Email marketing services will provide you with all the tools needed to create and carry out an email marketing campaign. Namely, the services offer the templates, design tools, and contact management solutions you will need to create and store a customer client list. It also includes analytics that monitor the success of your campaign.
Although an email marketing service comes at a lower cost (sometimes you can even get free email marketing services for a month or more, like a trial period) and the tools are generally easy to use, designing and executing the campaign will be your responsibility.
The agencies, however, will work with you to create an effective email marketing strategy that fits your business’s needs. The staff will take care of the design and distribution, as well as all contact management such as building an email list and ensuring it’s always up to date. Of course, email marketing companies are far more beneficial than email marketing services because they bring experience to the table. An agency’s task is to ensure customers receive targeted, segmented, and helpful communications that engage them with a proven record of success.