Brand24 is a powerful media monitoring tool that uses AI to collect online mentions about your brand. Sources include websites, social media platforms, news sites, video descriptions, and more. It displays them in your ‘mentions’ feed and analyzes them for positive, neutral, and negative sentiment. A chart shows changes in the discussion volume to spot emerging issues before they escalate. You can also set up alerts for the most important events, like when a reach changes by a given percentage.