Though competition in the streaming industry is heating up, Netflix’s dominance remains undisputed. After the company launched its streaming service in 2007, it went from a small DVD provider to a media giant. It has become our go-to source for all things entertainment, and like any other media empire, it has some intriguing stories hiding behind its numbers. That’s why we’ve prepared some essential Netflix statistics to give you a more comprehensive picture of the company’s size and success.
Netflix Statistics (Top Picks)
- The US and Canada are the most significant contributors to the Netflix subscriber count. (Statista)
- 52% of all Netflix subscribers are female. (Morning Consult)
- 41% of Netflix viewers are watching without paying for the service. (Kill the Cable Bill)
- Average hours spent per day watching Netflix increased by 60% as a result of the Covid-19 pandemic. (Kill the Cable Bill)
- In 2021, Netflix won seven Oscars. (Variety)
- Ireland has the largest number of titles available on Netflix. (Statista)
- Money Heist was the most viewed show on Netflix in 2020. (Farout Magazine)
- Netflix booked $7.5 billion in revenue in Q3 of 2021. (The Hollywood Reporter)
Key Netflix Stats
1. Netflix boasts nearly 214 million streaming subscribers.
The number of Netflix subscribers reached 213.56 million in Q3 of 2021, making it evident that this streaming service has the largest subscriber base on the market. The Walt Disney Company comes in second with 174 million subscribers across all three streaming services (Disney+, Hulu, ESPN+). We should note that, although Amazon Prime has 200 million subscribers, there are no figures on how many of them use their streaming perks.
(Statista, The Motley Fool, Yahoo Finance)
2. US and Canadian Netflix subscribers account for 74 million of all paying customers.
The US and Canada accounted for the majority of Netflix subscribers, and according to Netflix statistics by country, the two accounted for roughly 74 million of the 214 million Netflix subscribers worldwide. With around 70 million subscribers, Europe, the Middle East, and Africa came in second, followed by Latin America with approximately 39 million. The Asia Pacific has the lowest number of subscribers, just over 30 million.
3. Thanks to the password and account sharing, 41% of Netflix users are streaming without paying.
A recent survey conducted by Kill the Cable Bill meanwhile found that 52.5% of Netflix consumers share their passwords with another household. Netflix statistics show that nearly 18% say they share with a friend, 25.6% share with a family member who is not in their immediate family, and 9.2% share with a child who lives outside the house. Netflix, on the other hand, loses about $6 billion a year due to password sharing.
(Comparitech, Kill the Cable Bill, The Motley Fool)
4. More than one-fifth of users access entertainment content with VPN services.
As one of the most popular streaming services globally, Netflix is available in virtually every country. However, which TV series and movies you can watch is determined by your geographic location, and in certain countries, the choices are quite limited. To get around this barrier, many users turn to Netflix VPN services. According to Netflix user statistics, almost 56% of all VPN users access the streaming platform each month.
5. Netflix revenue in Q3 of 2021 hit $7.5 billion.
In the third quarter of 2021, Netflix booked $7.5 billion in revenue, up from about $6.43 billion in the corresponding quarter of 2020. This figure is a far cry from the company's modest beginnings two decades ago. Netflix's revenue back in 2002 was slightly over $150 million, according to corporate records.
6. Netflix's average monthly income per paying user is $10.91.
Netflix stats disclose that the company’s average monthly revenue per paying member in the US and Canada is $14.40. In Europe, the Middle East, and Africa, the average monthly income per paying Netflix subscriber is $11.61, 18.2% less than in the US and Canada. Netflix's least profitable area is Latin America, with an average monthly income of $7.45 per member.
7. Netflix's DVD rental program brought in about $239 million in 2020.
The streaming giant still manages to make the best of DVDs, profiting handsomely from DVD sales, Netflix usage stats show. The firm generated $239 million in DVD sales in 2020. However, more customers are switching to on-demand services, resulting in a significant decline in DVD sales and memberships.
(The Teal Mango)
8. In 2020, the US and Canada contributed 46.3% to the company's revenue.
The United States and Canada remain the leading contributors to Netflix's overall revenue in 2021 as well, bringing in about $3.3 billion. With $2.4 billion, EMEA is another region that added the most yield. On the other hand, Netflix made roughly $915 million in Latin America.
9. Netflix penetration rate in North America is estimated to grow to 62% by 2025.
In 2019, Netflix had a penetration rate of 55% in North America. While growth in the United States and Canada is expected to be slower than in other areas, the penetration rate in EMEA and the Asia Pacific is forecasted to double in the same time frame. Netflix usage statistics further show that Norway has the greatest percentage of subscribers per population. Netflix has an estimated 1.97 million Norwegian users, accounting for almost 37% of the nation’s population.
10. The Netflix market share was 50.2% in Q1 of 2021.
While Netflix is still by far the most dominant player, its market share is dwindling. In 2019, Netflix accounted for 64.6% of the demand. The decline is even more notable in the US, where Netflix’s market share has dropped from 29% to 20% between 2020 and 2021. Amazon's market share also fell from 21% to 16%, Hulu's from 16% to 13%, and Disney+'s share of the market fell from 12% to 11%.
(Bloomberg, Cartoon Brew)
11. 37% of Netflix users binge-watch at work.
Netflix binge-watching stats reveal that more than a third of its users are comfortable binge-watching shows at work. Moreover, 27% of people binge while waiting in line, and 12% have used Netflix in public restrooms. In fact, 67% of Netflix users watch shows while they’re not at home.
12. The longest-running show on Netflix is Grey’s Anatomy.
Grey’s Anatomy first aired in 2005 and is still going strong, making it one of the longest-running shows ever. It managed to keep going for 16 seasons, with a 17th on the way, without losing its quality or fan base. It's also the world's second most popular streaming show, trailing only behind The Office in terms of Netflix minutes streamed (39.4 billion) in 2020.
13. The most viewed show in 2020 was Money Heist.
Netflix viewership statistics show that the Spanish series Money Heist: Season 4 continues to be Netflix's most attention-grabbing title, with an astonishing 65 million viewers worldwide. Tiger King came in second with 64 million viewers, followed by The Queen's Gambit in third with 62 million.
14. Netflix won seven Oscars in 2021.
The streaming giant had over 20 titles across multiple categories for the 2021 ceremony, according to Netflix stats, including "Ma Rainey’s Black Bottom," "My Octopus Teacher," "Mank," and "Two Distant Strangers." Netflix took home a total of seven awards, the most won by a single studio since 2017. Next on the list was Disney, with five wins, followed by Warner Bros.
15. Nine of the top 10 streaming programs in 2020 were produced by Netflix.
The Mandalorian, a Disney+ original series, was the only non-Netflix show to make the top 10 original content series by streaming services. Netflix's Ozark came in at the top with 30.46 billion minutes streamed in the United States. Netflix statistics further unveil that the top 10 most-watched shows purchased from other networks in 2020 were hosted on Netflix.
16. Netflix is available for streaming in 190 countries.
Looking into Netflix demographics, we can see that the service is now available in nearly every country and territory in the world. The company began expanding internationally in 2010, and by 2017, it had 190 countries under its belt. That said, there are four countries/territories left in the world that remain Netflix-free, namely China, North Korea, Syria, and Crimea.
17. Ireland has the most extensive Netflix library.
The most recent Netflix statistics show that Ireland holds the world’s most extensive Netflix media library, with 6,379 titles available on the platform as of January 2021. With 6,361 titles, Malaysia comes in second, followed by Indonesia and the Philippines. Canada and the Czech Republic are also in the top ten, both with over 6,100 titles available on Netflix.
18. Netflix revealed that it would spend $17.3 billion on content in 2021.
This marks a significant increase from the $11.8 billion spent on content in 2020, which was impacted by the pandemic, and a $13.9 billion spent in 2019. The production of original titles is estimated to account for almost half of all content spending.
19. Netflix surpassed YouTube as the most-watched service in 2018, with an average viewing time of 23.2 minutes daily.
In 2019, Netflix users spent an average of two hours each day on the platform. Following the Covid-19 lockdowns, there was a 61% surge in streaming activity. During the quarantine, the average Netflix user streamed roughly 3.2 hours per day, according to Netflix viewership statistics. When we take all users into account, this works out to approximately 203,840,000 hours per day viewed.
(Kill the Cable Bill, eMarketer)
20. One Netflix subscriber has watched the same movie 352 times.
Everyone has their list of Netflix movies that they can put on and know they'll enjoy. However, one user appears to have taken their love of one film to new heights, clocking in more than one view for each day of the year. In 2017, one Netflix user watched "Madagascar 3: Europe's Most Wanted" 352 times, Netflix user statistics revealed. While the company didn’t reveal any information about the viewer, we certainly know that they are a die-hard fan of the animated trilogy.
21. 75% of Netflix users in the US are between 18 and 34 years old.
According to a survey conducted in August 2021, Netflix is significantly more popular among younger consumers than older generations, with 75% of 18 to 34-year-olds and 72% of 35 to 44-year-olds stating they have a Netflix subscription. The platform is used by only 44% of people aged 65 or above. Although the streaming service appeals to people of various ages and backgrounds, Netflix subscriber statistics show that the average user is a millennial with a yearly income of less than $50,000.
22. Female users account for 52% of the Netflix audience.
When it comes to gender demographics of Netflix users, the streaming service has a fairly balanced ratio of 52% vs. 48%. Only Hulu (also 52/48) has the same balanced gender ratio among rivals. CBS All Access meanwhile has a male-to-female ratio of 62% to 35%, making it one of the most lopsided platforms.
23. Over 15 million UK households were subscribed to Netflix in 2020.
Since 2014, this figure has been gradually increasing, with a quarterly rise in the number of subscribers, reaching over 15 million in the third quarter of 2020. Netflix statistics for the UK further reveal that in Q1 of 2020, this was the most popular streaming service in the United Kingdom, with over 13 million memberships, compared to 7.9 million for Amazon Prime.
24. Netflix has produced 13 interactive series.
Given that 70% of Gen Z has a Netflix subscription, it's not surprising that gaming will become a bigger part of the company's strategy. Netflix has already blazed a trail with interactive shows like Black Mirror: Bandersnatch (2018) and You vs. Wild (2019), which involve audience interaction. Most newer devices, including TVs, gaming consoles, web browsers, and mobile devices running the current version of the Netflix app, support these interactive shows.
(Kill the Cable Bill)
25. During the COVID-19 pandemic, the average hours spent per day watching Netflix increased by 60%.
In 2020, the average number of hours spent viewing Netflix every day has increased by 60%, from 2 hours in 2019 to 3.2 hours in 2020. In addition, Netflix vs cable statistics show that TV production was paused, resulting in a 75% increase in repeat shows. As a result, a large number of people turned to streaming services like Netflix.
(Kill the Cable Bill)
26. Nearly 3.5 million Australians aged 14 and up had Netflix and Stan subscriptions in Q1 2020.
With over 14.17 million subscribers in 2020, Netflix is by far Australia's most popular subscription television provider. That said, adults in Australia are increasingly subscribing to multiple video streaming services. According to Netflix statistics for Australia, 3.3 million people have a Netflix and Foxtel membership. Moreover, many users have recently begun to subscribe to Disney+. In Q1 of 2020, over 1.85 million Australians subscribed to both Netflix and Disney+.
27. In 2020, Netflix had more than 264,000 subscribers in Singapore.
While traditional TV still accounts for the majority of TV viewing, Netflix is following closely with 31% of total TV viewing, with smart TV (which includes video-on-demand services) accounting for 24% and connected-TV devices like Roku at 8%. That said, Netflix statistics for Singapore disclose that the service accounts for nearly 50% of SVoD subscriptions in Singapore, followed by Amazon Prime (10%).
(Statista, Campaign Asia)
The Bottom Line
While these Netflix stats suggest that the platform is facing some stiff competition, such as Disney+ and Amazon Video, it remains the leader of the pack and will hardly be dethroned anytime soon. And, with most people canceling or “cutting the cord” on their cable or satellite subscriptions, it’s a foregone conclusion that the Netflix popularity and subscriber count will only continue to rise in the future.
How many subscribers does Netflix have?
As of 2021, Netflix has 214 million subscribers. The US and Canada account for 74 million, Europe, the Middle East, and Africa for 70 million, and the Asia Pacific has 30 million subscribers.
How many shows are there on Netflix?
Netflix statistics show that there are roughly 13,612 titles available across all of its libraries. However, the content varies depending on the region you’re in, which is why millions of people use
VPNs for streaming to access the unavailable content.
- Morning Consult
- Kill the Cable Bill
- Kill the Cable Bill
- Farout Magazine
- The Hollywood Reporter
- The Motley Fool
- Yahoo Finance
- The Motley Fool
- The Teal Mango
- Cartoon Brew
- The Playlist
- Kill the Cable Bill
- The Sun
- Campaign Asia
- Cord Cutting