Mobile commerce has seen tremendous growth in the past several years. In 2018 alone, Android users spent 18 billion hours in shopping apps. This marks a 45% growth when compared to just two years prior. And the numbers keep growing. That’s why we prepared the most relevant mcommerce statistics which will hopefully help you find new ways to boost your sales on mobile. Read on to find out the most interesting facts and stats to power your business going forward.
Mcommerce Statistics (Editor’s Choice)
- The mobile payments market is expected to see 29.5% growth by 2027. (Mordor Intelligence)
- In 2021, the world’s mcommerce sales make up more than 50% of all ecommerce sales. (Business Wire)
- Mcommerce sales are expected to reach $3.56 trillion in 2021. (Statista)
- It is expected that the global mobile coupon industry will grow by 56.5% by 2025. (WhaTech)
- By 2023, the number of people using mobile payments in the US is expected to rise to 80 million. (Emarketer)
- Nearly 70% of consumers have downloaded a retailer app. (Synchrony)
- 54% of consumers use social media to research new products and services. (Search Engine Watch)
- Over the course of the last 6 months, 79% of smartphone users have made a purchase online using their mobile devices. (OuterBox)
General Mobile Commerce Statistics
1. Mobile payments are on track for a CAGR of 29.5% by 2027.
With each day, more shops are starting to accept payments through various payment applications. This includes Paypal, Amazon Pay, and Apple Pay. It’s no wonder then that mobile payments are projected to grow by 29.5% by 2027 if this trend continues.
(Mordor Intelligence)
2. In 2021, the world’s mcommerce sales are projected to make up more than 50% of all ecommerce sales.
Mcommerce sales are expected to have doubled between 2018 and 2021, accounting for more than half of global online retail. The number keeps rising and some mobile commerce statistics forecast that by the end of 2021, the share of mcommerce in online retail will be larger than three quarters.
Growth is expected across all regions, although Asia-Pacific is still the one where shopping on a mobile device is the most prevalent, with around 50% of all online transactions performed using mobile occurring there.
(Business Wire)
3. Mcommerce sales are expected to reach $3.56 trillion in 2021, which is 22.3% more than in 2020.
According to mobile shopping statistics, the mcommerce sector was worth around $1.4 trillion in 2017. In 2021, this number is expected to more than double and mobile commerce should make $3.5 trillion.
(Statista)
4. In 2018, mobile sales during Cyber Monday generated more than $2 billion.
This was the first time something like this happened in the history of Cyber Monday. Mobile commerce usage statistics show that smartphone users were responsible for just over half of website traffic (51.4%). The revenue of $2 billion was a new record for Cyber Monday, and the trend continued in the upcoming years.
(Adobe News)
5. It is expected that the global mobile coupon industry will grow by 56.5% by 2025.
Marketers are adopting mobile coupons at an incredibly fast rate, believing they will increase brand awareness and generate loyalty. Using mobile coupons for marketing is one of the latest mobile commerce trends and an excellent way to increase your customer count. Most shoppers do actually end up using their promo codes, which makes this an excellent marketing tool.
(WhaTech)
6. By 2023, the number of people using mobile payments in the US is expected to rise to 80 million.
As mcommerce stats show, the increase in usage of mobile devices also marks the rise of mobile payments. In 2020, around 69% of consumers paid for their purchase through a mobile device, and this accounts for around 30% of US smartphone users. The numbers are expected to grow, and by 2023 they should reach 80.1 million, which is 33.6% of all smartphone users in the United States.
(Emarketer)
Stats About Mobile Shopping Habits
7. Nearly 70% of consumers have downloaded a retailer app.
Mobile channels are becoming extremely important for retailers. The number of consumers that download apps to browse products, read product reviews, and shop online is constantly increasing.
Users can also use these apps to find the nearest stores and even access coupons. According to mobile commerce statistics, 67% of all consumers have downloaded a retailer app, with some doing so to take advantage of a discount/coupon.
(Synchrony)
8. Around 77% of US consumers use their mobile devices in stores to compare prices.
Mobile devices can come in pretty handy when shopping in stores. Mcommerce apps can help consumers find better deals on the products they are buying in person. Mobile shopping trends meanwhile show that around 77% of shoppers in the United States use mobile devices while they are shopping in stores, mostly to compare prices.
(PR Newswire)
9. Mcommerce stats show 67% of customers do digital window shopping on mobile.
A lot of online shoppers use these apps for fun, with no intention of buying anything. And yet, 77% of those consumers do end up making an impulse purchase. It, therefore, has become common for retailers to hire a website or app design company to help them make their own shopping app or website.
(Pixel Union)
10. 54% of consumers use social media to research new products and services.
As social media marketing stats show, people spend around 147 minutes on average each day browsing social media. The more important data is that 54% of people browsing social media use it to research new products or services they are interested in. Ecommerce and mobile commerce stats further show that as many as 71% are likely to make a purchase based on social media referrals.
(Statista, Search Engine Watch)
11. On average, Americans spend close to three hours on their smartphone daily.
They further check it as often as 344 times daily. When added together, this means that the average American will spend close to a month and a half (44 days) being on their phone in 2022. Naturally, some part of this screen time goes to shopping.
(Reviews.org)
12. 83% of consumers use some type of shopping app on their smartphones while shopping inside of the store.
Smartphones are the leading device for online shopping, according to the latest mobile ecommerce trends. 83% of customers use shopping apps on their smartphones even while they are browsing for items in-store. More than half of consumers (54%) meanwhile expect brick-and-mortar stores to offer a shopping app, mcommerce statistics show.
(Scandit)
13. 43% of smartphone owners rate online shopping as their top activity.
Almost half of all smartphone users consider shopping using mcommerce apps or websites as their main activity when using a phone. Tablet owners are also quite active in doing this, albeit in a smaller number. Only 18% of them consider online shopping as their favorite activity when using a tablet.
(Statista)
14. The number of mobile shoppers in the US is expected to reach 187 million by 2024.
US mcommerce statistics show a constant increase in the number of people jumping onto the mobile shopping train. In 2020 there were 167.8 million mobile shoppers stateside, which is around 60% of the entire US population. Mobile shoppers are defined as people who have bought at least one thing using a mobile device via an app or a website.
(Statista)
15. Walmart Shopping & Grocery is the number one mobile shopping app in the United States.
Mcommerce statistics for the US show that in 2021, Walmart’s mobile app has been the leading shopping app across all platforms. If we look at the Apple Store and Google Play store separately, there are some differences in ranking, but when combined, Walmart reigns supreme. In 2021, 120 million users accessed the Walmart Shopping & Grocery mobile app. Other popular shopping apps include Amazon (98 million MAUs) and Target (17.12 million MAUs).
(Statista)
Global Mcommerce Statistics
16. Mcommerce sales in the UK rose to $78.03 billion in 2020.
Britain’s retail mobile sales have grown to £61.14 billion ($78.03 billion). That was the first time mcommerce sales accounted for more than half of the total ecommerce sales in the United Kingdom.
(eMarketer)
17. UK mcommerce sales will reach $134.37 billion by 2024.
Following the trend of growth mcommerce sales have seen in the United Kingdom, it is expected that they will reach £105.28 billion ($134.37 billion) by 2024, mcommerce statistics for the UK show. This means that mcommerce will make up for 63% of all ecommerce in Britain. It will also account for more than 20% of all retail sales in the country.
(eMarketer)
18. In 2020, 87% of UK households have made online purchases.
This was the highest percentage of online purchases in the UK in the last 11 years. This goes to show exactly how much the shopping landscape in Britain is changing, with the pandemic contributing to the shift online.
(Statista)
19. Mcommerce statistics show UK consumers have spent 82 billion hours browsing shopping apps in 2020.
Online shopping on mobile became one of the main leisure activities for people in the UK in 2020. According to reports, UK shoppers have collectively spent 82 billion hours using shopping apps in 2020. This is an increase of more than 30% year-on-year, with the number expected to rise further in 2021.
(Internet Retailing)
20. Mcommerce growth is set to outpace ecommerce growth in Malaysia.
Mcommerce statistics for Malaysia show that mobile commerce outpaces the growth of ecommerce and is growing at a CAGR of 19.7%. It is expected that it will become an $8.9 billion market by 2023. In 2020, it was worth $4.9 billion, meaning it will almost double in the following year.
(JP Morgan)
21. 52% of consumers in Malaysia use smartphones for online shopping.
Smartphones are the preferred device for online purchases in Malaysia, favored by 52% of users. Other devices in use for online shopping include desktops with 42% and tablets with 6%.
(JP Morgan)
22. 95% of consumers in the United Arab Emirates used a smartphone to shop online in 2020.
Mobile commerce statistics for the UAE underscore the role of mcommerce in the Gulf state. 95% of those who do online shopping used smartphones to do it at least once during 2020. The consumer base in this country is quick to adapt and has shown a habit of following the latest trends, so this comes as no surprise.
(Visa Middle East)
23. China’s mcommerce transactions generate over $873 billion in sales.
China mcommerce statistics from 2019 signal that the value of the country’s mobile shopping market is estimated at around $873.3 billion. The purchasing power of Chinese consumers is sure to grow in the post-pandemic period so we can expect the number to keep growing.
(JP Morgan)
24. Mcommerce sales in China take a 60% share of the country’s ecommerce market.
In China, mobile phones are the preferred platform to use for basically everything. It is not a surprise that 60% of ecommerce in the country is done through mobile, with most shops having an app. The country’s mcommerce market size is set to continue outpacing global ecommerce growth, according to China mcommerce statistics.
(JP Morgan)
25. Japan’s mcommerce market makes up under a quarter of the country’s ecommerce market.
While the Japanese are famous for being incredibly tech-savvy and among the first to adopt new technologies, the country’s ecommerce market is worth an unimpressive $150.1 billion. Mobile commerce accounts for only under 25% of that, with the nation’s aging population credited with these disappointing ecommerce and mcommerce stats. Experts still flag growth for Japan’s mcommerce market, at a CAGR of around 13.6%.
(JP Morgan)
26. 54% of all ecommerce in the Czech Republic is done via mobile phone.
One of the more interesting mobile ecommerce stats in Europe shows us that the Czech Republic is at the forefront of mcommerce. Not only is the country the fastest-growing ecommerce market in Europe, but it also has the largest number of people that complete their online purchases using a mobile device.
(JP Morgan)
27. 16% of EU businesses conducted sales using only apps or websites in 2020.
Stats on mobile commerce in Europe show that in 2020, many businesses decided to do sales only using their apps or websites. Across all of the EU Member States, 16% of enterprises did this, ignoring other methods of sales. While the number may seem low, these are the companies that focused solely on these methods, meaning many others also used apps and websites in addition to other sales methods.
(Eurostat)
Conclusion
Mcommerce has been seeing amazing growth throughout the past several years, getting an extra boost as the result of the COVID-19 pandemic. Mobile commerce stats show that this trend is set to continue in the years to come, with mobile devices more available than ever. As a result, competition among retailers offering mobile services is heating up, and the possibility that the bulk of the world’s commerce will move towards catering to mobile consumers seems more real than ever.
FAQs
-
What percentage of people shop on mobile?
Approximately 79% of smartphone users make purchases using their mobile devices. In 2022, the number of people that own a smartphone in the world has grown to 6.64 billion, and mcommerce is currently responsible for 72.9% of all ecommerce.u003cbru003e(Oberlo, OuterBox, BankMyCell)
-
What is the future of mcommerce?
Mobile ecommerce growth has been moving at a brisk pace for the past several years, and mcommerce statistics show such sales currently account for close to 73% of all ecommerce. Researching through mobile apps influences over 30% of purchasing decisions today, and over 50% of retailers have a mobile app.u003cbru003e(Oberlo, Droids On Roids)
-
What percent of ecommerce is mobile?
Currently, almost 73% of all ecommerce is mobile. The number is expected to grow even further.u003cbru003e(Oberlo)
-
What are the types of mcommerce?
Mobile commerce isn’t limited strictly to buying things online. Mobile commerce stats point to several ways consumers can engage in mcommerce:u003cbru003eBrowsing products online using your mobile deviceu003cbru003ePurchasing various services through apps, such as food or cab pickupsu003cbru003eMobile bankingu003cbru003eMobile payments through appsu003cbru003eBuying or renting digital content through services such as Netflix or Spotifyu003cbru003eMobile person-to-person paymentsu003cbru003e(Codersera)
-
What is the estimated revenue of mobile commerce?
According to mcommerce statistics, mobile sales are expected to reach $3.56 trillion by the end of 2021. This marks an increase of about 22% when compared to the previous year.(Oberlo)
Sources
- Mordor Intelligence
- Business Wire
- Statista
- Adobe News
- WhaTech
- Emarketer
- Synchrony
- PR Newswire
- Pixel Union
- Statista
- Search Engine Watch
- Reviews.org
- Scandit
- Statista
- Statista
- Statista
- eMarketer
- Statista
- Internet Retailing
- JP Morgan
- Visa Middle East
- JP Morgan
- JP Morgan
- JP Morgan
- JP Morgan
- Eurostat
- Oberlo
- OuterBox
- BankMyCell
- Droids On Roids
- Codersera
By Ana Gajic