Checking how the agency manages the workflow, what their process is, what their communication style is, and what tools they use gives insight into the quality of their work.
Do They Understand Your Audience?
First, we try to learn how well these video marketing companies understand the audience/buyer. The success of a video marketing campaign relies on what your audience wants to hear, see, and feel.
Your video marketing provider needs to be adept in mapping out a buyer persona if you don’t already have one. Also, they need to be able to create a more extended audience strategy, which will determine where the audience falls within the marketing funnel and what the best channels for content distribution are.
What’s Their Preferred Style of Communication?
A video marketing service provider needs to be able to collaborate with their client in order to come up with a concept that works creatively while also meeting the client’s defined objectives. Also, we look for companies that provide open and transparent communication. After all, even the slightest miscommunication might doom the entire campaign.
Managing time, people, and deliverables can be complicated, so they should use tools that streamline these processes. Asana, Workzone, Basecamp, and Trello are only some of the project management tools professional video marketing companies in the USA might use.
How Do They Determine Key Success Factors and Identify Risks?
Strategic marketing involves setting goals and objectives and analyzing both the internal and external business factors, not to mention the planning and implementation.
Defining the client’s strengths is crucial to the success of a video marketing campaign. An effective video marketing consultant needs to be able to uncover these and build campaigns around them. Here are the two most critical steps for determining key success factors:
- Agree on project goals—both the client and the project manager need to be on the same page.
- Perform a cross-examination of the project’s individual goals to determine which ones are crucial to the project.
On the other hand, risk management starts with evaluating the odds of individual risks. It juxtaposes the approximated risk against preset criteria. Professional online video advertising companies should have assessors who will perform a quantitative analysis and make recommendations to reduce any identified risks.