Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. This compelling photo-sharing platform is easy to use and completely free, which has brought about its immense popularity and fast growth.
Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Continue reading to find out the answer.
Hint: it’s more than you could ever guess!
Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. Let’s take a look at the FAQs regarding the meteoric rise of this photo-sharing platform and uncover all the facts and stats behind its success.
Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users).
Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike.
The Instagram user base grows rapidly mainly because the platform continuously introduces new features like Instagram Stories. In January 2019, Stories have hit the 500 million daily users mark which is an incredible hike from the 100 million users in June 2018. Besides it’s highly entertaining for the individual users, this feature is game-changing for marketers as it allows them to build anticipation, showcase the products and services in an engaging way, drive traffic, and more.
The short answer is—yes! According to eMarketer’s research, Instagram will have 26.9 million users join the platform by 2020 which is almost double the projected growth of other social media platforms.
According to Instagram demographics, the 18-34 group uses Instagram the most. They make for over half of Instagram’s active accounts worldwide! This doesn’t come as a surprise, considering Instagram is already an important part of millennial culture and continues to thrive. The biggest age group of Instagram’s user base is 25-34, which accounts for 35% of total users.
While adults make up the largest portion of the total number of Facebook users, teenagers prefer Instagram. In fact, 51% of teens have a Facebook account, 32% have a Twitter account, but a whopping 72% of them are on Instagram. Another popular social media platform—which is actually a video-sharing app—is YouTube which is used by 85% of teenagers.
Instagram may be the third most used social media platform but it certainly is the preferred app for young adults. The Facebook-owned app is used by 67% of 18- to 29-year-olds. This means that the ratio of adult Insta users has increased by 400% since the beginning of Pew’s research in 2012.
Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. This number also increases for US-based users. Today, 35% of them use Instagram which is up from 28% in 2016.
With 120 million users, the US is the leader when it comes to the number of Instagrammers. India comes second with 80 million users, followed by Brazil with 77 million users. Indonesia and Russia have 63 million and 44 million of Insta users, respectively.
In November 2019, there were 120,600,000 Instagram users in the USA which accounts for 36.4% of its population. Talk about impressive numbers!
A picture is worth a thousand words—cliché but true. Instagram has proven that pictures easily cross language barriers. Although the US leads the way with more than 120 million users, 80% of the app’s user base is located outside the States.
Asia-based users by large prefer Facebook. There are more than 74.99% of Facebook users and only 4.18% Instagram users. Indonesia leads the way with more than 60 million users of which 49.9% are female and 50.1% are male. Also, according to Instagram Stories statistics, Indonesia is a leading producer of Stories. The number of Story content is double the number of Stories created on a global level.
(StatCounter, NapoleonCat, Tempo.co)
With Instagram’s popularity on the rise, people have started using it to tune into the latest trends. As a result, businesses have started tapping the potential of Instagram to build a strong online presence and market their products and services. According to the latest Instagram marketing statistics, 60% of users use the platform to discover a new product with 75% of them taking action.
(Social Media Today)
On a global level, women use Instagram more than men. Still, although Instagram is known as an app beloved mainly by women, there is no huge discrepancy. Namely, there are 50.9% female and 49.1% male users worldwide.
Instagram statistics for 2019 show that women in America tend to use the app more than men. The majority of Instagrammers in the United States, or 56.3%, are female while men account for 43.7%. Women lead by 13,300,000 within the 35-44 demographic group.
Instagram saw its first billion in monthly users in 2018 which marked an impressive increase of 200 million users over nine months from September 2017. Considering the great features and tools that were rolled out in 2019, Instagram looks at a bright future with its user base bolstering.