As much as 38% of visitors will leave a website that doesn’t have an appealing layout or design. That is more than a third of potential customers lost. Scroll down to discover the best web design companies you can hire today and start your success story off on the right foot!
To bring you the best web design on the market, we thoroughly researched the various aspects of how these companies do business and the value they produce for their clients. We checked out the companies’ own websites and their clients’ websites, expecting the same respect and appreciation for midsized companies, enterprises, and small start-ups alike. Here are the main categories we explored to make sure you choose the website design company that suits you best:
To help you decide which of the top web design companies are for you, we’ve listed the primary industry focuses and main services they offer. We prioritized companies whose primary focus is web design. After all, we didn’t want to let their online reputation and any positive reviews relating to other services like digital marketing or app development mask lower-quality web design. Most companies, however, do both web design and web development or offer separate logo design and branding services.
Depending on how far ahead you are with your business vision and website framework, it may be a good idea to combine different features like graphic and web design (if you don’t yet have a logo) or web design and branding (if your brand is not clearly defined). Some web design firms may also recommend web development experts to craft a responsive and fully functional website for your business.
We have also listed the main industry focus or a few niches each web design company has worked with. Whether you’re looking for companies specialized in ecommerce, healthcare, medical, real estate, or web design for law firms, we have featured companies with experience in every industry. This is important, as you’ll want to take advantage of their experience to help you meet industry goals in a broader sense. You should always bear this in mind when shopping for web design agencies.
When web design is done effectively, the minute you visit a web design agency’s website, you know what they’re about. There are several important quality standards that we want to see. We evaluated over 70 companies, and you’d be surprised how many we dropped after seeing their own websites. Some common issues included messed-up alignment, ineffective use of contrast that draws the viewer’s attention to the wrong things, a chosen type that’s difficult to read, or too small letters. About 20% of the websites were ditched right away because they didn’t tick this box. If some of the allegedly top website design companies can’t make their own websites look good, there’s little they can do for others, right?
Understanding the customer’s business objectives and goals is a key aspect of web design—and any business cooperation in general. What is the website’s primary purpose? To amuse, inform, or sell products? Ideally, these parameters are clearly stated before the design process even starts, and everything is done with regard to this information. Who is the site meant for, and what do they expect to find there? Does the website follow the target audience’s navigation logic? Do the visuals entice the user’s attention and imagination?
A responsive web design is a must when it comes to delivering a quality final product. The best website design companies ensure that all websites are equally approachable, appealing, and functional across all devices. That’s where desktop and mobile design come to mind. So we have checked at least 15 of their clients’ websites’ responsiveness to make sure no quality is lost when moving from desktop to mobile web design.
The content of some websites is updated on a monthly, weekly, or even daily basis. That’s why most use simple creation tools, as it makes optimization easier. We interviewed customers to check just how easy it was for them to keep their website operational with little need for ongoing support from the web design firm.
Whether they outsource web design teams or have in-house designers, the most effective website design firms’ project management and design teams are innovative and creative; they know their aesthetics and are fully aware of the high stakes of a user-centric web design.
After evaluating whether every website design firm was good enough when it came to the value they provide for their clients, we decided to dig deeper. We ditched a large number of web design companies during the first phase of the evaluation process, so when it was time to conduct client and employee interviews, the company list had already been culled pretty well.
We took a deep dive into the companies’ inner workings to find out if their quality of service would match our standards. It was also important to check how effective each web design company was at communication. A great deal of your cooperation with your web designers of choice will be process-based—and it can go on for months. Therefore, it’s vital to choose a top web design firm that will provide value that represents your core beliefs and message, your brand, and your unique plans for the future.
In order to make sure your work relationship is professional, easygoing, and enjoyable, we went through company reviews on Trustpilot, Google, and elsewhere. We also set up a pretend venture and signed up for these companies’ services; we then flooded them with tedious questions and demands so we could observe their behavior. Only the most respectful, courteous, helpful, and precise answers landed firms on our top web design agencies list.
The companies we listed were tested for the following company culture features:
We made sure your ride will run smoothly by checking each company’s management style. Some website design companies will even switch to the management tool your employees are already using to better suit your needs. Check if this is an option.
Integrating you, the customer, into the design process will help build more appropriate, custom solutions and reduce expenses. We did some mock tests and client interviews to make sure you’re covered.
When are employees stressed? When their future is insecure, when their planning skills are terrible, and when they fear for their projects’ success in the absence of proven strategies. There’s no room for this sort of behavior as you work with your chosen website design company.
The cost of the best web design services depends on a wide array of factors. During our pricing evaluation process, we sought out cost-effective solutions instead of focusing on particularly pricy or cheap ones.
Even the most accommodating design agencies can’t help you unless you give them a clear idea of what you want. If you have already developed your brand, help them incorporate it into their design. If you haven’t, some companies offer branding and logo design services, along with website design companies for small businesses and/or enterprises.
You need to understand exactly where your audience comes from to build an excellent UX/UI design. Companies with more niche experience can help you out with this one.
Some web design companies only work with big enterprises, while others specialize in small to medium-size firms; this criterion will be listed in the table.
Check the minimum project size on our table and call the companies to see if they’re willing to make compromises. We advise you not to go cheap with this one, as the competition is fierce.
The leading agencies are often able to adapt their knowledge to serve clients across various domains. It’s, however, helpful to look for options that have already driven success for businesses like yours. For instance, if you’re an ecommerce business, you might want to consider limiting your choices to the best ecommerce web design companies that understand the challenges of doing business in the online space.
Finally, decide on your pricing preferences, and you’re ready to go! Enjoy the process, and your visually stunning, user-friendly, easy-to-navigate website will soon be the envy of your competition. You might also want to turn to some of the top UX design companies to offer the most compelling digital experiences to your customers.
A minimalist style with a clean, professional-looking design and simple layout is what everyone is after these days. A top web design company should also be able to create pages that are easy to update, customize, and tweak for the end user.
Creativity, a sense of aesthetic beauty, and keeping up with the latest industry developments is also a must. An interactive, rich design is also something to look for. Top website designers can create SEO-optimized designs, maximize your traffic, and remain true to your brand.
Your design is your first impression, and a unique design incorporated with your core brand message will definitely make you stand out from the crowd. A customized website will be easier to upgrade in the future, it will look up to date for longer, and is likely to be more SEO-friendly. No features will be insufficient, pointless, or out of touch with your intentions or your consumers’ particular needs.
However, a template-based design is simpler, cheaper, and faster to make. For some small businesses, this is enough. What are your plans? What are your ambitions? The answer to these questions will eventually tip the scales when choosing your preferred web design method and web design companies.