Video Marketing Companies

87% of marketing professionals use video as a marketing tool. And there’s no reason why you shouldn’t start using it too! Scroll down to discover the leading video marketing companies and choose your partner to properly get started in your marketing endeavors. We curated a customized evaluation methodology that we used to evaluate each company. And you’ll also find a few suggestions about what to consider while searching for the best agency for you, all of which you’ll discover after the table.

Company Size

Company Size

Freelancer

2-9

10-24

25-49

50-99

100-249

250+

Undisclosed

Hourly Rate

Hourly Rate

$0-$24

$25-$49

$50-$99

$100-$149

$150-$199

$200+

Undisclosed

Min. Project Size

Min. Project Size

Undisclosed

$1.000

$5.000

$10.000

$25.000

$50.000

$100.000

$500.000

26 Best Video Marketing Agencies

Viewership

Viewership boasts a team of strategy consultants who provide a step-by-step plan to get each client’s videos in front of the right audience. The team also takes care of the video optimization, paid advertising, and post-production processes. See profile
Service focus

Editing

SEO Services

YouTube Ads

Key features

Undisclosed

$ 100-149

2-9

MA

Crisp Video

Crisp Video is a premium, story-driven agency based in Atlanta. It has a proven track record for delivering a strong engagement rate and an average 300% return on investment to its clients. See profile
Service focus

Video Production

Key features

$ 5,000

$ 100-149

25-49

GA

Illustrate It

With a focus on providing video marketing to San Francisco clients, Illustrate It is a leading creative agency. Its employees produce compelling stories through animation to help clients spread their passion and set themselves apart from the competition. See profile
Service focus

Video Marketing

Website Design

SEO Services

Key features

Undisclosed

$ 100-149

25-49

ON

SmarkLabs

SmarkLabs is best known for its innovative thinking and data-driven processes designed to meet each client’s goals, making it the best firm for video marketing in Chicago. It also aligns video with a greater marketing strategy in order to maximize results. See profile
Service focus

Marketing Strategy

Content Marketing

Web Design

Key features

$ 5,000

$ 50-99

2-9

IL

Legacy Production

Legacy Productions’s goal-oriented creative content generates measurable ROI that improves every business’s bottom line. It also delivers solid strategies paired with award-winning video production, so if you’re looking for premier video marketing in New York, they’re worth checking out. See profile
Service focus

Video Production

Key features

$ 5,000

$ 100-149

2-9

NY

Local Video Exposure

Local Video Exposure takes a cost-effective approach while serving clients with a winning combination of creative solutions and cutting-edge tools. Based in Orange County, this company is the best local video marketing agency. See profile
Service focus

Video Commercial

Branding

Web Design

Key features

Undisclosed

Undisclosed

Undisclosed

Thoughtcast Media

Thoughtcast Media specializes in video marketing that inspires action and produces results. This team’s marketing solutions are customized to fit every stage of the client’s marketing funnel. See profile
Service focus

Video Marketing Services

Content & Marketing Communications

Marketing Strategy Services

Key features

Undisclosed

$ 100-149

2-9

MD

Vercel Studios

Vercel Studios is a top choice when it comes to finding a premier firm for video marketing in Los Angeles. Its solutions are customized to meet the individual client’s goals. What’s more, the team offers a high level of flexibility and great communication. See profile
Service focus

Video Production

Key features

Undisclosed

Undisclosed

2-9

CA

Social Way Creative

Social Way Creative is a creative marketing agency for video that also produces video content and animation. It offers a Video Marketing Accelerator program where they take care of everything from video creation to optimization. See profile
Service focus

Content Building

Video Marketing

Digital Marketing Strategy

Key features

Undisclosed

$ 100-149

2-9

California

Prepared Marketing

Based in Portland, Prepared Marketing is a top-notch video marketing firm that helps clients achieve the next level. It delivers measurable results by highlighting the client’s strengths and attracting the right audience. See profile
Service focus

Social Media Marketing

SEO Services

Web Design

Key features

$ 5,000

$ 100-149

2-9

OR

Video SEO Pro

Video SEO Pro provides leading video marketing for business. The combination of high-quality video, strategic planning, and the latest SEO techniques helps clients drive more traffic and improve their bottom line. See profile
Service focus

Video Production

Video Marketing

Remote Video

Key features

Undisclosed

$ 150-199

2-9

New York

SEO.com

SEO.com is a leading one-stop shop for digital marketing that offers premier YouTube video marketing services. The team’s performance-driven solutions are customized to meet each client’s objectives and reach their desired target audience. See profile
Service focus

SEO Services

Digital Strategy

Content Marketing

Key features

Undisclosed

$ 100-149

100-249

UT

Breadnbeyond

Breadnbeyond is an award-winning explainer video company specializing in producing animated explainer videos. They create engaging animated explainer videos from scratch, helping clients introduce your brand, product, or service to the world. See profile
Service focus

Video Production

Key features

Undisclosed

Undisclosed

25-49

MD

Promo.com

Promo.com's breakthrough service dedicated to empowering both businesses and agencies to promote their products and services through videos. As Facebook and Instagram Marketing Partners, as well as YouTube Creative Partners, they provide the tools and creative assets needed for effective promotion online. See profile
Service focus

Video Marketing

Facebook Ads

Key features

Undisclosed

Undisclosed

100-249

Tel Aviv

PAD Integrated Communications Pvt.Ltd

PAD is a full service integrated creative agency that caters to diverse industry verticals such as retail, education, healthcare, real estate, entertainment, and tech services to mention a few. Boasting over six years of communication experience, the team has served more than 300 clients, providing expert brand building, digital marketing, and design solutions.   See profile
Service focus

Strategy

Creative

Digital

Film

Key features

$ 10,000

$ 25-49

100-249

Telangana

Mirageweb

Mirageweb is one of the leading mobile app development and digital marketing company in India that guarantees effectiveness and top-notch quality. The company provides affordable yet powerful services including eye-catching apps, revenue generation and user engagement plans, as well as organic and paid marketing.  See profile
Service focus

Mobile App Development

Digital Marketing

Web Development

Key features

$ 10,000

$ 25-49

25-49

Visual Connections

Founded in 2013, Visual Connections is innovative advertising, VFX, and animation agency with more than 500 satisfied clients under its belt. The creative coders, designers, and media professionals employ the latest technologies to create custom marketing and branding strategies. See profile
Service focus

Animation and Video Making

Key features

Undisclosed

$ 0-24

10-24

Dublite Productions

Dublite Productions helps businesses to engage with your advocates and influencers in a personal way through relevant conversations. The team of creatives and strategists bring together the right elements to craft unique stories that push the brands to new heights and create lasting impressions. See profile
Service focus

Video Production

Photography

Graphic Design

Key features

$ 10,000

$ 150-199

2-9

IL

Zero Company Performance Marketing

Zero Company is an award-winning digital advertising agency specializing in PPC, SEO and Social Media Marketing. A Google Premier Partner Agency, Zero Company has served over 2500 brands and companies since opening its doors in 2001. Visit our website to learn more. See profile
Service focus

Digital Marketing

Search Engine Marketing

Pay Per Click Advertising

Search Engine Optimization

Key features

Undisclosed

Undisclosed

25-49

California

Spark Eighteen Lifestyle Pvt. Ltd.

Spark Eighteen boasts a team of competent brand consultants, digital marketers, web designers, and developers focused on delivering measurable results, customized according to the specific needs of the clients. Striving to carve out the brands’ uniqueness, they put heart and soul into every project, offering maximum output at minimum costs. See profile
Service focus

Web Design & Development

Brand Consulting

Digital Marketing

App Design & Development

Key features

Undisclosed

Undisclosed

25-49

Delhi

Kworq

Kworq’s focus is on story-driven design—they create digital brand stories that deliver unmatched experiences. Right from the start, the team thinks about who the story needs to reach, where it will be shown, and who will empathize with it. All this leads to state-of-the-art products that build engagement, boost brand awareness, and increases profits. See profile
Service focus

Production

Design

Marketing Campaigns

Advertising

Key features

$ 10,000

Undisclosed

10-24

Sagon-Phior

Sagon-Phior is a full-service marketing agency that builds brands by using emotional content, compelling storytelling, and digital marketing. With deep roots in the healthcare, finance, technology, and lifestyle industries, Sagon-Phior’s team excels in emotion marketing techniques and understands how to leverage behavior to convert customers and establish lasting relationships with them. See profile
Service focus

Branding

Integrated Marketing

PR

Digital Marketing

Key features

Undisclosed

Undisclosed

10-24

Avalaunch Media

Avalaunch Media is a full-service marketing agency inspired by devising and executing marketing strategies that bring tangible results for clients. The team operates from experience and focuses on creating long-term success. See profile
Service focus

Digital Marketing

Key features

$ 5,000

$ 100-149

50-99

Sinema Films

The team at Sinema Films is adept at working with the latest trends and technologies involved in video production. Live-action, animation, 2D or 3D, stop motion, gif, still—they make appealing videos that tell brand stories in an appealing way. On top of it, they ensure complete transparency and open communication throughout the process. See profile
Service focus

Video Production

Key features

Undisclosed

Undisclosed

25-49

New York

Verve Media

Reinventing digital marketing, Verve Media offers a range of services including digital marketing, web development, and visual communication. The team of innovative people takes ideas and turns them into tangible reality. They work collaboratively with clients, offering transparent communication and unprecedented attention to details. See profile
Service focus

Film & Photography

Digital Marketing

Web & App Development

Graphic Design

Key features

$ 5,000

Undisclosed

25-49

Maharashtra

Choosing the Best Video Marketing Companies

Our Full Methodology

Every company listed in the table above is based on an extensive evaluation. We’ve developed a comprehensive methodology that includes multiple steps—starting with an assessment of the agency’s experience, expertise, and marketing capabilities, and going all the way to customer satisfaction and value for money. Below, you will discover the details of our methodology and get a better idea of what exactly makes up our selective process.

 

The Video Marketing Firms’ Quality and Expertise

We start by visiting the company’s website. This shows us how long they’ve been around and what services they offer. Some agencies might only offer marketing services while others might provide video production too. Video production can include creating and filming videos from scratch or only creating video animations. Usually, agencies offer the latter together with marketing. However, you might be better off choosing from among the full-fledged video production companies if you need video creation.

Once we establish what the agency has to offer, we look at their portfolio and case studies to evaluate their expertise. An expert agency will have managed several different kinds of projects and gained experience in a variety of video marketing aspects, from planning to creation. Besides checking the website of each video marketing company, we also scout online portfolio sites like LinkedIn to find details about the individuals on the company’s team, focusing on their level of experience and special talents.

 

The Marketing Aspect

Next, we check each agency’s marketing abilities. We examine their processes to make sure their expertise covers multiple methods and works throughout different channels.

SEO Expertise

It goes without saying that the video marketing agency should have a team of SEO-savvy experts. No marketing strategy can be successful if the video isn’t discoverable. The key aspects we look for are keyword research, description optimization, title tag optimization, and video transcript optimization.

Owned Media Marketing

Owned media is one of the biggest marketing assets for a client. Distributing videos across their website, blog, email lists, apps, social media, and any other channel they own will get the video in front of the people who are already interested in what they have to offer. A good video marketing agency works well across all these channels.

Earned Video Distribution

Earned video distribution is a free but tricky method. However, if the agency knows what they’re doing, it can be very beneficial. That’s why during our evaluation, we take special note of their expertise in leveraging social sharing, product reviews, and influencer marketing.

Paid Media

Paid advertising is also among the most efficient video marketing solutions. This type of video advertising can work with any budget and pay off big. Social media, native advertising, influencer outreach, and sponsored content are some of the paid advertising areas we expect a video marketing provider to excel in.

Branding

The people watching the videos need to know who and what is speaking to them. We assess the ability of the video marketing agencies to keep the client’s on-brand creative and messaging consistent across all channels. If the message you convey on social media doesn’t align with the one sent out in your consumer emails, it can hurt your brand.

 

Project Management

Checking how the agency manages the workflow, what their process is, what their communication style is, and what tools they use gives insight into the quality of their work.

Do They Understand Your Audience?

First, we try to learn how well these video marketing companies understand the audience/buyer. The success of a video marketing campaign relies on what your audience wants to hear, see, and feel.

Your video marketing provider needs to be adept in mapping out a buyer persona if you don’t already have one. Also, they need to be able to create a more extended audience strategy, which will determine where the audience falls within the marketing funnel and what the best channels for content distribution are.

What’s Their Preferred Style of Communication?

A video marketing service provider needs to be able to collaborate with their client in order to come up with a concept that works creatively while also meeting the client’s defined objectives. Also, we look for companies that provide open and transparent communication. After all, even the slightest miscommunication might doom the entire campaign.

What Tools Do They Use?

Managing time, people, and deliverables can be complicated, so they should use tools that streamline these processes. Asana, Workzone, Basecamp, and Trello are only some of the project management tools professional video marketing companies in the USA might use.

How Do They Determine Key Success Factors and Identify Risks?

Strategic marketing involves setting goals and objectives and analyzing both the internal and external business factors, not to mention the planning and implementation.

Defining the client’s strengths is crucial to the success of a video marketing campaign. An effective video marketing consultant needs to be able to uncover these and build campaigns around them. Here are the two most critical steps for determining key success factors:

  • Agree on project goals—both the client and the project manager need to be on the same page.
  • Perform a cross-examination of the project’s individual goals to determine which ones are crucial to the project.

On the other hand, risk management starts with evaluating the odds of individual risks. It juxtaposes the approximated risk against preset criteria. Professional online video advertising companies should have assessors who will perform a quantitative analysis and make recommendations to reduce any identified risks.

 

Reviews & Ratings

The next step is checking client satisfaction. While every agency will present testimonials that make them look good, we try to assess the real client satisfaction. We look for customer reviews on multiple platforms. If necessary, we contact past clients to get a first-hand peek into their experience with the agency in question.

Good reviews are a sign that online video marketing services deliver results, but we also take note of any bad reviews for insight into the agency’s weak points. However, unless the bad reviews outnumber the good ones, we won’t immediately disregard the agency.

 

Results Measuring

To ensure your video marketing campaign is a success, the agency needs to measure its results and adapt the content and timing accordingly. Here are the four KPIs that the best video marketing company will measure:

Engagement Rate

The engagement rate measures each video interaction, including how much time a visitor spends on the video and whether they watch it to the end. This number is a clear indication of the creativity and quality of the marketing message.

Play Rate

Play rate refers to the number of visitors who hit the “play” button to watch the video. This gives you a broad idea of how the video performs on social media feeds or specific websites.

Social Sharing

Social sharing measures how often a video is shared on social media networks, giving you an idea of whether your message resonates with your audience.

Conversion Rates

The conversion rate refers to the percentage of people that completed an intended action.

 

Online Video Marketing Service Pricing and Value for Money

Our goal is to only present you with the agencies that provide good value for the money. We tried to provide each one’s average hourly rate, as well as the average project cost. In addition, we cross-checked the prices the agency offers against the industry standards and the value they provide to ensure you get the most bang for your buck.

 

What to Do Before Deciding on the Best Video Marketing Agency

 

Know Your Goals

What goals are you trying to reach with the video marketing campaign? Do you want to boost awareness, drive traffic, improve sales, or all of the above? Gathering consumer insights can be very helpful when it comes to determining your goals as it will inform the type of video marketing you need.

Determine Your Budget

Putting a lot of money into video marketing doesn’t guarantee that your project will succeed. However, be aware that choosing the cheapest option only for the sake of saving a buck can hurt your brand’s image. So before shortlisting any video marketing agencies in the USA, set a realistic budget and plan carefully based on the resources at your disposal.

Define the Story You Want to Tell

The basic framework for a story includes a protagonist who aligns with your buyer persona, a conflict that represents a problem your consumers share, a quest introducing your service/product, and a resolution that outlines how your service/product solves the problem.

Assess the Agency’s Willingness to Meet Your Individual Needs

Every business is unique and has unique goals; therefore, every business providing video marketing needs to be ready to work with your individual needs. The agency you choose should be able to approach your goals strategically, without employing cookie-cutter practices.

Consider Whether the Artistry of the Agency Is a Good Fit for You

You need to make sure the agency you choose creates videos that will appeal to you and your audience. Choosing the best video marketing provider means taking a peek into their style, quality, and creativity to ensure their artistry is right for your needs.

The Agency’s Culture

It’s vital that you find a partner whose values align with your own. Otherwise, it might be difficult for you to work well with the company and produce the right results for your business.

 

Frequently Asked Questions

Can videos actually help increase sales?

Yes. Video marketing statistics have shown that 73% of people are more likely to buy a product after watching a video about it.

Do video marketing services help with SEO?

Again, the answer is yes, they absolutely do. More specifically, videos improve your click-through rates—SEO stats show that including a video on your page can drive up to 157% more organic traffic. Moreover, video helps you see lower bounce rates and delivers quality backlinks.

How much will video marketing services cost me?

The average price of a video marketing project ranges between $2,000–$5,000. Keep in mind that if done properly, your video marketing can deliver a great ROI and pay off in the long run.

How will I know whether the video is effective?

Tracking your video’s effectiveness has become much easier thanks to several advanced digital marketing techniques. You can set tracking codes with Google Analytics, Facebook Pixel, and similar tools to see how many people have watched your video, what the conversion rate is, and whether it meets other KPIs. However, keep in mind that professional video marketing companies will offer results measurement as part of their services.