First of all, we assess the agency’s research methods. Research gives insight into the target users—their needs, goals, behavior, and motivation. There are different types of user research, but we consider these to be most important:
Card sorting is a research method in which individuals of the target audience organize topics into groups according to what makes sense to them. Card sorting helps in creating an information architecture that meets the audience’s expectations.
Effective UX design firms will use focus groups to learn the needs, ideas, attitudes, and desires of users and how your product addresses them. They’re best used to test the product’s usability or to collect direct feedback on proposed features.
Heuristic Evaluation and Expert Reviews
A heuristic evaluation is used to discover usability issues in the design. Expert reviewers can assess the interface and compare it against set usability principles.
The goal of creating personas is to have reliable representations of the most important audience segments so you can identify the different types of users that might use your site, brand, service, or product. A top UX designer would base personas on qualitative and quantitative research, as well as web analytics.
Surveys are quantitative methodologies that help you learn more about the people visiting your site: who they are, what they want to accomplish, what information they’re looking for, and more.
Use cases outline the possible interaction sequences between users and systems in a specific environment regarding a specific goal. In simpler terms, it’s a collection of possible scenarios related to achieving a certain goal.