Branding companies are worth their weight in gold thanks to the ways they can elevate any company’s business to a whole new level.
Scroll down to discover the best branding companies ranked based on a customized evaluation methodology. Plus, you will find actionable tips on how to work with the agency you choose for better performance.
The 20 Best Branding Companies in the USA: A Detailed List
Based in Washington, DC, Illustria is a branding agency that you can rely on. They take a highly personalized approach to brand building and foster strong relationships. Their methods ensure a transparent and effective experience while positioning the client for success and providing measurable ...
Based in Grand Rapids, MI, DEKSIA is rightfully regarded as one of the top branding companies in the USA that won’t break the bank. With cross-industry experience in digital marketing and focused on branding, the team seeks to provide you with a strategy that not only meets your objectives but also ...
Spire Agency’s main focus is on creating a brand that demands the customers’ attention. Regarded as one of the top companies for branding in the country, Spire crafts the fundamental elements of a truly powerful brand by combining strategy and engaging creative experience while staying within a set ...
C42D is NYC’s best branding agency for 2019. Driven by creativity, the team of visionaries creates unforgettable brands with a strong brand identity for B2B, early stage, and technology firms. Their goal is to build audiences, boost sales, and ensure positive ROI.
BrandTuitive boasts a passionate team that is exceptionally good at thinking outside the box. They use their intuition in an effective manner to help clients achieve their goals and grow their business. What truly sets BrandTuitive apart is the creativity that is grounded in a powerful strategic ...
Matchstic is one of the top branding companies in the country, specializing in building brands that fit in perfectly with the ethos of their clients. The principles of the team behind Matchstic rely on bravery and honesty. They are always ready to dive into the unknown and get the best outcome ...
Anchour offers a wide range of business branding strategies, combining content, design, and technology to help clients create an image that truly represents their business and resonates with their target audience.
Brand Juice is located in Denver but serves clients across the entire country. This is one of the best brand consulting firms you’ll find with a unique approach that encompasses strategy and creativity. The team of professionals is committed to ensuring clients get substantially more out of their ...
Tenet Partners stands out as an agency that uses innovative measures to break new ground. With a number of offices around the country, they work closely with clients, offering fresh insight into the industry and flawless execution.
Based in Long Beach, Finien is among the best branding companies for startups and Fortune 500’s alike. They specialize in creative and effective brand development. With a wide range of options made available to their clients, they listen intently to their specific business needs and then deliver ...
Boasting a dedicated team of field specialists who share a passion for great design, Traina creates authentic brand experiences that help clients establish their unique voice and stand out from the crowd. Widely regarded as the brand marketing firm, Traina provides an unparalleled commitment to ...
WANT Branding is a company focused on delivering top-notch user experience and bottom-line growth for a variety of businesses, regardless of size or industry. Their creative brand consultants are agile and collaborative with an open way of working.
Based in New York, DeSantis Breindel is highly regarded as one of the best branding agencies in the USA. Their aim is to provide a complete range of both branding and marketing services specifically connected to the needs of B2B companies.
Based in Chicago, Paragraphs LLC’s team works closely with clients to better understand their aims and create strategies that help them achieve those heights. Since 1984, they’ve been building powerful brands for a wide range of companies, from startups to Fortune 500s.
With an array of clients under their belt, BLVR is a firm that offers some of the best brand consulting and effective solutions at competitive rates. They seek to incorporate innovative ideas and approaches into any marketing strategy to make sure that clients get the absolute best out of their ...
Located in Omaha, Webster offers a full range of services in connection with its role as one of the best branding agencies for small businesses. They adopt the individual business objectives of every client they work with and seek to provide simple solutions that generate results without breaking ...
Thanks to its proprietary d5 Branding Process, Modern8 explores thinking and understanding. The strategies implemented demonstrate that emotion is the basis of impactful design, which is why they seek to create functional, appealing designs that communicate an authentic feeling.
Salt Branding offers branding agency services that truly make a difference. The team combines clients’ business needs with customer insights to create brands that are both focused and engaging. Additionally, Salt Branding’s amazing strategies fall within each client’s desired budget, ensuring a ...
Emotive Brand is one of the best branding agencies based in Oakland. This company’s primary focus is incorporating emotion into each project they work with. Apart from striving to make the client’s brand stand out from the crowd, the team wants to make it easy for audiences to relate to it as much ...
The impressive list of big clients behind Global Brand Works proves this company is one of the top branding consultants. The team provides deep vertical expertise in order to launch, redesign, or completely reinvent clients’ brands.
The Evaluation Methodology We Used to Help You Find the Top Branding Agency for Your Business
To curate the above list, we applied a multifactor analysis. It’s important to note that the company evaluation is done manually, with a particular focus on social aspects like user satisfaction, project management style, as well as their communication and transparency. Furthermore, we looked into the success of each company and the value for money they provide.
As you will see below, we didn’t only scratch the surface, but we dug deep to ensure you get an unprecedented list of the truly best branding companies for 2019.
The First Stage of Filtering
During our first stage of filtering, we uncover whether the analyzed companies are exclusively dedicated to branding or they are digital marketing agencies that include branding as one of their many services.
A dedicated branding agency will provide a team focused on developing a cohesive image for your company that would raise brand awareness and create brand equity.
On the other hand, a digital marketing agency already offers a set of services based on researching, creating interest, and promoting products and services. Think SEO, web design and development, PPC, and SMM. This means they wouldn’t be able to provide the level of dedication needed for branding.
However, a top brand agency should have cross-industry experience. In other words, they should focus on branding but also have marketing and technical expertise in SEO, PPC, content and social media promotion. Branding and marketing techniques need to work in synergy for optimal results since branding is a long game which creates the value that marketing is supposed to extract.
The Type of Branding Agency
The next step is to check if the branding agency in question is good with increasing overall brand awareness or just digital branding. Both general and digital branding have the same goal: to boost brand awareness and build a positive perception that encourages loyalty and advocacy.
The difference here is that digital branding is focused on developing a brand presence in the digital space while overall branding involves activities outside the digital, including print ads, management of sponsorships and partnerships, packaging, and even pricing.
Once we determine the type of agency, we go on to examine their scope. Different branding companies offer different kinds of strategies based on industry, customer preferences, etc. That being said, knowing the type of branding the agency provides is very important. We examine the services they offer and study how they build brand awareness.
Here are the most common types of business branding based on industry focus:
The Company’s Reputation
Checking the company’s reputation provides us with a decent picture of its business policy and quality. Here’s how we evaluate it:
We carefully go through all reviews to determine the level of customer satisfaction. The first step here is to prove the authenticity of the reviews and then take notice of the areas in which the agency excels.
We check the social media presence of each agency and consult Google and other trusted directories to ensure the depth of experience the company has.
Finally, we look for potential issues and problems that seem to repeat.
Of course, we also take into consideration the accolades and certifications of the agency, as well as any peer recommendations it has received. However, to provide an unbiased picture, we check how these acknowledgments measure against their success rates.
The Agency’s Team
Evaluating the team and the account manager who leads the projects is among the top priorities when choosing the top branding agency.
To begin with, we want to ensure first-hand that the agency doesn’t wholly outsource the work to contract employees who don’t want to invest themselves in projects. Of course, we don’t write off all companies that outsource their work. There are some of them who have an in-house team in place but also use a contracted workforce to implement the strategies. It’s vital that we prove the expertise and experience of the people accountable for the clients’ success.
Once we establish who is in charge of the branding projects, we try to interview the members and evaluate their leadership. Branding agencies that are willing to lead the client through challenges and issues with creative suggestions and innovative strategies rank on top of our list.
Another important team aspect we look for is the level of flexibility they offer. They need to be able to listen to the client’s feedback and make the changes required promptly. An experienced brand agency can also adapt to the changing industry trends and the unique needs of the audience.
Last but not least, we check the happiness of the employees. Why? Because their work environment can influence their productivity. So, the agencies that enable employees to learn and innovate were ranked higher on our list.
Case Studies and Portfolio Analysis
Case studies give an insight into the work of branding firms, as well as their own brand identity and creativity. They also help in defining their expertise, brand strategy and techniques used, as well as their knowledge in providing said services. Problem and solution-centric, case studies show the company’s approach to a particular issue, producing essential takeaways.
Here is what we look at when reviewing a branding agency’s portfolio:
1. The Artistic Brand Identity and Creativity
We take special notice of how the agency captured the uniqueness of past clients. We check whether they can customize their work, and we stay away from branding agencies whose portfolios are full of similar styles of design. Moreover, we look at their creative process; what techniques they employed and how did they resonate with the target audience once the final product was launched.
2. The Digital Branding Strategies
Implementing a top-notch digital branding strategy is more than needed in this internet era we live in. You want your website visitors to understand your business, what makes it different, and why they need it in their life. So, one of the main points we consider when analyzing the companies is their agility in website promotion, social media, PPC for branding, email, and other forms of digital marketing.
3. How Good They Are in Customizing Branding Services
Customization is pivotal for a successful collaboration between a brand and a brand consulting firm. You wouldn’t want some generic solutions that don’t fit in your brand vision. That’s why we carefully examine the portfolios and case studies of the agencies and compare their strategic and creative processes.
4. The Scale of Projects
The final step is looking at the businesses that the company has usually worked with. Specifically, we check whether they work mainly with small businesses, personal brands, or corporations.
Project Management Methods
Effective brand management is a crucial success factor. To choose the best branding companies, we evaluate the creative stages of the agency; how much they invest in market and user research, how they handle the visual elements of the brand, what’s involved in the process of logo creation, etc.
We uncover all these things by doing extensive interviews with the agencies. Also, we check in with previous clients to ensure they have put their well-defined process in practice. Companies that take a strategic approach to maximize the brand reach and enhance the brand’s positioning, rank high on our list.
Here are some of the questions we try to answer when creating our shortlist of the leading branding companies:
How cutting edge is their work? Do they execute plans accordingly; are they agile?
Do they have a well-defined process?
How do they conduct the research process?
Are the websites they’ve developed mobile-responsive and intuitive to use?
Does the logo capture the true essence of the brand? Is it likable?
Does the copy and writing on the site match the brand and the design?
Do they plan timelines?
Transparency and Reporting
How the agency manages communication and collaboration is the next aspect we examine. Clients want – and should! – have insights into the process. On the other hand, the agency should be able to set realistic deadlines, evaluate the outcomes, report the results in comprehensive terms, and offer continuous optimization.
We present ourselves as a potential client to examine:
How often they communicate with clients;
How good is customer support;
Their reporting system and frequency of reporting;
What they include in their reports.
Branding companies with established processes to manage communication and collaboration indicate a high level of expertise.
Pricing and Value for Money
Before you dive into a partnership with a branding agency, you need to know how much it will cost you. The price depends on several different factors like the scope of work, the size of the company or products that are being branded, and the agency’s size.
Estimations are that branding services can cost you anywhere between $20,000 and $200,000. That being said, we tried to provide some average numbers to help you make a better-informed final decision. It’s important to note that we didn’t choose the most affordable companies as best nor the most pricey ones. Instead, we looked for the ones that are most cost-effective and tick the rest of the boxes of our evaluation criteria.
Our methodology and table can help you discover the best branding agencies in the USA. You can use the following tips to narrow down the selection and find the perfect one for your company.
What to Consider Before Hiring a Branding Agency?
1. Recognize Your Strengths and Weaknesses
The first step before you dive into searching the right branding agency for your business is to get to know your strong and weak points. SWOT Analysis can help figure that out. Recognize what makes you unique and think about how you can capitalize on that. Also, decide what your brand image you want to be. You will want to build a consistent and impactful brand image.
2. Define Your Branding Goals (A Good Brand Development Agency Can Help You With This)
Take time to set specific business goals. Are you trying to reach a new audience or build a stronger brand image? Once you have the goals set, the agency should be able to help you define the objectives you need to reach them.
Consider the following:
What’s your branding essence?
What’s your brand mission?
What’s your brand voice?
What’s your brand personality?
How do you differentiate from the competition?
3. Know Your Target Audience
Determining your target audience might be time-consuming; however, it’s essential because it helps you refine your goals and define how you can address consumer needs. Careful market research will enable you to create a buyer persona, which will help you present your brand as the best response to their needs, thus making your branding campaign more effective.
Once you are aware of all of the above and have it well-defined, it’s time for you to determine which agencies match your business, culture, and niche. Observing the following aspects will help you narrow down your list of branding companies even further and, ultimately, choose the best one for your goals.
More Things to Consider Before Partnering Up With a Branding Company
1. Is the Agency in Cultural Alignment with You and Your Company?
Once you are clear about what is your brand voice and personality, it is your agency’s responsibility to take it to the customers. So, cultural alignment between you and the company you are hiring is crucial. Moreover, favor the agencies that are proactive, collaborative, and innovative. Finally, take time to consider which agency feels right.
2. Does the Branding Agency Have Experience in Your Niche?
As said earlier, there are different types of branding, and not all companies share the same expertise. There’s no one-size-fits-all solution for branding. Check how experienced the top brand consulting firms are in working with businesses like yours before choosing one. Go for the firm that can recognize the unique elements of your business and is able to convey your specific points through their work.
3. Is the Agency Strategic?
The strategic plan the agency intends to implement needs to be aligned with the nature of your brand and the market you target. Of course, it’s not realistic to expect the agency to provide you with an original plan during your first interview, but a professional team should have at least the idea of it. This is highly beneficial in terms of understanding the results they can derive.
To get an idea of all the above things regarding the top brand management companies you want to shortlist, you need to ask them a few questions, as listed below.
Things You Should Ask Your Agency Before Locking Up the Deal
Based on my goals, what branding services do you provide and suggest for my company/product?
What objectives will you work on to reach my goals?
Do you offer only digital branding services or integrated branding?
What are the deliverables?
How can you calculate ROI and what KPIs are you suggesting?
What can I expect in terms of building brand awareness; what’s your take on it and how do you plan on improving it?
How do you plan to improve brand loyalty and advocacy?
What is your digital branding strategy?
What are the experiences of people that will work on my project?
How many employees do you have and how many projects are you working on at the moment?
How many hours a week will you dedicate for my project?
How do you conduct brand competitor research and how do you plan to differentiate my brand from the competition?
What is your policy on delays?
What tools and resources do you use?
How do you collaborate with a client’s team?
Do you perform A/B testing for performance measurement?
Branding vs. marketing company: what’s the difference?
Marketing companies focus on aligning the ad strategy with the needs of the target audience to attract more traffic. Branding companies, on the other hand, help you connect with your target customers, creating trusting and consistent relationships.
What is branding?
By definition, branding is the process of creating a unique image, name, design, or symbol for a product or service in the consumers’ mind. Branding aims to establish a differentiated presence in the market that the target audience will easily recognize and memorize. Simply put, it’s a way of distinguishing your company from the competition while clarifying the benefits of your brand.
What does a branding agency do?
Branding agencies establish how your customers perceive your position in the marketplace by developing a brand that emphasizes your voice and uniqueness. Thinking that a branding agency will only design a logo is completely out of place. A professional branding agency will not only create a killer logo, but they will also write a compelling copy, a strategic headline, or create a unique ad campaign. The agency is your partner in every step you take as a brand.
What are brand strategy and positioning?
Brand strategy defines the guidelines on how, when, where, and to whom you will communicate your brand message. A well-defined strategy is directly connected to the target consumer and leads to a consistent brand message and higher brand equity. Brand positioning, on the other hand, is directly related to the reason why consumers would prefer your brand over others. Essentially, it refers to the concept you want the consumers to have when they think of your brand. An effective positioning emphasizes the distinctiveness and maximizes brand value.
What is the difference between branding and brand management?
Branding focuses on establishing a brand image and forming a personality for a product, service, or a company. It is all about the impression the brand leaves in the niche market. On the other hand, brand management is pretty self-explanatory and refers to the management of brand personality. It involves quality and consistency monitoring, to ensure the established brand image won’t get hurt.
Getting ahead of the competition is essential today, and we are here to provide you with the best marketing companies to get you where you want to go. To connect businesses with experienced professionals, we evaluate companies’ portfolios, services, client retention, and more!