Drupal also scores well in the SEO department. With its many modules and automation tools, Drupal lets you control all your web pages’ elements, making them easily discoverable by Google and other search engines. Here are some of the Drupal features that make it a favorite among digital marketers:
SEO-friendly URLs: With Drupal, you can set SEO-friendly URLs. But there’s also a module called Pathauto that automatically creates URLs to match the content, thus ensuring search engine optimization with zero effort.
Highly effective taxonomy: With Drupal’s built-in advanced taxonomy system, you can easily organize and tag content with rich keywords, which is an important element for any SEO-friendly website.
Easy editing: An SEO-friendly website updates its content regularly because Google’s content analysis algorithms classify web pages based on fresh content. With a Drupal website, it’s easy to return to your published content, modify it, and add new keywords, which can increase your ranking among search hits.
Page titles: Drupal offers a module that automatically creates page titles that search engines find interesting and that also attract readers.
Custom content types and fields: Drupal offers the ability to design a custom content structure using a simple tool without additional code. By creating a custom field on custom types of content, you can enable website editors to insert semantically correct content.