When web design is done effectively, the minute you visit a company’s website, you know what they’re about. There are several important quality standards that we want to see. We evaluated over 70 companies, and you’d be surprised how many we dropped after seeing their own websites. Some common issues included messed up alignment, an ineffective use of contrast that draws the viewer’s attention to the wrong things, a chosen type that’s difficult to read, or letters that are too small. About 20% of the websites were ditched right away because they didn’t tick this box. If some of the allegedly top web design companies can’t make their own websites look good, there’s little they can do for others, right?
Understanding your customer’s business objectives and goals is a key aspect of web design—and any business cooperation in general. What is the website’s primary purpose? To amuse, inform, or sell products? Ideally, these parameters are clearly stated before the design process even starts, and everything is done with regards to this information. Who is the site meant for, and what do they expect to find there? Does the website follow the target audience’s navigation logic? Do the visuals entice the user’s attention and imagination?
A responsive web design is a must when it comes to delivering a quality final product. In today’s mobile-first industry standard, making sure your website is equally approachable, appealing, and functional across devices is of vital importance. That’s where desktop and mobile design come to mind. So we have checked at least 15 of their clients’ websites’ responsiveness to make sure no quality is lost when moving from desktop to mobile web design.
The content of some websites is updated on a monthly, weekly, or even daily basis. That’s why most use simple creation tools, as it makes optimization easier. We interviewed customers to check just how easy it was for them to keep their website operational with little need for ongoing support from the web design team.
Whether they outsource web design teams or have in-house designers, the most effective web design firms’ project management and design teams are innovative and creative; they know their aesthetics and are fully aware of the high stakes of user-centric web design.