With 71% of people watching more videos today than just a year ago, video production has become essential for companies that want to establish and promote their brand. As a result, the market is flooded with a horde of video production companies that all promise to get your vision out there. Feeling confused? No need. We have a list of the industry-best! Below the table, you can find the details of the evaluation methodology behind our decisions along with practical tips on how to choose the best option for you.
We have gone above and beyond to present you with a list of the top agencies for video production. Our research methodology is based on a meticulous assessment of the companies’ services and video types, along with their reputation, reliability and project management. Just below you’ll find what it’s all about.
A lot of video production companies offer services tailored to specific industries. Some agencies specialize in projects for non-profit organizations, while others cater to businesses in the entertainment sector. Then, there is the question of size, with some outfits collaborating exclusively with large companies, while others welcome clients of any size, including solopreneurs. While this doesn’t necessarily influence our rankings, it remains an important classification element.
We start by scouting the portfolios of the video production agencies since they provide insight into many important aspects, including:
When collaborating with the best ad agencies, the videos they make for your company will represent your brand, regardless of whether it’s intended for internal or public use. A blurry or shaky video will make you appear unprofessional or unreliable, while a great-quality product will increase your brand’s appeal. When making our selection, we don’t necessarily go for the biggest production companies but for those with a proven track record for smooth videos with clear sound, shot professionally with high-quality equipment. We also take into account how well the music complements the video, if the project is creative and detail-oriented, etc.
The next step is to determine customer satisfaction. While we take note of the company’s own claims, we also value the opinion of past clients. We don’t stop at reviewing the testimonials available on the company page, but also scout third-party directories and social media to look for potential repeating issues and then factor this information in the final rankings.
While not a determining factor, if a video agency has any awards, we treat them as a stamp of approval and take them into account when creating the final list.
We make sure to check how well a company follows the structure and creation process of video production. We have outlined five key stages that should be implemented following some basic guidelines:
The video company should hold initial discussions with the client about their goals and ideas, and how they can build upon them. Important considerations include determining the target audience, the type of video and platforms on which it would be published, as well as the timeline and budget.
A professional video production firm will focus on this phase because it forms the bridge between the idea and the product. At this stage, each individual scene is outlined as a storyboard and the scriptwriting is done. The agency’s team should also draw up the schedule, audition talent if needed, assemble crew and equipment, find a location, decide on the wardrobe, etc. Since all these decisions will impact the quality of the final product, we make sure that the agency is willing to invest sufficient time pre-production.
Production is the time when the camera rolls. This is also the most time-sensitive stage and needs to be well-managed in order to avoid major disruptions. The length and complexity of the process will depend on the type of video.
In post-production, you get the final product. During this phase, the team should edit the video, add audio, voiceover, and music, adjust color, add titles, create special effects, and cut multiple versions of the video before deciding on the final one. It’s important that the video making company has team members that specialize in post-production and can enhance the quality of the final product.
The job of a video production company isn’t over even when the video is finalized and rolled out. While technically you can hire a video marketing agency to promote your product, it’s always better if you get everything done under one roof. That’s why we value video making companies whose services include marketing and distribution.
While there are many types of video production, we value those agencies that offer full-service video production or a variety of services. Check out the types of video production we consider the most important:
Video marketing statistics show that 87% of marketers use video as a marketing tool. This trend has led to an increased offering of web video production that includes high-quality content creation for boosting sales and brand awareness. There are several types of web video production:
This type of video is posted on the website homepage and its goal is to give the audience an idea of what the company is all about. A company overview video makes for an engaging way to introduce and enhance a brand’s identity.
Unlike the standard written team members’ profiles, bio videos add a human touch, meaning that customers are more likely to relate to them.
An educational video is what can establish you as an industry leader. The video production house has the task to create informative content that can be useful to viewers. Whether it’s a BTS shot, a Q&A session, or an interview with a field expert, this type of video that can widen your funnel and move you up in search rankings, while establishing trust with your audience.
Corporate videos include all video communications used for internal and external corporate messaging. They are a great way to engage the people you work with and share information in a compact form. The target audience of this type of video is business partners, clients, or employees. Here are some of the most common corporate video types production companies usually offer:
Testimonials go a long way to build credibility and trust among your target audience. Loyal customers can do the talking, highlighting the positive impact your company has made on their business or lives. This type of video resonates with the audience because it adds a personal layer to your company.
A video has the power to take employee training on a whole new level. It can be more cost-effective than in-person training especially if your employees have different shifts or different locations. Video training also ensures consistency throughout the company by streamlining the on-boarding process. These videos can also be reused, meaning they will provide a higher ROI than other training methods.
One of the most popular video production services is filming corporate events and turning them into highlights for broader use. The video can be shared with business partners or customers so that you show them a glimpse of your company’s work and the staff.
According to Forbes, 90% of customers have stated that product videos help them make buying choices. This stat says enough about the impact videos have on sales. Here are the most common video types to boost sales:
Commercials (on the Internet or TV) are short, brand-oriented videos aimed at promoting a product, service, or business. The main goal of the commercial production companies is not to create informative content but to grab the attention of the viewer and build hype.
A product demo should illustrate all the benefits of the product, showcasing its unique features with attention-grabbing details and a personal touch.
If a product or service is hard to explain, whiteboard videos or animations can help. When done right, these videos will keep the viewers engaged from beginning to end. They can tell a business story, explain products, or inform about important stats and facts in a fun and engaging way. Production companies usually offer this type of video to businesses in gaming, education, retail, technology, etc.
Choosing a good agency to partner up with is not only a matter of video quality. You need a team that you can trust, that has integrity and is committed to representing your brand. Beyond that, production agencies should offer strong customer support. This involves appointing an easily reachable communication person/team who can respond in a timely manner.
Many factors influence video production pricing: the type of video, its duration, crew, equipment, and more. With this in mind, we made sure to list companies that offer reasonable pricing within the industry standards. The average prices of a full-service agency should be anywhere between $1,500 and $300,000.
Now that you know how we came up with the top 15, it’s time for you to further narrow down your options. What follows is a short guide to help you choose the one that aligns best with your needs.
Setting goals is crucial when choosing a video production agency. First of all, think about the reason why you want to make a video. Is it to promote your new product or do you want to bring your business closer to your audience? Consider how those goals fit into the bigger picture, and how video content can contribute to them in the long run.
The next step in shortlisting video companies is to determine your end viewers. Think about the audience you want to target with your video. Is your end-goal to attract more email subscribers? Or do you want to boost web traffic? Maybe you want to improve sales? At this point, you might want to do some customer research to explore how the audience perceives your business and how they interact with it, what communication form they prefer, etc. All this information will help you choose a production agency that knows the best way to reach that specific type of audience. Establishing this criterion will also help you measure progress and ensure you are on track.
Another important consideration is figuring out the type of video you need. If you wish to introduce a new product, you can create an explainer or demo product video, or if you seek to create hype, consider a teaser for social media and a full-length video for the streaming platforms. Maybe your vision is to create a 2D animation; then you’ll need to scout the video production houses that offer this service and check whose work appeals most to you.
Planning a video production budget can be challenging because it requires an estimate of the prospective work. The video length, style, and people involved will also influence the final cost, so you should consider all that when setting your budget. Since it’s not unusual to go overboard due to all the variables in any of the five production stages, also make sure to leave some spending headroom. Once you do all that, it’s time to make the final cut on the list of video production companies. Contact those that made it and ask them for a quote.