2020’s Best Rank Trackers

AccuRanker provides on-demand ranking updates — refresh keywords on a daily basis or every two hours — the choice is yours. There’s no limit on the number of domains you want to track, nor on the number of users with access to your account. This platform also enables you to track up to 10 competitors so you can always stay on top of the game. 

Thanks to its integration with Google Analytics and Search Console, AccuTracker provides comprehensive keyword data, meaning you will know the number of searches, potential traffic, estimated visits, and SERP features for every single keyword. What is more, you can create customized reports using the drag-and-drop builder and set automatic reporting. 

The cost is the only possible downside of this SEO rank tracking tool considering it’s not an all-in-one software but specializes in rank tracking. 

Prices start from $49 a month for 500 keywords which translates to 8.82 cents per keyword. If you need to track 100,000 keywords, you’ll have to pay $2,499 a month or 2.25 cents per keyword. When paying for a year, you’ll get a 10% discount. Every plan can be upgraded or downgraded at no additional cost. 

SerpWatch.io is unique in many things. It supports email and Slack integration which lets you track the keywords you want, and gives you accurate and timely alerts in case of changes that require your attention. Optimizing your strategies is easier than ever with SerpWatch.io, thanks to its segmented index reporting feature which summarizes all the important ranking data for you from Google, Bing, Yahoo, Amazon, Google Maps, Google Images, Yandex, and more. 

This advanced rank tracker also lets you track geo-specific rankings so that you can easily reach your target audience. Plus, this is the only rank tracking tool that displays Google Analytics traffic data, providing comprehensive in-app traffic insight. When it comes to SERP features, SerpWatch.io notifies you when your keywords rank in a featured snippet or videos, but also in knowledge graphs. The tool’s integration with Zapier meanwhile lets you create workflows across different applications seamlessly. 

While lacking annual subscription plans, SerpWatch.io offers affordable pricing options. All of them come with a 15-day money-back guarantee and support mobile tracking, multiple search engines, as well as unlimited sites, locations, and tags. The StartUp plan costs $49 per month for up to 300 keywords and is perfect for freelancers and small businesses in need of an accurate rank tracker that won’t break the bank. 

The Agency subscription plan is perfect for medium and large businesses at $99 per month which covers checking up to 1,000 keywords. Both the StartUp and Agency plans allow one check per day. The Enterprise plan targets organizations with large business use, and its price is based on the clients’ needs. In addition to the standard features, this subscription also includes unlimited keywords and updates, hourly checks, and a dedicated account manager. 

SEMrush’s keyword ranking tool helps you monitor your global and local positions, and get information about the estimated traffic and average position for every keyword. You can segment rankings by devices, search engines, or geo-locations. This SEO keyword rank tracker also enables grouping keywords by specifics for easier management. 

SEMrush is also useful when it comes to tracking the competition’s rankings. Even if you don’t know your competitors, SEMrush’s Competitors Discovery feature will show who is ranking on the top positions on Google for your target keywords. The Ranking Overview functionality gives keyword ranking comparison between you and your competitors. On top of that, you can map keywords to SERP features and generate reports directly from the dashboard. 

The downside of this otherwise excellent online keyword rank tracker is that it’s not quite suitable for newbies due to its big learning curve. Another thing that marketers might not like is that the subscription plans limit the number of keywords you can track.

SEMrush offers four pricing options. The Pro plan, suitable for startups, in-house marketers and freelancers, is priced at $99.95 a month. Guru is the best option for small businesses that need more extended features and costs $199.95. Large businesses, agencies, and ecommerce projects can benefit from the Business plan which comes in at $399.95 a month. For those in need of a more personalized solution, there is the Enterprise plan with a custom quote. 

In addition to the usual metrics, Ahrefs allows you to map your keywords to 13 types of SERP features. You can also get an insight into metrics such as ranking progress, CPC, return rate, and estimated search volume. Additionally, you can seamlessly monitor up to five competitors and compare their rankings with yours. This tool supports weekly and monthly email notifications reports. 

It’s easy to consider Ahrefs the best rank checker for agencies since it enables you to segment your data based on location, volume, positions, traffic, and more. You can also monitor keywords by grouping them by tags. This tool sends you emails, notifying you of the most important changes in your keyword rankings, providing a sample of lost and gained SERP features.

One possible downside of this rank checking solution is the limitation of the number of keywords you can track and the update frequency. Namely, you can track up to 10,000 keywords with updates every three days, which can be inconvenient for large businesses. 

Many won’t consider Ahrefs the best rank tracker tool because it doesn’t offer a free trial. It, however, has four versatile pricing plans starting with the Lite subscription at $99 per month which can track up to 500 keywords with updates on a weekly basis. The Standard plan comes at $179 and allows for 1,500 keywords with updates every five days. 

If you need to track 5,000 or more keywords, you should go for the Advanced plan which will cost you $399. The Agency plan is reserved for users that need to track 10,000 or more keywords. For $999 per month, it allows five users and provides updates every three days. 

With AWR Cloud, you can customize your location and track rankings based on a city, country, or state. This website rank tracker also comes with a Search Engine Comparison feature which shows a comparison of keyword rankings and visibility across Google, Bing, and Yahoo.

Thanks to the integration with Google Analytics and Search Console, AWR Cloud gives valuable insights into your progress, along with performance trends and metrics, and useful data segmentation capabilities. This tool covers all SERP features and helps you improve your visibility. When it comes to reporting, this is considered the best rank checker tool. It provides customizable tables and you can grant access to reports to team members or clients and download and integrate them into your Google Data Studio dashboard.

AWR Cloud’s pricing plans cater to the needs of startups, in-house teams, agencies and those in need of a rank tracker for enterprise organizations. The Starter plan costs $49 a month and enables up to 2,000 keyword updates on a weekly basis, competitors’ insights, WYSIWYG reporting, and unlimited users and projects. The Pro plan at $99 a month allows 7,000 keywords updated weekly, all features from Starter, plus competitor discovery and market share. 

The Agency subscription enables 14,500 keywords tracked a week, one-hour updates, historical ranking imports, data studio connector, developer API, plus all the Pro features. The Enterprise plan costs $499 a month and supports 35,500 keywords tracked a week, data migration assistance, dedicated account manager, priority support, CSV export to FTP, plus all the Agency features. 

SERPWatcher is an advanced rank tracker tool that lets you choose a country, state or city level for each keyword you track. It also gives you the option to make a comparison between the rankings on desktop and mobile, as well as to add your keywords or import pre-existing lists. On the SERPWatcher dashboard, you can view the ranking position for each keyword, the history of ranking changes, the estimated search volume, and more. 

When it comes to reporting, SERPWatcher provides email notifications to help you monitor and understand your SERP data as it changes. You can customize this feature to suit your preferences. SERPWatcher comes with a report sharing feature which allows you to share the insights with a click. One of the features that turn SERWatcher into the best keyword rank checker tool out there is the option to schedule reports and event-based alerts so that everyone in your team stays on top of the most important changes. 

If you opt to use SERPWatcher, you’ll also get access to the other tools of Mongools (the parent company) — KWFinder, SiteProfiler, and LinkMiner. There are three plans you can choose from. Mongools Basic costs $49 per month and enables you to track up to 200 keywords per day. Mongools Premium is the subscription with the best value for money. It costs $69 per month and allows for tracking up to 700 keywords a day and unlimited competitor keyword tracking. Mongools Agency comes at $129 per month for 1,500 tracked keywords daily and more premium features. 

With AuthorityLabs you will receive daily rank tracking updates, meaning you would be able to stay on top of the changes. It allows unlimited users, so it’s more cost-effective than most rank tracking software solutions. 

This is the best Google, Bing, and Yahoo rank tracker which also enables you to track global rankings. When it comes to local rankings, this platform offers granular data by state, city, or postal code. This keyword rank tracking software also shines when it comes to flexible, white-label reporting options. The only downside is that this feature does not apply to the lowest-priced plan. 

AuthorityLabs provides flexible pricing plans which means you can upgrade, downgrade, or cancel your subscription at any time. All plans include local and mobile tracking, daily updates, Now Provided reports, and support unlimited users. The Plus plan is the cheapest, coming in at $49 per month. It includes 250 keywords and 50 domains. 

The Pro plan includes 1,000 keywords and 100 domains for $99 a month. If you need to track up to 2,500 keywords and 300 domains, you should go for Pro Plus, which will cost you $225 a month. Finally, there is the Enterprise plan which is $450 a month. This is the best solution if you want to track an unlimited number of domains and over 5,000 keywords. 

ProRankTracker tracks both desktop and mobile results, as well as the top 100 map listings, and the local three-pack listings on Google. Apart from being an excellent Google keyword rank tracker, this software enables you to track your sites’ rankings on 32 Bing and 35 Yahoo sites, as YouTube and Amazon Local sites. Additionally, this platform comes with a revolutionary competitor analysis tool.

ProRankTracker is the best rank checker you’ll come across in terms of updates — you can get them daily and on-demand. The Quick Stats box at the top of the dashboard shows the latest changes to the rankings of your keywords. You can further check the changes from the past day, week, or month. You’ll also benefit from ProRankTracker’s advanced, white-label reports such as Overview Reports, Comparison and Benchmark Reports, as well as Historical and Progress Reports. There’s also an option to automate reports and email notifications, or you can take advantage of MyRank — the app that keeps the reports at your fingertips. 

ProRankTracker is arguably the best-priced keyword rank checker. It offers a variety of subscription plans designed to cater to different needs. All of them come with daily updates and full SERPs, and support unlimited URLs. The prices are based on the number of terms that combine URL, keyword, and search engine, a local combination, or a mobile combination. The Starter plan is $49 for 500 terms, while the Standard will cost you $89 for 1,000 terms. 

The Advance subscription of this keyword rank tracker tool comes at $129 for 2,000 terms. There is a customizable Business plan which can include 3,000 to 100,000 terms. The prices range between $180 and $3,300. These monthly prices can be reduced by 10% if you opt for annual billing. 

SE Ranking allows you to track local and global rankings in real-time, filtered by country, region, or city. You can also track mobile and desktop search results, as well as Google Maps and Google Ads positions. The integration with Google Analytics and Search Console allows this rank tracker tool to provide information about the search volume, traffic sources, number of search results, and more. 

SE Ranking allows you to add up to five competitors and get in-depth reports on how their rankings stack up against yours. Thanks to the SERP Tracking Tool you can gain insight into the top 100 search results and analyze them. SE Ranker’s white-label feature allows you to brand your reports and present yourself as a respectable and trustworthy marketer. The software is further designed for collaborative use which means you can create sub-accounts with different access levels to projects and data. 

SE Ranking has some of the best rank tracker subscription plans. They offer a lot of flexibility since they can be based on the number of keywords and rank-tracking frequency and the subscription period. The Optimum plan is suited for tracking 250-750 keywords and costs $39. The most popular subscription is the Plus one, which costs $89 per month and is good for tracking 1,000-1,750 keywords. 

The Enterprise plan is a great solution if you need to track 2,500-20,000 keywords. These are the prices for monthly subscriptions and daily rank checking. The longer the subscription period, the bigger the discount. The same applies to the ranking checks frequency. 

SERPs is an advanced rank tracker that provides daily tracking data and results to the 250th position. Besides revealing the current rank, it shows the history of changes that happened in the past day, week, month, or year. This platform can also track keyword ranks across multiple sites and is useful if you’re looking for rankings at the city or zip code level. You can also run bulk ranking reports for up to 250 keywords at the same time. 

When it comes to reports, this SEO rank tracking tool enables white-labeling and lets you fully customize your reports. What’s more, you can enhance your reports with the SERPs’ REST API. Google Analytics integration and Google Sheets add-on are also available. Last but not least, the Keyword Tagging option helps you organize large numbers of keywords. 

SERPs.com has affordable subscription options suited for agencies, small businesses, and enterprises. The Agency plan will cost you $99 a month for unlimited sites and users, and up to 1,000 keywords tracked. 

The Small Business plan comes at $49 a month for up to 300 keywords and is limited to one user and up to five sites. If you need a more personalized plan, you should opt for Enterprise — you’ll get to track rankings of 25,000-100,000 keywords, as well as a dedicated account manager and access to the DataLab Reporting Studio. 

Moz’s Rank Tracker is a unique tool that monitors the ranking progress and provides valuable metrics for your strategy. This platform tracks rankings on desktop and mobile across the top search engines. You can compare desktop vs. mobile rankings on both local and national levels. A snapshot of your rankings is given on a weekly or monthly basis, or on-demand, in a specified period of time. 

With Moz’s accurate rank tracker you can see how your competition is doing and compare their performance against yours. The downside is that there are limitations to the number of keywords you can track, as well as to the number of users and the rank checking frequency. 

As noted above, Moz is a compact software product so in each package you’ll get service beyond rank tracking. The Standard plan costs $99 and is great for newbies as it includes the option to track up to 300 keywords and five campaigns. The Medium plan gives you the opportunity to track up to 900 keywords and set up 10 campaigns. Plus, you get full access to keyword research tools for $179 a month. 

With 1,900 keywords to track and the ability to set up 25 projects, Large is the best plan for agencies and businesses that deal with large data volume. It costs $249 and you can rest assured it delivers good value for money. Coming in at $599 per month, Premium is the most popular option for in-house marketing teams and SEO-focused agencies that handle multiple clients. 

All plans come with a 20% discount if paid yearly.