As much as 38% of visitors will leave a website that doesn’t have an appealing layout or design. That is more than a third of potential customers lost. Scroll down to discover the best web design firms you can hire today and start your success story off on the right foot!
A visually stunning website is a must in today’s hyper-competitive environment. You need to look memorable, convenient, and helpful. The best design companies exercise their technical skills to produce the maximum effect. What’s more, they design with respect to your core message, brand identity, user behavior, and requirements.
To bring you the best web design on the market, we thoroughly researched the various aspects of how these companies do business and the value they produce for their clients. We checked out the companies’ own websites as well as their clients’ websites, expecting the same respect and appreciation for midsized companies, enterprises, and small start-ups alike. Here are the main categories we explored to make sure you choose the company that suits you best:
To help you decide which of the best web design companies are for you, we’ve listed the primary industry focuses and main services offered by the 20 companies we selected here. We prioritized companies whose primary focus is web design. After all, we didn’t want to let their online reputation and any positive reviews relating to other services like digital marketing or app development mask lower-quality web design.
Most companies do both web design and web development or offer separate logo design and branding services. Depending on how far ahead you are with your business vision and website framework, it may be a good idea to combine some of the features the company offers, like graphic and web design (if you don’t yet have a logo), or web design and branding (if your brand is not clearly defined). Some web design companies may also recommend other experts.
We have also listed the industry focus or the specific niche each company has worked with. Some have more experience working with healthcare, medicine, real estate, or e-commerce. This is important, as you’ll want to take advantage of their experience to help you meet industry goals in a broader sense. You should always bear this in mind when choosing the right web design business.
When web design is done effectively, the minute you visit a company’s website, you know what they’re about. There are several important quality standards that we want to see. We evaluated over 70 companies, and you’d be surprised how many we dropped after seeing their own websites. Some common issues included messed up alignment, an ineffective use of contrast that draws the viewer’s attention to the wrong things, a chosen type that’s difficult to read, or letters that are too small. About 20% of the websites were ditched right away because they didn’t tick this box. If some of the allegedly top web design companies can’t make their own websites look good, there’s little they can do for others, right?
Understanding your customer’s business objectives and goals is a key aspect of web design—and any business cooperation in general. What is the website’s primary purpose? To amuse, inform, or sell products? Ideally, these parameters are clearly stated before the design process even starts, and everything is done with regards to this information. Who is the site meant for, and what do they expect to find there? Does the website follow the target audience’s navigation logic? Do the visuals entice the user’s attention and imagination?
A responsive web design is a must when it comes to delivering a quality final product. In today’s mobile-first industry standard, making sure your website is equally approachable, appealing, and functional across devices is of vital importance. That’s where desktop and mobile design come to mind. So we have checked at least 15 of their clients’ websites’ responsiveness to make sure no quality is lost when moving from desktop to mobile web design.
The content of some websites is updated on a monthly, weekly, or even daily basis. That’s why most use simple creation tools, as it makes optimization easier. We interviewed customers to check just how easy it was for them to keep their website operational with little need for ongoing support from the web design team.
Whether they outsource web design teams or have in-house designers, the most effective web design firms’ project management and design teams are innovative and creative; they know their aesthetics and are fully aware of the high stakes of user-centric web design.
After evaluating whether every agency was good enough when it came to the value they provide for your company, we decided to dig deeper. We ditched a large number of web design firms during the first phase of the evaluation process, so when it was time to conduct client and employee interviews, the company list had already been culled pretty well.
We took a deep dive into the inner workings of numerous companies to find out if their quality of service would match our standards. It was also important to check how effective each company was at communication. A great deal of your cooperation with your web design agency of choice will be process-based—and it can go on for months. Therefore, it’s vital to choose a company that will provide value that represents your core beliefs and message, your brand, and your unique plans for the future.
In order to make sure your work relationship is professional, easygoing, and enjoyable, we went through company reviews on Trustpilot, Google, and elsewhere. We also set up a pretend venture and signed up for these companies’ services; we then flooded them with tedious questions and demands so we could observe their behavior. Only the most respectful, courteous, helpful, and precise answers landed firms on our web design company names list.
The companies we listed were tested for the following company culture features:
We made sure your ride will run smoothly by checking each company’s management style. Some web design agencies will even switch to the management tool your employees are already using to better suit your needs. Check if this is an option.
Integrating you, the customer, into the design process will help build more appropriate, custom solutions and reduce expenses. We did some mock tests and client interviews to make sure you’re covered.
When are employees stressed? When their future is insecure, when the planning skills are terrible, and when they fear for the success of their projects in the absence of proven solutions. There’s no room for this sort of behavior as you work with your chosen web design firm.
Even the most accommodating design agencies can’t help you unless you give them a clear idea of what you want. If you have already developed your brand, help them incorporate it into their design. If you haven’t, some companies offer branding and logo services, along with web design services for small businesses and/or enterprises.
You need to understand exactly where your audience comes from if you want to build an excellent UX/UI design. Companies with more niche experience can help you out with this one.
Some companies only work with big enterprises, while others specialize in small to medium-size firms; this criterion will be listed in the table.
All of the companies listed are located in the US. However, if you’re okay with working with outsourced teams, that’s also an option. We made sure you only work with the best web design agencies, so you won’t lose out, regardless of the choice you make.
Check the minimum project size on our table and call the companies to see if they’re willing to make compromises. We advise you not to go cheap with this one, as the competition is fierce.
Finally, decide on your pricing preferences, and you’re ready to go! Enjoy the process, and your visually stunning, user-friendly, easy-to-navigate website will soon be the envy of your competition.
A minimalist style with a clean, professional-looking design and simple layout is what everyone is after these days. A good web designer should also be able to create pages that are easy to update, customize, and tweak for the end user. Creativity, a sense of aesthetic beauty, and being tuned into the latest industry developments is also a must. An interactive, rich design is also something to look for, as is a designer’s ability to create an SEO-optimized design, maximize your traffic, and remain true to your brand.
Your design is your first impression, and a unique design incorporated with your core brand message will definitely make you stand out from the crowd. A customized website will be easier to continue customizing in the future, will take longer to become outdated, and is likely to be more SEO-friendly. No features will be insufficient, pointless, or out of touch with your intentions or your consumers’ particular needs. However, a template-based design is simpler, cheaper, and faster to make. For some small businesses, this is enough. What are your plans? What are your ambitions? The answer to these questions will eventually tip the scales when choosing your preferred web design method and web design firms.