Video Marketing Companies

Choosing the Best Video Marketing Companies

Our Full Methodology

Every company listed in the table above is based on an extensive evaluation. We’ve developed a comprehensive methodology that includes multiple steps—starting with an assessment of the agency’s experience, expertise, and marketing capabilities, and going all the way to customer satisfaction and value for money. Below, you will discover the details of our methodology and get a better idea of what exactly makes up our selective process.

The Video Marketing Firms’ Quality and Expertise

We start by visiting the company’s website. This shows us how long they’ve been around and what services they offer. Some agencies might only offer marketing services while others might also have video production specialists in-house. Video production can include creating and filming videos from scratch or only creating video animations. Usually, agencies offer the latter together with marketing.

Once we establish what the agency has to offer, we look at their portfolio and case studies to evaluate their expertise. An expert agency will have managed several different kinds of projects and gained experience in a variety of video marketing aspects, from planning to creation. Besides checking the website of each video marketing company, we also scout online portfolio sites like LinkedIn to find details about the individuals on the company’s team, focusing on their level of experience and special talents.

The Marketing Aspect

Next, we check each agency’s marketing abilities. We examine their processes to make sure their expertise covers multiple methods and works throughout different channels.

SEO Expertise

It goes without saying that the video marketing agency should have a team of SEO experts. No marketing strategy can be successful if the video isn’t discoverable. The key aspects we look for are keyword research, description optimization, title tag optimization, and video transcript optimization.  

Owned Media Marketing

Owned media is one of the biggest marketing assets for a client. Distributing videos across their website, blog, email lists, apps, social media, and any other channel they own will get the video in front of the people who are already interested in what they have to offer. A good video marketing agency works well across all these channels.

Earned Video Distribution

Earned video distribution is a free but tricky method. However, if the agency knows what they’re doing, it can be very beneficial. That’s why during our evaluation, we take special note of their expertise in leveraging social sharing, product reviews, and influencer marketing.

Paid Media

Paid advertising is also among the most efficient video marketing solutions. This type of video advertising can work with any budget and pay off big. Social media, native advertising, influencer outreach, and sponsored content are some of the paid advertising areas we expect a video marketing provider to excel in.

Branding

The people watching the videos need to know who and what is speaking to them. We assess the ability of the video marketing agencies to collaborate with branding experts to keep the client’s on-brand creative and messaging consistent across all channels. If the message you convey on social media doesn’t align with the one sent out in your consumer emails, it can hurt your brand.

Project Management

Checking how the agency manages the workflow, what their process is, what their communication style is, and what tools they use gives insight into the quality of their work.

Do They Understand Your Audience?

First, we try to learn how well these video marketing companies understand the audience/buyer. The success of a video marketing campaign relies on what your audience wants to hear, see, and feel.

Your video marketing provider needs to be adept in mapping out a buyer persona if you don’t already have one. Also, they need to be able to create a more extended audience strategy, which will determine where the audience falls within the marketing funnel and what the best channels for content distribution are.

What’s Their Preferred Style of Communication?

A video marketing service provider needs to be able to collaborate with their client in order to come up with a concept that works creatively while also meeting the client’s defined objectives. Also, we look for companies that provide open and transparent communication. After all, even the slightest miscommunication might doom the entire campaign.

What Tools Do They Use?

Managing time, people, and deliverables can be complicated, so they should use tools that streamline these processes. Asana, Workzone, Basecamp, and Trello are only some of the project management tools professional video marketing companies might use.

How Do They Determine Key Success Factors and Identify Risks?

Strategic marketing involves setting goals and objectives and analyzing both the internal and external business factors, not to mention the planning and implementation.

Defining the client’s strengths is crucial to the success of a video marketing campaign. An effective video marketing consultant needs to be able to uncover these and build campaigns around them. Here are the two most critical steps for determining key success factors:

• Agree on project goals—both the client and the project manager need to be on the same page.
• Perform a cross-examination of the project’s individual goals to determine which ones are crucial to the project.

On the other hand, risk management starts with evaluating the odds of individual risks. It juxtaposes the approximated risk against preset criteria. Professional online video advertising companies should have assessors who will perform a quantitative analysis and make recommendations to reduce any identified risks.

Reviews & Ratings

The next step is checking client satisfaction. While every agency will present testimonials that make them look good, we try to assess the real client satisfaction. We look for customer reviews on multiple platforms. If necessary, we contact past clients to get a first-hand peek into their experience with the agency in question.

Good reviews are a sign that online video marketing services deliver results, but we also take note of any bad reviews for insight into the agency’s weak points. However, unless the bad reviews outnumber the good ones, we won’t immediately disregard the agency.

Results Measuring

To ensure your video marketing campaign is a success, the agency needs to measure its results and adapt the content and timing accordingly. Here are the four KPIs that the best video marketing company will measure:

Engagement Rate

The engagement rate measures each video interaction, including how much time a visitor spends on the video and whether they watch it to the end. This number is a clear indication of the creativity and quality of the marketing message.

Play Rate

Play rate refers to the number of visitors who hit the “play” button to watch the video. This gives you a broad idea of how the video performs on social media feeds or specific websites.

Social Sharing

Social sharing measures how often a video is shared on social media networks, giving you an idea of whether your message resonates with your audience.

Conversion Rates

The conversion rate refers to the percentage of people that completed an intended action.

Online Video Marketing Service Pricing and Value for Money

Our goal is to only present you with the agencies that provide good value for the money. We tried to provide each one’s average hourly rate, as well as the average project cost. In addition, we cross-checked the prices the agency offers against the industry standards and the value they provide to ensure you get the most bang for your buck.

What to Do Before Deciding on the Best Video Marketing Agency

Know Your Goals

What goals are you trying to reach with the video marketing campaign? Do you want to boost awareness, drive traffic, improve sales, or all of the above? Gathering consumer insights can be very helpful when it comes to determining your goals as it will inform the type of video marketing you need.

Determine Your Budget

Putting a lot of money into video marketing doesn’t guarantee that your project will succeed. However, be aware that choosing the cheapest option only for the sake of saving a buck can hurt your brand’s image. So before shortlisting any video marketing agencies, set a realistic budget and plan carefully based on the resources at your disposal.

Define the Story You Want to Tell

The basic framework for a story includes a protagonist who aligns with your buyer persona, a conflict that represents a problem your consumers share, a quest introducing your service/product, and a resolution that outlines how your service/product solves the problem.

Assess the Agency’s Willingness to Meet Your Individual Needs

Every business is unique and has unique goals; therefore, every business providing video marketing needs to be ready to work with your individual needs. The agency you choose should be able to approach your goals strategically, without employing cookie-cutter practices.

Consider Whether the Artistry of the Agency Is a Good Fit for You

You need to make sure the agency you choose creates videos that will appeal to you and your audience. Choosing the best video marketing provider means taking a peek into their style, quality, and creativity to ensure their artistry is right for your needs.

The Agency’s Culture

It’s vital that you find a partner whose values align with your own. Otherwise, it might be difficult for you to work well with the company and produce the right results for your business.