Based on recent statistics, there are nearly 4.5 billion internet users worldwide. Among them, there is a massive number of potential clients to expose your products or services! With that big of an audience, however, comes great competition among digital marketing companies. Weeding out the best of them is a challenge, to say the least. A challenge we have successfully overcome thanks to our custom evaluation methodology. The outcome is the table below where you will find the best agencies dealing with marketing on the World Wide Web. Details on the criteria that these firms have to meet are right below the table, along with a guide to help you on your journey from hiring to successful collaboration.
As you will see below, our research is based on multiple criteria. First and foremost, our team of savvy techies gathers information about each company, including the average size of their campaigns, the professionals involved in it, and the ability to leverage different marketing tactics.
Digital marketing is by no means a one-dimensional strategy. Quite the contrary, it requires an understanding of different tools and techniques that have the potential to change the image of your brand or business. There are several important services that marketing agencies offer to keep businesses afloat in the sea of digital competition, and we’re going to discuss all of them in detail below.
Email marketing is one of the most cost-effective forms of marketing. It sets the ground for tailored actions so that you can offer relevant content to your target audience. Email marketing companies put together an effective strategy that connects your business with customers, providing value for them while developing brand loyalty for you.
As the primary service offered by PPC agencies, pay-per-click advertising is a way of using search engine ads to generate clicks to your website. Your adverts will be positioned at the top of the search results for specific search terms, as well as on partner websites. Also, they can be set to target previous visitors or appear on social media networks.
The top digital marketing agencies regularly offer this type of marketing to customers. The whole concept is quite straightforward: every time your ad is clicked and a visitor is sent to your website, you pay the platform a small fee. It’s of utmost importance that your campaign is well designed because that is the only way you will be earning more from a visit than what you pay for it.
Display marketing is a visual way of promoting your brand. It comes in several forms, including images, buttons, and banners. Instead of words, this type of marketing relies on graphics to convey a message.
The first step in finding the right one in the sea of display advertising companies is to find a display network and tell them what demographics your ad should target. Then, they will display your ad to your targeted audience and users who visit websites that are part of their display network. With their visual appeal and target capabilities, display ads can significantly contribute to brand awareness and visibility.
Video marketing is a versatile marketing strategy that integrates engaging videos to promote your brand, services, or products. The use of videos in content marketing is on the rise, and according to the most prominent video marketing specialists, it deserves a front-runner position in your campaign. We consider this to be true, especially if we observe the fact that videos help you connect with your audience and build trust. Plus, customers prefer to watch a video over reading a long, drawn-out description of a product or brand.
Content marketing means creating content of value to your target audience. By using it effectively, you will extend your online reach and brand presence, which will ultimately lead to new customers.
Generally, if you opt for this type of marketing, content marketing experts will ask you to identify your target audience demographics so that they can research content opportunities relevant to them and create a marketing strategy which relies on publishing quality content and following the latest SEO principles.
Renowned SEO firms and full-service digital marketing companies understand how powerful SEO is. If your website appears in SERPs for people’s search queries, it will generate more leads and sales for your business.
Social media marketing is a powerful way for businesses of all types and sizes to broaden the customer reach. It includes creating and sharing content in the form of videos, images, or text on social media to drive audience engagement. It also often incorporates paid advertising. The social media marketing experts have a proven track record in delivering effective ad campaigns and demonstrate the conversion rate and cost per lead.
To put it simply, branding is the perception that a customer has when they think of or hear your company’s name. Offered by dedicated branding companies, as well as full-service digital marketing ones, branding is all about getting your prospects to see you as the sole provider of a solution to their problem. A good brand has to deliver a clear message, emotionally connect your target audience with your product or service, motivate them to buy, and confirm your credibility.
To establish the ranking of each company, we analyze reports and case studies to determine the methods they use to increase brand awareness, impact sales and, therefore, increase ROI. Finally, we perform an in-depth analysis of user reviews and testimonials, which is the core strategy in our evaluation process.
Services offered by the online marketing companies can either make or break a deal. That’s why when evaluating whether or not a company is an excellent match to hire on your next project, we first examine the list of services they offer. Then, we assess how they fare in creating different marketing strategies and whether the company specializes in a particular service.
Creativity and industry experience are aspects that cannot be overlooked when establishing the rank of the top digital marketing firms. Our first point of examination is how innovative the companies are with their strategies. We look into their portfolios, which showcase the type of work the agencies do and their creative capabilities. Finally, we check whether the agencies have industry experience to work efficiently with established strategies.
Establishing and measuring the right KPIs is the pillar of a successful marketing strategy. Robust metrics grant insight into how well campaigns perform. Strategies of the top digital marketing agencies are metrics-based and provide a direct link between the campaigns and the number of leads and sales resulting from them. That’s why we carefully examine their KPIs based on case studies and user reviews. We mainly check ROI, increase in visibility (branding measure), and conversion rates increase.
As mentioned above, we value user satisfaction quite highly. Former clients usually give the best idea of the agency’s core competency. A crucial step in our evaluation of the top online marketing companies is researching reviews and ratings from their previous clients. Instead of limiting ourselves to the testimonials left on a company’s website, we investigate the reputation of the company across the web, along with the accreditations, business seals, and accolades they’ve received.
Getting to know the teams behind the web marketing firms is of utmost importance. We start by checking their social media to determine whether there are employees famous on social media or with an influencer status. Next, we test how reputable their blog content is on the internet in their specialized niche. Finally, we monitor niche-specific platforms for any relevant reviews or comments.
An agency’s website is the best example of the way it conducts business. During our evaluation process we check how the site of each agency ranks, and then we assess whether their advertisements make sense. Last but not least, we examine their ideas and practices, as well as the unique strategies they follow to increase their awareness and secure a position among the best digital marketing companies.
Agencies dealing with digital marketing usually publish case studies on performance optimization of a particular campaign. We study them to determine how relevant those case studies are to a specific audience. Then, we proceed to discover whether the company in question has won any awards or if they have any special certificate that sets them apart from their competition.
By hiring from our digital marketing agencies list, you’re adding an extension to your team. That’s why we consider it essential to evaluate the company’s culture. Namely, we check the size of the company and how accountable it is towards their clients’ goals. We assess how experienced the employees are and how much combined experience they have. Also, we analyze how friendly the customer support is and whether they can be easily reached.
When it comes to choosing the top digital marketing companies, getting value for money is a non-negotiable feature. So, we take it upon ourselves to investigate how fair the company’s pricing is. We extend our research to discover if there’s a similar company that offers better value service for the same amount of money. We aren’t looking for companies offering cheap services, but ones that align well with the industry standards.
No matter how good of an agency you choose, as a client, you need to do a few things before hiring and then during the collaboration process.
While you’re in the process of choosing your best fit from our list of digital marketing agencies, it’s important to consider whether the agency can execute your goals. In that sense, it’s of utmost importance for you to define the goals and objectives you want to achieve with the collaboration you’re about to establish. Ask yourself whether you are trying to get more leads, increase revenue, or maybe grow awareness of your brand. We’d suggest making a list of services you need done, and then match them against the ones offered by the digital marketing agencies you’ve shortlisted. By doing this, you’ll avoid wasting yours and the agency’s time.
In addition to setting up your digital marketing goal, you need to know the measure of your success. What’s more—consider the time you’re willing to dedicate to this partnership and the money you want to invest. Once you give the agency enough information, they will take it from there and provide you with results sooner than you expect.
When it comes to marketing, being good at everything is not quite beneficial for your business. To provide you with optimal results, the best internet marketing companies should have focused research and implementation regarding a particular topic.
That’s why it’s important to choose an agency that has experience in dealing with your niche. Moreover, having clients in the same industry can enable the agency to progress from the research phase to the fulfillment phase quicker, which means getting faster results for you.
Determining whether your ultimate goal is local or global helps further narrow down your list of potential agencies to hire. Digital marketing companies usually have a global reach, which helps you reach your target audience in any country worldwide. If you’re preparing to launch a product or service globally, you need to consider an agency of that sort. On the other hand, if your target audience is restricted to a particular region, you should go for an agency which focuses on a local community.
It’s a common practice for business owners to judge their marketing effectiveness by examining their outputs. That’s not a surprise taking into consideration the growing popularity of free analytics on different platforms. However, it’s important to remember that you won’t be able to understand how well your marketing strategy is going until you start observing your outcome.
The most successful digital marketing agencies know that the most obvious data in the form of likes, shares, subscriber lists, and page visits is not the most critical information. In fact, these metrics are useful when giving you a general idea of whether people respond to your content. However, you need in-depth knowledge to strategically launch your business to the next level.
Clients have to be in the loop of everything that is going on and be able to work as a team. Companies, on the other hand, have to be transparent with the methods they use and the strategies they implement.
Communication is a critical component of a successful relationship. The best online marketing companies you can hire are ones that have dedicated teams of great communicators which will save you a lot of time, frustration, and money.
Reports make up a significant aspect of the agency’s relationship with you as their client. It’s essential that the agency demonstrates value and proves their work and worth, showing how their actions will help your business move forward.
Getting reports on a regular basis will educate you and give you insight into the team’s work and their progress. Furthermore, timely reports will also help you build a relationship with the agency based on transparency. So, before you seal the deal with an agency, ask for a sample report and its frequency so that you know what you will be dealing with should you collaborate.
The work of digital marketing companies can easily be evaluated by assigning them to deliver a sampling strategy, a strategy report, and an audit report. This way, you’ll see the range of their creativity and skills, and you’ll be able to determine whether they can meet your business goals or if you should look elsewhere. The criteria for evaluating proposals should include agency expertise, concepts, ability to execute, budget analysts, and expectations, as well as suggestions and recommendations for the project.
If possible, go and meet the team in person. When it comes to the top internet marketing companies, the success of their campaigns very much depends on who manages them. That being said, meeting the actual team behind the campaign will help you to see how the agency works in both creative and business sense.
Do not arrange meetings with the upper management only, but also team members who will be hands-on with your project. That way, you will be able to pick up the general vibe—whether they are friendly, good communicators, do they function well as a team, and so on.
A full-service agency encompasses all aspects of a company’s digital presence. The services may focus on one area, but they also include other important skill sets, including data analysis, paid social media advertising, email marketing, and SEO, as well as display and content marketing.
The main differences are the goals and approaches followed in each of these. In a nutshell, digital marketing for B2C is essentially marketing to a consumer; therefore, it focuses on the benefits of the product. Consumers want to know more about how a specific product or service will help them and what pain points will it solve for them.
On the other hand, in the case of B2B, the marketing efforts take into consideration the people who will use the products or services and the logic behind the product or service. This type of marketing focuses on proving how the products or services will help businesses stay competitive in the long run, save them time and resources, and improve their ROI.
The list of tools and certifications you should look for when hiring a company include AMA Certified Professional Marketer, Google AdWords Certification, Google Analytics Certification, Bing Ads Certification, and Facebook Ads “Blueprint” Certification.
Agencies with Google Partner status are constantly being evaluated to the highest standards. Being a Google Partner Certified Agency also requires having employees who are certified in Google AdWords, participate in training programs, and meet Google’s standards.
Marketing automation streamlines the marketing workflow in order to increase the efficiency of processes like segmentation, customer data integration, scheduling, campaign management, and tracking. Currently, ActiveCampaign, Prospect.io, Hubspot, and SendinBlue are the top marketing automation tools.
Other than our website, when hunting for relevant and reliable reviews, the testimonials left on the companies’ websites are an obvious place to start. To verify their credibility, also refer to sites like UpCity and Clutch, where you can take a look at reviews by people who have previously collaborated with the companies.