LinkedIn Video Specs

Videos are the future of content marketing and an essential element of social media posts. LinkedIn is a great social network for professionals to boost their company's visibility. It has the perfect audience for company videos.

When posting videos on LinkedIn, it’s important to note if there are any size or length limits you should know. In this article, you will learn about using LinkedIn videos to market your business - from formatting to LinkedIn video specs.

Take a look.

Types of LinkedIn Videos

Before going into details about posting a video on LinkedIn, here are the types of videos you can share on the platform. The three types of LinkedIn videos are:

• Embedded

Embedded videos are initially uploaded to another site like YouTube or Vimeo and then shared on LinkedIn by embedding them into a post. This is the most common type of video sharing across all social media because it's the easiest.

• Native

These videos are created and directly uploaded on LinkedIn. LinkedIn's algorithm favors native videos, and similar to Facebook's native videos that get 478% more shares, these videos get higher reach and engagement.

Native videos on LinkedIn autoplay in-feed, meaning they are more likely to catch the attention of your connections than embedded ones.

• LinkedIn video ads

Companies create videos to promote their products or services on LinkedIn. These videos boost brand awareness and are usually part of the company’s ad campaigns, generating an average revenue of $7.87 per internet user. LinkedIn is quite generous with this type of content and allows users to upload videos up to 30 minutes in length.

Now that you know the three types of LinkedIn videos, let's see how you can post a video on the platform.

How to Post a Video on LinkedIn

The procedure for posting videos on LinkedIn is pretty straightforward, regardless of which type you’d like to post. Below are the steps for each type.

Share an Embedded Video on LinkedIn

1. Log into your LinkedIn account and navigate to the home page.

2. At the top of the screen, click "Start a post." A pop-up will ask, "What do you want to talk about?".

3. Click on it. If the video is on YouTube or another site, select copy the URL and paste it into the pop-up window

4. Add a title and description for your video, and select who you want to share it with (public connections or group members).

5. Click “Post”.

Once accomplished, your embedded video will now appear on your LinkedIn profile. For native videos, the procedure is slightly different. You will upload the content instead of sharing it from another site.

Upload a Video on LinkedIn

1. Go to the home page and select the share box that says "Start a post."

2. Tap the "Video" icon.

3. A new pop-up will appear asking you to "Select video to share" and automatically prompt you to choose a video from your device's library.

4. Add a title and description once the LinkedIn video has been selected or recorded.

5. Select a thumbnail before sharing it with your connections.

That’s how you upload a video on the LinkedIn platform. Meanwhile, LinkedIn video ads require you to use LinkedIn's Campaign Manager. It is the most complex among the three types of videos since it is sponsored content.

Add a Video Ad to Your LinkedIn Profile

1. Go to your LinkedIn Campaign Manager.

2. Create a new campaign by selecting "Sponsored Content."

3. Name your campaign and select your objectives from the available options: website visits, lead generation, or video views.

4. Tap "Video" as your ad type format and then click "Next" to "Create new video."

5. Fill out the blank fields, upload your video, and save it.

6. Once the LinkedIn video ad has finished uploading, click the checkbox to select it.

7. Pick your target audience and select "Next."

8. There will be a prompt to set the bid, budget, and campaign duration.

9. Complete the required steps and click "Launch campaign" to add the video ad to your LinkedIn profile or company page.

Uploading video content on LinkedIn can be easy with the right guide. You should know what type of LinkedIn video you upload to avoid further mistakes and delays.

LinkedIn Video Specs and Dimensions

LinkedIn videos have a flexible range of specs and dimensions, giving you creative freedom with your content. The LinkedIn video length can be anywhere from 3 seconds to 15 minutes when uploading from a desktop.

It can also be 10 minutes long when you upload it via the LinkedIn App. The maximum length is 4 hours if you plan on doing a LinkedIn Live Video. Here are some other LinkedIn video dimensions and specs you'd have to adhere to:

• The LinkedIn video size should be a minimum of 75KB and a maximum of 5GB.
• Orientation can be horizontal or vertical. However, LinkedIn crops vertical videos into a square in the feed.
• Aspect ratios are 9:16 (vertical), 1:1 (portrait), and 16:9 (landscape), with 16:9 being the best option for mobile.
• Resolutions can range from a minimum of 256 × 144 to a maximum of 4096 x 2304.
• Bit rates should be between 192kps and 30MBps.
• Frame rates should be 10-60 frames per second, and finally,
• Video format for LinkedIn — ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.

LinkedIn Video Ad Specs

Latest advertising statistics show that 91% of companies use innovative video formats as a marketing tool. Knowing the correct technical requirements, sizes, and dimensions is essential to launch a LinkedIn video ad campaign.

Here is a list of the LinkedIn video ad specs:

• LinkedIn video length — from 3 seconds to 30 mins.
• LinkedIn video size — from 75KB to 200 MB.
• Orientation should be horizontal only, as LinkedIn does not support vertical video ads.
• Aspect ratios, as suggested, can be 4:5, 9:16 (vertical), 1:1 (portrait), and 16:9 (landscape), with a tolerance of 5%.
• Resolutions can range from a minimum of 360x640 to a maximum of 1920x1920.
• The approved video format for LinkedIn ads is MP4.
• The frame rate should be up to 30 frames per second.
• The sound format can be AAC or MPEG4, while the audio size should be less than 64KHz.

For call-to-action buttons, LinkedIn ad specs allow the following:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

Now that you’re fully equipped with the technicalities of LinkedIn videos, it's time to start creating engaging content. Videos must be eye-catching so you can reach your target audience.

To give you more value, here’s a list of best practices to make the most out of your video campaign.

LinkedIn Video Best Practices

When creating LinkedIn videos, you should keep a few things in mind to ensure your content leads to conversions. For instance, choose the best video size for LinkedIn and provide high-quality and engaging visuals.

Here are other valuable tips you can consider:

1. Make sure to optimize the thumbnail and headline of your LinkedIn video for better CTR.

2. Keep your videos short, sweet, and on point.

3. Try to capture your audience's attention by posting high-quality, valuable, informative, and entertaining videos.

4. Pay attention to your video setup —the camera position and lighting, the body language of the people in it, background noise, etc.

5. Use video analytics to track your video views and engagement rate to see what's working and what's not.

6. Include captions or subtitles in your LinkedIn videos, as many people watch online content without sound.

7. Share your video on LinkedIn but also on other social media platforms.

8. Always include a Call-To-Action in your LinkedIn videos to encourage viewers to take the next step (i.e., subscribing to your newsletter, visiting your website, etc.)

9. Remember to respond to comments and questions left on your videos. This way, you can build relationships with your target audience, answer their queries, and show that you care about what they have to say.

Wrap Up

Gain confidence in posting LinkedIn videos by knowing their required specs and dimensions. Aside from your video's technical format, it is equally important to make your videos engaging and visually pleasing.

Remember to keep your video content informative and worth watching. This way, viewers will be more curious and start conversing about you or your brand.

FAQs on LinkedIn Videos

1. How long can LinkedIn videos be?

The maximum LinkedIn video length is 15 minutes if you post from a desktop computer. If you're posting from a mobile device, the maximum video length is 10 minutes.

2. Is there a limit to how many LinkedIn videos I can post?

You can post only one LinkedIn video per post. Other than that, there is no limit to how many videos you can post on your profile. However, posting at most 1-2 per day is recommended so you don't overwhelm your followers.

3. What video format works best on LinkedIn?

Linkedin video specs recommend an MP4 file type of up to 200MB and around 1-2 minutes long for the best quality and optimal results. Also, add a custom thumbnail to stand out more in the feed.