Sentiment Analysis Tools
Understanding customer insights helps you connect with customers and build your brand. However, it is a challenge to manually categorize the positive vs. negative or neutral feedback within large volumes of text—better use of sentiment analysis tools. Sentiment analysis tools help users interpret and classify emotions within digital text. It assigns a sentiment score, either positive, negative, neutral, or more, depending on the brand. Below, we compiled the top sentiment analysis tools trusted by global brands and agencies. Use this guide to accurately interpret your customers' words and deliver what they want.
15 Sentiment Analysis Tools for Valuable Customer Insights
Brand24
Brand24 is a powerful media monitoring tool that uses AI to collect online mentions about your brand. Sources include websites, social media platforms, news sites, video descriptions, and more. It displays them in your ‘mentions’ feed and analyzes them for positive, neutral, and negative sentiment. A chart shows changes in the discussion volume to spot emerging issues before they escalate. You can also set up alerts for the most important events, like when a reach changes by a given percentage.
See
profile
Pricing
Starting at $79/month
Free Trial
Plan
Annual
Key features
Qualtrics
Qualtrics, a top survey software, offers sentiment analysis and text enrichments like actionability and emotion. It predicts sentiment in multiple languages, optimized for 16, including English, French, and Chinese.
See
profile
Pricing
$
Plan
Quote Based
Key features
Lexalytics
Lexalytics is a tool that can store, analyze, and realize value from unstructured texts. After running natural language processing to parse text, it determines why a customer is responding to you in a certain way. It knows their intent to purchase, intent to leave, or intent to recommend. Large volumes of text don’t stop Lexalytics from determining their themes and topics. This way, you can spot and respond to emerging concerns.
See
profile
Pricing
$
Plan
Quote Based
Key features
Amazon Comprehend
Amazon Comprehend is a service that uses natural language processing to find meaning and insights within texts. It lets you determine the sentiment per entity, such as person, location, organization, brand, commercial item, etc. Other than sentiment and entities, it analyzes many types of insights: key phrases, personal data, language, and syntax. You can also feed it a set of text and Amazon Comprehend will analyze them.
See
profile
Pricing
$
Plan
Quote Based
Key features
Meltwater
Meltwater applies AI, data science, and market research expertise to transform unstructured data into scientific predictions. It shows your brand’s total mentions, the daily mentions average, mentions trend, and top keywords. You can search for as many keywords, brand names, or hashtags as possible without extra pay. The proportion of positive, neutral, and negative mentions is on your dashboard. A widget also lists the top locations where users posted the mention.
See
profile
Pricing
$
Plan
Quote Based
Key features
Talkwalker
Talkwalker is a social intelligence platform powered by AI to enrich data, categorize it fast, and provide surface insights. Its Quick Search sentiment analysis tool goes through your mentions, comments, engagements, and other data online. Negative comments and basic forms of sarcasm are also detected so you can react to them immediately. Finally, there’s Yeti, an AI assistant optimized with boolean queries and capable of providing precise insights.
See
profile
Pricing
$
Plan
Quote Based
Key features
Idiomatic
Idiomatic is an AI-driven sentiment analytics platform. Contextual machine learning allows you to build custom models and label customer feedback. It identifies potential trends you didn’t even think to look for or have tags for. It ingests texts from anywhere, like reviews, surveys, support tickets, and social media comments. Structured data like customer size, type, purchase history, location, channel, and NPS rating can also be analyzed.
See
profile
Pricing
$
Plan
Quote Based
Key features
Reputation
Reputation is a tool that uses natural language processing to break down your customer sentiment and highlight trends. It determines what people comment on and tags them as positive, neutral, or negative across multiple online sources. What’s unique about Reputation is that it brings real-time sentiment analysis reports so you can analyze data each minute. This feature lets you identify pain points and make immediate improvements before they escalate.
See
profile
Pricing
$
Plan
Quote Based
Key features
Repustate
Repustate is a sentiment analytics tool for customer experience (CX), employee experience (EX), and patient experience (PX) insights. It collects insights from terabytes of unstructured data in social media, reviews, employee interaction data, electronic medical records, etc. Since different industries employ different means of communication, Repustate lets you create custom sentiment rules and aspects based on your needs without coding.
See
profile
Pricing
$
Plan
Quote Based
Key features
Awario
Awario is another sentiment analysis tool that uses Natural Language Processing. It is a machine-learning technology to assign positive, negative, or neutral sentiments to collected mentions. You can set up an alert for your product launch and watch who talks about you on your dashboard. This lets you reply to customer complaints and questions as soon as they appear. Finally, you can monitor your competitors' brand sentiment on social media and learn their strengths and weaknesses.
See
profile
Pricing
Starting at $29/month
Plan
Annual
Key features
Determ
Determ, previously Mediatoolkit, prioritizes finding mentions in over 100 million sources in any language or location worldwide. It can filter mentions, making monitoring your brand globally easy. This includes date range, location and language filters, source/channels filter, sentiment, reach, virality, and influence score filters. Determ also has an AI assistant capable of summarizing everything written about you within minutes in a month.
See
profile
Pricing
$
Plan
Quote Based
Key features
Quantexa News Intelligence
Quantexa News Intelligence, formerly Aylien, can monitor, organize, and analyze sentiment in 1.3m articles from over 90,000 global sources. It specifically determines the sentiment scores (positive, neutral, or negative) of each entity discussed in a single news piece. This is valuable if you want to know how specific people, organizations, or things are mentioned in the text. PR and communications teams can use this to discover how their ad campaign or product launch performs.
See
profile
Pricing
$
Plan
Quote Based
Key features
SentiSum
SentiSum is an AI sentiment analysis tool that analyzes customer conversations through calls, emails, chats, reviews, and surveys. It automatically extracts the topics, subtopics, and trends to provide detailed insights. The dashboard displays critical metrics, including the top increases and decreases in sentiment and topics. It supports over 100 languages and integrates with most help desk platforms like Zendesk, Freshdesk, and Gorgias.
See
profile
Pricing
$
Plan
Quote Based
Key features
Agorapulse
Agorapulse is a social media inbox that automatically collates all your social messages in one place. It has basic sentiment analysis capabilities and assigns them to inbox items with words like “amazing” or “horrible”. Positive, neutral, or negative sentiments may be tagged. You can also manage all your organic and paid posts, comments, mentions, and reviews in your dashboard. Finally, it creates comprehensive reports for clarity on your audience engagement.
See
profile
Pricing
Starting at 49€ per user/month
Plan
Annual
Key features
SAP HANA
SAP HANA Sentiment Analysis has AI capabilities to analyze customer feedback and social network texts. It understands texts’ context, tone, and emotions and relays them as positive, neutral, or negative. Sentiment details are displayed on the dashboard, including the most frequent sentiments by country, the distribution of sentiment types, and trends over time. You can even focus on a smaller time frame for a more detailed analysis.
See
profile
Pricing
$
Plan
Quote Based
Key features