With more than 4.2 billion social media users, social media marketing plays a vital role in brand promotion. Still, considering all the tasks social media marketers must do daily, from content creation and publication to analytics and reporting, it can be a bit overwhelming. Thankfully, there are dozens of social media marketing tools to help you out. How do you decide which one to use, though? Scroll down to find the top solutions that can help your brand grow and increase your engagement.
We understand that every business is different, so we compiled a list that is as diverse as possible. We applied a strict evaluation technique to each software to ensure that it is trustworthy and delivers on its promises.
Ease of use isn’t always the most important element of the decision-making process, but its lack can be a deal-breaker, especially for non-tech-savvy users. A social marketing tool is something you’re likely to be using almost daily, so it’s crucial that you find a tool that provides you or your team with a great experience. We looked for social media marketing tools that have a user-friendly interface and don't require much, if any, training to use.
In any marketing tool, analytics is not just a nice-to-have but a must-have feature. For many businesses, measuring the engagement they’re getting and tracking the growth of their account over time is more than enough. However, some companies need more detailed reports on a regular basis. That’s why we included both social marketing tools that offer basic analytics services, as well as the ones that provide in-depth reports.
While scheduling tools can help you tremendously in managing social media, you still need to check the account’s mentions, respond to them, communicate with users, and remain active. As a result, many businesses take a team approach to manage social channels. The best tools allow you to add team members, choose which social media accounts each person has access to, set permission levels, and evaluate posts before they go live.
Social media security is more crucial than ever with the rising usage of social platforms for business communications. Most of the social media marketing apps on our list feature an enhanced level of security. This implies that team members will never have to know any social media account passwords. You may manage access and permissions so that each person only has access to the information they require. You can also disable someone's account without having to update all of your social media passwords if they leave the company.
Your social media presence is likely to grow over time, so it’s important to consider how adding more accounts, team members, or social media updates may affect the price. To make sure that the social media marketing tools on our list can support your company’s growth, we included software that charges per user or account, as well as ones that charge flat monthly fees.
On a related note, although people feel that high prices equate to high quality, there are many low-cost alternatives on the market that come with amazing features. Our selection includes both high-priced and low-cost solutions. We also looked for solutions that provide good value for money, free plans, free trials, and money-back guarantees.
Agorapulse is a powerful, feature-rich social media marketing app with a sleek interface. This fully-fledged social software offers something for everyone, regardless of the use case. One of the platform’s biggest advantages is its unified inbox which shows all the comments, messages, mentions, and reviews for each of your social accounts.
Agorapulse offers an extensive array of features, including publishing, inbox, monitoring, and reporting. As is the case with all the tools for social media marketing, Agorapulse provides a variety of ways to publish content. The Publishing page opens a calendar that displays the current period as well as the social messages you've scheduled, queued, published, sent for approval, or failed to send.
One of Agorapulse's more interesting features is that it allows you to take a really close look at your followers. The most engaged ones are listed and automatically labeled in the Fans & Followers area, and depending on how they've connected with you, Agorapulse divides your top followers/fans into Ambassadors, Engaged, and Influencers. You can see your most active followers, label them, check your prior engagement with them, and add relevant notes.
This is also one of the social media marketing apps that enables you to find out what people are saying about your brand on social media. For that, you can use the Social Listening feature. While your handles and website are included as keywords by default, you can track any keyword, website, or hashtag you choose.
The vendor has four plans on the menu, starting with the Free plan, which is recommended for solo marketers as it’s quite limited in functionalities. It supports up to three social profiles, 40 scheduled posts a month, content labels, and basic inbox functionality.
Pricing for the Pro plan starts at $99/month or $79/month if billed annually. It supports 10 profiles, two users, unlimited scheduled posts, and unlocks the rest of the social media management suite of this social media marketing software.
The Premium plan, which costs $199/month or $159/month if billed annually, ups the ante with 25 social profiles, bulk scheduling, two shared calendars, social inbox (advanced sync), unlimited report exports, three competitor analyses, 600 active ads for ad comments monitoring per profile, automated Inbox Assistant, and a free Social Media Manager School access.
And finally, for businesses with lots of clients, there’s the Enterprise plan which allows you to connect 40+ social profiles and more than eight users. This package has custom pricing, so you should contact sales to get a quote.
Claiming to be the only social media marketing software you’ll ever need, Eclincher caters to businesses of all sizes across all industries. It offers a full suite of features and robust analytics, so it’s no wonder the likes of Ikea, Heineken, and Sony rely on it to effectively manage their social accounts.
Eclincher offers a wide range of social media marketing tools that help businesses get the most out of their online presence. Courtesy of its unified inbox, every interaction on social media is available in one place, which greatly aids social media managers and saves them a lot of time.
This social marketing tool lets you easily assign roles within the eClincher dashboard. Team members have their own logins and operate on the social media accounts or brands that have been assigned to them. There's also a role for users who need to see and comment on postings but don't need access to the eClincher app and approval mechanism.
Eclincher’s social listening meanwhile lets you track keywords, hashtags, mentions, company names, and more, making sure you remain on top of industry news.
Compared to other social marketing tools, Eclincher’s pricing may seem a bit high. The vendor’s Basic plan is priced at $59/month or $602/year if billed annually and includes 10 social profiles, one user, and unlimited post scheduling. The Premier plan, which runs at $119/month or $1,214/year, supports three users, 20 social profiles, and 50 monitoring and listening feeds. For $199/month or $2,234/year, the Agency plan adds six users, 40 social profiles, and unlimited brands to the mix.
Used by some of the world’s most famous brands, Social Champ promises to meet everyone’s needs. As one of the best social media marketing tools out there, it is fully packed with features and allows you to manage multiple social accounts, create posts with images or videos, organize messages, increase ROI, track performance, generate reports, and much more.
Social Champ offers an extensive list of features that you won't find in many social media marketing tools, allowing you to easily create, edit, design, schedule, and track your social media posts.
The calendar shows all scheduled and published posts in a grid format, with drag-and-drop capabilities to edit, postpone, and delete content. You can use a single CSV file to schedule material for up to 12 months with the Bulk Upload and Scheduling tool. You can also include URLs, posts, tags, mentions, and the date and time of publication in the file.
Meanwhile, the Sentiment analysis feature shows you whether your post sends out a favorable, negative, or neutral sentiment. You may modify the tone of your social ads by studying the emotions, and you can also download the content analysis reports as PDF files to utilize in the future for emotion detection.
Social Champ is one of the few social media marketing tools that offer feature-rich plans that fit everyone’s budget, starting with the Professional plan at $9/month, which supports one user, 15 social accounts, and 300 scheduled posts/account.
The most popular plan among users, Champion, runs at $26/month and unlocks bulk scheduling, auto RSS, recycle content, and Instagram first comment. Priced at $89/month, the Business plan supports up to 50 social accounts, 1,500 scheduled posts, and six users. And finally, the Agency plan costs $179/month and can handle 100 social accounts and 2,000 scheduled posts per account.
IFTTT, which stands for if this than that, is one of the best social media marketing tools options out there, letting you connect apps, services, and smart home devices to automate certain tasks. The software is super easy to use, and you don’t need to know how to code to use it. This sleek and incredibly helpful solution can save literally hours of tedious marketing tasks.
IFTTT is based on applets, which help you create any type of integration between two services. Each applet consists of two components: a trigger and an action. You can either create your own applets or use others that have already been created. Establishing automation rules is really simple, and you don't even need coding knowledge. All you have to do is follow a visual guide on an easy-to-use web or mobile app.
While not social media marketing software per se, IFTTT can nevertheless help you monitor mentions of your brand on social media, blogs, news sites, forums, and other sites. It can notify you whenever your brand is mentioned on the internet. IFTTT can further automate your records when you publish content, which saves a lot of time, especially if you post frequently.
IFTTT has a free plan which allows you to create five applets only but doesn’t allow you to enable applets created by the community. The Pro plan runs at $5/month and includes 20 applets, fast speeds, multi-action applets, and access to customer support. The Pro+ plan costs $10/month and ups the Pro plan with unlimited applets, developer tools, and prioritized customer support.
Buffer has been among the best tools for social media marketing ever since its launch in 2010. The software is primarily recommended for small social media teams and businesses looking for an accessible, efficient platform to create and post social media content. You can use Buffer to schedule content on Twitter, Instagram, LinkedIn, Facebook, and Pinterest.
Buffer has three main social media campaign tools in its arsenal, namely publishing, analytics, and engagement. The design is simple and easy to navigate, with plenty of link shortening choices. The procedure for adding new content is simple, yet it includes several extra features that are quite useful. Buffer offers publishing options for Twitter, Facebook, Instagram, LinkedIn, and Pinterest, covering social media platforms used by most businesses. It also integrates with various apps and extensions, such as IFTTT, Feedly, and WordPress.
As for the analytics, Buffer provides a valuable reporting tool for Twitter, Facebook, and Instagram, but it lacks the capability of rival tools for social media marketing when it comes to Pinterest and LinkedIn.
Buffer has the most straightforward pricing out of any social media marketing tool. It has a free plan that allows users to link up to three social accounts. Individual users can use the free account to manage several social media accounts from a single dashboard and schedule up to 10 posts.
The Essentials plan runs at $5/month/social channel and includes unlimited post scheduling, multi-channel campaigns, Instagram stories scheduling, advanced analytics, and more. For extra collaboration, the Team Pack add-on offers unlimited team members, clients, and workflow tools.
Tailwind is primarily known as a scheduling tool for Pinterest, but as of recently, it has become more of an all-in-one marketing platform. As one of the best social media marketing tools for small business owners, Tailwind allows users to design their posts, schedule and publish content, and measure and analyze the performance of posts and pins.
Tailwind is focused only on Pinterest and Instagram, and as such, offers a wide range of features specific to these visual platforms. One of the most praised features is the SmartLoop. This tool makes it easy to reshare your best pins at optimal times to get the most engagement, saving you time and allowing you to circulate your photographs indefinitely.
Tailwind Communities, or tribes, is one of the best social media marketing tools for the Pinterest platform. Tribes are groupings of Pinterest users who share similar interests and create content in similar niches.
You can add your pins to the queues of other members by posting them in groups. Each group has a distinct pin ratio, which indicates how many pins you'll need to store for each image you upload. Using the communities to expand your reach is a simple and effective approach, especially if you're new to Pinterest.
As for the Instagram features, you can plan, create, optimize, and analyze your posts. The auto-posting tool, which allows you to schedule stories and carousels, has received a lot of user appreciation, as has the personalized post inspiration, which allows you to select topics and receive prompts with posts.
This social media marketing software comes with four subscription plans — Free Forever, Pro, Advanced, and Max. While limited, the Free plan is a solid choice for solo marketers or even small businesses. It includes one Pinterest profile, one Instagram profile, one Facebook page, 20 posts across these three platforms, basic analytics, and one user.
The Pro plan costs $9.99/month and ups the ante with 100 posts/month across Instagram, Pinterest, and Facebook, 200 post designs, and advanced analytics. For $19.99/month, the Advanced plan supports up to two profiles for all three social media platforms, unlimited post designs, and two users. The Max plan is priced at $39.99/month and supports three social accounts on each platform, unlimited posts and designs, and five users.
Loved by over 18 million world’s social marketers, Hootsuite is one of the best social marketing tools. It can help you with anything, from content curation and article scheduling to team management and ROI analysis. It stands out from its competitors because it supports over 20 social networks, including Twitter, Facebook, Instagram, LinkedIn, WordPress blogs, Foursquare, Mailchimp, and Tumblr.
This social media marketing tool covers almost all bases with its core feature suite, a simple UI, quick assistance, and a large number of analytics tools. One of the most praised social media marketing tools of this software is Streams. On the Streams page, you can create a tab for each of your social media accounts. Then you can create a series of streams for each social media account. These streams can be used in a variety of ways, effectively replacing your actual social account. They're also useful for discovering new content to share. Using Hootsuite's streams, you can perform more specialized operations offered by some other rival social media marketing tools. For example, you can set up streams for mentions on each social network tab for social listening. You can even create streams for keywords or locations.
Hootsuite’s pricing structure includes one free plan, three paid subscriptions, and the customizable Enterprise plan. The free plan allows you to link two social accounts, schedule up to five posts, and integrate basic free apps.
The Professional plan is priced at $49/month and allows one user to manage 10 social accounts. It also includes unlimited post scheduling and access to messages in one inbox.
The Team plan of this social media marketing software, which runs at $129/month, supports three users, 20 social accounts, and team management features. At $599/month, the Business plan supports five users, 35 social accounts, a content library, campaign planning, and more.
And finally, the Enterprise plan has custom pricing, so you need to contact the support team to get a quotation.
Awario is a powerful monitoring and listening platform that allows individuals and businesses to uncover conversations about their brands, products, or services so that they can monitor them, learn about public sentiment, and track trends. One of the things that place Awario among the best social media marketing tools for business owners out there is that it crawls over 13 billion web pages daily to provide users with real-time updates anytime their brand is mentioned online.
As a web monitoring tool, Awario researches every corner of the web, looking for specific keywords. You can customize it to only find mentions of a specific URL, exclude posts with certain keywords, or pull in alerts from specific languages, countries, or sources. You can also find influencers using the built-in reports of this social media marketing software. The Mention Statistics report will show you the list of the most active users/sites for your alert keyword, which is a list of influencers that have used your keywords in the past week. You can also set a custom date range.
Another feature worth highlighting is Sentiment analysis which allows you to assess your brand’s reputation. Awario will determine whether a message is favorable, neutral, or negative.
Similarly to other top social media marketing tools, Awario offers three different plans depending on your needs. If you’re a solo blogger, you’ll probably fit best on the lowest tier. The Starter plan runs at $24/month and offers three topics to monitor, 30,000 new mentions/month, 5,000 stored mentions per topic, one team member, and Boolean search. Priced at $74/month, the Pro plan offers 15 topics to monitor, 300,000 new mentions/month, 15,000 stored mentions per topic, 10 team members, and shareable reports.
The Enterprise plan costs $249/month and includes all the features from Pro plus white-label PDF & HTML reports, unlimited team members, API, and an account manager.
Designed for small and medium-sized businesses, Mention offers a full suite of features for various use cases. Compared to other social media marketing apps, Mention is simple, easy to set up, and relatively cheap software that can help you learn something new about your brand.
Alerts, sentiment analysis, and an influencer dashboard are among Mention's most notable features. Alerts are basically a list of terms you'd like to track, as well as the platforms, languages, and regions for which you'd like to collect data.
Then, Boolean alerts can create a more personalized search experience. To narrow down your search, you can use operators like "AND," "NOT," and "OR." Mention's sentiment analysis meanwhile lets you build reports that show the quantity of positive, negative, and neutral sentiment surrounding the terms you're tracking.
, this social media marketing software makes it simple to see who is talking about your company on social media. While its social media platform reach is limited to Twitter and Instagram, you can still get a lot of useful information. The influencer dashboard shows a list of influencers, along with their number of followers, location, interests, and influence rating.
Mention offers five pricing plans, including a free one, which supports one alert, 1,000 mentions, three social accounts, and one user. Aimed at entrepreneurs and individuals, the Solo plan offers two alerts, 5,000 mentions, and five social accounts for $29/month, which is fairly affordable, especially compared to other social media marketing tools.
The Pro plan, which runs at $99/month, supports an unlimited number of users and 10,000 mentions. The Pro Plus, which appears to be the most popular plan among users, costs $199/month and includes seven alerts, standard alerts, 20,000 mentions, and 15 social accounts. For businesses that need advanced alerts, unlimited social accounts, or an account manager, there’s a company plan with custom pricing, so you should contact the vendor for a quote.
Planable is a social marketing tool that allows users to manage multiple social media accounts from a single, easy-to-use dashboard. Businesses and organizations can create, schedule, discuss and plan social media postings in one place, so it’s no wonder the likes of McDonald's, Virgin, Volkswagen, Moto, and SkyTeam rely on this social media marketing software.
Planable improves collaboration and communication among teams, eliminates long checks and threads, and gets your social media content authorized and delivered faster than ever.
Workspaces are at the heart of Planable's workflow. Each workspace is used for a distinct brand where you can create, review, collaborate, and publish posts while keeping everyone in the loop. You don't need Excel sheets or Powerpoint presentations to show your work or properly communicate your idea. You can further use this social media marketing software to successfully present your ideas and concepts and see how they appear on your social media channels, such as Facebook, Twitter, LinkedIn, and Instagram.
With Plannable, you don't have to commit to a plan right away if you're not sure. You can make your first 50 posts for free and create an unlimited number of workspaces, pages, and users. From there, you can find a plan that best suits your needs. This helps the platform stand out from other social media marketing tools.
The Basic plan is priced at $9/month and includes one user, seven workspaces, unlimited posts, and two approval workflows. The Pro plan, which runs at $19/month, includes everything in Basic, plus 15 social media pages/workspaces, three approval workflows, and a grid view. Designed for large social media teams, the Enterprise plan adds multi-level approval workflows, list view, and bank/Wire transfer to the mix. This tier has custom pricing, so you’ll have to contact the vendor to get a quote. The pricing for each plan increases with the number of users you add, and if you want an extra workspace, that will add $15 to the final price.
Our list of the best-performing products will help you narrow down your choices. However, it’s up to you to find the best solution for your business. After seeing what this type of software can do for you, you might decide to go with some of the best social media marketing companies. If, however, you’ve set your heart on the SMM software, we’ll walk you through the steps to identify the ideal tool for you and weed out any unsuitable solutions.
Categorization is the first step that will lead you to your perfect social media marketing app. The type of product plays an important role here. Are you looking to increase brand awareness? Drive traffic to your site? Find influencers in your niche? Answering these questions should help you narrow down your social media marketing tools choices.
Regardless of which tool you pick, it should assist you in achieving the objectives you set out in the previous section. The next step is to decide which features are a must-have in this type of software — and which ones are just nice-to-have.
Finally, you're one step away from finding the right solution for your business. Decide how much money you can and want to invest, and once you’ve established your monthly or annual budget, simply compare the pricing of the remaining social media marketing tools. You can further narrow down your finalists by focusing on products that provide a free trial or a money-back guarantee.