No matter what your online marketing strategy is, Facebook has to be a big part of it. With almost 2.7 billion active users, Facebook is by far the largest social media platform in the world. But you already know that, don’t you?! You’re probably more interested in some other, more substantial Facebook statistics. With that in mind, we have prepared a list of facts and figures that will interest you, amaze you, and help you improve your digital marketing strategy.
This is over a quarter of the entire world’s population, genuinely making Facebook the biggest social media platform ever. Upon seeing this figure, it’s no surprise social media marketers make it a big part of their overall marketing strategy, and so should you.
Facebook has been “cleaning house” recently, but being such a large platform, it’s challenging to find and remove this massive number of fake accounts. At least they’ve admitted that there are this many (a number close to the population of Indonesia).
Facebook Lite is Facebook’s smaller app, which runs similarly but uses less space and data, making it perfect for people who don’t want to spend too much of their monthly data package on Facebook. These 200 million users prove that this version of Facebook’s app is still quite useful and doesn’t compromise the quality of the overall experience.
Facebook traffic stats have been slowing down in growth in recent times. Considering that 28.5% of the world’s population is on Facebook and that the company’s image has worsened a bit, this number is still very high.
Facebook users over time have grown, reaching 2.8 billion in the fourth quarter of 2020. We can safely assume that the social media giant isn’t planning on stopping its growth anytime soon. The only limit is the finite number of people in the world. But even that increases over time, so essentially, the number of Facebook monthly users can keep on growing forever.
If you’re promoting live events that target the younger generations, you need to remember this. If such a high number of Gen Z-ers use Facebook for discovering and learning about live events, then there’s no better place than this platform to advertise them.
People usually assume that most Facebook users belong to the younger generations and that they are the most active users. However, these Facebook user statistics prove that older people are also very present on this social network.
With almost half of the nation being on Facebook every single day, the high percentage of Americans on Facebook isn’t a surprise.
This number is the biggest in the US. All other social media platforms are used less, with Facebook-owned WhatsApp being the closest at 44%.
Time spent on Facebook statistics reveal that US adults are now spending an average of 38 minutes every day on Facebook, up from 27.20 minutes in 2019.
Many people today get their news from not-so-trustworthy sources. So this figure isn’t too shocking. Almost half of the entire adult population in the US currently on Facebook gets their news there.
When considering Facebook users by state, California is the leader. New York comes in second with 2.2 million, followed by Texas with 1.5 million, Florida with 1.48 million, and Illinois with 1.47 million.
Even with more than a quarter of the world's population already on the platform, Facebook popularity is still quite high. Facebook stats reveal 500 new accounts every minute, meaning that it takes less than two days for there to be a million new users on the platform.
These numbers are for just one minute. Now, isn’t that something? Oh, and for those interested in how many Facebook posts per day there are, these numbers will surely give you a clue.
In the seemingly never-ending mobile vs desktop war, smartphones are winning. Almost every active user accesses Facebook via their smartphone, but this doesn’t mean that they’ve entirely cut off their desktop use.
The number shows that only every third person or fewer accesses the platform via a computer. Together with other facts about Facebook, ads and even entire marketing campaigns should mostly be focused on mobile users and made mobile-friendly.
This may not surprise many—when it comes to the Facebook age demographics, you probably already expected this number to be pretty high.
Facebook is the most popular network among college graduates, with 82% of its users having a degree. Facebook is also the preferred social network for the high earners, with 75% of users with income higher than $75,000 are using the platform.
Looking at some more detailed Facebook user demographics, women are slightly more interested in the platform. Men aren’t far behind, but these figures should be considered in any marketing strategy that targets Facebook.
Considering Facebook users by age, males aged 25-34 constitute the largest user group. The next largest demographic is men between 18 and 24, followed by women aged 18-24 (9.4%), and male users between the ages of 35 and 44 (9.4%), as demographics of Facebook users reveal.
If you look at the number of Facebook users by country, it’s obvious that the largest Facebook population (310 million) is from India, followed by the US (190 million), Indonesia (140 million), Brazil (130 million), and Mexico (92 million).
When looking at Facebook users by year, they’ve been consistently on the rise—especially on mobile, as Facebook facts reveal. As of 2020, nearly 80% are Facebook mobile users, meaning they access the platform only on mobile. 98% of active users access the network using any kind of mobile phone, whereas 18.5% are using both desktop and mobile.
Facebook has always calculated its purchases well, and buying WhatsApp only further supports the company’s business choices. At the beginning of 2018, WhatsApp had around 1.5 billion users and represented Facebook’s second-biggest property. Most of these users joined after Facebook bought the company, demonstrating what a lucrative investment it was.
Some Facebook stats are more incredible than others, and the purchase of Instagram is even better than WhatsApp’s, judging by the fact that Instagram was bought for only $1 billion. Since then, Instagram grew to be one of the biggest social media platforms in the world.
Instagram belongs to Facebook, and the platform has been thriving ever since its acquisition, as per the latest Instagram marketing statistics. Instagram is used in more and more marketing campaigns, so figures like this one shouldn’t be too surprising.
Despite everything, Facebook is still growing, and quickly. With these numbers, Facebook is one of the biggest IT companies in the world and also one of the richest, noting a 22% YoY increase.
The total costs and expenses were estimated at $46.71 billion in 2019, noting a 14% YoY increase. The operating margin for the said period was estimated at 38%.
This is an increase from $18.48 billion in 2019, showing that the company is still experiencing more than just good growth. These figures also point to the fact that no matter what happens, the juggernaut is not slowing down in its growth.
Facebook rarely stops expanding in other areas, like land, buildings, and equipment. It’s very likely that these expenditures will further increase for 2021.
Did you ever wonder how many businesses are on Facebook? Now you know, and the total of 160 million is an impressive figure, proving that no proper business should avoid Facebook. If you run a company and want to compete, consider hiring a Facebook advertising agency to help you accomplish your business goals.
Beyond media brands, sports brands have an average of 3.43 daily posts, followed by higher end brands with 1 post per day. Food and beverage brands produce the least Facebook daily posts—only 0.36 on average.
These Facebook stats indicate that every third person on Facebook interacts with at least some brand, and they do so regularly. The number shows it’s essential to have a presence on the platform and to be responsive as well.
Statistics show that pages have little organic reach. Paying Facebook for ad exposure is the most common way of reaching viewers on this platform.
The importance of the platform is widely known, but these Facebook marketing statistics show that it’s far more important to marketers than many would assume. If you want to have a successful marketing campaign, Facebook has to have a big (if not the biggest part) part in it.
Facebook is a huge part of today’s consumer culture. Many people find products through Facebook, whether intentionally or through ads. This number is also set to increase in the years to come.
With Facebook statistics like this in mind, you should certainly aim to be in this 42%, especially since the figure will probably increase. Quick and detailed responses are greatly appreciated by the vast majority of people, which is why they are essential parts of every customer service.
The right question here is, are you part of that 70%? If not, you definitely should be. Considering the number of active Facebook users in the world, it’s imperative to utilize the platform to find new customers.
Most of the advertisers on the platform use Facebook ads, making them useful and nearly obligatory in a way. This also explains the huge profit Facebook makes from ads.
This is one of the most important Facebook advertising facts. Facebook has 9 million advertisers. The top 100 advertisers spent $11.2 million in 2020, down by 18% from 2019.
(Statista, Market Watch)
This means that if you have ads that thrive on emotional impact, we advise you to skip Facebook for them and opt for some other platforms instead.
If you’re interested in Facebook advertising ROI statistics, it might be useful to know that ads in the Finance and Insurance industry have the highest CPC at $3.77. The average CTR of Facebook Ads is 0.9% and the average CVR is 9.21% across all industries, with Legal (1.61%) and Fitness (14.29%) being the leaders in the respective categories.
This piece of Facebook advertising stats is self-explanatory: custom targeting is much more affordable than interest- and category-based targeting.
People post all the time and pay little attention to when they do it. However, if you’re running a marketing campaign, you have to consider Facebook ad statistics like these. Multiple studies have shown that it’s best to post between the morning hours between 9 AM and 10 AM, and the hours between 1 PM and 4 PM, since that’s the time when people are most active on the platform. Weekends get the highest level of engagement, but people are not as active online on Tuesdays as they are on other days.
People are mostly using Facebook during these times, so it stands to reason that ad spend would increase as well. All Facebook advertising statistics confirm this, so if you want your ads to reach the most people and have the most significant effect, you need to consider posting ads between these times.
Social media users love video content. In fact, they prefer it over any other content type. This opens alternative possibilities for marketers who want to show off a brand's personality and connect with the audience on an emotional level.
Social media users prefer video over any other type of content, and Facebook users have a favorite format—live videos. The average watch time of Facebook Live videos is 3X the traditional ones. This is because Facebook Live is a highly entertaining format that sparks engagement.
(Bold Content Video)
Facebook video stats during COVID-19 show that the pandemic boosted the overall usage of Facebook Watch, noting a vigorous growth in live streaming. Gaming was one of the categories that experienced a surge in watch time. To be more specific, the watch time on Facebook Gaming grew by 75% from Q1 to Q2 2020.
Video is one of the most effective ways to connect with customers, but to capture attention, you need a mobile-first strategy that makes the experience of viewing videos on mobile seamless.
These Facebook video stats show not only that you’re probably already aware of the fact that people rarely play videos with the sound on, but also that you’re perhaps even one of them!
With 500+ million Facebook daily users accessing the social media platform to watch videos, this post format is garnering a significant number of views. This alone is a reason enough to consider using video ads to improve conversions.
Facebook videos have a higher engagement rate than those posted on YouTube or Instagram. Also, Facebook video ads have an average CPC of $1.86, making them a very affordable option for businesses of all sizes. Finally, the average Facebook engagement rate for static posts stands at 3.6%, which further proves that video is a user-favorite post format.
Facebook was first a closed network for Harvard students, back when the average age of Facebook users stood at 20-something. However, it started expanding beyond the college web network into the world in March 2004. Then it barely took ten months for Facebook to gain one million users.
Who would have thought that Facebook could exist without its news feed? Well, it did, for the first two-and-a-half years of its existence. September 2006 was a big change for all Facebook users; before that, they had nothing remotely similar to the news feed we all know and use regularly.
All the way back in 2004, when the average time spent on Facebook per day was zero, Andrew McCollum designed the first logo for Facebook, which had a mysterious face on it. People couldn’t figure out who it was, or even if it was an actual person. However, it’s now known that the face belonged to Al Pacino.
As one of the lesser known (or forgotten) Facebook facts, the platform initially dubbed their ubiquitous Like button as the Awesome button. After all, Zuckerberg and his roommates were college students when they founded Facebook.
The list of these languages covers the world’s major languages—most of the languages spoken by millions of people. Admittedly, some of these languages are also just different variations of the same one, which is why there are a few English languages on the list.
Combine this with the current number of Facebook users and how many countries it’s available in, and you get a clear picture of why Facebook is translated into so many languages by so many people. Just go to Facebook’s homepage and see for yourself.
Just in case you’ve ever wondered what’s up with Facebook’s ubiquitous blue color scheme.
Is Mark Zuckerberg bothering you with messages and posts on your wall? Just go on and block him so he can’t bother you anymore. Oh wait, you can’t.
Facebook statistics reveal that out of around 200 countries in the world, only four have blocked Facebook entirely. Several nations restrict its use, but only these four (except for Macau and Hong Kong) have entirely blocked access to both the site and app.
Most likely many of you thought that this would have to be someone else, like one of the Kardashians, Beyonce, or maybe Rihanna, but according to the most recent stats, it’s the Portuguese soccer star Cristiano Ronaldo with his astonishing 124.4 million Facebook fans.
Cristiano Ronaldo with his whopping number of fans is still not nearly as close to the most popular fan page on the platform. According to Facebook page stats, over 212 million fans want to see what the social media giant has to share with the world.
Even though the median number of friends each user has on Facebook is quite high, users consider only 28% of those to be close or genuine friends. When it comes to the average number of Facebook friends by age, Millennials lead the way as the generation with the longest friends list.
This wouldn’t seem strange to those of you with a few hundred friends on Facebook. What’s odd is that Facebook advocates sending friend requests only to actual friends, but there are many of us who don’t do that, which results in people having a bunch of Facebook “friends” who they’ve never met.
While people mostly connect to friends on Facebook, many people consider colleagues their friends as well. So it’s only natural to connect with them on Facebook.
Now you finally understand why there are so many pictures of babies on Facebook!
Have you read the book Six Degrees of Separation by John Guare? If you have, you know that every person in the world is connected to any other person via a maximum of six people. In essence, everyone knows everyone through someone else.
Social media has forever changed the way we meet people and interact with each other. Facebook and marriage problems statistics confirm that using social media can cause marital problems leading to divorce. Research has discovered a close connection between Facebook enrollment and higher divorce rates.
This is genuinely a beautiful example of how people can work together and help each other out. But it also shows how social media plays a huge role in the charitable work done across the globe today. That’s especially the case when disastrous and sudden catastrophes occur.
If the above was one of the remarkable Facebook facts, this one is hideous and unsettling. It’s strange what kind of unbelievably negative effect a simple social media platform can have on some people.
Some of you might believe that everyone takes Facebook seriously in Morocco, but it’s actually the crown that the people take so seriously. The unfortunate Fouad Mourtada said that he admires the prince and that he created the profile in an attempt to be funny.
Social media addiction is a serious issue, and there are other statistics like this one out there. We’re guessing that the woman didn’t have a problem with being paid for such a simple service.
To put all of that into perspective, if only one petabyte comprised songs, it would take 2000 years to play them back to back! We all know it, and Facebook statistics confirm it: the social media giant stores a lot of its users’ data on its servers.
Peter Thiel was introduced to Mark Zuckerberg by Reid Hoffman, the co-founder of LinkedIn. He invested half a million dollars in Facebook, becoming the first outside investor for the future social media leader.
Keeping up with one-fifth of the world’s population is no easy feat to achieve, which is why Facebook employs that many people. These employees are dispersed all across the globe, as Facebook demographics point out that the platform is used in almost every country in the world. There have been some accusations that Facebook should employ more people for the various services they provide, but it remains to be seen if they will.
A simple hoodie from a regular employee at Facebook was sold for $4,000 back in 2010. The hoodie was like the one Zuckerberg wore during his interview with Kara Swisher at the D Conference.
The Cambridge Analytica and Facebook scandal has had a massive impact on user data privacy and has been widely distributed in pop culture through documentaries on Netflix and more.
This is a significant number, especially for influencer marketing agencies. If more than half of customers claim that social media influences their shopping, then that means advertising on Facebook and other social media platforms is now more critical than ever. Furthermore, Facebook Marketplace statistics reveal that 15% of users shop on the platform, translating into 800 million monthly users of the Facebook Marketplace alone.
Facebook group statistics further reveal that a whopping 1.4 billion people use Facebook Groups. Users between 18 and 24 years of age are open to brands posting in Facebook Groups, as long as their posts go beyond just promotion, providing real value instead, as per the platform’s native research.
The previous best time to post on Facebook was from 11 AM to 2 PM, with Wednesday being the peak day, but after the COVID-19 outbreak, users become more consistently active on weekdays, making Monday, Wednesday, and Friday the best days to post, and the top hours are between 10 AM and 11 AM.
Facebook user demographics are continuously changing, and now users 65 years and older are the fastest-growing group. 37% of the so-called Silent Generation (those born before 1945) are now on Facebook compared to only 21% in 2012. Baby Boomers are also adopting Facebook fast—60% of them are now on Facebook compared to 43% in 2012.
86% of the 18-29-year-olds and 77% of people aged 30-49 are using Facebook, making them the two age groups using the platform the most.
As of 2020, Facebook stats reveal that the platform has 9 million advertisers who are using the platform to reach their audience. Facebook usage for advertising purposes is continually growing, testifying to the fact that advertising on the largest social media network is vital in helping businesses stay competitive.
The average Facebook user checks the platform 8 times a day on average. At the same time, the average user spends 20 a day on Facebook channels.
According to Statista, the majority (88%) of users are using the social media platform to keep in touch with friends and family, 33% are on Facebook to get entertainment, 23% to get news, and 17% to follow brands or companies. 11% of Facebook active users are using the platform to strengthen their professional network.
Facebook statistics reveal there are 2.7 billion users on the platform. 11% of the monthly active users, or around 275 million profiles, are duplicates, whereas 5% (137 million) user profiles are fake accounts.