Looking for an agency that will optimize your email campaigns and improve marketing communications for your business? Look no further! To date, we have analyzed 50 cream-of-the-crop email marketing companies, which specialize in providing solutions that meet your business needs and ensure that your future marketing goals are attainable.
Find the Best Email Marketing Service.
Best Email Marketing Companies 2018
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Encircl is a marketing service provider for business and enterprises. The basis of their services is their innovative ...
MarketJoy, Inc. is a B2B sales development firm. They provide lead generation, demand generation, market research, and ...
GobySavvy as an agency focuses on helping business grow by increasing their marketing return on investment. They do ...
Beyond is a global design and technology ideas company with offices in London, New York, San Francisco, Mountain View, ...
Subtext is a digital customer experience firm from Portland, Oregon. They help businesses build closer relationships ...
Rise Interactive was founded in 2004 and has since grown from a small business plan to an award-winning digital ...
Binge Surfer Services
SunCity Advising is one of the leaders of the digital marketing industry. They help companies reach their full growth ...
Landis Communications Inc. (LCI)
Landis Communications Inc. (LCI) is a San Francisco-based company that provides strategic communications, digital, ...
Brafton is one of the leading content marketing agencies in America. Furthermore, they have expanded into becoming a ...
Square 2 Marketing
Square 2 Marketing is a strategic revenue generation company. They focus on helping companies improve business results ...
IdeaWork Studios is a full-service graphic design and website development, branding, and advertising agency. They have ...
nDash is one of the few open content creation platforms. They empower brands to find niche experts, hear custom idea ...
Bluetent is a digital agency based in the heart of the Rocky Mountains. They focus on marketing for the resort, travel ...
Symbiont Group is a B2B marketing and sales agency that helps businesses attract their target customers, generate ...
Ranksharks is a new media marketing company based in Los Angeles that specializes in web marketing services. They help ...
JH Consulting, Inc. provides a personalized and cohesive approach to digital marketing and business development. They ...
R2integrated is a full-service digital agency with nationwide offices in the Silicon Valley, New York, Seattle, St. ...
The Ocean Agency
The Ocean Agency is a Chicago-based web design agency that has helped numerous small businesses improve their digital ...
Prospectr Marketing is a lead generation company from Minneapolis, MN, that specializes in email marketing and market ...
Best Email Marketing Companies Evaluation Process
We handpicked each of the agencies listed on our website through a carefully established methodology. The methodology uses special tools and techniques to analyze each aspect of the companies.
- The agency’s area of expertise and clients.
- Customer reviews and user ratings.
- Their ability to offer highly targeted email marketing services.
- The methods used to track progress and provide campaign analytics.
- The agency’s portfolio.
- Quality and cost ratio
Compact Details of our Evaluation Process
n a nutshell, we evaluate the companies by analyzing them from multiple aspects. For one, we examine the expertise of each agency, its ability to use different marketing strategies, and the team behind the concept.
Also, we evaluate the company’s portfolio and reports. Last but not least, we analyze the user ratings and rely heavily on them because we consider it’s crucial to hear the opinion of real users who have had first-hand experiences with particular email marketing firms.
What do Full-Service Email Marketing Companies offer?
Email marketing can range from a monthly newsletter to a sophisticated and engaging workflow targeting different types of potential customers. Some agencies are specialized in one area of the email marketing while others can incorporate all important approaches into an effective strategy that will get you the best results, while also saving your time and money.
Email List Growth
An email marketing campaign is nothing without a full-fledged list of subscribers. You may already have loyal customers and returning site visitors, but it’s important that the agency is savvy in lead-generation and building a list of contacts interested in your business. This means that apart from using bulk email marketing services on the already existing list, the agency should create a list of new, potential customers which could eventually lead to an increase in sales.
Email marketing content
The content of the email should be compelling and persuasive, encouraging the readers to click. From subject lines to informative content, the agency needs to be skilled in creating content that will have a great impact, making your readers take action. The email content should contain company news, but also other personalized content, such as information about special events, discounts, blog post notification, and more, depending on the preferences of each customer.
A full-service email marketing agency knows that testing takes a great part of a marketing campaign and that it’s crucial for its success. The team behind the agency needs to determine which subject line works best, what call to action looks most encouraging, and when the email should be sent.
Transparency is the key to a successful partnership. Thorough, accurate reporting that gives you an insight needed to improve is crucial. Renowned email marketing companies are driven by results and are consequently focused on creating campaigns that generate maximum ROI.
An email is the most direct way of reaching to customers; hence, the email’s visual is just as important as its content. To engage the audience, the template of an email should be responsive, and its design needs to be eye-catching and tailored to your business. Many agencies use a specialized email marketing software system that allows personalizing emails by name, content, and graphics, as well as video marketing. A commitment to a quality template design will differentiate your email from thousands of others your audience receives.
How do we determine which email marketing agencies will be listed on our website?
A qualified agency can effectively convey your message, thus increasing your return on investment. Take a look at these crucial aspects that need to be put into perspective before giving an email marketing firm the green light.
Email Marketing Services vs Email Marketing Agencies
Email marketing services will provide you with all tools needed to create and carry out an email marketing campaign. Namely, the services offer templates, design tools, and contact management solutions you will need to create and store a customer client list. It also includes analytics that monitors the success of your campaign.
Although an email marketing service comes at a lower cost (sometimes you can even get free email marketing services for a month or more like a trial period) and the tools are generally easy to use, designing and executing the campaign will be your responsibility.
The agencies, however, will work with you to create an effective email marketing strategy that fits your business’ needs. The staff will take care of the design and distribution, as well as all contact management such as building an email list and ensuring it’s always up to date. Of course, email marketing companies are far more beneficial than email marketing services because they bring experience to the table. An agency’s task is to ensure customers receive targeted, segmented, and helpful communications that engage them with a proven record of success.
The goals of your email marketing campaigns
First and foremost, before choosing an email marketing agency, you need to know your goals. By doing so, you’ll find your match easier. If, for example, you want to drive sales, the agency should be able to focus on developing a strategy for creating, distribution and tracking different kinds of promo emails, welcome letters, customer surveys, and more. On the other hand, if you need digital invitations to be sent, the company should create appealing invitations and track RSVPs. The bottom line is – the agency you will opt for will have to have a corresponding expertise.
Expanding the possibilities
The ideal email marketing services agency should be able to develop a wider digital marketing strategy such as social media marketing which will have a unique goal of expanding your target audience. We especially appreciate agencies that can make your emails social media ready. This can be done by embedding social media buttons in the email, which essentially combines the best of both worlds. Or, they can include references to the latest email marketing news on your social media accounts, thus reinforcing the message.
Tracking progress & providing campaign analytics
Demonstrating result is crucial. The email marketing digital agency should track the progress of a campaign regarding how many people are opening the emails and which clicks are being used. The campaign analytics enable you to see to what extent your message is resonating with your target audience and whether there is something that needs to be changed.
Establish a budget
Determine how much money are you willing to invest and look for the best email marketing companies within that frame. However, note that this should be a long-term partnership which will help achieve your goals faster. As pricier doesn’t necessarily mean better, you should also look into the aspects below.
The company’s portfolio
Each email marketing company has a portfolio. Browsing through their portfolio means getting to know the company better. Make sure to check whether the agency’s creative team has been successful in understanding the business goal and get the pulse of your target audience.
Finding the best email marketing companies in the USA means finding an agency that has an experienced team. By experienced, we mean a team of people who have worked on relevant campaigns and had driven success. Getting to know the team is very important as they would be the ones that will create your email campaign.
Often, checking the company’s portfolio wouldn’t be enough. In such cases resort to customers’ reviews on other sites like Clutch.co and Upcity.com. Reviews from real customers who have real experiences with the agency can be a highly valuable asset and often a deciding factor whether or not to include certain agencies in our selection of top email marketing companies.
Only consider real agencies with in-house experts
The best companies have an in-house team consisting of directors, writers, production experts, executives and each member is a specialist in a single aspect of marketing. The core benefit of an in-house agency is that you won’t have to negotiate with a sales team which outsources their work.
Search for ‘email marketing companies near me.’
Believe it or not, the physical location of an agency is a very important factor. The business location should be well-defined and found somewhere on their website’s homepage. This shows that the company can be easily traced, adding to their credibility. So, before starting your search, google ‘email marketing agencies New York’, for example. Then, check the offers for that area and look whether some of those companies are listed as one of the best here.
Most Frequently Asked Questions
Why do I need an agency for email marketing?
By hiring an agency, you will get customized newsletter signup forms, appealing message design, contact list management, progress tracking, and much more. All these tools in combination will help you grow your business and enhance brand loyalty, thus developing deeper relationships with a broader range of audience at a lower cost than the traditional media.
What if I don’t have an existing email list?
All email marketing companies in Los Angeles, New York, or anywhere across the world – have a single goal and that is building your subscribers list. So, even if you don’t have an existing list, the companies will offer different tools that will increase the list of prospects.
What is the average open rate for email newsletters?
The open rates for most newsletters are in the 30-40% range, measured using unique opens – one open per recipient. However, by choosing the best email marketing agency, which will use a double opt-in strategy, offer compelling content, and follow the most important email marketing practices your company can achieve open rates of 45-50%.
Is email marketing still relevant?
The short answer is yes. Email marketing is still very much relevant despite the frenetic rise of social media and other digital marketing strategies. Email marketing offers many benefits for your business and drives a better return on investment. It’s an action-oriented, measurable strategy which uses user personalization and segmentation. Email has an average ROI of 4,300-4,700% which makes it one of the most profitable marketing outlets.
Why use an agency instead of purchasing 'do-it-yourself' software?
The main benefit of choosing an agency is that it takes a lot of work off your hands. Namely, when you opt for an email marketing service, you receive all the tools, but it’s upon you to create and distribute the campaign whereas when opting for email marketing companies, you get both the tools and an experienced team that will take care of it.