and event-based alerts so that everyone in your team stays on top of the most important changes.

Pricing

If you opt to use SERPWatcher, you’ll also get access to the other tools of Mongools (the parent company) — KWFinder, SiteProfiler, and LinkMiner. There are three plans you can choose from. Mongools Basic costs $49 per month and enables you to track up to 200 keywords per day. Mongools Premium is the subscription with the best value for money. It costs $69 per month and allows for tracking up to 700 keywords a day and unlimited competitor keyword tracking. Mongools Agency comes at $129 per month for 1,500 tracked keywords daily and more premium features.

AuthorityLabs

A reliable and accurate rank tracker, AuthorityLabs is a leading software among the SEO professionals. This user-friendly platform provides daily rank data filtered by city, state, or even postal code.

Pros

• Unlimited users
• Keyword historical data
• Flexible reporting option

Cons

• No white-label options for the Plus plan
• Pricey

Features

With AuthorityLabs you will receive daily rank tracking updates, meaning you would be able to stay on top of the changes. It allows unlimited users, so it’s more cost-effective than most rank tracking software solutions.

This is the best Google, Bing, and Yahoo rank tracker which also enables you to track global rankings. When it comes to local rankings, this platform offers granular data by state, city, or postal code. This keyword rank tracking software also shines when it comes to flexible, white-label reporting options. The only downside is that this feature does not apply to the lowest-priced plan.

Pricing

AuthorityLabs provides flexible pricing plans which means you can upgrade, downgrade, or cancel your subscription at any time. All plans include local and mobile tracking, daily updates, Now Provided reports, and support unlimited users. The Plus plan is the cheapest, coming in at $49 per month. It includes 250 keywords and 50 domains.

The Pro plan includes 1000 keywords and 100 domains for $99 a month. If you need to track up to 2,500 keywords and 300 domains, you should go for Pro Plus, which will cost you $225 a month. Finally, there is the Enterprise plan which is $450 a month. This is the best solution if you want to track an unlimited number of domains and over 5,000 keywords.

ProRankTracker

Dubbed the best rank tracker for SEO professionals, ProRankTracker is powerful software you can rely on for tracking your rankings and analyzing the results of your SEO efforts. Trusted by more than 60,000 SEO professionals, agencies, and enterprises, ProRankTracker provides accurate results from the top 100 search positions and makes constant improvements to ensure it stays on top of the market.

Pros

• Daily email reports
• MyRank mobile app
• Reasonable price

Cons

• Complex setup and configuration
• Limited to rank tracking only

Features

ProRankTracker tracks both desktop and mobile results, as well as the top 100 map listings, and the local three-pack listings on Google. Apart from being an excellent Google keyword rank tracker, this software enables you to track your sites’ rankings on 32 Bing and 35 Yahoo sites, as YouTube and Amazon Local sites. Additionally, this platform comes with a revolutionary competitor analysis tool.

ProRankTracker is the best rank checker you’ll come across in terms of updates — you can get them daily and on-demand. The Quick Stats box at the top of the dashboard shows the latest changes to the rankings of your keywords. You can further check the changes from the past day, week, or month. You’ll also benefit from ProRankTracker’s advanced, white-label reports such as Overview Reports, Comparison and Benchmark Reports, as well as Historical and Progress Reports. There’s also an option to automate reports and email notifications, or you can take advantage of MyRank — the app that keeps the reports at your fingertips.

Pricing

ProRankTracker is arguably the best-priced keyword rank checker. It offers a variety of subscription plans designed to cater to different needs. All of them come with daily updates and full SERPs, and support unlimited URLs. The prices are based on the number of terms that combine URL, keyword, and search engine, a local combination, or a mobile combination. The Starter plan is $49 for 500 terms, while the Standard will cost you $89 for 1000 terms.

The Advance subscription of this keyword rank tracker tool comes at $129 for 2,000 terms. There is a customizable Business plan which can include 3,000 to 100000 terms. The prices range between $180 and $3,300. These monthly prices can be reduced by 10% if you opt for annual billing.

SE Ranking

SE Ranking is the best rank tracker for SEO professionals and website owners. It’s an all-inclusive SEO suite with backlink monitoring, keyword research, and on-page SEO audits. With this software, you get everything you need to ensure your SEO strategies are working well.

Pros

• A variety of SEO tools
• Flexible subscription plans
• Unlimited keywords & projects

Cons

• UI could be optimized
• Only the highest paid plan has API access

Features

SE Ranking allows you to track local and global rankings in real-time, filtered by country, region, or city. You can also track mobile and desktop search results, as well as Google Maps and Google Ads positions. The integration with Google Analytics and Search Console allows this rank tracker tool to provide information about the search volume, traffic sources, number of search results, and more.

SE Ranking allows you to add up to five competitors and get in-depth reports on how their rankings stack up against yours. Thanks to the SERP Tracking Tool you can gain insight into the top 100 search results and analyze them. SE Ranker’s white-label feature allows you to brand your reports and present yourself as a respectable and trustworthy marketer. The software is further designed for collaborative use which means you can create sub-accounts with different access levels to projects and data.

Pricing

SE Ranking has some of the best rank tracker subscription plans. They offer a lot of flexibility since they can be based on the number of keywords and rank-tracking frequency and the subscription period. The Optimum plan is suited for tracking 250-750 keywords and costs $39. The most popular subscription is the Plus one, which costs $89 per month and is good for tracking 1000-1,750 keywords.

The Enterprise plan is a great solution if you need to track 2,500-20,000 keywords. These are the prices for monthly subscriptions and daily rank checking. The longer the subscription period, the bigger the discount. The same applies to the ranking checks frequency.

Moz Pro Rank Tracking

The Rank Tracker software by Moz yields detailed rank tracking data about your keywords and those of your competitors. This is the best rank tracker for newbies and small businesses but also for large agencies and enterprises since it provides superior support.

Pros

• Perfect for newbies
• Great learning curve
• Excellent support

Cons

• No daily ranking checks
• Limited users & keywords to track

Features

Moz’s Rank Tracker is a unique tool that monitors the ranking progress and provides valuable metrics for your strategy. This platform tracks rankings on desktop and mobile across the top search engines. You can compare desktop vs. mobile rankings on both local and national levels. A snapshot of your rankings is given on a weekly or monthly basis, or on-demand, in a specified period of time.

With Moz’s accurate rank tracker you can see how your competition is doing and compare their performance against yours. The downside is that there are limitations to the number of keywords you can track, as well as to the number of users and the rank checking frequency.

Pricing

As noted above, Moz is a compact software product so in each package you’ll get service beyond rank tracking. The Standard plan costs $99 and is great for newbies as it includes the option to track up to 300 keywords and five campaigns. The Medium plan gives you the opportunity to track up to 900 keywords and set up 10 campaigns. Plus, you get full access to keyword research tools for $179 a month.

With 1,900 keywords to track and the ability to set up 25 projects, Large is the best plan for agencies and businesses that deal with large data volume. It costs $249 and you can rest assured it delivers good value for money. Coming in at $599 per month, Premium is the most popular option for in-house marketing teams and SEO-focused agencies that handle multiple clients.
All plans come with a 20% discount if paid yearly.

How to Choose the Best Rank Checker

In addition to outlining the most important features of each product, we provide you with a buying guide to help you shortlist the options and choose the best one.

Step 1: Filter Based on Business Size & Industry

Your first step should involve weeding out software that doesn’t cater to your business focus and size. For example, a rank tracker designed to meet the needs of an ecommerce platform might not work as well for your SEO agency. Similarly, if you are a small business owner or a freelancer you’ll need fewer features than a large enterprise.

Step 2: Define Your Needs

The next step when shortlisting the best keyword tracker products is to consider what you need from the software. Do you need it to track local or global keywords or both? What’s your preferred check frequency? Do you need daily, weekly, monthly, or on-demand checks? Make a list of your demands and consider the offerings and limitations of the software you’re left with after Step 1.

Step 3: Define a Budget

Finally, determine how much money are you willing to spend per month or year on a rank tracking software. This will largely depend on the number of keywords you’re planning to monitor. Also, make sure you have room to grow. Then, compare that against the shortlist from Step 2. The product that best fits within your budget frame is the best rank tracker for you.