The concept of SEO is straightforward - optimizing your website to deliver better information to search engines to ensure your content is indexed correctly and displayed among the top search results.
But, with rules changing so often, putting it into practice can be challenging. Although you might consider SEO a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies.
To start you off on your endeavors, we bring you some fascinating SEO statistics. We tried to keep things simple and ensure that by the end of it, you have a solid understanding of the most critical aspects of search engine optimization and how to make the most out of it.
SEO statistics by Forbes cite Borrell Associates to emphasize that by 2020, businesses in the US will be spending as much as $80 billion on SEO services. This number is significantly higher than in 2016 and 2018 when businesses were spending $65.26 and $79.27 billion on search engine optimization, respectively.
SEO is focused on attracting visitors that are actively searching for information about products or services, which makes it an excellent tactic for lead generation. Not surprisingly, the leads that come from SEO have a 14.6% average conversion rate. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
This is the most well-known, but we just had to include it to emphasize the importance of SEO. Getting more eyes on your website is extremely important, as almost all online experiences start with a search engine like Google, Bing, or Yahoo.
Recent SEO facts and figures reveal that the majority of users scan the first page of Google results quickly and never go past it. Additionally, it’s worth mentioning that 18% of organic clicks go to the page on the first position, 10% to the page on the second position and 7% of organic clicks go to the page on #3.
Search engine marketing stats show that half of the queries are long-tail keywords. That means that your user intent strategy has to discover and target these terms. Otherwise, you’re missing about 50% of your audience and potential leads. Tools like Quora can be very beneficial in helping you identify questions people are asking and then create relevant content to address them.
2018 SEO stats tell us that every fifth user clicks on more than one of search results. This is likely to happen if the user can’t find what they were looking for or they want to double check the information they initially found.
Search engine traffic stats show that search is the dominant traffic source for shopping sites. In fact, shopping sites get ten times more traffic from search engines than from social media. Proper search engine optimization for ecommerce sites includes adding relevant keywords in the blog content and product descriptions, external links pointing to industry experts, a robust web of internal links, a solid backlink portfolio, and speed optimization.
The number of search engine users in the US was 213.6 million in 2014, and throughout the years this number rose continuously. Statista estimates that at the moment the number of internet users who accessed search services through search engines like Google, Bing or Yahoo is approximately 236.5 million and will reach 239.1 million by 2020.
Founded in 1995, Google evolved into a powerhouse. Despite the emergence of search engines like Yahoo and Bing, Google has remained on the throne for over 20 years holding 75.75% of the global search engine market share. To compare with, Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% of the search engine market.
The secret behind Google’s enormous success lies in the UX-based business model. Its algorithm takes into account multiple factors like relevance to a user’s search, page quality, and backlink profile, thus providing the best value to users.
Internet search statistics show that, by the end of 2010, there were 1.9 billion internet users. Today, this number has jumped to 4.021 billion, noting a 7% year-on-year rise. Along with the number of internet users rises the number of searches performed on a daily basis. Consequently, in 2000 there were 32.8 million searches per day. This number passed the 1 billion mark in 2010 and today, the number of daily searches is beyond 5.5 billion.
This staggering number translates into more than 3.8 million searches per minute and 228 million searches per year. These numbers add up to over 2 trillion searches per year.
This is another one of the most well-known search engine statistics. Publishing in-depth content is pivotal for search engines to love you. Detailed pieces will also position you as an industry leader, helping you boost the conversion rate and attract backlinks which also influence ranking positively.
Incorporating a video is a very effective SEO tactic. If invested in correctly, a video can boost brand awareness, create trust, and entice the visitors to take the desired action. With HTML5, you can embed videos that load fast and are supported by all modern browsers.
Throughout 2017, issues related to brand safety and fake news caused a windfall for social media search referral traffic. As a result, Facebook sent 25% less traffic to publishers, but Google saw a 17% increase. According to these stats, Google now generates 44% of the referral traffic while Facebook is down to 26%.
As much as a fifth of all Google searches is conducted for the first time. To answer such queries, Google uses extensive indexing, crawling, and millions of search precedents.
As reported in Google SEO insights, organic results that include long tail terms in the title have a 3-5% higher CTR than organic results with 1-2 words in the title.
At Google Marketing Live 2018 it was revealed that users rely on their devices for search information more than ever and search queries have become more conversational. As a result, in 2018, the query “___ to avoid” has noted a major rise of 150% while the query “ is ___ worth it” has risen by 80%. These stats show that users tend to apply the process of elimination to determine which products should be avoided and then decide on the product or service worth purchasing.
Americans are increasingly connected to the world of digital information while on the go. A growing share of Americans use smartphones to access the internet and one out of five adults access the internet only via smartphones. In 2014, the number of mobile search users in the US was 133.6 million, and in 2017 this number rose to 196.5 million. In 2019, this figure is projected to grow to 215.8 million and reach 221 million in 2020.
This is one of the search engine optimization statistics that emphasize the importance of mobile optimization. Mobile devices have become the main way to communicate and access information. For comparison, this figure was nearly half that (34%) only 5 years ago. Taking this into account, Google has updated its algorithm to consider mobile website usability when ranking pages. Bottom line is: if your website doesn’t work well on mobile you’re likely to experience a drop in rankings.
Having a mobile-friendly website is critical in 2019 because more than half of consumers don’t trust websites that aren’t optimized for mobile. They would simply avoid the companies who have a poor mobile website. All these stats reflect the fact that you must have a mobile website to have a successful business in 2019.
SEO statistics prove that the voice revolution is real and you cannot afford to ignore it anymore. The range of virtual assistants, such as Alexa, Siri, and Cortana have changed the way people search. Besides having strong mobile SEO, you should use schema markup and try to get your point across concisely and in a more conversational manner to ensure top-notch optimization for voice search.
Not having a website optimized for mobile devices will cause you loses now and even more in the future. Mobile ecommerce, or mcommerce, was responsible for 34.5% of total ecommerce sales in 2017. As this trend is rapidly growing, projections are that, by 2021, mobile ecommerce sales will be driving 54% of total mobile sales, which is over $659 billion.
Meeting consumers at the moments when they need something is important. What’s even more important is how you meet them. Consumers want to find answers to their questions effortlessly and if you don’t provide a useful and relevant brand message, they’re likely to move on. Furthermore, 61% of mobile users prefer buying from sites and apps that customize information according to their preferences and location.
Speed matters. SEO stats for 2018 showed that mobile sites that load in more than five seconds have 70% shorter viewing sessions that their faster counterparts. Furthermore, Google’s research confirmed that even a one second delay can impact conversions by up to 20%.
If the user is not able to browse and read the content effortlessly on their mobile device, they are likely to abandon the page. Not only you won’t manage to convert that visitor into a customer, but they won’t recommend your site to their peers.
Brick-and-mortar isn’t dead, but the smartphone use changed the shopping behavior of the consumers. The majority of shoppers turn to their mobile devices to find out more about the store’s working hours, product availability, directions, and contact before visiting the store. For example, during the 2017 holiday season, as much as 78% of shoppers conducted an online search on their smartphones before going into a store.
A study conducted by Uberall revealed that the “near me” searches have spiked. New technologies enable consumers to adopt the trend of proximity-based searches. In fact, 82% of the respondents have conducted “near me” searches. Among millennials this number is higher; 92% of the respondents said they had adopted the “near me” searches. Restaurants and quick-service industry get the majority (84%) of “near me” searches. Entertainment, banking, and apparel also rank among the top “near me” searches.
Approximately half of smartphone local searchers are likely to take action and visit the store within 24 hours. This is a clear sign that ranking in local search can directly impact your in-store traffic. That said, it’s essential to get your business listed on GMB, ensure your NAP is consistent, use a local keyword, and local business schema markup.
A survey by Statista found out that product, price, place, and phone number are the four most important features for local business website success. The majority of customers look for the most basic information to determine whether the businesses fit their needs.
Local SEO stats show that when a consumer searches for your business on their smartphone, they are almost ready to either call you or come and visit your location. Making your site mobile-friendly and focused on local SEO will ensure that you take advantage of all the incredible opportunities out there.
A search engine is a top source for users to look up for information about a local business. A whopping 97% of consumers check the internet presence of a company before deciding whether it’s worth it. Ensure you provide Google with accurate information for your business, collect reviews from satisfied customers, and focus on SEO.
Strong rankings can be the most critical factor in the success of your local business, mainly if you’re operating in crowded markets. Per recent SEO stats, half of all Google searches are related to local content which further emphasizes the need for robust search engine optimization.
Claiming a business on Google is easy, and it gives you control over information that Google displays when consumers search for you. Besides providing accurate and consistent information, you can add images and videos to further improve your SEO ranking.
Google sits on the throne in the search engines realm. So, you might think that if you need a GMB listing your job is done. Well, don’t give yourself a pat on the shoulder yet - Bing is Google’s main competitor, and if you don’t claim your business there, you could be missing out on potential traffic.
Providing accurate and consistent information out there is very important for local optimization. Moreover, reviews account for 7% of the total ranking factors and user-generated content also gets you plus points with Google.
Content marketing is undoubtedly the most cost-effective way to promote your business. Instead of wasting a lot of money on paid search, you should consider creating high-quality, relevant content, as it can triple your lead generation.
The vast majority of SEO experts (57%) believe that content creation drives the best results. Nearly half of them (49%) think keyword research is the most fruitful tactic. Per the latest SEO stats, social media marketing and link building are the best SEO tactics for 39% and 36%, respectively.
SEO experts agree that writing relevant content around the keywords instead of merely incorporating them into it is essential for traffic. Relevant content attracts backlinks which will make you more prominent in the SERPs and increase the trust in your brand.
Blogging SEO stats for 2018 have shown that creating blog content will result in 434% more search engine-indexed pages. This practice will boost your traffic and conversion rate. The secret to unlocking the full potential of content is to create relevant content around the topics your audience is interested in.
Marketers have started to recognize the potential of content for building brand awareness and a loyal audience. They invest more in creating original blogs, videos, and podcasts, with 38% of them creating fresh content at least once a week. This number is poised to rise in 2019.
As seen in the search engine optimization statistics for 2017, Linkedin topped the list of the most effective social media platform to deliver content and engage the audience. Twitter took second place at 66%, followed by YouTube at 64%, and Facebook at 41%.
The remaining 75% utilize the services of copywriting agencies to deliver the level of consistency and uniqueness in a brand voice that will differentiate them from the pack. Furthermore, 45% of the content is created on an ad-hoc basis.
The B2B Content Marketing Report shows that blogging (65%) is the most used content format. Social media (64%) and case studies (64%) are also among the top content marketing tactics. These three formats are proven to drive the most traffic and can help you build brand identity.
Spending on content creation has drastically increased over the past few years. A recent poll has shown that 56% of respondents are likely to spend more on content creation. 37% of the companies polled said they plan to increase their spending on content marketing staff, followed by 36% of companies who plan to boost the spending on paid content creation.
These stats prove that you shouldn’t even think to publish a post without some compelling visuals in it. Visual content is more engaging than text and ignoring it will prove to be harmful to your success. Good news is, 71% of marketers report they are already using visual assets as part of their content strategy and we can expect this number will go up in the future.
The above-mentioned SEO statistics make it clear that content is crucial for a business to thrive. Content marketing strategy improves brand awareness and generates interest in the product or service you offer. Organized and optimized content is proven to drive 2,000% boost in website traffic, as well as 40% growth in revenue year-on-year, and 15% reduced CPA.
Constantly generating fresh content can be exhausting. But, there is a way to skyrocket your traffic by updating old posts with new images and search engine optimized content. SEO statistics have shown this tactic drives up to 111% of organic traffic. Best news? It requires a minimum amount of work.
Companies that have a blog receive nearly double the number of links to their website than those who don’t blog. The reason behind this surprising fact is simple: the more indexed pages you have, the higher the possibility authors who look for information will come across your site.
Backlinko’s research proves that backlinks remain among the most important ranking factors. Google is known to prioritize the most relevant results for a search query. If thousands of people are trusting a particular site enough to link to it, Google will consider it is sharing some valuable information; therefore, it will give it a ranking boost.
It takes a lot of time and effort to build quality backlinks. Therefore, link building is the most challenging tactic for 52% of marketers. Creating a solid website structure, off-page content, and social media sharing are also among the most challenging SEO tactics.
Hopefully, these SEO statistics will help you become more data-driven in your search engine optimization efforts. In the end, we would like to advise that you always lay out your business goals first and then use SEO to accomplish them - not in reverse.