Shopify Statistics

Shopify Statistics image

Online shopping had already become an integral part of our everyday lives when the COVID-19 pandemic hit and sent its popularity skyrocketing. We can’t talk about this topic without mentioning Shopify — one of the biggest ecommerce platforms that allow easy access to anyone who wants to set up their online store. We prepared a list of the most notable Shopify statistics to understand the platform’s success story and why so many entrepreneurs choose it to sell their products online.

Shopify Statistics (Editor’s Choice)

  • Shopify's founding team released the platform in 2006.
  • There are at least 1.7 million Shopify stores.
  • People visited Shopify 57.4 million times in May 2021.
  • Shopify and Shopify Plus have attracted over 10,000 successful brands.
  • Shopify revenue reached $2.93 billion in 2020.
  • Shopify stores saw $5.1 billion in sales from Black Friday to Cyber Monday in 2020.
  • Local delivery is a preferred choice for over 50% of Shopify buyers.

Facts About Shopify

1. The Shopify platform was released in 2006.

It all started in 2004 with the idea of Snowdevil — an online snowboard store. Founder Tobi Lutke had another idea about creating a new platform that turned out to be far better than the one about selling snowboards. So, in 2006, the founding team brought the idea to life. Fast forward to the present day, Shopify is in the top five ecommerce platforms in the world.


2. Shopify has expanded in about 175 countries.

Shopify has become one of the world’s leading ecommerce platforms. It was founded in Ottawa, Canada, but its community keeps growing. Current Shopify stats reveal that the vendor boasts merchants in approximately 175 countries around the world. You can use Shopify from Australia and New Zealand to Japan and Singapore.


3. The number of Shopify stores exceeds 1.7 million.

Recent lockdowns and movement restrictions worldwide have forced businesses to go online. The all-in-one platform has made that transformation very easy. Shopify offers a place where you can start and run your business without much tech knowledge. It’s no wonder then that Shopify ecommerce statistics show that the minimum number of stores powered by Shopify is a whopping 1.7 million. It’s safe to assume the number is even higher as the Advanced Plan users can have two or more stores. Some of the biggest Shopify stores include Nestle, Pepsi, GE, The Economist, etc.


4. The number of available languages on Shopify is 20+.

In the race to attract more companies using Shopify, the platform has made an effort to enable a larger number of merchants by expanding its features. By adding 13 to the existing languages in 2019, Shopify is now available in more than 20 different languages, ranging from Traditional Chinese and Vietnamese to Dutch and Portuguese.


5. $72 was the average revenue per customer in a Shopify store for 2020.

Earning $226 revenue per customer will get you in the 10% of the best performing stores on the platform, whereas anything below $33 belongs to the bottom 10%. Shopify statistics indicate that the average Shopify store revenue for 2020 was $72 per customer.


 The Average Customer Revenue of Shopify Stores

6. Shopify is the fifth leading ecommerce platform as of June 2021.

The Shopify market share currently stands at 7.63%, making it the fifth-best ecommerce platform for this year. WooCommerce, with 23.07%, is the first ranking ecommerce platform, and Squarespace Online Store is right behind it with 22.36% of the market worldwide.


Market Share of The Most Popular Ecommerce Platforms

7. Shopify went public in May 2015.

The company went public in May 2015, pricing its initial public offering at $17 per share. Between 2014 and 2019, Shopify’s revenue grew from $67 million to $1.6 billion. Five years after Shopify’s IPO, the company’s shares were trading at $797, implying growth of 4,600% between 2015 and 2020, according to Shopify statistics.

(Business Insider)

8. Shopify supports 3.6 million full-time jobs.

Data shows that the famous ecommerce platform supported 2.1 million full-time jobs in 2019. In 2020, businesses on Shopify contributed to around 3.6 million positions around the world.


Shopify Usage Statistics

9. More than 80% of Shopify merchants use third-party integrations.

If you are on Shopify, it doesn't necessarily mean that you can only use the platform’s built-in features. The Shopify App Store offers a range of third-party integrations, such as customer service and marketing analytics tools. Shopify user statistics unveil that over 80% of merchants use integrations to improve their sales figures.


10. About 10,000 major brands use Shopify and Shopify Plus.

Shopify has an impressive customer portfolio. High traffic-volume companies opt for the enterprise version of Shopify, Shopify Plus. Some of the big companies using Shopify include Nestle, Pepsi, Rebecca Minkoff, etc., as well as many famous entrepreneurs like Kylie Jenner, Kanye West, and Eminem.

(Shopify Plus)

11. There are 2,297,962 websites that use Shopify.

Figures are here to prove that Shopify has become a force to be reckoned with in the world of ecommerce. According to Shopify website statistics, the number of Shopify clients is close to 2.3 million as of June 2021. The number of live sites using the platform, including redirects, is 3.25 million, and by adding historical sites, we get to a total number of 4.1 million sites that have ever used the ecommerce platform.


12. The number of Shopify customers in the US is around 1.6 million.

Should we compare the numbers of US Shopify users to the users in other countries, we will clearly see that the largest part is attributed to the US sites that use Shopify. The same trend is seen in the previous years, but with smaller figures in play. As of June 2021, the number of US websites using Shopify is 1,639,518.


13. Over 71% of all live websites on Shopify are hosted in the USA.

Shopify has dramatically drawn the attention of American brands that sell online, so it’s no wonder that Shopify country statistics show that the US accounts for 71.6% of all current Shopify customers. With 4.08%, as of June 2021, the UK comes after the USA with the second-largest share of Shopify websites.


14. 47,258 Californian websites use Shopify.

The United States seems to be the country that makes the biggest use of the ecommerce platform. Recent Shopify stats convey that out of the 50 states in the USA, Californians have stood out as the most ardent users of Shopify. As of June 21, 2021, California has 47,258 Shopify customers, and New York is the second biggest Shopify user, with 21,062 customers.


15. 42.92% of Shopify traffic is direct.

By analyzing traffic data, we can conclude that almost half of Shopify sources are direct, which is the target of their marketing strategy. 26.75% of the traffic comes from searches, while referrals account for 25.27%. The rest of the traffic comes from social, mail, and display advertising with 2.68%, 2.06%, and 0.31%, respectively.


16. The number of visits to Shopify in May 2021 was 57.4 million.

Shopify traffic stats show that the average visit duration is 3 minutes and 23 seconds. If we look at the traffic by country, we’ll see that the USA has the highest traffic volume with 37.12%. The United Kingdom is in second place with 6.36%, and Canada is third with 5.49%. Traffic data for May 2021 reveal that there were 57.4 million visits to Shopify websites.


Shopify Sales Statistics

17. Shopify revenue for 2020 was just under $3 billion.

If we compare the last quarters of 2019 and 2020, we’ll spot a 93.66% rise in revenues in favor of 2020. To be more specific, revenue grew from $505 million for Q4 of 2019 to $978 million for the same period in 2020. In 2019, the Shopify annual revenue was nearly $1.6 billion, which goes to show that there was a dramatic increase in 2020 when the total revenue amounted to $2.9 billion.


Shopify Revenue Over a 5-Year Period

18. Businesses using Shopify have reported over $200 billion in sales.

Shopify boasts a thriving business community that benefits from Shopify growth. Here is an example of that: merchants’ Shopify total sales in 2018 were $41 billion, jumping to more than $200 billion just a couple of years later.

(Shopify, Shopify and You)

19. Shopify stores saw over $5 billion in sales from Black Friday to Cyber Monday.

Shopify’s accomplishments for Q4 2020 include massive sales during the long Thanksgiving weekend. Shopify ecommerce statistics reveal $5.1 billion worth of sales were made on the platform between Black Friday and Cyber Monday. In the same period in 2019, Shopify merchants the figure stood at $2.9 billion.


20. Shopify’s revenue grew by nearly 90% in 2020.

Some of the figures have surpassed analysts’ estimates due to the pandemic. The forecast for the revenue for Q4 of 2020 was $910 million, but it actually reached $978 million. The ecommerce platform revenue numbers are expected to increase in 2021, albeit at a slower pace. Shopify revenue growth in 2020 was 86% compared to the prior-year period.

(Macrotrends, Bloomberg)

21. 679 Shopify merchants have over $1 million in sales revenue.

The global pandemic created an unprecedented environment for merchants all over the world by enormously emphasizing online sales. According to Shopify sales statistics, as of June 2021, there are 42,566 websites that have over $100,000 in sales revenue. 707 meanwhile made it on the list of the top-grossing Shopify stores (over $1 million in sales revenue).


22. Fashion Nova has over $2.4 million in sales revenue.

Fashion and apparel sites are among the most popular Shopify stores. US outdoor clothing and gear company Patagonia with $24+ million in sales revenue belongs to the list of the highest-grossing Shopify stores. Other popular Shopify brands are Fashion Nova (with an estimated $2.4+ million in sales revenue), Kylie Cosmetics, Gymshark, Allbirds, etc., according to Shopify stats.


23. GMV for 2020 was $119.6 billion.

It goes without saying that the COVID-19 situation has had a positive effect on online sales. This claim can be supported by the figures showing the measure of products sold through Shopify — its gross merchandise value. The GMV for 2020 was $119.6 billion, which compared to a year earlier demonstrates a 96% increase. The last quarter of 2020 had $41.1 billion GMV, marking a 99% rise compared to 2019.


24. Shopify Plus contributed $21 million to MRR in Q4 2020.

Shopify stats show that over 5,700 shops use Plus — the platform’s upper-tier version, boasting more and improved features as well as higher flexibility in terms of customization. These shops contributed 27% of the monthly recurring revenue in the 4th quarter of 2019, compared to 25% in the same period in 2020. The reason is the remarkably higher number of stores choosing the standard plans over the premium in 2020.

(Shopify, BuiltWith)

Other Shopify Stats

25. There are over 6,600 apps in the Shopify App Store.

Shopify apps seem to play a big role in the platform’s accomplishments. Data show that 87% of Shopify merchants see the apps as essential to their business. Up until May 2018, $100 million had been paid for app development. In 2019, the number of installed apps reached 25.8 million. Currently, there are over 6,600 apps on the app store compared to May 2020, when Shopify announced that the number of apps was 4,200.

(Shopify, Shopify And You)

26. 17 popular product types cover 40% of all products on Shopify.

The most favored categories found on websites that use Shopify are fashion, apparel, jewelry, bags, shoes, etc. According to Shopify product stats, the 17 top types of products sold through the platform include t-shirts, tops, accessories, dresses, etc., and they account for 40% of all the products sold on Shopify.

(Towards Data Science)

27. Shopify is among the top internet and online services companies by market cap.

Shopify’s impressive market cap places it among the leading companies that offer internet and online services. While Amazon takes first place with a market cap of $1.6 trillion, Shopify is fourth with a market cap of $120.8 billion as of September 2020, according to Shopify company stats, trailing behind only the Seattle-based ecommerce giant, China’s Alibaba, and global internet group Prosus.


Web-Based Companies With the Highest Stock Market Value

28. Q2 of 2020 brought 71% growth of new Shopify stores.

The never-before-seen situation created by the pandemic has changed people’s shopping habits. This gave ecommerce platforms, particularly Shopify, unparalleled leverage. Due to that, it is not so surprising to know that the opening of new stores on Shopify in the second quarter of 2020 grew 71% compared to Q1 2020.


29. 84% of customers in the US rely on online shopping.

From the beginning of the COVID-19 crisis, more and more people have decided to use online platforms for shopping. According to Shopify statistics, 84% of US shoppers have opted for online shopping since March 2020, whereas only 65% have done their shopping in-store.


30. More than 50% of Shopify consumers use local delivery.

Avoiding physical contact in payment and delivery has become a priority in a time of a quickly spreading virus. In 2020, the number of Shopify shops offering these features had risen by 122% compared to 2019. In terms of delivery, 64% of Shopify buyers choose BOPIS (buy online, pick up in-store) or curbside pick-up, and over 50% go for the local delivery.


31. 26,400 Shopify partners have suggested the platform to online sellers.

Shopify developed the Shopify Partner Program, a group of third-party professionals, to provide the necessary support for running an online business. Shopify partner statistics reveal that in the 12 months before May 2020, 26,400 partners recommended Shopify to a merchant. In the year before, partner-referred merchants sold 73 million products.

(Shopify and You)

32. Recently, 49% of consumers want to engage with brands through SMS.

In 2019, Shopify growth was attributed to many elements, among which were the upgraded advertising opportunities on the platform. With almost half of the buyers preferring SMS contact with stores, Shopify clients would do well to include SMS marketing solutions in their strategies during the COVID-19 pandemic as well as social channels and email tools, as evidenced by Shopify advertising statistics.

(Shopify Plus)


How many people use Shopify?

The number of Shopify consumers in 2020 reached an astonishing 457 million which translates into a 52% growth from the previous year. The value of orders made by Shopify users through the platform in Q4 of 2020 was more than $41 billion, or $120 billion for the full year. In May 2021, there were 57.4 million visits to Shopify.

How many Shopify stores are there?

The ecommerce platform is a preferred choice for a hosted solution for 1.7 million businesses in 175 countries in the world. The number of Shopify stores is at least 1.7 million, considering some businesses have two or more stores. The new stores created on Shopify from the middle of March to the end of April in 2020 increased 62% compared to the previous 6 weeks, as confirmed by Shopify stats.

Who uses Shopify?

The number of Shopify stores increased during the pandemic, making Shopify one of the leading ecommerce platforms. It is used by start-ups, but also by some very well-known enterprises. Some of the largest Shopify stores that make millions in sales include Fashion Nova, Gymshark, Allbirds, Rebeca Minkoff. Some of the world’s most famous brands on Shopify are Pepsi, Nestle, The Economist, Tesla, etc. Even celebrities like Eminem, Kylie Jenner, and Justin Bieber are Shopify users.

How many Shopify stores can you have?

While Shopify shop statistics show that the number of stores you can have on the platform isn’t limited, you will need a separate Shopify subscription plan for every store you have. So, if you want to have multiple Shopify stores, you’ll be required to create a different account for each one. While you can use the same email for different Shopify accounts, you can only be logged into one account at a time.

How much is a Shopify store?

Shopify offers three regular subscription plans: Basic Shopify, Shopify, Advanced Shopify; and two other pricing plans: Shopify Lite and Plus. The cheapest Shopify pricing plan is Lite, for $9/month, which doesn’t provide a fully functional online store. Basic Shopify costs $29/month, and it offers all the essentials for starting a new business.

If you own a growing business, you’ll need the Shopify plan, for a monthly price of $79. For $299/month, you get access to the features of Advanced Shopify which are beneficial for stores with a high volume of online sales. Finally, facts about Shopify show that, for big companies, the best option is the enterprise version, Plus, for $2,000/month.

Where is Shopify based?

The famous ecommerce platform is based in Ottawa, Canada. It, however, also has 17 offices in 12 countries and roughly 5,000 employees. In 2020, most of the office employees started working remotely. At the time, the company’s CEO, Tobias Lutke, announced that they weren’t planning to open the offices until 2021 and that “office centricity” was over.

When did Shopify start?

The company was founded in 2004 as an online store for snowboards. However, its founders were not satisfied with the existing ecommerce platforms and created their own. The Shopify platform was launched in June 2006. In 2009, the platform introduced Shopify App Store and Shopify API. Shopify made its market debut in May 2015, priced at $17 per share.

Does Shopify take a percentage of sales?

Shopify statistics show that the platform charges fees for services like accepting major credit cards in your store, transaction fees for using a third-party payment provider, etc. Credit card rates vary from 2.4% + 30¢ to 2.9% + 30¢ depending on the pricing plan. You’ll also incur transaction fees of up to 2% if you use payment providers other than Shopify Payments.

How many sellers are there on Shopify?

The number of Shopify sellers has been continuously increasing. The COVID-19 pandemic has forced many businesses to go online. A sizable part of them has chosen Shopify, making it one of the most successful ecommerce platforms. There are more than 1.7 million merchants around the world who use Shopify and the last reported number of Shopify stores is highly likely well above 1.7 million.

How many Shopify stores are successful?

Shopify users range from start-ups to multi-million-dollar companies. The number of successful stores is not definitive, but Shopify statistics point to many prosperous and profitable businesses. Here are some of the most successful stores on Shopify: quickly developing start-ups like Gymshark and Hawkers, famous brands such as Rebecca Minkoff and Fashion Nova, as well as big companies including Tesla, Budweiser, and Nestle, which make billions in yearly revenue.

What percentage of ecommerce is Shopify?

It has been reported that Shopify has a solid plan to become a reigning power in the ecommerce world. While we wait to see whether the plan comes to fruition, we can take a look at the previous year. As of June 2021, Shopify is the fifth leading ecommerce platform in the world, with a 7.63% market share. In the US, Shopify is number two with a market share of 19%.

How much does the average person make on Shopify?

The average revenue per customer for Shopify stores is estimated at $72. If your online store’s revenue is higher than $149/customer, you belong to the top 20% of stores on Shopify. On the other hand, your online Shopify store will be placed with the worst 20% if your revenue per customer is lower than $44. Shopify statistics show that anything between these numbers will put you in the average-performing stores.

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