2020’s Best Rank Trackers

Having recognized the need for a quality rank tracking software, many companies came forward with dedicated tools to help agencies, businesses, and SEO professionals get accurate data. 

But which is the best rank tracker on the market? 

We take the guesswork out to give you a list of the best options. Scroll down to explore our methodology and read on to find detailed reviews of the software products along with a buying guide. 

The Best Rank Checkers

1. AccuRanker
User Rating: 3.5 (2 votes)
$49/month
See Profile >
1. AccuRanker
User Rating: 3.5 (2 votes)
    • Instant, on-demand updates 
    • Easy custom template reporting
    • Five free searches per day
Key Features
$49/month
Summary
AccuRanker is a dedicated rank tracking solution known for delivering accurate and reliable data. It tracks local and global rankings from Google and Bing, providing instant updates and customizable reports.  See Profile >
Services Focus
    • Instant, on-demand updates 
    • Easy custom template reporting
    • Five free searches per day
2. SerpWatch.io
User Rating: 5 (2 votes)
$49/month
See Profile >
2. SerpWatch.io
User Rating: 5 (2 votes)
    • Tracking algorithm updates
    • Google analytics integration
    • Multiple Google indexes
    • Live Slack notifications of change in rankings
Key Features
$49/month
Summary
As an advanced rank tracker tool, SerpWatch.io enables SEO professionals to track, analyze, and manage keywords for efficient strategy optimization. With high levels of monitoring and reporting, SerpWatch delivers accurate and easy-to-read data from every major and most of the minor search engines.  See Profile >
Services Focus
    • Tracking algorithm updates
    • Google analytics integration
    • Multiple Google indexes
    • Live Slack notifications of change in rankings
3. SEMrush
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$99.95/month
See Profile >
3. SEMrush
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    • SEMrush Sensor for Google algorithm updates
    • Accuracy of ranking data
    • Competitor rankings and visibility
Key Features
$99.95/month
Summary
SEMrush enables you to track the day-to-day progress and ranking changes of your website, or an SEO campaign for target keywords, geo locations, languages or devices.  See Profile >
Services Focus
    • SEMrush Sensor for Google algorithm updates
    • Accuracy of ranking data
    • Competitor rankings and visibility
4. Ahrefs
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$99/month
See Profile >
4. Ahrefs
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    • Intuitive UI  
    • Great filtering options
    • Google Analytics and Search Console integration
Key Features
$99/month
Summary
Ahrefs’ SEO rank tracking tool enables you to monitor your rankings and compare your performance against your competitors’. This software provides info such as average position and traffic, position distribution metrics, and search visibility for each keyword you’re tracking.  See Profile >
Services Focus
    • Intuitive UI  
    • Great filtering options
    • Google Analytics and Search Console integration
5. Advanced Web Ranking
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$49/month
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5. Advanced Web Ranking
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    • Powerful data segmentation tools
    • Unlimited user accounts per subscription
    • Localization
Key Features
$49/month
Summary
AWR is a powerful rank checking software with accurate rankings for mobile, desktop, and local searches daily, weekly, or on-demand. It comes packed with segmentation tools, excellent performance metrics, white-label reporting options, and more. See Profile >
Services Focus
    • Powerful data segmentation tools
    • Unlimited user accounts per subscription
    • Localization
6. SERPWatcher
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$49/month
See Profile >
6. SERPWatcher
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    • Daily rank updates & historical data
    • Interactive reports 
    • A Dominance Index
Key Features
$49/month
Summary
SERPWatcher is an affordable keyword rank tracking software giving daily ranks and updates, location and device-based results, as well as historical data — all in an understandable format, perfectly suited to newbies.  See Profile >
Services Focus
    • Daily rank updates & historical data
    • Interactive reports 
    • A Dominance Index
7. AuthorityLabs
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$49/month
See Profile >
7. AuthorityLabs
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    • Local and global tracking
    • Unlimited users
    • 100% white-label
Key Features
$49/month
Summary
AuthorityLabs is a leading keyword rank tracking software. It specializes in delivering fast and up-tp-date ranking data on a daily basis or on-demand. It also integrates well with Google Analytics and Search Console, providing granular data for every keyword.  See Profile >
Services Focus
    • Local and global tracking
    • Unlimited users
    • 100% white-label
8. ProRankTracker
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$25/month
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8. ProRankTracker
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    • Constant improvements
    • White-label reporting
    • Multi-lingual
Key Features
$25/month
Summary
ProRankTracker is a premier rank tracking solution that lets you gain an edge over the competition and take your business to the next level. Known for its high-accuracy algorithm, this software provides daily updates, in-depth analyses, and comprehensive reports.  See Profile >
Services Focus
    • Constant improvements
    • White-label reporting
    • Multi-lingual
9. SE Ranking
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$39/month
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9. SE Ranking
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    • Deep reporting on up to 5 competitors
    • Collaborative use option
    • Scalability
Key Features
$39/month
Summary
ProRankTracker is considered the best rank checker since it adjusts to any project and budget. It enables you to track rankings in all the major search engines including Google, Bing, YouTube, and Yahoo from any location and on any device.  See Profile >
Services Focus
    • Deep reporting on up to 5 competitors
    • Collaborative use option
    • Scalability
10. SERPs.com
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$49/month
See Profile >
10. SERPs.com
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    • Bulk rank checker
    • Rank Index Chart
    • Google Sheets Add-on
Key Features
$49/month
Summary
SERPs.com is an intuitive rank checking solution that shows results down to the 250th position. Every plan allows for an unlimited number of users and keywords tracked. On top of that, this software comes with excellent reporting features. See Profile >
Services Focus
    • Bulk rank checker
    • Rank Index Chart
    • Google Sheets Add-on
11. Moz Pro Rank Tracking
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$99/month
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11. Moz Pro Rank Tracking
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    • Mobile vs. desktop visibility comparison
    • Local and global rank tracking
    • Search Visibility score
Key Features
$99/month
Summary
Moz Pro is the best keyword rank tracker software designed to help you monitor your keywords’ performance and the overall visibility in the SERPs. You can get trustworthy data to help you target top positions, and can additionally compare mobile vs desktop visibility. See Profile >
Services Focus
    • Mobile vs. desktop visibility comparison
    • Local and global rank tracking
    • Search Visibility score

How We Ranked the Best Rank Tracker Software

In the following section, you will find the evaluation methodology behind our table. We have taken into account several aspects such as the type of software, the key features, pricing, and more. 

Classification

Our starting point was the classification of the rank tracking solutions providers. Although it doesn’t actually affect rankings, classification helps us discover the focus of each product. On the market, you’ll come across software that is specifically tailored for businesses of all sizes — small, mid-size, large SEO companies, ecommerce platforms, or freelance marketers. 

Some of them fall in the “all-in-one SEO solution” category, while others are dedicated rank tracking tools. The former offer a variety of features that can benefit your strategies such as backlink analysis, keyword research, and social media management, while the latter focus exclusively on rank tracking. 

It’s important to note that this step serves only for classification purposes and doesn’t affect the rankings.

Types of Rank Tracking Software

The next step is geared toward evaluating the quality behind each software product. We examined the below-listed functional requirements to do so.

Desktop Apps

To effectively use a desktop application and get instant results, you’ll have to install it on your computer. This type of software uses proxy IP addresses and mimics human behavior which makes it handy to track a large number of keywords without getting blocked by Google. 

This type of keyword rank tracker tool, however, is generally not recommended for large marketing agencies with multiple SEO clients and bulk keywords tracking due to the higher work volume. Speeding up the process will affect the human mimicking, while an attempt to increase the number of IP addresses will weigh on the cost.

Web-Based SaaS Solutions

SaaS software solutions run on a subscription-based server which eliminates the hassle of maintaining proxy IP addresses. This means web-based versions of desktop applications for their software products. Such tools can track both local and international results and are great for large keyword tracking volumes; as a result, they are best suited for big SEO companies with multiple clients.

One downside of a web-based rank tracker is the price — SaaS solutions are generally more expensive than desktop applications. Additionally, the rank tracking tends to be scheduled which means no option for instant data. 

Key Features

Once we classified the rank checking solutions into one of the two above-mentioned categories, we moved to a more detailed evaluation. To ensure that the platforms under consideration can provide useful rank-tracking results, we signed up for each one and tested it for the following features: 

Accuracy

Since the rank tracking results will form the basis for your SEO strategy moves, you need the most up-to-date information. So, we make sure that we list only accurate rank tracker providers with a proven track record.

Filtering

Custom filters are a much-needed feature of any professional rank checking tool so that you can break down your search into different categories such as location, device, or a custom option. This is particularly useful when analyzing and organizing results. 

White-Label Reporting

The best keyword rank tracker should enable white-label reporting. This feature allows you to brand the reports you send to your clients, which will help you build brand credibility and strengthen customer loyalty. We don’t take into consideration rank trackers without this particular feature. 

Broad Coverage of Search Engines

Although Google is the most popular search engine, there are many other alternatives out there. We give a boost to software that tracks ranking for Yahoo and Bing, as well as sites like Amazon and YouTube. 

Mobile Tracking

With 60% of Google searches done via mobile devices, clients need data to help them optimize their mobile strategy. That’s why the best rank tracker tool should cover keywords that customers search for via mobile. 

Competitor Tracking

While you need to focus on your own keywords, how can you beat the competition if you don’t know what their game is? Monitoring what works best for your top competitors can help you understand the industry landscape and discover new opportunities to rise to the top. 

Date Tracking & Comparison

The best SEO rank checker should also include a history of changes and compare the results over a specific time frame. This is an important feature that gives you information about the efficiency of your campaign and what was changed over time. 

Integrations

Customers love connecting their rank checking software with the platforms and apps they already use. Integration with third-party systems means more intuitive process automation with less effort. That’s why we give a boost in rankings to software products that can seamlessly work with other systems such as Zapier and Google Analytics. 

Usability and Support

If the software is too complicated to use, it’s as good as useless. That’s why, when crafting our list of the leading rank tracking solutions, we give priority to user-friendly agencies. This includes an easy setup and configuration process, a clear interface, as well as a fast learning curve and lots of educational material. The best SEO rank tracker should also come with reliable customer support in case of difficulties. 

Pricing Policy

Cheap software doesn’t equal good software. That’s why we avoid products at much lower price than the industry standard, and we do that with prices on the opposite end of the spectrum as well. In other words, we evaluate how the pricing of the software compares with the industry average, and if it brings good value for money.

We also consider the simplicity and transparency of pricing plans. Software products that include a free trial or a money-back guarantee get a boost in our rankings. 

Detailed Reviews of the Best Keyword Rank Checker Solutions

Now that you have the initial list of the best candidates for rank tracking, as well as insight into our evaluation methodology, it’s time to learn more about each product. Below you will find each tool’s pros and cons, features, and pricing so that you can figure out if it is a good or a bad choice for your needs. 

AccuRanker

Trusted by over 20,000 brands and SEO professionals, including HBO, IKEA, Toyota, and Kinsta, AccuRanker is a renewed rank checking solution that allows tracking position for up to 100,000 keywords. It tracks local and global keywords on mobile or desktop and is an excellent rank tracker for SERP tracking. AccuRanker supports a wide range of third-party integrations and offers a great toolset. 

Pros
  • In-depth keyword data
  • Unlimited domains & users
  • User-friendly interface
  • Customer support
Cons
  • Pricey

AccuRanker provides on-demand ranking updates — refresh keywords on a daily basis or every two hours — the choice is yours. There’s no limit on the number of domains you want to track, nor on the number of users with access to your account. This platform also enables you to track up to 10 competitors so you can always stay on top of the game. 

Thanks to its integration with Google Analytics and Search Console, AccuTracker provides comprehensive keyword data, meaning you will know the number of searches, potential traffic, estimated visits, and SERP features for every single keyword. What is more, you can create customized reports using the drag-and-drop builder and set automatic reporting. 

The cost is the only possible downside of this SEO rank tracking tool considering it’s not an all-in-one software but specializes in rank tracking. 

Prices start from $49 a month for 500 keywords which translates to 8.82 cents per keyword. If you need to track 100,000 keywords, you’ll have to pay $2,499 a month or 2.25 cents per keyword. When paying for a year, you’ll get a 10% discount. Every plan can be upgraded or downgraded at no additional cost. 

SerpWatch.io

Supporting seamless integration with the apps you use on a daily basis, SerpWatch.io enables you to track ranking fluctuations and compare them against your business operations. This rank tracker tool supports unlimited keyword tracking and comes packed with some unique features. 

Pros
  • Unlimited keyword tracking option
  • Advanced SERP features
  • Advanced keyword data
Cons
  • No annual subscription plans
  • No advanced keyword import options

SerpWatch.io is unique in many things. It supports email and Slack integration which lets you track the keywords you want, and gives you accurate and timely alerts in case of changes that require your attention. Optimizing your strategies is easier than ever with SerpWatch.io, thanks to its segmented index reporting feature which summarizes all the important ranking data for you from Google, Bing, Yahoo, Amazon, Google Maps, Google Images, Yandex, and more. 

This advanced rank tracker also lets you track geo-specific rankings so that you can easily reach your target audience. Plus, this is the only rank tracking tool that displays Google Analytics traffic data, providing comprehensive in-app traffic insight. When it comes to SERP features, SerpWatch.io notifies you when your keywords rank in a featured snippet or videos, but also in knowledge graphs. The tool’s integration with Zapier meanwhile lets you create workflows across different applications seamlessly. 

While lacking annual subscription plans, SerpWatch.io offers affordable pricing options. All of them come with a 15-day money-back guarantee and support mobile tracking, multiple search engines, as well as unlimited sites, locations, and tags. The StartUp plan costs $49 per month for up to 300 keywords and is perfect for freelancers and small businesses in need of an accurate rank tracker that won’t break the bank. 

The Agency subscription plan is perfect for medium and large businesses at $99 per month which covers checking up to 1,000 keywords. Both the StartUp and Agency plans allow one check per day. The Enterprise plan targets organizations with large business use, and its price is based on the clients’ needs. In addition to the standard features, this subscription also includes unlimited keywords and updates, hourly checks, and a dedicated account manager. 

SEMrush

SEMrush is a compact SEO tracking tool with a first-class tracking option for local and global search engine positions. Data is updated daily, showing the most accurate ranking progress of your keywords along with useful information about the estimated traffic and average position. 

Pros
  • Daily rank checks
  • Comprehensive keyword data
  • An ability to map keywords to SERP features
  • Great suite of SEO tools
Cons
  • Huge learning curve
  • Limited keywords and projects to track

SEMrush’s keyword ranking tool helps you monitor your global and local positions, and get information about the estimated traffic and average position for every keyword. You can segment rankings by devices, search engines, or geo-locations. This SEO keyword rank tracker also enables grouping keywords by specifics for easier management. 

SEMrush is also useful when it comes to tracking the competition’s rankings. Even if you don’t know your competitors, SEMrush’s Competitors Discovery feature will show who is ranking on the top positions on Google for your target keywords. The Ranking Overview functionality gives keyword ranking comparison between you and your competitors. On top of that, you can map keywords to SERP features and generate reports directly from the dashboard. 

The downside of this otherwise excellent online keyword rank tracker is that it’s not quite suitable for newbies due to its big learning curve. Another thing that marketers might not like is that the subscription plans limit the number of keywords you can track.

SEMrush offers four pricing options. The Pro plan, suitable for startups, in-house marketers and freelancers, is priced at $99.95 a month. Guru is the best option for small businesses that need more extended features and costs $199.95. Large businesses, agencies, and ecommerce projects can benefit from the Business plan which comes in at $399.95 a month. For those in need of a more personalized solution, there is the Enterprise plan with a custom quote. 

Ahrefs

Renowned as the best SERP keyword rank tracker, Ahrefs lives up to the expectations. Its rank tracking tool is an intuitive SEO toolset that enables tracking Google rankings and lets you learn all about the average traffic and position, search visibility, and position distribution metrics of your keywords.  

Pros
  • An ability to map keywords to SERP features
  • Customer support
Cons
  • Limited number of keywords 
  • No free trial
  • Limited update frequency

In addition to the usual metrics, Ahrefs allows you to map your keywords to 13 types of SERP features. You can also get an insight into metrics such as ranking progress, CPC, return rate, and estimated search volume. Additionally, you can seamlessly monitor up to five competitors and compare their rankings with yours. This tool supports weekly and monthly email notifications reports. 

It’s easy to consider Ahrefs the best rank checker for agencies since it enables you to segment your data based on location, volume, positions, traffic, and more. You can also monitor keywords by grouping them by tags. This tool sends you emails, notifying you of the most important changes in your keyword rankings, providing a sample of lost and gained SERP features.

One possible downside of this rank checking solution is the limitation of the number of keywords you can track and the update frequency. Namely, you can track up to 10,000 keywords with updates every three days, which can be inconvenient for large businesses. 

Many won’t consider Ahrefs the best rank tracker tool because it doesn’t offer a free trial. It, however, has four versatile pricing plans starting with the Lite subscription at $99 per month which can track up to 500 keywords with updates on a weekly basis. The Standard plan comes at $179 and allows for 1,500 keywords with updates every five days. 

If you need to track 5,000 or more keywords, you should go for the Advanced plan which will cost you $399. The Agency plan is reserved for users that need to track 10,000 or more keywords. For $999 per month, it allows five users and provides updates every three days. 

Advanced Web Ranking

Advanced Web Ranking is an advanced rank tracker that boasts a suite of diverse features. Used by more than 24,000 leading brands and agencies like Microsoft, Amazon, and Digitas, AWR provides accurate rankings in over 22 search engines and 130 countries. Designed to scale along with your business, it handles complex projects and allows you to bring as many users as you want — at no additional cost. 

Pros
  • Google Search Console & Google Analytics integration
  • Excellent branding options
  • Enables monitoring of Google algorithm changes
Cons
  • The software may not be suitable for beginners
  • Limited number of keywords you can track

With AWR Cloud, you can customize your location and track rankings based on a city, country, or state. This website rank tracker also comes with a Search Engine Comparison feature which shows a comparison of keyword rankings and visibility across Google, Bing, and Yahoo.

Thanks to the integration with Google Analytics and Search Console, AWR Cloud gives valuable insights into your progress, along with performance trends and metrics, and useful data segmentation capabilities. This tool covers all SERP features and helps you improve your visibility. When it comes to reporting, this is considered the best rank checker tool. It provides customizable tables and you can grant access to reports to team members or clients and download and integrate them into your Google Data Studio dashboard.

AWR Cloud’s pricing plans cater to the needs of startups, in-house teams, agencies and those in need of a rank tracker for enterprise organizations. The Starter plan costs $49 a month and enables up to 2,000 keyword updates on a weekly basis, competitors’ insights, WYSIWYG reporting, and unlimited users and projects. The Pro plan at $99 a month allows 7,000 keywords updated weekly, all features from Starter, plus competitor discovery and market share. 

The Agency subscription enables 14,500 keywords tracked a week, one-hour updates, historical ranking imports, data studio connector, developer API, plus all the Pro features. The Enterprise plan costs $499 a month and supports 35,500 keywords tracked a week, data migration assistance, dedicated account manager, priority support, CSV export to FTP, plus all the Agency features. 

SERPWatcher

SERPWatcher is a premier keyword tracking software used by giants like Airbnb, Adidas, RetailMeNot, and Alexa. It is focused on helping users dominate the SERP results by providing valuable feedback. 

Pros
  • A Dominance Index
  • Interactive reports
  • Desktop and mobile segmentation
  • 48-hour money-back guarantee
Cons
  • Integrates with Google Search only

SERPWatcher is an advanced rank tracker tool that lets you choose a country, state or city level for each keyword you track. It also gives you the option to make a comparison between the rankings on desktop and mobile, as well as to add your keywords or import pre-existing lists. On the SERPWatcher dashboard, you can view the ranking position for each keyword, the history of ranking changes, the estimated search volume, and more. 

When it comes to reporting, SERPWatcher provides email notifications to help you monitor and understand your SERP data as it changes. You can customize this feature to suit your preferences. SERPWatcher comes with a report sharing feature which allows you to share the insights with a click. One of the features that turn SERWatcher into the best keyword rank checker tool out there is the option to schedule reports and event-based alerts so that everyone in your team stays on top of the most important changes. 

If you opt to use SERPWatcher, you’ll also get access to the other tools of Mongools (the parent company) — KWFinder, SiteProfiler, and LinkMiner. There are three plans you can choose from. Mongools Basic costs $49 per month and enables you to track up to 200 keywords per day. Mongools Premium is the subscription with the best value for money. It costs $69 per month and allows for tracking up to 700 keywords a day and unlimited competitor keyword tracking. Mongools Agency comes at $129 per month for 1,500 tracked keywords daily and more premium features. 

AuthorityLabs

A reliable and accurate rank tracker, AuthorityLabs is a leading software among the SEO professionals. This user-friendly platform provides daily rank data filtered by city, state, or even postal code.  

Pros
  • Unlimited users
  • Keyword historical data
  • Flexible reporting option
Cons
  • No white-label options for the Plus plan
  • Pricey

With AuthorityLabs you will receive daily rank tracking updates, meaning you would be able to stay on top of the changes. It allows unlimited users, so it’s more cost-effective than most rank tracking software solutions

This is the best Google, Bing, and Yahoo rank tracker which also enables you to track global rankings. When it comes to local rankings, this platform offers granular data by state, city, or postal code. This keyword rank tracking software also shines when it comes to flexible, white-label reporting options. The only downside is that this feature does not apply to the lowest-priced plan. 

AuthorityLabs provides flexible pricing plans which means you can upgrade, downgrade, or cancel your subscription at any time. All plans include local and mobile tracking, daily updates, Now Provided reports, and support unlimited users. The Plus plan is the cheapest, coming in at $49 per month. It includes 250 keywords and 50 domains. 

The Pro plan includes 1,000 keywords and 100 domains for $99 a month. If you need to track up to 2,500 keywords and 300 domains, you should go for Pro Plus, which will cost you $225 a month. Finally, there is the Enterprise plan which is $450 a month. This is the best solution if you want to track an unlimited number of domains and over 5,000 keywords. 

ProRankTracker

Dubbed the best rank tracker for SEO professionals, ProRankTracker is powerful software you can rely on for tracking your rankings and analyzing the results of your SEO efforts. Trusted by more than 60,000 SEO professionals, agencies, and enterprises, ProRankTracker provides accurate results from the top 100 search positions and makes constant improvements to ensure it stays on top of the market. 

Pros
  • Daily email reports
  • MyRank mobile app
  • Reasonable price
Cons
  • Complex setup and configuration 
  • Limited to rank tracking only

ProRankTracker tracks both desktop and mobile results, as well as the top 100 map listings, and the local three-pack listings on Google. Apart from being an excellent Google keyword rank tracker, this software enables you to track your sites’ rankings on 32 Bing and 35 Yahoo sites, as YouTube and Amazon Local sites. Additionally, this platform comes with a revolutionary competitor analysis tool.

ProRankTracker is the best rank checker you’ll come across in terms of updates — you can get them daily and on-demand. The Quick Stats box at the top of the dashboard shows the latest changes to the rankings of your keywords. You can further check the changes from the past day, week, or month. You’ll also benefit from ProRankTracker’s advanced, white-label reports such as Overview Reports, Comparison and Benchmark Reports, as well as Historical and Progress Reports. There’s also an option to automate reports and email notifications, or you can take advantage of MyRank — the app that keeps the reports at your fingertips. 

ProRankTracker is arguably the best-priced keyword rank checker. It offers a variety of subscription plans designed to cater to different needs. All of them come with daily updates and full SERPs, and support unlimited URLs. The prices are based on the number of terms that combine URL, keyword, and search engine, a local combination, or a mobile combination. The Starter plan is $49 for 500 terms, while the Standard will cost you $89 for 1,000 terms. 

The Advance subscription of this keyword rank tracker tool comes at $129 for 2,000 terms. There is a customizable Business plan which can include 3,000 to 100,000 terms. The prices range between $180 and $3,300. These monthly prices can be reduced by 10% if you opt for annual billing. 

SE Ranking

SE Ranking is the best rank tracker for SEO professionals and website owners. It’s an all-inclusive SEO suite with backlink monitoring, keyword research, and on-page SEO audits. With this software, you get everything you need to ensure your SEO strategies are working well. 

Pros
  • A variety of SEO tools
  • Flexible subscription plans
  • Unlimited keywords & projects
Cons
  • UI could be optimized 
  • Only the highest paid plan has API access

SE Ranking allows you to track local and global rankings in real-time, filtered by country, region, or city. You can also track mobile and desktop search results, as well as Google Maps and Google Ads positions. The integration with Google Analytics and Search Console allows this rank tracker tool to provide information about the search volume, traffic sources, number of search results, and more. 

SE Ranking allows you to add up to five competitors and get in-depth reports on how their rankings stack up against yours. Thanks to the SERP Tracking Tool you can gain insight into the top 100 search results and analyze them. SE Ranker’s white-label feature allows you to brand your reports and present yourself as a respectable and trustworthy marketer. The software is further designed for collaborative use which means you can create sub-accounts with different access levels to projects and data. 

SE Ranking has some of the best rank tracker subscription plans. They offer a lot of flexibility since they can be based on the number of keywords and rank-tracking frequency and the subscription period. The Optimum plan is suited for tracking 250-750 keywords and costs $39. The most popular subscription is the Plus one, which costs $89 per month and is good for tracking 1,000-1,750 keywords. 

The Enterprise plan is a great solution if you need to track 2,500-20,000 keywords. These are the prices for monthly subscriptions and daily rank checking. The longer the subscription period, the bigger the discount. The same applies to the ranking checks frequency. 

SERPs.com

SERPs is easily the best rank tracker to set up and configure. In addition to the ranking positions, you’ll get insight into the top pages, conversions, and traffic. This platform comes packed with useful features that allow you to track keywords for different languages and search engines, from multiple locations, on multiple devices. 

Pros
  • Good value for money
  • Results to the 250th position
  • Unlimited domains and users
Cons
  • Annual commitment required for the enterprise plan
  • Limited number of keywords

SERPs is an advanced rank tracker that provides daily tracking data and results to the 250th position. Besides revealing the current rank, it shows the history of changes that happened in the past day, week, month, or year. This platform can also track keyword ranks across multiple sites and is useful if you’re looking for rankings at the city or zip code level. You can also run bulk ranking reports for up to 250 keywords at the same time. 

When it comes to reports, this SEO rank tracking tool enables white-labeling and lets you fully customize your reports. What’s more, you can enhance your reports with the SERPs’ REST API. Google Analytics integration and Google Sheets add-on are also available. Last but not least, the Keyword Tagging option helps you organize large numbers of keywords. 

SERPs.com has affordable subscription options suited for agencies, small businesses, and enterprises. The Agency plan will cost you $99 a month for unlimited sites and users, and up to 1,000 keywords tracked. 

The Small Business plan comes at $49 a month for up to 300 keywords and is limited to one user and up to five sites. If you need a more personalized plan, you should opt for Enterprise — you’ll get to track rankings of 25,000-100,000 keywords, as well as a dedicated account manager and access to the DataLab Reporting Studio. 

Moz Pro Rank Tracking

The Rank Tracker software by Moz yields detailed rank tracking data about your keywords and those of your competitors. This is the best rank tracker for newbies and small businesses but also for large agencies and enterprises since it provides superior support. 

Pros
  • Perfect for newbies
  • Great learning curve
  • Excellent support
Cons
  • No daily ranking checks
  • Limited users & keywords to track

Moz’s Rank Tracker is a unique tool that monitors the ranking progress and provides valuable metrics for your strategy. This platform tracks rankings on desktop and mobile across the top search engines. You can compare desktop vs. mobile rankings on both local and national levels. A snapshot of your rankings is given on a weekly or monthly basis, or on-demand, in a specified period of time. 

With Moz’s accurate rank tracker you can see how your competition is doing and compare their performance against yours. The downside is that there are limitations to the number of keywords you can track, as well as to the number of users and the rank checking frequency. 

As noted above, Moz is a compact software product so in each package you’ll get service beyond rank tracking. The Standard plan costs $99 and is great for newbies as it includes the option to track up to 300 keywords and five campaigns. The Medium plan gives you the opportunity to track up to 900 keywords and set up 10 campaigns. Plus, you get full access to keyword research tools for $179 a month. 

With 1,900 keywords to track and the ability to set up 25 projects, Large is the best plan for agencies and businesses that deal with large data volume. It costs $249 and you can rest assured it delivers good value for money. Coming in at $599 per month, Premium is the most popular option for in-house marketing teams and SEO-focused agencies that handle multiple clients. 

All plans come with a 20% discount if paid yearly.  

How to Choose the Best Workflow Software for You

Our work doesn’t stop with ranking the software. We work tirelessly to make sure you shortlist the right companies and ultimately purchase the best software for your needs. Here’s what you should consider:

Step 1: Filter Based on Business Size & Industry

The most basic step is to weed out the options that don’t fit your industry or business size. Since most accounting workflow software will have different features than the software designed to serve the IT industry, for example, this is an important process that shouldn’t be overlooked. Additionally, if your business is small, you won’t use the same features that an enterprise business would; therefore, you shouldn’t pay for them.

Step 2: Define Your Needs

Next, you should outline what features and workflow management tools you expect to get from the software you choose. To determine this, consider the following:

  • Who is going to use the software? 
  • Is it for general purpose or process-specific uses? 
  • Are your processes human- or system-centric? 
  • Will you be able to integrate with the tools you already use? 

If a platform can’t handle the processes that your team needs, then you should continue your search. Once you find potential options, compare them against the list you’ve created after step one to shortlist the best ones.

Step 3: Determine a Budget

The final step is to determine how much money you’re willing to spend on your workflow software. This will help you shortlist the providers further. Make sure to choose software that fits within your budget frame, and before you jump in, consider how the cost will increase as you scale. There might be options that will become more expensive the more your business expands.

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