2019's Best Digital Marketing Companies

Based on recent statistics, there are nearly 4.5 billion internet users worldwide. Among them, there is a massive number of potential clients to expose your products or services!

With that big of an audience, however, comes great competition among digital marketing companies. Weeding out the best of them is a challenge, to say the least.

A challenge we have successfully overcome thanks to our custom evaluation methodology. The outcome is the table below where you will find the best agencies dealing with marketing on the World Wide Web.

Details on the criteria that these firms have to meet are right below the table, along with a guide to help you on your journey from hiring to successful collaboration.

The Best Digital Marketing Agencies

1. Sachs Marketing Group
User Rating: 4.65 (23 votes)
$100 - $149 / hr
Westlake Village California
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1. Sachs Marketing Group
User Rating: 4.65 (23 votes)
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design
Summary
Sachs Marketing Group is an award-winning digital marketing agency that offers a scalable pricing model. The team provides creative solutions and methods that are beyond the scope of normal SEO. Clients get access to a personal online workflow, enjoying unprecedented transparency. See Profile >
Services Focus
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design
2. Silverback Strategies
User Rating: 4.52 (21 votes)
$150 - $199 /hr
Alexandria Virginia
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2. Silverback Strategies
User Rating: 4.52 (21 votes)
    • Pay Per Click
    • SEO
    • Digital Strategy
Summary
Silverback Strategies is a performance marketing agency that helps you boost leads and sales through data-driven strategies across multiple channels. Additionally, the team builds long-lasting relationships based on regular communication and reporting. See Profile >
Services Focus
    • Pay Per Click
    • SEO
    • Digital Strategy
3. Ignite Visibility
User Rating: 4.43 (14 votes)
$100 - $149 / hr
San Diego California
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3. Ignite Visibility
User Rating: 4.43 (14 votes)
    • SEO
    • PPC
    • CRO
Summary
Based in San Diego, Ignite Visibility brings together a talented team united in its passion for online marketing. Striving for 100% customer retention, they are committed to providing real value to their clients by creating integrated campaigns that connect brands and customers. See Profile >
Services Focus
    • SEO
    • PPC
    • CRO
4. Cynexis Media
User Rating: 4.68 (31 votes)
$25 - $49 /hr
Grandview Heights Ohio
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4. Cynexis Media
User Rating: 4.68 (31 votes)
    • Web Design
    • Search Engine Optimization
    • Mobile App Development
Summary
Cynexis is a top digital marketing agency based in Columbus, Ohio. They provide startups, small business, and big corporations with creative solutions that encompass innovative technology and passion to drive results. On top of it, the team is reliable, flexible, and transparent. See Profile >
Services Focus
    • Web Design
    • Search Engine Optimization
    • Mobile App Development
5. KoMarketing
User Rating: 4.35 (20 votes)
$150 - $199 / hr
Boston Massachusetts
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5. KoMarketing
User Rating: 4.35 (20 votes)
    • Search Engine Optimization
    • Pay Per Click
    • Content Marketing
Summary
KoMarketing is a B2B online marketing agency. They build the connections that drive B2B business success by creating highly customized programs that are continuously monitored and adjusted to optimize results in search, social, and content marketing. See Profile >
Services Focus
    • Search Engine Optimization
    • Pay Per Click
    • Content Marketing
6. 97th Floor
User Rating: 4.46 (35 votes)
$150 - $199 / hr
Lehi Utah
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6. 97th Floor
User Rating: 4.46 (35 votes)
    • Content Marketing
    • Search Engine Optimization
    • Email Marketing
Summary
97th Floor is an award-winning digital marketing agency with offices in Salt Lake City and Los Angeles. Being in digital for ten years, they have the experience and expertise to drive powerful results for brands through comprehensive digital strategies. See Profile >
Services Focus
    • Content Marketing
    • Search Engine Optimization
    • Email Marketing
7. DigitalMarketing.com
User Rating: 4.39 (31 votes)
$100 - $149 / hr
Irvine California
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7. DigitalMarketing.com
User Rating: 4.39 (31 votes)
    • Digital Strategy
    • Search Engine Optimization
    • Social Media Marketing
Summary
Over the 15 years of its existence, Digital Marketing has produced over 3150 campaigns and generated outstanding results for clients in 91 different industries. Their team develops an accountable methodology designed to capture all opportunities, ensuring 100-1135% business growth. See Profile >
Services Focus
    • Digital Strategy
    • Search Engine Optimization
    • Social Media Marketing
8. Digital Authority Partners
User Rating: 4.18 (17 votes)
$100 - $149 / hr
Chicago Illinois
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8. Digital Authority Partners
User Rating: 4.18 (17 votes)
    • Digital Strategy
    • Content Marketing
    • UI/UX creation
Summary
Digital Authority Partners is a Chicago-based agency that helps clients win over users and grow their business. The talented team of marketers, developers, and analysts has the ability to transform the digital presence of any brand, offering outside-of-the-box concepts.   See Profile >
Services Focus
    • Digital Strategy
    • Content Marketing
    • UI/UX creation
9. SEO Solutions
User Rating: 4.21 (28 votes)
$100 - $149 / hr
Chicago Illinois
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9. SEO Solutions
User Rating: 4.21 (28 votes)
    • Web Design
    • Search Engine Optimization
    • Advertising
Summary
With 80% client retention rate, SEO Solutions is one of the best digital marketing agencies in the country. This Chicago-based agency is best known for the time-tested strategies that are carefully implemented to increased revenue opportunities. See Profile >
Services Focus
    • Web Design
    • Search Engine Optimization
    • Advertising
10. PBJ Marketing
User Rating: 4.11 (27 votes)
$150 - $199 /hr
Washington District of Columbia
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10. PBJ Marketing
User Rating: 4.11 (27 votes)
    • PPC
    • SEO
    • Social Media Marketing
Summary
PBJ Marketing specializes in digital marketing, e-commerce consulting, brand discovery, website design & development, SEO, search engine marketing, PPC, AdWords, email marketing, inbound marketing, content strategy, and digital analytics. See Profile >
Services Focus
    • PPC
    • SEO
    • Social Media Marketing
11. Split Reef
User Rating: 5 (1 votes)
$35-$125/hr
Columbus Ohio
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11. Split Reef
User Rating: 5 (1 votes)
    • Web & Mobile Applications
    • Digital Marketing
    • SMM
    • Branding & Graphic Design
Summary
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. Dedicated to strategically partnering with businesses to ascertain new heights in digital world, the team assumes full ownership of most client’s digital needs, thereby allowing them to focus on core business processes. See Profile >
Services Focus
    • Web & Mobile Applications
    • Digital Marketing
    • SMM
    • Branding & Graphic Design
12. AIS Media, Inc
User Rating: 4 (36 votes)
$100 - $149 / hr
Atlanta Georgia
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12. AIS Media, Inc
User Rating: 4 (36 votes)
    • Search Engine Optimization
    • Pay Per Click
    • Digital Strategy
Summary
AIS Media, Inc. delivers digital marketing programs proven highly effective at helping companies attract new customers and drive growth. They have deep expertise in digital strategy development, SEO services, PPC, social media marketing, and UX optimization. See Profile >
Services Focus
    • Search Engine Optimization
    • Pay Per Click
    • Digital Strategy
13. Mad Fish Digital
User Rating: 4 (28 votes)
$150 - $199 / hr
Portland Oregon
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13. Mad Fish Digital
User Rating: 4 (28 votes)
    • Search Engine Optimization
    • Pay Per Click
    • Media Planning & Buying
Summary
Mad Fish Digital is a full-service digital marketing agency which provides innovative solutions for clients that target B2B and B2C markets. They work with a wide range of industries with a focus on higher education, healthcare, technology, manufacturing, and online retail. See Profile >
Services Focus
    • Search Engine Optimization
    • Pay Per Click
    • Media Planning & Buying
14. FSC Interactive
User Rating: 4 (31 votes)
$100 - $149 / hr
New Orleans Louisiana
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14. FSC Interactive
User Rating: 4 (31 votes)
    • Social Media Marketing
    • Content Marketing
    • Search Engine Optimization
Summary
FSC Interactive was the first New Orleans marketing agency to start a social media department, and as an agency that focuses exclusively on online marketing, they have continued to guide clients through the technology of social media, paid search, SEO, and content marketing. See Profile >
Services Focus
    • Social Media Marketing
    • Content Marketing
    • Search Engine Optimization
15. Dreamscape Marketing
User Rating: 3.43 (7 votes)
$100 - $149 / hr
Columbia Maryland
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15. Dreamscape Marketing
User Rating: 3.43 (7 votes)
    • Social Media Marketing
    • Search Engine Optimization
    • Pay Per Click
Summary
If web development and lead marketing are what you require, Dreamscape Marketing is for you, they accommodate all business budgets, though most of their clients are small businesses. They also specialize in consumer products and services and business services. See Profile >
Services Focus
    • Social Media Marketing
    • Search Engine Optimization
    • Pay Per Click
16. Perfect Search Media
User Rating: 3.73 (15 votes)
$150 - $199 / hr
Chicago Illinois
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16. Perfect Search Media
User Rating: 3.73 (15 votes)
    • Pay Per Click
    • Search Engine Optimization
    • Social Media Marketing
Summary
Perfect Search Media is a full-service digital marketing agency located in Chicago, Illinois. They’re experts in search and social media advertising, SEO, remarketing, display, A/B testing, design, and content - with an emphasis on mobile. See Profile >
Services Focus
    • Pay Per Click
    • Search Engine Optimization
    • Social Media Marketing
17. ResultFirst
User Rating: 3.74 (27 votes)
$100 - $149 / hr
San Jose California
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17. ResultFirst
User Rating: 3.74 (27 votes)
    • Web Design
    • Search Engine Optimization
    • Pay Per Click
Summary
With their main focus aimed at small to mid-sized businesses, ResultFirst offers innovative solutions for anything between SEO, SEM, and PPC. The team of 200+ marketing specialists successfully blends technology and creativity to get the best outcomes. See Profile >
Services Focus
    • Web Design
    • Search Engine Optimization
    • Pay Per Click
18. MaxAudience
User Rating: 3.57 (23 votes)
$100 - $149 / hr
Carlsbad California
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18. MaxAudience
User Rating: 3.57 (23 votes)
    • Web Design
    • Social Media Marketing
    • Pay Per Click
Summary
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. They assist medium and large scale businesses with precise, high ROI, marketing campaigns that deliver inspiring results. See Profile >
Services Focus
    • Web Design
    • Social Media Marketing
    • Pay Per Click
19. Groove Jones
User Rating: 4.44 (18 votes)
$100 - $149 / hr
Dallas Texas
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19. Groove Jones
User Rating: 4.44 (18 votes)
    • AR/VR Development
    • Event Marketing & Planning
    • Mobile App Development
Summary
Groove Jones is among the top virtual reality companies in the USA that also produces award-winning work in augmented reality. Its team comes from diverse fields, using a proprietary set of technologies to deliver best-in-class solutions. See Profile >
Services Focus
    • AR/VR Development
    • Event Marketing & Planning
    • Mobile App Development
20. Location3
User Rating: 3.6 (10 votes)
$150 - $199 / hr
Denver Colorado
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20. Location3
User Rating: 3.6 (10 votes)
    • Digital Strategy
    • Content Marketing
    • Search Engine Optimization
Summary
Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 and located in the heart of Denver, they provide digital marketing strategy and execution on behalf of global, national and local brands. See Profile >
Services Focus
    • Digital Strategy
    • Content Marketing
    • Search Engine Optimization
21. Rise Interactive
User Rating: 3.35 (20 votes)
$50 - $99 / hr
Chicago Illinois
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21. Rise Interactive
User Rating: 3.35 (20 votes)
    • PPC
    • SEO
    • Digital Strategy
Summary
Rise Interactive was founded in 2004 and has since grown from a small business plan to an award-winning digital marketing company. They’ve worked with some of the world’s leading brands on improving their digital media, creative development, and analytics. See Profile >
Services Focus
    • PPC
    • SEO
    • Digital Strategy
22. Digital Success
User Rating: 3.18 (22 votes)
$50 - $99 / hr
Plano Texas
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22. Digital Success
User Rating: 3.18 (22 votes)
    • Pay Per Click
    • Search Engine Optimization
    • Digital Strategy
Summary
Digital Success has helped clients from various industries with their strategies, like SEO, to dominate the Google results page and sustain their rankings. They use social media as a tool to enable businesses to find, connect, and engage with their target audiences. See Profile >
Services Focus
    • Pay Per Click
    • Search Engine Optimization
    • Digital Strategy
23. SmartSites
User Rating: 4.95 (41 votes)
$100 - $149 / hr
Paramus New Jersey
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23. SmartSites
User Rating: 4.95 (41 votes)
    • SEO
    • PPC
    • Ecommerce Development
    • Web Design & Development
Summary
SmartSites is an award-winning website design and digital marketing agency, with a focus on Magento development and SEO. With an innovative vision and a lot of hard work, Smart Sites quickly became one of America’s fastest-growing companies, keeping their clients happy by delivering results that exceed their expectations.   See Profile >
Services Focus
    • SEO
    • PPC
    • Ecommerce Development
    • Web Design & Development
24. Gohan Concepts
User Rating: Be the first one!
$150 - $199 /hr
Makati Metro Manila
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24. Gohan Concepts
User Rating: Be the first one!
    • Branding
    • Logo Design
    • Digital Marketing
    • Web Development

     

Summary
Gohan is a digital-first strategic agency that specializes in developing brand strategies and marketing processes which reflect the client's highest value. The team combines creative thinking with strategy into innovative and meaningful designs, turning the skill into revenue. See Profile >
Services Focus
    • Branding
    • Logo Design
    • Digital Marketing
    • Web Development

     

25. Boguslavsky & Co
User Rating: Be the first one!
$50 - $99 / hr
See Profile >
25. Boguslavsky & Co
User Rating: Be the first one!
    • Digital Strategy
    • Social Media Marketing
    • Performance Marketing
    • Content Marketing
Key Features
$50 - $99 / hr
Summary
Boguslavsky & Co is a small marketing agency with a global reach. They offer high-quality AI, digital strategy and marketing services at affordable prices, catering to startups and small business organizations looking to take their business to a new level. See Profile >
Services Focus
    • Digital Strategy
    • Social Media Marketing
    • Performance Marketing
    • Content Marketing
26. Egnoto Pvt. Ltd.
User Rating: 5 (1 votes)
$25 - $49 / hr
Jaipur Rajasthan
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26. Egnoto Pvt. Ltd.
User Rating: 5 (1 votes)
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing

     

Summary
Egnoto takes a results-driven marketing approach in creating custom solutions that help businesses in generating online sales through results-driven digital marketing approaches. Reliable and innovative, the team has what it takes to meet the demands of any project, regardless of its size and complexity.   See Profile >
Services Focus
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing

     

27. 1702 Digital
User Rating: 5 (2 votes)
Mumbai Maharashtra
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27. 1702 Digital
User Rating: 5 (2 votes)
    • Digital Marketing
    • Branding
    • Logo Design
    • Content Marketing
Summary
1702 Digital is an integrated company made up of thinkers and doers, united under the common goal of making businesses grow smoothly. They aim to become a valuable partner to their clients and empower them with innovative solutions that can create a real impact on culture and society. See Profile >
Services Focus
    • Digital Marketing
    • Branding
    • Logo Design
    • Content Marketing
28. Huptech Web Pvt Ltd
User Rating: 4 (3 votes)
$25 - $49 / hr
Ahmedabad Gujarat
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28. Huptech Web Pvt Ltd
User Rating: 4 (3 votes)
    • Website Development
    • Digital Marketing
    • Shopify Development
    • WordPress Development
Summary
Headquartered in Ahmedabad, India, Huptech Web Private Limited serves businesses internationally. With a strong belief in business opportunities of every scale and kind, the team always manages to deliver excellence with quality, security, and integrity as founding pillars. See Profile >
Services Focus
    • Website Development
    • Digital Marketing
    • Shopify Development
    • WordPress Development

Classifying the Top Digital Marketing Agencies

As you will see below, our research is based on multiple criteria. First and foremost, our team of savvy techies gathers information about each company, including the average size of their campaigns, the professionals involved in it, and the ability to leverage different marketing tactics.

Services Provided by Internet Marketing Companies

Digital marketing is by no means a one-dimensional strategy. Quite the contrary, it requires an understanding of different tools and techniques that have the potential to change the image of your brand or business. There are several important services that marketing agencies offer to keep businesses afloat in the sea of digital competition, and we’re going to discuss all of them in detail below.

Email Marketing

Email marketing is one of the most cost-effective forms of marketing. It sets the ground for tailored actions so that you can offer relevant content to your target audience. Email marketing companies put together an effective strategy that connects your business with customers, providing value for them while developing brand loyalty for you.

PPC Advertising

As the primary service offered by PPC companies, pay-per-click advertising is a way of using search engine ads to generate clicks to your website. Your adverts will be positioned at the top of the search results for specific search terms, as well as on partner websites. Also, they can be set to target previous visitors or appear on social media networks.

The top digital marketing agencies in the USA regularly offer this type of marketing to customers. The whole concept is quite straightforward: every time your ad is clicked and a visitor is sent to your website, you pay the platform a small fee. It’s of utmost importance that your campaign is well designed because that is the only way you will be earning more from a visit than what you pay for it.

Display Marketing

Display marketing is a visual way of promoting your brand. It comes in several forms, including images, buttons, and banners. Instead of words, this type of marketing relies on graphics to convey a message.

 The first step in finding the right one in the sea of display advertising companies is to find a display network and tell them what demographics your ad should target. Then, they will display your ad to your targeted audience and users who visit websites that are part of their display network. With their visual appeal and target capabilities, display ads can significantly contribute to brand awareness and visibility. 

Video Marketing

Video marketing is a versatile marketing strategy that integrates engaging videos to promote your brand, services, or products. The use of videos in content marketing is on the rise, and according to the most prominent video marketing companies, it deserves a front-runner position in your campaign.

 We consider this to be true, especially if we observe the fact that videos help you connect with your audience and build trust. Plus, customers prefer to watch a video over reading a long, drawn-out description of a product or brand.

Content Marketing

Content marketing means creating content of value to your target audience. By using it effectively, you will extend your online reach and brand presence, which will ultimately lead to new customers.

 Generally, if you opt for this type of marketing, content marketing agencies will ask you to identify your target audience demographics so that they can research content opportunities relevant to them and create a marketing strategy which relies on publishing quality content and following the latest SEO principles. 

SEO

Search Engine Optimization (SEO) is a powerful concept used to send signals to search engines that your pages are worth showing on Search Engine Result Pages (SERP) when people search for businesses, services, or products relevant to yours. If your website appears in SERPs for people’s search queries, it will generate more leads and sales for your business. Ranking your company high on search engines is the main goal of all renowned SEO companies. 

Social Media Marketing

Social media marketing is a powerful way for businesses of all types and sizes to broaden the customer reach. It includes creating and sharing content in the form of videos, images, or text on social media to drive audience engagement. It also often incorporates paid advertising. The best social media marketing companies have a proven track record in delivering effective ad campaigns and demonstrate the conversion rate and cost per lead.

Branding

To put it simply, branding is the perception that a customer has when they think of or hear your company’s name. Offered by dedicated branding companies, as well as full-service digital marketing ones, branding is all about getting your prospects to see you as the sole provider of a solution to their problem. A good brand has to deliver a clear message, emotionally connect your target audience with your product or service, motivate them to buy, and confirm your credibility. 

How We Rank the Best Digital Marketing Companies

To establish the ranking of each company, we analyze reports and case studies to determine the methods they use to increase brand awareness, impact sales and, therefore, increase ROI. Finally, we perform an in-depth analysis of user reviews and testimonials, which is the core strategy in our evaluation process.

Services & Specialties

Services offered by the online marketing companies can either make or break a deal. That’s why when evaluating whether or not a company is an excellent match to hire on your next project, we first examine the list of services they offer. Then, we assess how they fare in creating different marketing strategies and whether the company specializes in a particular service.

Creativity & Industry Experience

Creativity and industry experience are aspects that cannot be overlooked when establishing the rank of the top digital marketing firms. Our first point of examination is how innovative the companies are with their strategies. We look into their portfolios, which showcase the type of work the agencies do and their creative capabilities. Finally, we check whether the agencies have industry experience to work efficiently with established strategies.

Metrics

Establishing and measuring the right KPIs is the pillar of a successful marketing strategy. Robust metrics grant insight into how well campaigns perform. Strategies of the top digital marketing agencies are metrics-based and provide a direct link between the campaigns and the number of leads and sales resulting from them. That’s why we carefully examine their KPIs based on case studies and user reviews. We mainly check ROI, increase in visibility (branding measure), and conversion rates increase.

Reviews & Ratings

As mentioned above, we value user satisfaction quite highly. Former clients usually give the best idea of the agency’s core competency. A crucial step in our evaluation of the top online marketing companies is researching reviews and ratings from their previous clients. Instead of limiting ourselves to the testimonials left on a company’s website, we investigate the reputation of the company across the web, along with the accreditations, business seals, and accolades they’ve received.

Employees’ Popularity on Social Media

Getting to know the teams behind the web marketing firms is of utmost importance. We start by checking their social media to determine whether there are employees famous on social media or with an influencer status. Next, we test how reputable their blog content is on the internet in their specialized niche. Finally, we monitor niche-specific platforms for any relevant reviews or comments.

How Well the Company’s Website Is Performing

An agency’s website is the best example of the way it conducts business. During our evaluation process we check how the site of each agency ranks, and then we assess whether their advertisements make sense. Last but not least, we examine their ideas and practices, as well as the unique strategies they follow to increase their awareness and secure a position among the best digital marketing companies in the USA.

Case Studies and Certificate Analysis

Agencies dealing with digital marketing usually publish case studies on performance optimization of a particular campaign. We study them to determine how relevant those case studies are to a specific audience. Then, we proceed to discover whether the company in question has won any awards or if they have any special certificate that sets them apart from their competition.

Company’s Culture

By hiring from our digital marketing agencies list, you’re adding an extension to your team. That’s why we consider it essential to evaluate the company’s culture. Namely, we check the size of the company and how accountable it is towards their clients’ goals. We assess how experienced the employees are and how much combined experience they have. Also, we analyze how friendly the customer support is and whether they can be easily reached.

Pricing & Value for Money

When it comes to choosing the top digital marketing companies, getting value for money is a non-negotiable feature. So, we take it upon ourselves to investigate how fair the company’s pricing is. We extend our research to discover if there’s a similar company that offers better value service for the same amount of money. We aren’t looking for companies offering cheap services, but ones that align well with the industry standards.

Things to Consider When Hiring a Digital Marketing Agency

No matter how good of an agency you choose, as a client, you need to do a few things before hiring and then during the collaboration process.

Define Your Goals

While you’re in the process of choosing your best fit from our list of digital marketing agencies, it’s important to consider whether the agency can execute your goals. In that sense, it’s of utmost importance for you to define the goals and objectives you want to achieve with the collaboration you’re about to establish. Ask yourself whether you are trying to get more leads, increase revenue, or maybe grow awareness of your brand. We’d suggest making a list of services you need done, and then match them against the ones offered by the digital marketing agencies you’ve shortlisted. By doing this, you’ll avoid wasting yours and the agency’s time.

In addition to setting up your digital marketing goal, you need to know the measure of your success. What’s more—consider the time you’re willing to dedicate to this partnership and the money you want to invest. Once you give the agency enough information, they will take it from there and provide you with results sooner than you expect.

Find an Agency that Has Experience in Dealing with Your Niche

When it comes to marketing, being good at everything is not quite beneficial for your business. To provide you with optimal results, the best internet marketing companies should have focused research and implementation regarding a particular topic.

That’s why it’s important to choose an agency that has experience in dealing with your niche. Moreover, having clients in the same industry can enable the agency to progress from the research phase to the fulfillment phase quicker, which means getting faster results for you. 

Is Your Goal Local or Global?

Determining whether your ultimate goal is local or global helps further narrow down your list of potential agencies to hire. Digital marketing companies in the USA usually have a global reach, which helps you reach your target audience in any country worldwide. If you’re preparing to launch a product or service globally, you need to consider an agency of that sort. On the other hand, if your target audience is restricted to a particular region, you should go for an agency which focuses on a local community.

Output vs. Outcomes

It’s a common practice for business owners to judge their marketing effectiveness by examining their outputs. That’s not a surprise taking into consideration the growing popularity of free analytics on different platforms. However, it’s important to remember that you won’t be able to understand how well your marketing strategy is going until you start observing your outcome.

 The most successful digital marketing agencies know that the most obvious data in the form of likes, shares, subscriber lists, and page visits is not the most critical information. In fact, these metrics are useful when giving you a general idea of whether people respond to your content. However, you need in-depth knowledge to strategically launch your business to the next level. 

Transparency & Communication

Clients have to be in the loop of everything that is going on and be able to work as a team. Companies, on the other hand, have to be transparent with the methods they use and the strategies they implement. 

Communication is a critical component of a successful relationship. The best online marketing companies you can hire are ones that have dedicated teams of great communicators which will save you a lot of time, frustration, and money.

Sample Reports

Reports make up a significant aspect of the agency’s relationship with you as their client. It’s essential that the agency demonstrates value and proves their work and worth, showing how their actions will help your business move forward.

Getting reports on a regular basis will educate you and give you insight into the team’s work and their progress. Furthermore, timely reports will also help you build a relationship with the agency based on transparency. So, before you seal the deal with an agency, ask for a sample report and its frequency so that you know what you will be dealing with should you collaborate.

Evaluate Them with a Small Assignment

The work of digital marketing companies can easily be evaluated by assigning them to deliver a sampling strategy, a strategy report, and an audit report. This way, you’ll see the range of their creativity and skills, and you’ll be able to determine whether they can meet your business goals or if you should look elsewhere. The criteria for evaluating proposals should include agency expertise, concepts, ability to execute, budget analysts, and expectations, as well as suggestions and recommendations for the project. 

Meet the Team

If possible, go and meet the team in person. When it comes to the top internet marketing companies, the success of their campaigns very much depends on who manages them. That being said, meeting the actual team behind the campaign will help you to see how the agency works in both creative and business sense.

Do not arrange meetings with the upper management only, but also team members who will be hands-on with your project. That way, you will be able to pick up the general vibe—whether they are friendly, good communicators, do they function well as a team, and so on.

FAQ

What are full-service digital marketing companies?

A full-service agency encompasses all aspects of a company’s digital presence. The services may focus on one area, but they also include other important skill sets, including data analysis, paid social media advertising, email marketing, and SEO, as well as display and content marketing.

What are the differences between B2C and B2B digital marketing?

The main differences are the goals and approaches followed in each of these. In a nutshell, digital marketing for B2C is essentially marketing to a consumer; therefore, it focuses on the benefits of the product. Consumers want to know more about how a specific product or service will help them and what pain points will it solve for them.

On the other hand, in the case of B2B, the marketing efforts take into consideration the people who will use the products or services and the logic behind the product or service. This type of marketing focuses on proving how the products or services will help businesses stay competitive in the long run, save them time and resources, and improve their ROI. 

What tools and certifications of digital marketing firms should I trust?

The list of tools and certifications you should look for when hiring a company include AMA Certified Professional Marketer, Google AdWords Certification, Google Analytics Certification, Bing Ads Certification, and Facebook Ads “Blueprint” Certification.

How important is a Google Partner status?

Agencies with Google Partner status are constantly being evaluated to the highest standards. Being a Google Partner Certified Agency also requires having employees who are certified in Google AdWords, participate in training programs, and meet Google’s standards.

What is marketing automation and what are the best tools?

Marketing automation streamlines the marketing workflow in order to increase the efficiency of processes like segmentation, customer data integration, scheduling, campaign management, and tracking. Currently, ActiveCampaign, Prospect.io, Hubspot, and SendinBlue are the top marketing automation tools. 

Where can I find the real user reviews of digital marketing companies?

Other than our website, when hunting for relevant and reliable reviews, the testimonials left on the companies’ websites are an obvious place to start. To verify their credibility, also refer to sites like UpCity and Clutch, where you can take a look at reviews by people who have previously collaborated with the companies.

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