We continue to filter the top SEO providers by assessing how they execute specific strategies.
Keywords remain the baseline of every SEO strategy. By ranking for keywords that drive traffic and revenue, you can achieve the success you’re craving. That’s why we take special note of the keyword strategy agencies provide.
To find this information, we conduct interviews with the experts from the agency we’re evaluating and assess their knowledge in keyword research and implementation. Here are some essential points we cover:
- What factors shape their keyword choices?
- Do they consider search intent when doing keyword research?
- Are they able to recognize negative keywords?
- What’s their take on keyword optimization for voice search?
- Do they conduct keyword competition analysis?
Link building is another crucial specialization among SEO pros. The top SEO agencies customize their link building campaigns according to the client’s needs. We assess the following things to verify the agency’s ability to build a strong backlink portfolio:
- Are they using white hat tactics?
- What’s their take on buying or selling links?
- Can they use broken links?
- Do they cover directories?
- How do they handle blog links?
Conversion Rate Optimization
The main goal of all SEO companies is to convert the visitors that land on your site. That’s where conversion rate optimization plays a crucial role. We check whether these agencies can use analytics and feedback to inform their decisions and improve your website’s performance. Specifically, we consider the following:
- Can the company follow cutting-edge standards in terms of CRO?
- Do they design conversion-friendly homepages?
- Do they run A/B tests for different layouts and landing page components?
- Are the macro and micro goals they set in Google Analytics?
- What tools do they use?