HubSpot Reviews

Powerful and Feature-Rich CRM Platform for Modern Businesses

HubSpot targets small businesses, but that doesn’t mean that large companies and enterprises can’t use it. On the contrary, some of the most popular brands that use the platform include Atlassian, DoorDash, G2 Crowd, Survey Monkey, Subaru, Wistia, Classpass, and VMware. According to many HubSpot reviews, it’s one of the most innovative CRM providers on the market. It further offers a fully functional free version that can cater to the needs of startups, budget-limited companies, and cost-conscious businesses.

As we already mentioned, HubSpot is easy to use, but keep in mind that beginners might get overwhelmed. This is more likely when starting at the highest tiers. That said, HubSpot has a vast collection of resources that helps users learn how to navigate the software. Then, the HubSpot Academy offers a plethora of free courses with certifications that will help you both understand the program on a deeper level and learn how to make wiser decisions and steer your business in the right direction.

An Overview of All HubSpot Products

Our HubSpot CRM review can confirm that this is a comprehensive platform featuring all the tools and integrations you need to grow your business. It has four products – Marketing, Sales, Service, and CMS – which can be combined or used as a standalone. The products were designed to help you increase leads, accelerate sales, streamline customer service, or build a powerful website. Let’s take a closer look at each of these products and what makes them stand apart from most HubSpot alternatives.

Marketing Hub

The Marketing Hub is an easy-to-use, all-in-one platform built to help you attract attention, convert more leads, report, and customize.

With features such as a blog, SEO, ad tracking, social media management, video, and live chat, you will create more quality content and make it easier to find by your prospects.

HubSpot Marketing also offers a landing page builder, form builder, marketing automation, email marketing, account-based marketing, as well as lead tracking and management to help you turn more of your visitors into leads with personalized and scalable strategy.

Many HubSpot reviews suggest that the Marketing Hub provides comprehensive analytics, which can help you make smarter decisions for your company. The software is flexible and adjustable and comes with a Salesforce integration.

Sales Hub

The Sales Hub was built with the idea to eliminate friction by combining all your tools and data into a powerful solution that can help you start conversations, deepen relationships, manage pipelines, and connect from anywhere.

With features such as email templates, email tracking, call tracking and recording, you will never miss another opportunity to connect with prospects. You can also save a lot of time and focus on what you care about the most – your customers. 

HubSpot Sales is designed to help you build trust and create relationships that will last. The appointment and meeting scheduler, sales automation, and live chat are some of the features that help you do just that. You will no longer worry about the back and forth of meeting scheduling, nor the painful manual sales process that wastes your valuable time.

Another set of features that sets the Sales Hub apart from most HubSpot competitors is the option to automate administrative tasks and create full visibility into everything that is happening in your business. Our HubSpot CRM review can confirm that the sales management playbooks, quotes, and sales analytics and reports free up time for more important tasks. 

Last but not least is the capability to allow you to work from anywhere, at any time. With the mobile CRM app, pipeline management, and account-based marketing, you can connect with customers from anywhere in the world on your terms, as well as theirs.

Service Hub

The Service Hub brings all your data and channels in one place and allows you to be able to focus more on your support with the help of automation and self-service. This leads to scaling support, uniting teams and channels, as well as proactive service.

With features such as help desk, ticket automation, knowledge base, and live chat, you will be able to expand your support team’s capacity. Unlike most HubSpot alternatives, you will spend a lot less time on data entry and more time helping your customers.

HubSpot reviews further suggest that the Service Hub can also help you improve your entire company's collaboration by uniting your teams and channels. Some of the most popular features built for this purpose are the conversations inbox, the HubSpot CRM, and team management.

Another area where HubSpot excels is enhancing customer experience. With features such as customer feedback surveys, custom objects, and 1:1 video creation, you will never miss another opportunity to make your customers happy.

CMS Hub

HubSpot CMS is the vendor’s newest platform. It is recommended for marketers, developers, and IT teams to easily create and edit pages on their own, seamlessly develop without any distractions, and provide 24/7 security without losing any sleep over it. Many HubSpot CRM reviews show that the product is quickly gaining in popularity, and it’s already one step ahead of its biggest competitors.

Marketers

The CMS Hub is a content management system that can help you seamlessly create and manage personalized website pages optimized for devices and conversations. Some of the software’s most popular features include:

• SEO recommendations
• Website themes
• Multi-language content creation
• Drag-and-drop editor
• Adaptive testing
• Contact attribution reporting

Developers

With flexible themes and easy-to-use tools, you can build websites faster than ever; either by starting from scratch or using a pre-built theme. Regardless of the method you choose, you will empower your marketing team to manage and update the front-end. We couldn’t find a single negative HubSpot website builder review, and with good reason – it’s both advanced and easy to use, making it a perfect combination for beginners and experts alike. Popular features include:

• Local website development
• Serverless functions
• Website themes
• Developer docs and community
• Dynamic content with HubDB
• Code alerts

IT Teams

The CMS Hub grants ease of mind as HubSpot’s 24/7 security team will protect your entire business. You will also have access to unique security features such as enterprise-class web application firewalls, SSL, custom CDN, SSO memberships, and more. Since there will be no plugins for you to maintain, HubSpot will take the late-night calls instead of you. The software’s top features include:

• 24/7 security monitoring and threat detection
• Content delivery network and custom CDN configuration
• Standard SSL certificate
• Activity logging and partitioning
• Site performance monitoring
• Reverse proxy support

HubSpot Pricing

According to many HubSpot CRM reviews, the free version of the software is much more functional than what alternatives offer. It has so many useful features, chances are you won’t even need to upgrade to one of the paid plans. That said, most of the plans are fairly affordable. You will get a plethora of useful features for a lower price than the one offered by similar solutions. The HubSpot CRM pricing for the premium plans, however, can get steep, especially if you run an enterprise. Still, given the functionality you get, the price is lower than other CRM software. For example, if we compare HubSpot vs Salesforce, for a team of 50, you will spend $75,000 for one year with HubSpot and $170,400 with Salesforce.

Free Tools

HubSpot’s Free CRM offers various functions that can make the job easier for all sales leaders, salespeople, marketers, customer service teams, operations managers, and business owners. As we already mentioned in our HubSpot review, it’s the most comprehensive free software currently available. It offers so many features that most businesses use the free version for a long time before upgrading.

CRM for Sales Leaders

With HubSpot CRM for sales leaders, you will get full visibility into your sales pipeline in real-time and arm your sales team with time-saving and easy to use tools. The most popular free features for sales leaders are:

• Reporting dashboard
• Company insights
• Deal tracking
• Pipeline management
• Email tracking and notifications
• Prospect tracking
• Meeting scheduling
• Live chat

CRM for Salespeople

This platform lets you stay ahead of all opportunities. You get notified the moment a lead opens your email, and the rest of the most popular free features for salespeople are:

• Contact management
• Deals and tasks
• Company insights
• Pipeline management
• Email tracking and notifications
• Email templates and scheduling
• Gmail and Outlook integration
• Meeting scheduling

CRM for Marketers

With HubSpot CRM for marketers, you will capture more new leads and flawlessly grow your database. HubSpot reviews point to the option of sending bulk email for free and later analyzing what works and what doesn’t. The most popular free features for marketers are:

• HubSpot Forms
• Ad management
• Live chat and chatbot builder
• Landing pages
• Email marketing
• Contact website activity
• Reporting dashboard
• Contact management

CRM for Customer Service Teams

This platform will enable you to manage all your customer communications from one inbox and help your customers faster than before with tickets, reports, and productivity tools. The most popular free features for customer service teams are:

• Ticketing
• Conversations inbox
• Live chat and chatbots
• Team email
• Ticketing
• Email templates
• Tickets closed reports
• Time-to-close reports

CRM for Operations Managers

This platform gives you the ability to set your teams up for success. With easy-to-use tools and integrations, they will be more productive and efficient than ever. Our HubSpot review shows that you can automate many mundane tasks such as contact management, and track all activity and performance. The most popular free features for operations managers are:

• Third-party integrations
• Productivity tools
• HubSpot Forms
• Prospect tracking
• Reporting dashboard
• Contact management
• Deals and tasks
• Company insights

CRM for Business Owners

With HubSpot CRM for business owners, you will completely forget about business cards, spreadsheets, and LinkedIn connections. The software helps you manage and organize all your contacts in an all-in-one database. You can also email your contacts in bulk and capture new leads even while you sleep. The most popular free features for business owners are:

• Contact management
• Prospect tracking
• Pipeline management
• Ticketing
• Email marketing
• HubSpot Forms
• Deals reporting dashboard

Marketing

The research for our HubSpot marketing review showed that the software offers all the tools required to attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale. But how much will all this cost? Here is an overview of all plans for HubSpot Marketing.

Starter

Starting at 1,000 contacts and $40 per month (billed at $480 per year), the Starter Plan can help you attract audience attention, as well as understand and engage your leads. Monthly pricing is also available for those who want to test the solution before committing to it, but it comes with a higher price – starting at $50 per month. It has all the free tools plus:

• Landing pages
• Ad management
• Live chat
• Conversational bots
• HubSpot Forms
• Contact website activity
• List segmentation
• Email health insights
• Email marketing
• Ad retargeting
• Form follow-up emails

Professional

Our HubSpot review shows that this is the tier where HubSpot pricing slowly transforms from affordable to pretty pricey for larger teams. Starting at 1,000 contacts and $800 per month (billed at $9,600 per year), the Professional Plan can automate and personalize your marketing, help you get found online, optimize conversion rates, and build custom reports. Only yearly pricing is available for this plan. It has all the features from Starter plus:

• Marketing automation
• Multi-language content
• Smart content & reporting
• Contact and company scoring
• Blog
• SEO recommendations & optimizations
• Social media
• ABM tools
• A/B testing
• Ads optimization events
• Video hosting & management
• Website traffic analytics
• Salesforce integration
• Calculated properties
• Campaign reporting
• Custom reporting

Enterprise

Starting at 10,000 contacts and $3,200 per month (billed at $38,400 per year), the Enterprise plan can help you manage your teams and brands, extend your platform, and advance your reporting. Only yearly pricing is available for this plan as well. It has all the features from Professional plus:

• Single sign-on
• Partitioning
• Hierarchical teams
• User roles
• Field-level permissions
• Email send frequency cap
• Custom objects
• Adaptive testing
• Webhooks
• Programmable chatbots
• Multi-touch revenue attribution
• Behavioral event triggers and reporting
• Predictive lead scoring

CRM & Sales

Our HubSpot Sales review shows that the software could help teams close more deals, deepen relationships, and manage their pipeline more effectively. Below is an overview of all pricing options.

Starter

Starting at two paid users and $40 per month (or $480/year), the Starter HubSpot Sales plan can help you organize your sales process, connect with prospects on their terms, as well as track, iterate, and improve. Monthly pricing is available for the Starter plan for those who want to test the solution before fully committing to it, starting at $50 per month. Its notable features include:

• Deal pipeline
• Simple automation
• Custom properties
• Quotes
• Calling
• Meeting scheduling
• Live chat
• Goals
• Reporting dashboard

Professional

Starting at five paid users and $400/month (billed at $4,800 per year), the Professional plan can help you manage your growing team, personalize your outreach at scale, as well as configure prices and quotes. Same as with the Professional tier from the previous section of our HubSpot review, this is where the HubSpot cost spikes a lot for larger businesses. Monthly pricing is available for this plan as well, starting at $500/month. It has all the features from the Starter plan plus:

• Sales analytics
• Teams
• Deal stage, task, and lead rotation automation
• Record customization
• Required fields
• Custom reporting
• Sequences
• 1:1 video creation
• Smart send times
• Products
• Calculated properties
• eSignature

Enterprise

Starting at 10 paid users and $1,200/month (billed at $14,400/year), the Enterprise plan can help you scale your business, coach and enable at scale, as well as supercharge your pipeline. The Enterprise plan is expensive but it still offers a lot more features than most HubSpot competitors. The Enterprise plan doesn’t offer a monthly payment option. It has all the features from the Professional plan plus:

• Custom objects
• User roles
• Record customization
• Single sign-on
• Webhooks
• Field-level permissions
• Playbooks
• Call transcription
• Predictive lead scoring
• Quote-based workflows
• Recurring revenue tracking
• Custom reporting
• Reporting dashboard

Customer Service

Many HubSpot reviews suggest that the customer service product is one of the most popular. The software was designed to enable you to scale your customer support, unite your front-office teams, and provide proactive service for all your customers.  

Starter

Starting at two paid users and $40/month (billed at $480 per year), the Starter plan can help you organize and track customer communications, maximize productivity, and measure efficiency. A monthly payment plan is available for those who are unsure if they want to commit long-term, with a starting price of $50 per month. The Starter plan includes all free tools plus:

• Ticketing
• Live chat
• Conversations inbox
• Calling
• Conversational bots
• Team email
• Simple automation
• Canned snippets
• Email templates
• Meeting scheduling
• Tickets closed reports
• Rep productivity reports
• Time-to-close reports

Professional

Starting at five paid users and $320 per month (billed at $3,840 per year), the Professional plan can help you delight customers at scale, help customers help themselves, and measure and improve customer experience, as many HubSpot reviews confirm. Monthly pricing is available for the Professional plan, too, starting at $400 per month. It has all the features from the Starter plan plus:

• Ticket status
• Ticket routing
• Task automation
• Ticket pipelines
• Knowledgebase
• 1:1 video creation
• Custom reporting
• NPS surveys
• Customer experience surveys
• Customer support surveys
• Insights dashboard

Enterprise

Starting at $1,200 per month (billed at $14,400 per year), the Enterprise plan can help you deliver continuous exceptional service, manage multiple teams and businesses, and enable self-service at scale. Unlike most HubSpot alternatives, the Enterprise plan is only billed annually. It has all the features from the Professional plan plus:

• Custom objects
• Playbooks
• Goals
• Hierarchical teams
• User roles
• Single sign-on
• Slack integration
• Calculated properties
• Field-level permissions
• Webhooks

CMS

If you are looking for software that will help you build and scale a robust and optimized website, the vendor’s CMS Hub, highly praised in multiple HubSpot reviews, might be the best solution for you.  

Professional

Starting at $240 per month (billed at $2,880 per year), the Professional plan was designed to help you build remarkable web pages, grow traffic, convert leads, and secure your website. Monthly pricing is also available, starting at $300 per month. It has all the free tools plus:

• Drag-and-drop editor
• Website themes
• Multi-language content creation and testing
• Dynamic content with HubDB
• Local website development
• SEO recommendations & optimizations
• Conversational bots
• Smart content & reporting
• A/B testing
• Contact attribution report builder
• Content delivery network (CDN)
• 99.99% uptime
• 24/7 security monitoring & threat detection
• Standard SSL certificate

Enterprise

Starting at $900 per month (billed at $10,800 per year), the Enterprise plan can help you build powerful web app experiences, gain governance at scale, and extend your brand. Only annual pricing plans are available for this tier. It ups the Professional plan with:

• Custom objects
• Serverless functions
• Reverse proxy support
• Memberships
• Partitioning
• Hierarchical teams
• Activity logging
• Custom CDN configuration
• Site performance monitoring
• Code alerts
• Single sign-on
• Additional brand domain
• Adaptive testing
• Multiple currencies

Bundles

Besides their standalone products for Marketing, CRM & Sales, Customer Service, and CMS, we also want to mention the Growth Bundles in our HubSpot review — you get four different solutions integrated into one feature-rich platform for an affordable price. They are recommended for capturing, converting, understanding, and engaging your leads; organizing your team, connecting with prospects on their terms, as well as iterating, tracking, and improving your sales; then maximizing productivity, organizing, tracking customer communications, and measuring efficiency.

Starter Growth Suite

The Starter Growth Suite starts at $112.50/month but is priced at $50/month with a 12-month commitment at the time of writing. HubSpot wants to support small businesses through the COVID-19 pandemic and therefore reduced the prices for all their Growth Suites. The Starter Growth Suite includes CRM, Marketing Hub Starter, Sales Hub Starter, and Service Hub Starter.

Professional Growth Suite

The Professional Growth Suite starts at $1,700 per month, but at the time of writing this HubSpot review, due to the COVID-19 crisis, it is priced at $1,275 per month. It includes CRM, Marketing Hub Professional, Sales Hub Professional, and Service Hub Professional.

Enterprise Growth Suite

The Enterprise Growth Suite starts at $5,600/month but is priced at $4,200 per month during COVID-19. It includes CRM, Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise.

HubSpot Customer Service

The level of support depends on your plan. Free users, for example, have access only to the FAQs and the HubSpot community. This is where HubSpot lacks compared to some of its alternatives. Still, HubSpot reviews confirm that the Community is very active, so chances are that you will find all the answers you need without a problem. The HubSpot Academy you can find many courses and receive certifications for free is also available for all users.

Unlike free users, paid customers have more HubSpot support options. Starter users have access to email and in-app support options, while Professional and Enterprise users have access to phone support.

HubSpot reviews by customers further say that the vendor’s support team is highly reliable. They are known to have fast response times and knowledgeable professionals who can fix all issues in no time. 

Final Verdict

It seems that HubSpot checks all the boxes for the best CRM software currently available. It’s easy to use and has a fully functional free version. The paid plans are affordable compared to their alternatives, and it offers many unique and innovative advanced features that can’t be found elsewhere. That said, some HubSpot reviews show that the software is not perfect. Several issues could use improvement, such as additional support options for free users. We would also love to see more advanced features in the lower tiers, as well as more affordable prices for the higher tiers when bought by large teams.