Webinars offer the unique possibility to connect to potential clients, organize big meetings, coach or train staff and ultimately, add value to your users. But how do you host the perfect webinar? Luckily, webinar statistics do exist to help you decide which day of the week works best for invitations, when to start promoting, how to pick the right date and how to engage your audience. Are you wondering whether to include Q&As at the end of your webinar? The answer is a resounding yes. Read on for some more winning statistics you should definitely consider if you want to host a successful webinar.
Webinars are a treat for marketers, with a total of 95% of respondents seeing them as important for their strategy. On a scale of one to five, marketers rate webinars at 3.08 points in relation to how nifty webinars are to their digital communications.
Webinars have a big potential of turning target customers into loyal clients. 31% of webinars have target onboarding or training customers. Webinar marketing statistics show that marketing and demand generation is the objective of 29% of webinars produced.
Research shows that 58% of marketers use webinars as a promotion tool. Studies show that between 2% and 5% of webinar attendees eventually make a purchase at the end of the webinar.
Industries use webinars for generating leads. So if you have concerns about meeting demand goals, just consider these webinar lead generation statistics. A total of 73% of B2B marketers and leaders in sales see webinars as an effective way for high-quality leads. Figures show that 20% to 40% of webinar attendees eventually turn into qualified leads. What is more, 57% of marketers state they would be more than happy to organize more webinars.
(GoToWebinar, ZoomInfo, outgrow)
B2B companies host the most webinars, accounting for 61%, second-ranked are B2C companies with 17%, while non-profit companies come in third with 11%, B2B webinar statistics show. Government institutions, on the other hand, are last on the list with only 2%.
And while non-profit companies are still struggling to produce webinars, tech and software firms are not only hosting them but have fully integrated them in the way they communicate with or train customers. Financial services are doing pretty well too, accounting for 14%. Education and consulting are almost at the same level with 11% and 10%, respectively, as evidenced by webinar statistics.
The percentage of marketers who run up to 100 webinars per year is satisfactory and amounts to 29%. 80% of organizations hosting training webinars produce as much as 100 webinars per year, while a total of 93% webinars for contiuing education are organized 150 times per year, according to a webinar benchmarks report.
The average attendance rate for webinars across industries is 46%. The attendance rates of the financial services sector come close to the percentage of the pharmaceutical industry at an average of 61%, followed by the consulting industry with 50%. SaaS stands somewhere in the middle with a 46% participation rate. Surprisingly, the advertising industry is near the bottom with only 33%. Some of the companies developing webinar software meanwhile report a webinar attendance rate of 30%.
The majority of webinar attendees prefer to use traditional desktops, with only 7% favoring mobiles or tablets. 80% of the desktops used by webinar participants run on Windows and only 20% run on Mac, iOS or Android.
Several key factors impact the cost of webinars, depending on the software used and the cost of the equipment, promotions and staff. The average cost of webinars ranges from $100 to $3,000. A small webinar could go as high as $500 per month depending on the traffic. Corporations with over hundreds of thousands of attendees pay over $5,000 per webinar. In any case, if you are on a tight budget, the least you could do is invest in good webinar software.
And why shouldn’t they? Emails are free and are a great way to promote any event, including webinars. Recent surveys show that solicitations through email account for 73% of webinar signups. So, while you are at it, exploit the company website and blog since they too could deliver you up to 14% of the registrations. Webinar attendance statistics further indicate that Facebook, Twitter and LinkedIn or other social media could get you up to 15% of webinar registrations.
Lure them in on a Tuesday but do not even think about bothering them with registration emails on weekends. Saturdays and Sundays, as you can imagine, rank poorly. Wednesdays and Thursdays come after Tuesdays with 15% and 16% of registrations, respectively. As far as Mondays go, even the best of us cannot really say we are crazy about them, though they are somewhat better ranked than weekends.
Surveys show that people rarely register to attend webinar, or any work-related event for that matter, in the afternoon. The best time of the day to send your promotional emails would be between 8 a.m. and 12 p.m. If your goal is to score, aim for 9 a.m. which is the “happy hour” of webinar registrations with a 14% success rate.
The best time for webinars to be announced is two weeks before the official date or even earlier. The greater the promotional cycle, the better the results. 28% of attendees register 1 to 15 days before the webinar date, 26% register 8 to 14 days prior to the webinar and a total of 11% of attendees will register on the actual day of the webinar.
Mondays are generally busy days at work so they are probably not the greatest day of the week to host an event. Thursdays are ranked as the most popular days of the week for organizing webinars with 19%. Wednesdays are a good choice since they are ranked lower than Thursdays by only 1%. Basically, any day between Tuesday and Thursday will potentially get you the traffic you need for your webinar.
What makes webinars amazing is that you can connect to people from coast to coast and even participants from across the globe. Setting the best time to host a webinar, however, can be tricky, especially if you have participants from different time zones. It was traditionally believed that webinars should be held around noon. Recent statistics defy these numbers with rankings as high as 26% for 10 a.m. or 11 a.m. hosted webinars, with 11 a.m. webinars ranked at 32% as the absolute winner.
And how long should a webinar be? That’s a trickier question to answer. While the general belief points to an hour as the optimal duration, some reports suggest that the longer the webinar, the bigger the crowd. In essence, 90-minute webinars are more suitable for sharing presentations to attendees who wish to broaden their knowledge. 15 to 20-minute webinars have proven very successful, especially for start-ups aiming to integrate them on a more frequent basis.
Webinar stats do not apply equally for live and on-demand webinars. Live events are viewed 55 minutes longer compared to on-demand webinars which are viewed for 42 minutes. The good news is that with the growing reputation of webinars, attendee viewing time is also increasing. More good news is that 94% of webinar hosts solve many of their problems by turning live webinars into on-demand webinars just by recording them.
Webinar conversion rates show an average of 35% to 45% registrant-to-attendee conversion rate and believe it or not, this has been the steadiest benchmark for years. If your attendance rates are around 40% or higher give yourself a pat on the back and keep up the good work.
Conversion rates are highest in communication webinars, followed by training webinars with a solid percentage of 44.79% and marketing webinars with 39.10%. Education-oriented webinars, while growing in popularity, have the lowest registrant-to-attendee conversion rate of 30.79%, according to webinar conversion stats.
Marketers prey on attendance rates like owls on mice. But even if they do their job perfectly, attendance rates may disappoint. 66% of marketing webinars have fewer than or 50 attendees and only 1% of marketing webinars have over 500 attendees.
In relation to webinar objectives and attendance rates, internal training webinars are breaking records. Similarly, internal communication webinars are very much attended with an attendance rate of 56.2%. In this category, marketing webinars show the lowest webinar attendance rates with 36.6%.
Lists are the best option you can choose for your webinar title. Lists demonstrate your expertise and at the same send a clear message to potential registrants about the value you offer. Additionally, “how to” titles are preferred by attendees who like actionable webinars and are therefore ranked second on the 5 point rating scale. Considering many hosts are reviewing their options on how to drive webinar attendance, here’s a tip — “101” titles should be your weapon of choice in this battle.
Q&As are the foundation and the all-time favorite webinar engagement tool. 92% of attendees expect a live Q&A session at the end of the webinar. Live Q&As are ranked high because they offer a fun way for attendees to interact with the presenter. 69% of webinars supply downloadable resources to engage their attendees. Webinar engagement statistics further point to surveys, polls and media as adequate engagement tools.
Integrating videos in your webinar will make it more compelling and more audience-engaging which will ultimately scale your viewing time. Good, right? Unfortunately, 32% of hosts that don’t use videos in their webinars say they lack the skills to integrate them in their presentation and 27% see this undertaking as too expensive.
Webinar watch stats show that live broadcasts are still the most favored webinar types with 59% ratings while always-on only webinars are slowly but surely gaining traction as registrants can access them at their convenience. Webinars that are live and always-on rank low at 5%. This means that recording your live webinars and making them on-demand is the best thing you can do to keep your registrants satisfied.
For a host or an attendee to connect to a webinar, the average bandwidth should be at 380Kbps. Bear in mind that the right connection is important for a high-quality video. A lot of the data you will be sharing with your attendees at your webinar is video and only 21% is audio. So, if those wondering how to improve webinars, should start with checking their bandwidth, and move on to their video capabilities.
As it turns out, webinars might just be the new blogs. Their flexibility has enabled businesses and entrepreneurs as well as independent coaches to promote their services, sales, generate qualified leads and increase attendance ratings.
Keep in mind though that webinars are gradually experiencing a revolution of their own. So, if you happen to be a newbie, it’s a good idea to turn to the latest webinar statistics that can help you start with a bang.