It’s a known fact, every step taken via search engines is carefully monitored and recorded for the purpose of personalizing browsing experience. While customized search results offer great convenience to searchers, to some of them they are privacy concerns.
DuckDuckGo statistics prove that searchers no longer want to be profiled, they want real results. DuckDuckGo’s approach has shown that search engines do not need to profile their users to provide them with the information they seek.
The small search engine may not yet be a serious competitor in the game, but after the recent media boom over online privacy, it jumped hyperdrive. Here are the latest stats on how this innovative search engine is quickly taking over the internet.
DuckDuckGo history goes back to 2008 when Gabriel Weinberg founded it in his basement. It is a “hybrid” search engine, as its foundation is on various vendors’ search APIs, rather than the approach leading search engines rely on. It wasn’t until March 15, 2010, that it was decided not to track search history, a revolutionary move that has proven to be the driving force of their popularity.
The company was self-funded until they got their first raise of $3 million in 2011. This funding was followed by a significant boost of $10 million in 2018 through their partnership with OMERS. With these funds, the company is set to continue to grow and expand its privacy protection policy worldwide. Based on these numbers, it is evident that the DuckDuckGo funding growth is directly proportionate with the attention they’re getting.
DuckDuckGo’s CEO states: “Since we do not track users, it’s impossible for us to know exactly how many users visit our site every month.” An educated guess is made based on the average of 30 searches per month. The total accounts to approximately 25 million people based on the search engine’s average daily searches.
There is still plenty of catching up to do, but considering the founder, Gabriel, was the sole employee until 2011, along with the fact there were only ten employees by 2014, this is a significant jump. What’s more, their website reveals that they are currently looking to fill at least four open positions. With the growing popularity of the search engine, this number is expected to grow considerably in the near future.
Not only does the DuckDuckGo search engine not collect any information from searchers, but they continue to protect privacy even when referring to a partner for information on queries. Rather than merely redirecting user information to the partner when searching, DuckDuckGo proxies information through their own servers, thus keeping searchers entirely anonymous in the process.
Advertising has become more and more invasive and aggressive, with users information sold without their consent or knowledge. The idea behind the Do-Not-Track Act of 2019 is to make the DuckDuckGo advertising principles a default for everyone. Although a long shot, it’s the first step towards a more extensive change towards privacy improvement.
In 2018, just over 52% of all website traffic worldwide was generated through a mobile device. As of 2019, DuckDuckGo passed the 1% mark in the US mobile search market and is at 1.27% as of July 2019. Since almost everyone has a smartphone in their pocket today, these findings, in a way, have a lot more weight than desktop usage. The DuckDuckGo app functions the same as its desktop browser in allowing users to search without compromising their privacy.
While other major search engines saw overall drops in organic search visits; for instance, the 26% drop for Bing, DuckDuckGo saw a total increase of 49% across all devices and a 64% rise on mobile devices. This incredible growth gives insight as to the change in trust towards search engines, especially on mobile devices. With many concerns about privacy on mobile phones and rumors of how information is collected, it’s completely understandable that DuckDuckGo popularity is quickly growing.
The reason for DuckDuckGo’s success is that more than 61% of US internet users want to do more about protecting their privacy. On the other hand, a staggering 91% feel they have no control over it. Media coverage of privacy issues has driven them to search for alternatives such as DuckDuckGo.
Although webmasters aren’t paying much attention to the small search engine yet, it is something they should start thinking about soon. Unlike with other search engines, though, they will have to have a completely different approach. As they do not collect any information on their users, there are no DuckDuckGo trends available. In turn, this makes targeting more difficult for advertisers.
(Search Engine Land)
Before jumping into a PPC campaign, remember that customization and control will not be the same. The reason for the creation of the search engine was to protect users and their privacy from advertising abuse. With that said, their campaigns run through Bing and Yahoo. However, with DuckDuckGo being a relatively small search engine you will have very little competition.
They show advertising according to search terms. Tracking isn’t necessary, on contrary to other search engines’ claims. Ads come up as long as they have a connection to the search terms. Affiliate marketing through eBay and Amazon is the other approach for profits for DuckDuckGo.
Also, there is no such thing as DuckDuckGo stocks. The reason behind this is that stockholders have control over what a company does, including pushing to make changes that could be detrimental to their beliefs. As per FourWeekMBA, “DuckDuckGo‘s business model has one key stakeholder: users. And it has one fundamental value proposition: privacy!” We believe there is no better way to put it.
The last revenue post was $25 million when DuckDuckGo had 24 million searches. At this rate of 30% annual growth and based on their business model, in five years they will reach an annual revenue of $150 million. So far, the DuckDuckGo revenue is greatly benefiting from their business model, and in five years they may easily surpass expectations.
The future of DuckDuckGo looks bright. They are continuously adding new features and opportunities to grant their search engine users quality searching, all the while protecting their privacy. They may have had a slow start, and considering the competition they are up against, it may seem like they have set unachievable goals.
This number grows daily as the media continues to discuss online privacy. More and more people are seeking out an alternative to leading search engines due to privacy concerns. All of this currently places DuckDuckGo as the fourth largest US search engine with more than a billion worldwide searches monthly.
(Search Engine Watch)
DuckDuckGo demographics show that in October of 2019 the highest percentage of users are from the US, at 37%. Germany follows behind at just 9.1%, and the UK is at 5%. These stats are no surprise considering the US has seen significant problems regarding online privacy and user information collection in recent years. The media has recently blown up over the use of gathered information and the lack of overall privacy the moment you go online.
In terms of share of search engine traffic from mobile devices, as per Google search statistics, Google is the leader in Q2 2019 with 63%. This is just 1% more than the DuckDuckGo traffic of 62%. Bing and Yahoo trail behind with 52% and 23%, respectively. This is an impressive jump from Q4 2017 when DuckDuckGo was more than 10 points lower than Google.
As per search engine statistics, in 2017, DuckDuckGo’s global market share was at only 0.22%. Today, it is slightly below Yandex Ru and has plenty to catch up with the other major search engines. However, DuckDuckGo’s total worldwide search engine market share has jumped to 0.43%. This is an impressive hike for just two years. Seeing the gradual growth, it won’t be long before the DuckDuckGo market share gap is at a minimum.
Users have lost trust in companies and the way they treat their private data. Approximately 45% of US internet users have found themselves to be victims of data breach over the last five years.
With a 55% growth in 2017 with just under 6 billion and a 56% growth in 2018 with more than 9.2 billion in search queries, DuckDuckGo is steadily grabbing searchers’ attention. By October 2019, there were nearly 12 billion search queries, indicating a continuous trend in DuckDuckGo growth.
Based on the estimated daily, monthly, and annual revenue of the search engine, the estimated worth of the website is currently at $901 million. Once again, due to the fact that there is very little real information about what visitors are doing, calculating the DuckDuckGo net worth is difficult. It can only be estimated based on the number of visitors alone and the seach engine’s means of profit through advertising and affiliate marketing.
(Worth of Web)
Data brokers gather, analyze, and then sell users’ data. What they give in return is a customized service and personalized advertisements. Even if the information these brokers sell may not be accurate or up to date, their business is apparently thriving, with more than $19 billion spent on user information in the US alone. What sets the DuckDuckGo browser apart from the rest is that they do not collect personal data, and therefore do not sell it to data brokers.
With a record of approximately 38 million searches back in April 2019, the new record shows a 31.5% increase in just six months. The growing interest in privacy and security is clearly showing as DuckDuckGo continues to hit new high records. After Google announced them as an option in their default search engine list, the DuckDuckGo stats we’ll be seeing will have even higher numbers.
(Search Engine Watch)
Although personalized experiences reveal an increase in activity and sales, users don’t seem to like it at the expense of their privacy. A study by the RSA shows that only 17% of users find tailored advertisements ethical, and only 24% find customized newsfeeds as ethical.
With that said, the future of the tiny search engine looks very promising. As the war on gaining our privacy back continues, more and more people will turn to trusted companies that do not buy into the profits of selling out their customers. Although progress seems slow, the DuckDuckGo statistics will continue to impress.
From a grand idea born in a basement to a quickly growing search engine and advocate of user privacy, DuckDuckGo is gaining momentum and attracting much attention. Although it was initially considered a very optimistic goal to set their sights at becoming a search engine leader, they are changing people’s minds nowadays, as they consistently beat their own records.
As people become more aware of the privacy policies of DuckDuckGo, the search engine will gain even more traction. We don’t expect their numbers to dwindle anytime soon, so expect DuckDuckGo statistics to continue revealing even more staggering numbers.