59% of marketers say email is their biggest source of ROI. We have found a way to help you become one of them! Using a custom evaluation methodology, we filtered the best email marketing companies you can hire today. Plus, there’s a guide to help you find the perfect match for you no matter the niche and size of your business or budget.
In a nutshell, we evaluate the companies by analyzing them from multiple aspects. For one, we examine the expertise of each agency, its ability to use different marketing strategies, and the team behind the concept.
Also, we evaluate the company’s portfolio and reports. Last but not least, we analyze the user ratings and rely heavily on them because we consider it’s crucial to hear the opinion of real users who have had first-hand experiences with particular email marketing firms.
Email marketing can range from a monthly newsletter to a sophisticated and engaging workflow targeting different types of potential customers. Some agencies are specialized in one area of the email marketing while others can incorporate all important approaches into an effective strategy that will get you the best results, while also saving your time and money.
An email marketing campaign is nothing without a full-fledged list of subscribers. You may already have loyal customers and returning site visitors, but it’s important that the agency is savvy in lead generation and building a list of contacts interested in your business. This means that apart from using bulk email marketing services on the already existing list, the agency should create a list of new, potential customers that could eventually lead to an increase in sales.
The content of the email should be compelling and persuasive, encouraging the readers to click. From subject lines to informative content, the agency needs to be skilled in creating content that will have a great impact, making your readers take action. The email content should contain company news, but also other personalized content, such as information about special events, discounts, blog post notifications, and more, depending on the preferences of each customer.
A full-service email marketing agency knows that testing takes up a great part of a marketing campaign and that it’s crucial for its success. The team behind the agency needs to determine which subject line works best, what call to action looks most encouraging, and when the email should be sent.
Transparency is the key to a successful partnership. Thorough, accurate reporting that gives you the insight needed to improve is crucial. Renowned email marketing companies are driven by results and are consequently focused on creating campaigns that generate maximum ROI.
An email is the most direct way of reaching customers; hence, the email’s visual appeal is just as important as its content. To engage the audience, the template of an email should be responsive, and its design needs to be eye-catching and tailored to your business. Many agencies use a specialized email marketing software system that allows personalizing emails by name, content, and graphics, as well as video marketing. A commitment to a quality template design will differentiate your email from the thousands of others your audience receives.
A qualified agency can effectively convey your message, thus increasing your return on investment. Take a look at these crucial aspects that need to be put into perspective before giving an email marketing firm the green light.
Email marketing services will provide you with all the tools needed to create and carry out an email marketing campaign. Namely, the services offer the templates, design tools, and contact management solutions you will need to create and store a customer client list. It also includes analytics that monitor the success of your campaign.
Although an email marketing service comes at a lower cost (sometimes you can even get free email marketing services for a month or more, like a trial period) and the tools are generally easy to use, designing and executing the campaign will be your responsibility.
The agencies, however, will work with you to create an effective email marketing strategy that fits your business’s needs. The staff will take care of the design and distribution, as well as all contact management such as building an email list and ensuring it’s always up to date. Of course, email marketing companies are far more beneficial than email marketing services because they bring experience to the table. An agency’s task is to ensure customers receive targeted, segmented, and helpful communications that engage them with a proven record of success.
The ideal email marketing services agency should be able to develop a wider strategy typical for social media marketing companies. This usually includes creating a social media marketing campaign with the unique goal of expanding your target audience. We especially appreciate agencies that can make your emails social media ready. This can be done by embedding social media buttons in the email, which essentially combines the best of both worlds. Or they can include references to the latest email marketing news on your social media accounts, thus reinforcing the message.
Demonstrating results is crucial. The email marketing digital agency should track the progress of a campaign regarding how many people are opening the emails and which clicks are being used. The campaign analytics enable you to see to what extent your message is resonating with your target audience and whether there is something that needs to be changed.
Every professional email marketing company should have a portfolio. Browsing through their portfolio means getting to know the company better. Make sure to check whether the agency’s creative team has been successful in understanding the business goal and getting the pulse of your target audience.
Finding the best email marketing companies means finding an agency that has an experienced team. By experienced, we mean a team of people who have worked on relevant campaigns and have driven success. Getting to know the team is very important as they will be the ones who will create your email campaign.
The next step is to gauge customer satisfaction. We look for customer reviews on social media, Google, and other sites like Clutch.co and UpCity.com. Reviews from real customers who have real experiences with the agency can be a highly valuable asset and were often a deciding factor in whether or not to include certain agencies in our selection of the top email marketing companies.
Our list will help you narrow down the potential candidates, but the final choice is yours. To make sure you find the perfect email marketing agency to address your business needs, you need to consider the following things:
First and foremost, before choosing an email marketing agency, you need to know your goals. By doing so, you’ll find your match easier. If, for example, you want to drive sales, the agency should be able to focus on developing a strategy for creating, distributing, and tracking different kinds of promo emails, welcome letters, customer surveys, and more. On the other hand, if you need digital invitations to be sent, the company should create appealing invitations and track RSVPs. The bottom line is, the agency you opt for will have to have a corresponding expertise.
Determine how much money are you willing to invest and look for the best email marketing companies within that frame. However, note that this should be a long-term partnership that will help you achieve your goals faster. As pricier doesn’t necessarily mean better, you should also look into the aspects below.
There are many fantastic email marketing agencies out there; however, it’s crucial to your success to choose the one that has prior experience in your field. Verify your potential agency has the track record of successfully doing work for similar brands like yours. That will give you an idea of whether your partner will be able to maximize your ROI and make your life easier.
While highly-subjective this is an incredibly important factor. If you want to build a long-term relationship with your email marketing agency, you need to be confident about them. Are the team members passionate about your project? Will they be there to answer your questions and involve you in the work process? You need to trust your gut for this one and go with the agency that feels like the right partner.
All email marketing companies in Los Angeles, New York, or anywhere across the world have a single goal, and that is building your subscribers list. So, even if you don’t have an existing list, the companies will offer different tools to increase the list of prospects.
The open rates for most newsletters are in the 30–40% range, measured using unique opens—one open per recipient. However, by choosing the best email marketing agency, which will use a double opt-in strategy, offer compelling content, and follow the most important email marketing practices, your company can achieve open rates of 45–50%.
The short answer is yes. Email marketing is still very relevant despite the frenetic rise of social media and other digital marketing strategies. Email marketing offers many benefits for your business and drives a better return on investment. It’s an action-oriented, measurable strategy which uses user personalization and segmentation. Email has an average ROI of 4300–4700%, which makes it one of the most profitable marketing outlets.
The main benefit of choosing an agency is that it takes a lot of work off your hands. Namely, when you opt for an email marketing service, you receive all the tools, but it’s on you to create and distribute the campaign; whereas when opting for email marketing companies, you get both the tools and an experienced team that will take care of it.
Many digital marketing companies offer email marketing as part of their service. However, by hiring an email marketing focused agency, you will get customized newsletter signup forms, appealing message design, contact-list management, progress tracking, and much more. All these tools in combination will help you grow your business and enhance brand loyalty, thus developing deeper relationships with a broader range of audience at a lower cost than the traditional media.