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What today is known as cloud computing or Software-as-a-Service was established back in the 1960s and was called a time-sharing system. This model remained ...

Retargeting, often used interchangeably with remarketing, helps keep your brand visible even after your visitors have left your website. This form of online advertising has been around long enough to evolve into a smart way of selectively targeting consumers based on their internet actions. While the benefits of retargeting are numerous, there is still a substantial scope for individual marketers and agencies alike to utilize this strategy to push their click-through and conversion rates upward. These retargeting statistics will help you understand why retargeting should be an essential part of your digital marketing arsenal this year and beyond, so read […]

YouTube may have launched the trend of gamers recording themselves as they play, but Twitch has taken it to levels nobody would have imagined possible a decade ago. The biggest names on Twitch aren’t merely popular now — they’re celebrities. The latest Twitch records show the meteoric rise in popularity of streaming for purposes other than gaming. That’s why we’ve compiled the list of relevant and interesting Twitch stats to help you understand how the platform’s evolving. Twitch Stats (Editor’s Choice) Essential Twitch Stream Stats and Facts 1. Amazon Prime users get Twitch Prime as well. Since the acquisition of […]

Did you know that the first email ever was sent 50 years ago? Half a century later, people have developed a strange love-hate relationship with electronic mail. Many of them check their emails first when they wake up, but an even higher number of people aren’t happy with the volume of emails they receive daily. This communication channel has become an inevitable part of our lives and has been steadily popular in marketing. The question is, how many email users are there? Email Usage Statistics (Editor’s Choice) General Email Usage Statistics 1. There are nearly 4.26 billion email users worldwide. […]

Being up-to-date with the latest ecommerce trends is not just critical for online business owners today but also for those whose business is predominantly in-store based. As these latest ecommerce statistics show, the world’s commerce continues to move online at a neck-breaking pace, having rapidly accelerated since the global pandemic started. So, read on to learn the most important stats and facts that can propel your ecommerce business forward this year and beyond. Ecommerce Statistics (Editor’s Choice) General Ecommerce Stats 1. The ecommerce market value exceeded $10 trillion in 2020. The ecommerce market size was valued at $9.09 trillion in […]

WeChat, or Weixin in China, is a social media app launched by Tencent in 2011. The app started out as a messaging and networking service like, say, Facebook, or WhatsApp. However, the platform has since gone on to introduce several more features that have made it an increasingly indispensable companion among its predominantly Chinese users. While WeChat statistics indicate the platform’s use outside China remains fairly low, and concerns related to censorship and privacy remain pertinent, its dominance in one of the largest markets in the world makes it an entity well-worth understanding. WeChat Stats (Editor’s Choice) WeChat Usage Statistics […]

Making an impression on the audience by providing them with a unique experience lies at the core of event planning. The importance of this marketing branch came to light, particularly during the pandemic when the whole event industry had to stop, adapt, and evolve. We have collected some event marketing statistics to get you going on this topic. Taking some time to read these stats before engaging in event marketing could give you a leg up on the competition. Event Marketing Statistics (Editor’s Choice) Essential Event Marketing Stats 1. 79% of marketers stateside use events to boost sales. Events are […]

Instagram has introduced many features over the years but hardly any as groundbreaking as stories. Despite their limited online lifespan, or perhaps because of it, they attract interest and generate engagement, benefitting users, influences, and marketers, as evidenced by Instagram stories stats.  Whether you are a lesser-known company or a well-recognized brand, stories are one of the top ways to approach your customers, create a meaningful brand experience, or advertise your products. But don’t just take our word for it, check out the stats and facts below to get the full, well, story.  Instagram Stories Stats (Editor’s Choice) All About […]

From big corporations and startups to governments, artificial intelligence is transforming industries. In fact, it’s one of the faster-growing technologies used globally. AI already powers a lot of our daily activities, most notably, the devices we carry in our pocket all the time — our phones. Despite the fears fueled by many Sci-Fi movies where AI takes over the world, artificial intelligence statistics show this tech has improved our lives. Read on to learn more about it and how you can also leverage its power for your business goals. Artificial Intelligence Statistics (Editor’s Choice) Statistics on Artificial Intelligence  1. In […]

Proper time management makes a difference when you try to manage a business successfully. Aside from the benefits to the employer, time management plays a vital role in employee career development. Yet, companies are facing procrastination, and many struggle to sustain the level of employee productivity. This article will cover some interesting time management statistics that will reveal how much time we lose every day and the results of poor time tracking practices. Time Management Statistics (Editor’s Choice) General Time Management Stats 1. 49% of workers have never conducted a time audit to see how they spend their time. ‘Thanks […]

B2B marketing once involved meeting face-to-face with top decision-makers in an effort to sell products and services. There were clear distinctions between business and consumer marketing. Going by the latest B2B marketing statistics, however, the field seems to have undergone a drastic change. Buyers now conduct much of the research independently, and digital marketing has become a crucial component, with many of these changes driven by the increasing role of millennials in buying decisions. Read on to learn all about it.  B2B Marketing Statistics (Editor’s Choice) General B2B Marketing Stats 1. B2B email marketing produces the highest ROI.  Email marketing […]

Marketing automation stands out among the latest marketing trends and strategies, letting business owners offload time-consuming tasks and improve productivity. That’s not all — it also increases leads and conversions, reduces overheads, and grows your business with fewer resources. Want more proof? We have put together essential marketing automation statistics to help you understand how you can use the technology to boost your business and increase ROI. Marketing Automation Statistics (Editor’s Choice) General Marketing Automation Stats & Facts 1. 63% of marketers want to increase their marketing automation budgets. Nearly two-thirds of businesses plan to increase their marketing budgets to make […]

Making sure employees know where they stand is vital to every successful company. Traditional ways of providing feedback to employees are not functional anymore. Nowadays, employees want specific, timely, and useful feedback that helps them improve and reach their potential. Both criticism and appraisals are important. Here are some crucial performance management statistics to help you build up a good feedback system and foster employee engagement. Performance Management Statistics (Editor’s Choice) General Statistics on Performance Management 1. Only 5% of companies were happy with their performance management in the 1990s. Poor company performance management and dissatisfaction with its practices are […]

The gig economy is thriving — even those stuck into 9-to-5 jobs often rely on some extra income on the side, while the global pandemic and lockdowns around the world have made working from home the norm. Layoffs across different industries meanwhile have prompted a growing number of professionals to turn to freelancing which has the added benefits of flexible schedules and multiple employers. To keep you up-to-date with the gig economy, we’ve prepared these essential freelance statistics. They cover the latest goings-on in the field, along with future trends for this exciting industry, so read on to find out more.  […]

Several studies have confirmed that recruiting people through referral programs pays off more than regular hiring. These programs improve applicants’ lists while reducing the hiring process time. Employee referrals are the best way to find skilled workers who are either employed or not looking for a job but might consider it if referred. Moreover, employee referral statistics show that people who refer others for jobs in their company can get various incentives if their candidate gets chosen. Employee Referral Statistics (Editor’s Choice) General Employee Referral Statistics 1. 60% of jobs are found through networking. Although it might be common to […]

Until a few years ago, people could have been forgiven for thinking that Facebook was meant for text-based status updates, Instagram for images, and YouTube for sharing videos. Not anymore, though. As the below Facebook video stats prove, video is the king of content on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube. When it comes to the business or advertising aspect of videos, Facebook has already captured a big share of the market. Read on to discover just how big are videos on Facebook nowUntil a few years ago, people could have been forgiven for […]

Email marketing is still one of the most effective ways to promote your business. We dug deep and compiled the most recent and relevant email marketing statistics, so you can get a clear image of where email marketing stands. Plus, we unveil how to make the best of it to achieve your goals this year. Email Marketing Stats (Editor’s Choice) Email Usage Statistics 1. There are nearly 4.26 billion email users. Email marketing shows no signs of slowing down. According to figures by Statista, there are 4.26 billion users. The number of worldwide email users is expected to hit the […]

Conversion rate, in marketing efforts, is the critical factor for determining the effectiveness of a website that sells products or offers services. The number of visits means nothing if visitors don’t interact with the website, be it making a purchase or leaving their info and creating leads that can later be used for sales. That’s why we’ve prepared some essential CRO statistics that can help you understand the importance of website conversion optimization and maybe even give you some ideas on how to improve your marketing strategy. So, let’s jump in, shall we?  CRO Statistics (Editor’s Choice) General Conversion Rate […]

Virtual communication is vital in getting brands’ messages across. Creating compelling content that can be easily distributed across all channels was a must in 2021 and will be even more important in the years to come. Visual content marketing statistics show this type of content has played a major role for Twitter, Instagram, and Facebook, particularly since the beginning of the pandemic. These stats might be useful for marketers trying to keep up with the latest trends. Let’s check them out. Visual Content Marketing Statistics (Editor’s Choice) General Visual Content Statistics 1. 70% of people remember what they hear and […]

There are many reasons why users abandon the checkout process midway. Some aren’t quite ready to purchase while browsing, while others are window shopping or saving some things for later. And while there’s not much to do about those, shopping cart abandonment statistics show that ecommerce sites can do a lot to improve their checkout process and increase conversions. That’s why we prepared some essential stats and facts to keep you up to date with shopping cart abandonment rates and what you can do to bring them down.   Shopping Cart Abandonment Statistics (Editor’s Choice) General Shopping Cart Abandonment Stats 1. […]