Following the steps of our evaluation methodology, we come to the next phase: the creative product. Once again, we go through case studies to see how proficient they are in the top performing types of content marketing and whether they focus on written or visual content.
As a rule of thumb, the content marketing firm you choose should be proficient in creating different types of blog posts and also have a strong focus on visual content like infographics, videos, and graphics—all of which have high engagement rates. Here’s a complete checklist of the nine best performing types of content:
- Videos & Animations
- Case Studies
- Social Media Posts
- Product Guides
The agencies we feature on our list base their content creation on a thoughtfully defined buyer persona. Furthermore, their content creation relies on the buyer’s journey, ensuring every visitor that lands on their clients’ sites receive useful information.