Case studies give an insight into the work of branding firms, as well as their own brand identity and creativity. They also help in defining their expertise, brand strategy and techniques used, as well as their knowledge in providing said services. Problem and solution-centric, case studies show the company’s approach to a particular issue, producing essential takeaways.
Here is what we look at when reviewing a branding agency’s portfolio:
1. The Artistic Brand Identity and Creativity
We take special notice of how the agency captured the uniqueness of past clients. We check whether they can customize their work, and we stay away from branding agencies whose portfolios are full of similar styles of design. Moreover, we look at their creative process; what techniques they employed and how did they resonate with the target audience once the final product was launched.
2. The Digital Branding Strategies
Implementing a top-notch digital branding strategy is more than needed in this internet era we live in. You want your website visitors to understand your business, what makes it different, and why they need it in their life. So, one of the main points we consider when analyzing the companies is their agility in website promotion, social media, PPC for branding, email, and other forms of digital marketing.
3. How Good They Are in Customizing Branding Services
Customization is pivotal for a successful collaboration between a brand and a brand consulting firm. You wouldn’t want some generic solutions that don’t fit in your brand vision. That’s why we carefully examine the portfolios and case studies of the agencies and compare their strategic and creative processes.
4. The Scale of Projects
The final step is looking at the businesses that the company has usually worked with. Specifically, we check whether they work mainly with small businesses, personal brands, or corporations.